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How to Maximise Retention with Effective Email Marketing? SOFTSWISS Tips

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How to Maximise Retention with Effective Email Marketing? SOFTSWISS Tips
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Player engagement directly affects operator revenue. SOFTSWISS, a technology software provider with over 15 years of experience in iGaming, shares expert tips for effective player retention through email marketing.

The Player Retention Team, a part of SOFTSWISS Managed Services, focuses on increasing engagement via email marketing to boost player lifetime value and profit growth. The effectiveness of email marketing hinges on key metrics such as open rate, click-through, conversion rate, and unsubscription rate. The team employs the strategies below to optimise these metrics and enhance overall campaign performance.

 

Personalisation and Сontent Diversity

Personalising emails by addressing recipients by their names, asking relevant questions, and offering appealing deals enhances the sender’s credibility and increases engagement in future campaigns.

Robust behavioural and geographic segmentation is key to increasing the open rate. The average email open rate at SOFTSWISS is 20–40%, depending on the topic and email type. Across the market, a good open rate averages between 17–28%. 

Another crucial point is email content diversity, especially in automated journeys and repetitive broadcasts. Eye-catching subject lines, for instance, are the most important to initiate communication with players.

Animated banners, captivating subject lines, and motivating preheaders engage readers fully with the email. The click rate at SOFTSWISS is around 2.5%, higher than the industry average. 

 

Email Presentation

The essential components of email appearance which positively impact the distribution are the following:

  • Attractive email design and layout
  • User-friendly formatting, mobile-adaptation
  • Punctuation and grammar accuracy
  • Relevant “call to action”

The sender’s reputation, clean player database, and relevant and accurately picked subject lines highly affect email marketing efficiency. Considering the aspects above, SOFTSWISS experts maintain an average unsubscription rate of around 0.1%, which is 2.5 times lower than the average in the industry. 

 

Mobile Compatibility

Since about 85% of smartphone owners use their devices to access email, formatting for mobile is essential. Research indicates that if an email is not mobile-friendly, there is a 70% likelihood it will be deleted within just three seconds. This could significantly reduce the chances of recipients opening future emails from the brand, potentially leading to unsubscribes from the distribution list.

 

GDPR Compliance 

Non-compliance with the General Data Protection Regulation (GDPR) results in charges, fines, and a damaged brand reputation. When it comes to online casinos, licence regulations layer onto the basic ones. SOFTSWISS has its in-house GDPR Team that helps its Retention Team be proactive in terms of any changes in rules and regulations, and it provides audits for all customer communications.

Serge Barsukov, Player Retention Team Lead, summarises: “Relevant content and respectful, ethical communication in line with the core responsible gaming principles is the basis for effective player retention.  What is also important in this process is using additional channels such as in-app notifications and gamification. Adding gamification elements to the basic communication enhances new and existing players’ engagement by seamlessly integrating informative content with game-like elements, facilitating easier comprehension and retention.”

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

 

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Push Gaming’s DJ Cat Spins the Discs and the Reels

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B2B gaming supplier Push Gaming has released the second in its series of DJ games, DJ Cat, which brings a range of new features to amp up engagement.

Following the success of DJ Fox, this new follow-up retains the easy-to-understand, win-what-you-see gameplay, adding in larger win multipliers.

Lining up CD symbols helps players to build big prizes while VIP icons grant access to spin the decks and feed the Multiplier Meter. Arrow symbols crank the volume and unlock more reels using the iconic Push-Up feature.

Following a growing trend within iGaming, DJ Cat omits a bonus feature and instead is designed to deliver volatile gameplay throughout the title.

DJ Cat is the first second-quarter release from Push Gaming and launches ahead of much anticipated upcoming titles like Retro Sweets and Cats of Olympuss.

“Win-what-you-see games have enjoyed a surge in popularity recently and we’ve taken that trend and framed it in a contemporary theme, delivering something fresh to players and operators,” the Senior Game Producer for Push Gaming, Craig Turner, said. “In another unique twist from most of our catalogue, we decided not to implement a bonus round but instead designed the entire game with a fast-paced feel that we’re sure players will love.”

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4ThePlayer Evolves MoneyWays for Ultra Entertainment in 4k Ultra Gold

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4ThePlayer in collaboration with Yggdrasil is unveiling its new release, 4K Ultra Gold MoneyWays, through the YGG Masters platform.

