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BetSloty’s global expansion strategy in the online gambling industry: how does new online casino succeed?



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In February 2024, Slotegrator, a leading software supplier and aggregator for online casino and sportsbook operators, announced its new deal with client BetSloty, an innovative online casino operator. Slotegrator offers a look at how the project came together and what’s driving its success.

BetSloty uses Slotegrator’s turnkey online casino solution, a technically robust platform with multiple modules and features to efficiently manage daily casino operations, prevent fraud, engage players, and more.

BetSloty comments: “Acquiring an online casino platform from Slotegrator allowed us to leverage their specialized expertise and experience. This decision was based on the efficiency, speed, and cost-effectiveness of utilizing a team with a proven track record in developing successful online gaming platforms.”

But what does the process look like when building an online casino from scratch?

In step one, it was important to consider three key areas: regulation, understanding of the target audience, and competitor analysis.

BetSloty casino welcomes players from all over the world, breaking down geographical barriers and ensuring a world-class gaming experience regardless of location.

Regulation. Understanding the paramount importance of regulatory compliance in the online gambling industry, BetSloty conducted thorough research to identify regions with stable regulatory environments conducive to their operations. Recognizing the significance of obtaining a license, they strategically partnered with legal experts to navigate the complexities of obtaining a Curaçao license, ensuring both legality and credibility. Betsloty engaged Slotegrator’s consulting and licensing services to swiftly obtain a license and used the platform’s groundbreaking features to develop their business strategy.

BetSloty remarks that obtaining a Curaçao license was a critical step. Slotegrator was chosen for its expertise in navigating the legal complexities of the gambling industry. Professional assistance is essential in legal matters to guarantee compliance with regulations and maintain players’ trust.

Demographics and demand. BetSloty’s market research revealed regions with a growing interest in online gambling and a large potential customer base. This informed their decision-making process in selecting markets for expansion, ensuring alignment with consumer preferences and trends.

Competitor analysis. In a highly competitive industry, BetSloty conducted in-depth competitor analysis to identify market gaps and opportunities for differentiation. Leveraging partnerships with aggregators like Slotegrator, they streamlined the process of integrating games and payment methods, offering a diverse portfolio to attract and retain players.At the business planning stage, BetSloty’s expansion strategy was underpinned by meticulous planning and execution. From market research to platform development and rigorous testing, every aspect of their business plan was carefully crafted to deliver a seamless user experience and ensure long-term success in new markets.

Innovation and adaptation are essential features of the evolving landscape of online transactions. That’s why BetSloty embraced cryptocurrency payments, enabling the platform to cater to the preferences of a global audience.

By integrating cryptocurrency transactions, they enhanced security, anonymity, and efficiency, aligning with their commitment to providing diverse and convenient payment options. They support payments in a range of both crypto and fiat currencies, allowing players to use Bitcoin, Ethereum, or traditional currencies for maximum flexibility.Trust and security are paramount to BetSloty Casino, so they employ encryption technology to safeguard player information and ensure fair play.

Furthermore, BetSloty Casino offers a diverse range of games on its platform, integrated through Slotegrator’s APIgrator game integration solution. These games include classic slots, live dealer tables, and everything in between, creating an engaging and immersive gaming experience. APIgrator takes the process of integrating games into an online casino platform to the next level.

BetSloty notes: “Cooperating with aggregators like Slotegrator streamlined the process of integrating games and payment methods. Their partnerships with leading game providers and payment solutions made it faster and more efficient for us to offer a diverse game portfolio and secure payment options. Our process involved careful selection of games based on popularity and quality.”

When marketing an online casino, it is important to consider promotion aspects such as:


  • Affiliate marketing.
  • Bonus policy.
  • Loyalty and VIP programs.
  • Tournaments
  • Gamification
  • Customer service.

BetSloty points out that their marketing strategy focuses on targeted digital campaigns, partnerships, and promotions; the online casino offers competitive bonuses, such as welcome bonuses, free spins, and loyalty rewards, to attract and retain players. The loyalty program incentivizes consistent engagement by providing exclusive perks and creating a rewarding experience for the valued players.


Artur Movchaniuk, Business Development Manager at Slotegrator, summarizes: “By prioritizing market research, regulatory adherence, and customer-centricity, BetSloty positioned themselves for sustainable growth and success in diverse international markets. The company’s global expansion journey underscores the importance of strategic planning, regulatory compliance, and innovation in the online gambling industry. The company has launched the online casino with a certain degree of perfectionism that will guarantee its success in the future and help to become a front-runner in the ever-evolving landscape of online gambling.”



Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

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FBM Foundation elevates schools in Laguna and Cavite with donations to boost digital educational progress



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The two solidarity gestures executed by FBM Foundation in May prove once again the project’s commitment to nurturing future digital leaders and empowering communities through education.

This significant donation to Mabato National High School included 15 computer sets, tables, chairs, and 300 FBM Foundation backpacks. FBM Foundation conducted a turnover ceremony at Mabato National High School, on May 17th, attended by Pepe Costa, FBM’s Country Manager for the Philippines, and six volunteers. The ceremony highlighted the contributions of Gareth M. Prondoza, the School Head, and the teaching and non-teaching staff for their coordination.

