Latest News
How to Maximise Retention with Effective Email Marketing? SOFTSWISS Tips
Player engagement directly affects operator revenue. SOFTSWISS, a technology software provider with over 15 years of experience in iGaming, shares expert tips for effective player retention through email marketing.
The Player Retention Team, a part of SOFTSWISS Managed Services, focuses on increasing engagement via email marketing to boost player lifetime value and profit growth. The effectiveness of email marketing hinges on key metrics such as open rate, click-through, conversion rate, and unsubscription rate. The team employs the strategies below to optimise these metrics and enhance overall campaign performance.
Personalisation and Сontent Diversity
Personalising emails by addressing recipients by their names, asking relevant questions, and offering appealing deals enhances the sender’s credibility and increases engagement in future campaigns.
Robust behavioural and geographic segmentation is key to increasing the open rate. The average email open rate at SOFTSWISS is 20–40%, depending on the topic and email type. Across the market, a good open rate averages between 17–28%.
Another crucial point is email content diversity, especially in automated journeys and repetitive broadcasts. Eye-catching subject lines, for instance, are the most important to initiate communication with players.
Animated banners, captivating subject lines, and motivating preheaders engage readers fully with the email. The click rate at SOFTSWISS is around 2.5%, higher than the industry average.
Email Presentation
The essential components of email appearance which positively impact the distribution are the following:
- Attractive email design and layout
- User-friendly formatting, mobile-adaptation
- Punctuation and grammar accuracy
- Relevant “call to action”
The sender’s reputation, clean player database, and relevant and accurately picked subject lines highly affect email marketing efficiency. Considering the aspects above, SOFTSWISS experts maintain an average unsubscription rate of around 0.1%, which is 2.5 times lower than the average in the industry.
Mobile Compatibility
Since about 85% of smartphone owners use their devices to access email, formatting for mobile is essential. Research indicates that if an email is not mobile-friendly, there is a 70% likelihood it will be deleted within just three seconds. This could significantly reduce the chances of recipients opening future emails from the brand, potentially leading to unsubscribes from the distribution list.
GDPR Compliance
Non-compliance with the General Data Protection Regulation (GDPR) results in charges, fines, and a damaged brand reputation. When it comes to online casinos, licence regulations layer onto the basic ones. SOFTSWISS has its in-house GDPR Team that helps its Retention Team be proactive in terms of any changes in rules and regulations, and it provides audits for all customer communications.
Serge Barsukov, Player Retention Team Lead, summarises: “Relevant content and respectful, ethical communication in line with the core responsible gaming principles is the basis for effective player retention. What is also important in this process is using additional channels such as in-app notifications and gamification. Adding gamification elements to the basic communication enhances new and existing players’ engagement by seamlessly integrating informative content with game-like elements, facilitating easier comprehension and retention.”
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
Latest News
21VIRAL INTEGRATES EXPANSE STUDIOS GAMES
Standfirst
21VIRAL, a leading games aggregator for the Latin American market, has strengthened its offerings by integrating a diverse portfolio of games from Expanse Studios.
Main Release
21VIRAL has confirmed the integration of Expanse Studios, a leader in online gaming and a subsidiary of Golden Matrix Group Inc.’s (NASDAQ: GMGI) games content portfolio.
The distribution allows 21VIRAL to provide its operator partners with over 50+ games, including video slots, crash games, jackpots, and tournaments; these include Super Heli, God of Coins, Maya’s Treasure, and other leading titles from Expanse Studios.
Christoph Härtel, CEO of 21VIRAL, said, “Expanse Studios’ Games have been leading the way with a forward-thinking focus on gamification, which enhances player experiences with innovative promo tools like free spins, multi-level progressive jackpots and tournaments.
This offers our Latin American-focused operator partners unique, engaging, and revenue-enhancing game content that will appeal to a broad range of players. We look forward to partnering with the Expanse Studios team.”
Damjan Stamenkovic, CEO of Expanse Studios, added, “”21VIRAL’s reputation for seamless integrations and their expertise in the Latin American market make them the perfect partner for Expanse Studios. Together, we are simplifying operations and elevating the player experience.”
