Latest News
Svenska Spel Appoints Gustav Georgson to Lead Public Affairs
Gustav Georgson has been appointed as the new Head of Community Relations and Public Affairs at Svenska Spel. He most recently came from the Government Office, where he worked as a political expert at the Liberals’ coordination office.
Gustav Georgson has extensive experience of political work for the Liberals at local, regional and national level. Previously, he served as head of communications and deputy party secretary for the Liberals’ national organisation and then, among other things, acted as an advisor to the party leadership during the 2022 parliamentary election. Through his work as a political expert at the Government Office, Gustav Georgson has a deep understanding of the political processes and the importance of collaboration to achieve a positive community development.
“Five years after the reregulation of the gambling market, gambling for money is still the subject of much debate. With Gustav’s expertise in public affairs, we will continue to develop the relationship with Svenska Spel’s stakeholders. We must be a clear voice in the debate and contribute concrete views on the industry’s most important issues. Gustav will have a central role in this work,” Frank Hojem, Head of Communications and Sustainability at Svenska Spel, said.
“I have always had a positive opinion of Svenska Spel as an actor with an important role in society. I look forward to working together with my new colleagues to consolidate the position as a responsible role model in the gaming market,” Gustav Georgson said.
Latest News
Bet Sum Triples: SOFTSWISS Jackpot Aggregator Q1’24 Results
The SOFTSWISS Jackpot Aggregator, a solution designed to enhance player engagement and retention, shares its Q1 2024 results. During this period, the total jackpot Bet Sum tripled compared to Q1 2023 and increased by 28% compared to Q4 2023.
In Q1 2024, the jackpot Bet Sum experienced growth, primarily fueled by increased engagement from both existing and new clients, whose number expanded to include 80 brands in total. Notably, the smooth and swift setup process facilitates the adoption of the jackpot solution among clients using the SOFTSWISS Game Aggregator.
Clients of the SOFTSWISS Jackpot Aggregator boost player engagement by running branded and network jackpots. Internal research shows that combining these activities increases the Average Turnover per User by over 50%, albeit outcomes may differ based on each casino’s strategy.
Moreover, the Prime Network Jackpot alone is capable of driving a significant increase in gaming activity, boosting it by nearly 28%. Casinos that participated in the first Prime Network Jackpot campaign, spanning from October 2023 to February 2024, reported a rise in the average bet sum per user by 16.13%, along with an increase of 4.23% in the average bet count per user. The campaign culminated in a 244,742.34 euro win.
As the second Prime Network Jackpot continues, the total pool has neared 450,000 euro and is still rising. Every new brand joining the campaign gains access to the existing pool, enhancing its player engagement and gaming activity by providing an opportunity to win a substantial prize.
“I am pleased to see that the combination of network and branded jackpot campaigns has significantly improved our clients’ business metrics. This year, we are welcoming the SOFTSWISS Game Aggregator’s clients, who can seamlessly and rapidly set up jackpot campaigns. Launching jackpots has become easier than ever before, as our jackpot engine can now be seamlessly added into any iGaming project, whether it’s the Casino Platform or the Game Aggregator,“ comments Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator.
In celebration of the company’s 15th anniversary, SOFTSWISS has prepared special gifts for its clients, who will be utilising the Jackpot Aggregator.
Baltics
HIPTHER Announces the BALTIC & Scandinavian Gaming Awards 2024 Shortlists
HIPTHER, the leading event organizer for Gaming and Technology industries in Europe, is excited to announce the Shortlists for the Baltic & Scandinavian Gaming Awards (BSG Awards), that will honour iGaming industry excellence in the Baltics and Nordics regions for 2024.
Hosted under HIPTHER’s Pioneering GameTech Event in the Baltics, the MARE BALTICUM Gaming & TECH Summit, the BSG Awards recognize and celebrate the achievements of the very best of the iGaming industry, as voted by their peers.
The Final Vote will be cast at the MARE BALTICUM Gaming & TECH Summit by the participants of the conference, and the Winners will be crowned at the BSG Awards 2024 Ceremony that will take place during the event on 4 June 2024.
HIPTHER is thankful to all the esteemed industry professionals who voted online and decided the Shortlists across a series of streamlined Categories covering iGaming Operators, B2B Providers, and Connected Services such us Testing Laboratories and Payment Service Providers.