In Dr. Jose P. Rizal Senior High School, FBM Foundation donated 35 computer sets, tables, chairs, 2 split-type air conditioners, and 800 FBM Foundation backpacks. This second social effort had a final turnover ceremony at Dr. Jose P. Rizal Senior High School. Renato Almeida, Director at FBM, Pepe Costa, and Alex Studart, Head Operation Manager at MEMO, attended the ceremony together with 15 volunteers.

During the event, special acknowledgments were given to Ms. Maria Lalaine M. Barrameda, Assistant School Principal II, Mr. Sandy U. Mera, ASP Coordinator, Mr. Robert John Dela Cruz, and the teaching and non-teaching staff for their invaluable contributions.

Alongside the computer donations, FBM Foundation facilitated the renovation of the computer laboratory and faculty room at Mabato National High School and at Dr. Jose P. Rizal Senior High School. These renovations were supported by a dedicated team of volunteers who worked tirelessly to make the learning spaces safer and more comfortable, promoting holistic development and the welfare of the entire school community. FBM Foundation’s motto, “Building a Champion by a Champion: Shaping Digital Leaders Tomorrow,” reflects its vision and impact. Through education, the corporate social responsibility project of the FBM® Group uplifts communities, drives innovation, and nurtures future leaders. The Foundation’s initiatives and partnerships are designed to catalyze positive change, inspiring students to achieve their dreams.

In total, 27 volunteers participated in the renovation and turnover ceremonies, showcasing the collective effort and dedication towards making this project a success.

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SkillOnNet Hooks Up with Spinomenal for Global Content Deal



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Global entertainment powerhouse SkillOnNet has teamed up with leading iGaming content provider Spinomenal in a new slots content deal. The multi-jurisdictional partnership means SkillOnNet’s international collection of brands are now showcasing Spinomenal’s top-performing titles, such as like Baba Yaga Tales, Demi Gods II and Queen of Ice.

SkillOnNet operates more than 40 online casino brands in numerous regulated markets. These include household names like PlayOJO in the UK and Ontario; PlayUZU in Spain, Mexico, and Buenos Aires City; BacanaPlay in Portugal, and DrueckGlueck in Germany.

Founded in 2014, Spinomenal is one of the fastest-growing iGaming suppliers in the industry. with more than richly themed 300 game releases licensed in over 25 licensed casino jurisdictions worldwide.

The revolutionary Spinomenal Universe has also now been unveiled on the SkillOnNet network which invites players to embark on a journey through an expansive world where beloved characters from various titles intertwine in fresh narratives.

Jani Kontturi, Head of Games at SkillOnNet said: “At SkillOnNet, we want partners that create games that really stand out from the crowd. Spinomenal’s portfolio is bursting with strong ideas, powerful stories, cool mathematical models and games that push the boundaries of creativity. We’re delighted to welcome them to our network.”

Lior Shvartz, CEO for Spinomenal commented: “SkillOnNet is a fantastic tier-one operator and we’re proud that our games are now available on its platform. We expect this to be the beginning of a long and mutually beneficial partnership.”

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SIS and RAS combine to deliver premium Live Racing offering to global operator



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Sports Information Service (SIS) will provide with its extensive library of global Live Racing content, along with early pricing and derivative markets supplied by Racing and Sports (RAS), to offer its bettors a best-in-class service.

SIS is the leading muti-content supplier of 24/7 live betting opportunities and is set to deliver its round-the-clock portfolio of horse and greyhound racing to Stake. To maximise engagement for Stake bettors, RAS will provide its vast range of early pricing and derivative markets to allow for longer trading windows.

This integration will allow Stake, in partnership with SIS and RAS, to present an array of wagering opportunities in a more accessible and relatable format.

Stake is a leading global betting operator boasting an online sportsbook and casino platform. It has secured high-profile sponsorships with Everton Football Club, UFC, the Stake F1 team and many more.

SIS’ Live Racing offering consists of over 36,000 live horse races annually from over 170 racecourses across six continents. This content includes live streaming, on-screen graphics and commentary, providing a unique and comprehensive experience. In addition, the greyhound racing portfolio of SIS offers a further 26,000 races annually to Stake.

RAS will provide enhanced data for the entire portfolio of content, enabling bettors to have all the necessary “easy to read” data and live comprehensive pricing available at a fingertip.

Andy Kelly, Head of Commercial Partnerships at SIS, said: “Stake has a huge footprint across the world and this deal is a major one for us, as we seek to expand the appeal of racing products. By providing our full range of racing content, we are confident this will enrich the customer experience.”

Jarrod Febbraio, Director of Commercial at Stake, said: “It remains our goal to continually strive to enhance our product portfolio to our customers. Partnering with RAS as our platform provider and SIS providing their racing content, with their long-standing reputations, speaks for itself.”

Stephen Crispe, Chief Executive Officer at RAS, said: “Our primary focus is to provide a best-in-class service to our customers. The extensive content available through SIS, together with the enhanced data, in several different languages provides RAS with an exciting opportunity to showcase our offering.”

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