This game evolves 4ThePlayer’s popular MoneyWays mechanic as seen in the top-performing 4 Fantastic series where cash on the reels is won by forming ways wins without the need for additional symbols or features. In 4K Ultra Gold, every cash symbol is boosted when it lands on the reels, creating additional excitement and anticipation.

In addition, cash can now be collected via scatters on every reel, magnifying the potential wins and creating more ways to win than any other MoneyWays game.

The game features four increasing Boosting Fortunes Prizes; the Ultra, Mega, Super and Big Fortunes can land on the reels and be instantly won along with cash prizes. If a Boosting Fortunes Prize is not won on a spin, then it will be increased for future spins.

The entertainment does not stop there as players can choose between free spins or Collect Spins. In free spins, wilds turn into multiplier wilds to increase your wins. In Collect Spins, a Collect scatter lands on every spin to award every cash prize in view.

“Our newest game with 4ThePlayer is a fantastic addition to our portfolio,” the Senior Product and Program Manager for Yggdrasil, Zoe Bird, said. “4K Ultra Gold is a high-octane experience that offers a host of different ways for players to snag cash prizes thanks to MoneyWays and, with the four Boosting Fortunes Prizes available, there’s so much to go at. This is another game that exemplifies Yggdrasil’s partner programme and offers an incredibly fun addition to any casino lobby.”

“We’re celebrating the return of MoneyWays in this feature-rich release, 4K Ultra Gold,” the co-founder and Commercial and Marketing Director for 4ThePlayer, Henry McLean, said. “With super vibrant visuals, powerful maths and a soundtrack that is as exciting as the gameplay, we’re confident we’ve got an ultra-high-performing game on our hands.”

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Games Global and PearFiction Studios Excite with Three Thrilling LockNWin Features in Cerberus Gold

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Features combine for ultimate thrills in captivating new title

Games Global exclusive studio PearFiction Studios has unveiled its latest release, Cerberus Gold, incorporating three engaging LockNWin bonuses that can be combined for great win potential.

This mythological title boasts an exciting triple collection mechanic that sees each collection pot protected by a head of the fearsome guardian of the underworld, Cerberus, who precariously sits above the reel set.

Multiply, Jackpot, and Supreme LockNWin bonus games can be triggered whenever orange, yellow or pink Cerberus coins land on the reels.

Each colour initiates a different LockNWin round with Multiply seeing the total multiplier applied to all new fireballs that land on every spin, Jackpot offering the chance to win one of five different jackpots worth up to 5,000 the bet and Supreme seeing yellow fireballs collect all red fireball values and purple fireballs collect all yellow and red fireball values for bigger wins.

The different bonuses can be activated individually, in tandem or all together, meaning that as many as seven LockNWin bonus games can be triggered with all features appearing at the same time, offering players exciting and varied experiences.

During base gameplay, fireballs worth up to 10x the stake can land on the first four reels and if a collect symbol also lands on reel five, it instantly collects and multiplies the fireball values. Every soul symbol landing is collected by an orb alongside the reels, increasing its multiplier by +1 up to maximum 10x the bet. Split symbols can also appear on the top row, adding up to three additional symbols to each reel and boosting the number of pay ways up to a hefty 7,776 ways.

This feature-filled title contains elements players have become accustomed to from PearFiction Studios with vibrant designs depicting the ominous landscape of the underworld, featuring pools of green liquid and dark caves.

PearFiction Studios has quickly established a reputation as a studio that creates games that contain standout graphics, high-end production values and an array of engaging features. Winner of the coveted Rising Star award at the 2023 International Gaming Awards and recently shortlisted for four CasinoBeats Game Developer Awards 2024, the brand prides itself on developing content that stands the test of time.

“In Cerberus Gold, our team has elevated the mythological theme with outstanding graphics and gameplay to stunning effect,” the Commercial Director for PearFiction Studios, Jeremy Coleman, said. “Especially exciting is the number of LockNWin games for players to get stuck into, our take on the popular three-pot mechanic. With the beautiful creative elements dovetailing with its array of engaging features, Cerberus Gold is proving to be a winner for operators who have already launched the game.”

“PearFiction Studios has yet again delivered a title that represents its ethos and Cerberus Gold is set to a be a huge success when it goes live globally,” the Chief Product Officer for Games Global, Andy Booth, said. “Indeed, it’s already shown great potential for operators during an exclusive early release period. The popular LockNWin features add extra depth and excitement to the game while the mysterious backdrop of the underworld sets the stage for an unforgettable slot experience.”

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