View the Baltic & Scandinavian Gaming Awards Shortlists
Baltic & Scandinavian Gaming Awards – BSG Awards 2024 Categories
Baltics: Operators Categories:
- Best Online Casino in the Baltics
- Best Sports Betting Operator in the Baltics
Baltics: B2B Categories:
- B2B Providers (Sports): Best eSports Service Provider in the Baltics
- Best Fantasy Sports / Virtual Sports Provider in the Baltics
- Rising Star in Baltic Fantasy Sports / Virtual Sports
- Rising Star in Baltic Sports Betting Technology
- Best Sports Betting Provider in the Baltics
- B2B Providers (Casino): Best Online Casino Provider in the Baltics
- B2B Providers (Casino): Best Slots Provider in the Baltics
- B2B Providers (Casino): Best Live Casino Provider in the Baltics
- B2B Providers (Casino): Rising Star in Baltic Online Casino Technology
- Connected Services – Best Payment Service Provider in the Baltics
- Connected Services – Best Testing Laboratory Provider in the Baltics
Nordics: Operators Categories:
- Nordics: Best Online Casino in the Nordics
- Nordics: Best Sports Betting Operator in the Nordics
Nordics: B2B Categories:
- B2B Providers (Sports): Best eSports Service Provider in the Nordics
- B2B Providers (Sports): Best Fantasy Sports / Virtual Sports Provider in the Nordics
- B2B Providers (Sports): Rising Star in Nordic Fantasy Sports / Virtual Sports
- B2B Providers (Sports): Rising Star in Nordic Sports Betting Technology
- B2B Providers (Sports): Best Sports Betting Provider in the Nordics
- B2B Providers (Casino): Best Online Casino Provider in the Nordics
- B2B Providers (Casino): Best Slots Provider in the Nordics
- B2B Providers (Casino): Best Live Casino Provider in the Nordics
- B2B Providers (Casino): Rising Star in Nordic Online Casino Technology
- Connected Services – Best Payment Service Provider in the Baltics
- Connected Services – Best Testing Laboratory Provider in the Baltics
- Connected Services – Best Hosting Provider in the Baltics
Congratulations and best of luck to all the Shortlisted Companies!
See you in Tallinn & the MARE BALTICUM Gaming & TECH Summit 2024 – Register Now
Africa
Kiron Interactive strengthens Ethiopian performance with Hulu Sport deal
Kiron Interactive, a leading provider of virtual sports and numbers games, has announced the expansion of its partnership with Hulu Sport, a tier-one operator in Ethiopia, with the launch of its innovative Mobile Lite Football Leagues product.
The new offering, known as the Hulu League, is an extension of Kiron’s existing partnership with Hulu Sport, which already includes the integration of Kiron’s products in the operator’s retail and online channels via its omnichannel Betman platform.
Mobile Lite Football Leagues is a tailored version of Kiron’s popular virtual football product, designed specifically for mobile devices in markets with limited bandwidth. The game offers an immersive and engaging virtual football experience, complete with a wide range of betting markets while requiring a fraction of the regular data consumption.
The Hulu League launch will significantly boost Hulu Sport’s mobile offering, providing its players with a unique, entertaining and data-light virtual football betting experience that Kiron Interactive is renowned for in the industry.
Steven Spartinos, Kiron Co-CEO, said: “We are honoured to extend our partnership with Hulu Sport, one of Ethiopia’s leading operators. The launch of the Hulu League demonstrates our commitment to delivering innovative and tailored products that meet the specific needs of our partners and their players.
“We look forward to working closely with the Hulu Sport team to ensure the success of this new bespoke offering and to exploring further opportunities to enhance their product portfolio with our cutting-edge virtual sports content.”
Kibrom Gebremeskel, Deputy General Manager at Hulegeb Online Solution, said: “We are excited to expand our partnership with Kiron Interactive and bring the engaging Hulu League virtual football product to more players in Ethiopia. This innovative offering perfectly complements our existing sports betting portfolio and provides our customers with a unique and immersive gaming experience.
“Kiron’s Mobile Lite Football Leagues product has been tailored to meet the specific needs of our market, and we are confident that it will be a major hit with our players. We look forward to working closely with the Kiron team to maximise the potential of this new content and to further strengthen our position as a leading operator in the Ethiopian market.”
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