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Play’n GO announces new Spanish partnership with Betsson

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Play’n GO announces new Spanish partnership with Betsson
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Play’n GO, the world’s leading casino entertainment provider, has today announced further expansion in the Spanish market following confirmation of a new operator partnership with Betsson.

Play’n GO has been active in the region for several years, and this partnership will now see Betsson players in Spain gain access to classic games such as Book of Dead, Reactoonz, and Star Joker.

This announcement signals Play’n GO’s continued commitment to sustainable growth within the industry in every regulated market around the world.

Michele Stefanelli, Sales Leader, LATAM and Southern Europe at Play’n GO said: “We’re pleased to confirm this partnership with Betsson in Spain and look forward to sharing our world-class games with their players. Play’n GO is committed to a safe, sustainable, entertainment-led industry, an attitude we’re happy to say is shared by Betsson, making them a great partner for us.”

Miguel Gener, Head of Spain at Betsson, added: “We’re excited to welcome classic games like Book of Dead to our portfolio, and we’re confident that our players will thoroughly enjoy Play’n GO’s entire catalogue of games. Spain is an important market for both businesses, and this partnership will go a long way to ensuring continued success in the country for Play’n GO and Betsson.”

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MGA Games is proud to present its latest slot game “The Explosive Bandit”, set in the Wild West

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MGA Games, the leading localized casino games company, launches The Explosive Bandit, a new 5-reel slot game in which players experience the action-packed adventures of a bandit. The responsive design of this new release allows players a total immersive experience in the most arid landscapes of the American continent while searching for prizes.

This medium volatility game offers a maximum prize of €52,500 as well as 10 prize lines, with winnings paid from left to right. With a minimum bet of €0.10 and a maximum of €25.00, The Explosive Bandit has high player retention and significant success in online casinos.

In addition to the Wild symbol this new MGA Games production also features a Free Spins screen, highly valued by players, which is accessed when players get 3, 4, or 5 Scatter symbols. During the Free Spins, if on a spin a Wild symbol appears but no Money symbol, the Dynamite Function is activated at random. This feature will replace some of the reel symbols with Money symbols

This new slot game full of references to Mexico, Western movies, and the most legendary bandits appeals to players of all ages, making this game a lucrative and popular option for online casinos. The Explosive Bandit will be available for all online casinos from April 29.

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Press Box PR Bolsters B2B Arm with Hire of Jake Evans

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Industry media professional Evans joins as Head of B2B to accelerate London agency’s expansion including opening of new Manchester office

Press Box PR has bolstered its betting and gaming industry B2B division with the appointment of Jake Evans (pictured), who joins as the agency’s new Head of B2B.

An experienced betting and gaming industry journalist, Evans arrives at Press Box PR from NEXT.io, where he oversaw the successful creation of the company’s leading online news product in his role as Managing Editor.

He previously served as News Editor for EGR and also worked as a data editor for Stats Perform.

Evans’ move will see the London-based agency open its first office outside of the capital as the PR firm launches in Manchester.

In his new role, Evans will work with clients, publications and events to create expert industry-specific content, in turn driving commercial growth for all parties.

Press Box PR has expanded rapidly in recent times, increasing headcount from 20 to more than 40 in the last year, having been launched by Alex Donohue in early 2020.

The business counts affiliate QiH Group, law firm Poppleston Allen and technology companies Pythia Sports and 20SHOTS amongst its impressive roster of B2B clients.

Evans joins the current B2B team including Account Director Charlotte Kerr and Account Manager Sarah Williams and will work alongside Director and Head of Sport Jack Mansell, Head of Consumer Katie Storey and Head of Talent Lynn Caratt.

“Press Box PR’s growth has been driven by the best journalistic minds thriving in a PR role, which is underpinned by unrivaled sector and editorial insight,” the founder and Managing Director for Press Box PR, Alex Donohue, said. “Appointing talent of Jake’s calibre underlines the scale of the opportunity within B2B PR and marketing communications. I look forward to working with him to usher in the next phase of growth as a byproduct of creating even better content for our media and client partners.

“The United Kingdom remains a thriving hub of talent, with publishers and firms now operating on a global basis. Expanding our footprint beyond our London base to Manchester signifies our commitment to invest in a growing sector.”

“I’m looking forward to bringing my experience in editorial, video and content creation to Press Box PR’s growing list of media and commercial partners,” Evans said. “Its USP of taking an editorial approach to marketing and PR – combined with journalistic expertise and industry insight – really appealed to me. I am looking forward to working with the current team and partners to grow the B2B division.”

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4Players and ODIN deliver cutting-edge voice chat for Gray Zone Warfare

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The globally operating software company 4Players GmbH announces its partnership with MADFINGER Games, the developer behind the highly anticipated tactical first-person shooter Gray Zone Warfare. The collaboration aims to level up in-game communication by integrating 4Players’ next generation Voice Chat SDK, ODIN, into MADFINGER Games’ upcoming title.

MADFINGER Games’ goal is to create a complex and realistic gaming experience that allows players to embark on an adventure alone or in a team. To ensure excellent communication during tactical approaches, ODIN was the best choice for MADFINGER Games’ Technical Director Johanny Clerc-Renaud:

“Selecting ODIN as the voice chat in our upcoming title, Gray Zone Warfare, was a pivotal decision driven by both technical and business considerations. Technically, ODIN ticks a lot of our criteria with its support for spatial audio, a ready-to-deploy Unreal Engine 5 plugin and the ability to meet any player load thanks to their cloud hosting.

From a business perspective, the agility and openness of partnering with a company like 4Players meant we could work hand-in-hand to tailor the solution to our specific needs. This includes a seamless integration with Wwise, allowing us to modulate voice data for a more immersive and engaging player experience. Together, these factors made ODIN the undeniable choice for Gray Zone Warfare, enabling us to make our game even more memorable.”

By natively integrating ODIN Voice Chat into Unreal Engine 5, MADFINGER Games’ developers could focus on creating ultra-realistic game content instead of managing complex data sets. By leveraging ODIN’s scalable cloud hosting, MADFINGER Games can also ensure seamless service delivery to players worldwide, improving accessibility and the gaming experience.

With features such as real-time 3D spatial audio – including audio occlusion and ambient effects – for the global voice chat as well as full-volume radio communication, ODIN sets a new standard for multiplayer engagement and promotes immersive and crystal-clear interactions between players. This level of immersive communication not only enhances gameplay, but also strengthens the social fabric in the gaming community.

“ODIN represents the future of in-game communication. We combine cutting-edge technology with decades of expertise in the gaming industry to create a product that is fun and designed to improve gamers’ communication,” says Phillip Schuster, CEO at 4Players GmbH. “We are excited to be working with MADFINGER Games to further optimize the immersion of Gray Zone Warfare. The partnership highlights our shared goal of driving social interaction and creating a unique gaming experience.”With the release of Gray Zone Warfare for Early Access on 30th April 2024, players will experience unparalleled realistic gaming communication with ODIN.

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