Latest News
New Seasonal Christmas Engine: Soft2Bet’s Latest MEGA Project Brings Holiday Cheer and Results
Soft2Bet, a leading provider of iGaming turnkey solutions, has introduced its latest Seasonal Christmas engine powered by MEGA, designed to captivate players with skill-based gameplay and personalised rewards while boosting engagement and maximising operator returns during the festive season.
In the Seasonal Christmas engine, players take on the role of Santa Claus, guiding him through a snow-filled slope to collect gifts while avoiding obstacles. As they progress, increasingly valuable rewards are unlocked, with boosters providing an extra edge. Players are offered one free attempt each day, with rewards redeemable upon making a deposit.
Yoel Zuckerberg, CPO at Soft2Bet, commented: “the Seasonal Christmas engine is another milestone in our mission to deliver gamification tools that engage players and support operators in achieving their growth targets. By building on the success of our previous MEGA engines, we’ve created a product that not only brings festive fun to players but also delivers tangible results for our partners.”
The impact of the Seasonal Christmas engine:
- Boosts Engagement: Daily free attempts encourage consistent player activity and increased session time
- Flexible Integration: Casino and sports rewards allow seamless adaptation to a wide range of brands
- Deposit Incentives: Bonuses tied to key deposit milestones (5th, 15th, and 25th) sustain campaign momentum.
- Dynamic Gameplay: Daily updates with fresh maps and challenges keep the experience engaging and repeatable
The Seasonal Christmas engine marks another step in Soft2Bet’s commitment to helping operators craft compelling campaigns that resonate with players, drive engagement, and deliver measurable results.
eSports
Abios powers upcoming gaming media platform Apollo with in-play statistics for League of Legends
Abios provides a comprehensive set of League of Legends in-play and pre-match data to support the upcoming gaming ecosystem Apollo
As a leading esports data and odds provider and part of Kambi Group plc, Abios continues to fuel the esports ecosystem by providing the underlying data infrastructure needed for building esports projects at scale. Most recently, it signed Apollo, a US-based gaming media platform that will power its League of Legends vertical with pre-match and in-play data.
It allows the gaming media platform to use in-depth statistics, historical data, and in-play data from top to provide its users with timely esports coverage, stats, and a fantasy vertical.
The League of Legends World Championships amassed a peak viewership of 6.9 million in 2024, the highest recorded in esports history. With the newly announced pan-American league LTA and the success of American teams such as FlyQuest at Worlds, the American League of Legends scene is poised for an upswing in 2025, making it an interesting time to lean into the region.
Anton Janér, Co-Founder and Managing Director of Abios, said: “Our mission is to facilitate the growth of esports by providing the underlying infrastructure and building blocks to make great products come to life.
“By powering Apollo’s esports capabilities, we’re thrilled to support a space for the gaming community where League of Legends fans can easily access exciting insights on matches, teams, players, and events..”
Jacob Franco, CTO of Apollo, said: “I’m very excited to work with Abios to build infrastructure for the gaming community. We aim to be an online resource for all gamers, and integrating with Abios allows us to ensure that our esports coverage is of the highest quality.
“We look forward to leveraging Abios in the future to expand our esports coverage to other titles such as Counter-Strike 2, Valorant, and DOTA 2.”
-
Balkans2 days ago
Gamanza Games launches in Bulgaria with inbet partnership
-
eSports2 days ago
BETBY ENHANCES ESPORTS EXPERIENCE WITH EXPANDED OUTRIGHTS AND PLAYER PROPS PORTFOLIO
-
Aquisitions/Mergers3 days ago
PolarLotto Acquires Competitor and Strengthens Market Position
-
Latest News2 days ago
3 Day Countdown Starts for Ortak x B.F.T.H. Arena Awards 3.0
-
Compliance Updates2 days ago
New Zealand Introduces Racing Act Changes to Extend TAB NZ Monopoly
-
Latest News2 days ago
Fire up the fun with sizzling wins, multipliers and free spins and a delicious a max win potential of 102,840x
-
eSports2 days ago
Abios enhances esoccer solution with bet builder launch
-
Latest News2 days ago
Kambi Group plc repurchase of shares during 4 December – 10 December 2024