Latest News

AllSported significantly strengthens global operator Betway’s racing offering

Published

1 year ago

April 4, 2024

Adrienn Sarkany

Reading Time: < 1 minute

AllSported, the leading B2B racing trading feed provider, has expanded its partnership with Betway, which will see AllSported’s solution power the leading online global betting and gaming brand’s horse and greyhound racing products.

This is the latest collaboration between AllSported and Betway with the provider first boosting the operator’s South African horse racing content followed by its greyhound product thanks to its advanced feed maximising pricing efficiency and extending trading windows.

Through this broader partnership, the Super Group-owned Betway’s entire racing portfolio will benefit from the same level of pricing efficiency and margin optimisation that have been pivotal in establishing the successful collaboration.

AllSported, a best-in-class B2B racing trading feed provider, offers an unparalleled one-stop solution for bookmakers. Specialising in delivering accurate, low-latency odds alongside comprehensive pre-race content and race-day data, AllSported empowers operators to optimise their offerings that will enhance customer engagement.

Alan Casey, CEO at AllSported, said: “Expanding our partnership with Betway across all racing products is a proud milestone for us. It is a testament to the quality of our offering and the trust we have built during the partnership to date. We love working with Betway and are looking forward to helping them grow their racing product.”

Anthony Werkman, CEO at Betway, said: “We’re very happy to expand our working agreement with AllSported that entrusts them to power both our horseracing and greyhound racing products.

“We’ve seen the benefits for us and our customers by using AllSported’s data-driven solution and we look forward to consolidating our market presence in these key betting sports.”

Related Topics:AllSported Betway partnership

Up Next

GG.BET and Esports Charts share the Copenhagen Major 2024 insights

Don't Miss

LalaStars integrates Betby’s premium sportsbook

Adrienn Sarkany

Hello there! I'm a 21-year-old university student majoring in Finnish and Korean Language and Literature. I have a deep passion for art and a profound connection to the natural world. My journey through life has been a colorful one, driven by my love for creativity, music, and the wonders of the great outdoors. As a dedicated student, I've already earned a degree in Classic Cantos, a testament to my appreciation for the timeless beauty of classical music. Beyond the classroom, my artistic spirit thrives through my love for painting and drawing. These creative outlets allow me to express my thoughts and emotions, transforming blank canvases into vibrant stories. My interests go far beyond music and art. Singing, playing the piano, and exploring new melodies are integral parts of my life, providing me with both solace and exhilaration. When I'm not immersed in the world of art and music, I find solace in nature's embrace. My heart is drawn to animals and the serene beauty of the natural world, fueling my desire to protect and preserve our precious environment.