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MADIC UK Partners with Allwyn to Launch Prototype of evoPOS Integrated with The National Lottery



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EPOS technology company, MADIC UK, has partnered with the operator of The National Lottery, Allwyn, to integrate The National Lottery into its next generation EPOS solution, evoPOS.

The two companies are jointly launching a prototype of the National Lottery-integrated EPOS technology at the National Forecourt Show 2024 and will be displaying it for the first time at stand N20.

Demonstrating Allwyn’s continued investment in the retail channel and in in-store technology for the future, the partnership opens up future possibilities to make The National Lottery available at any EPOS or self-checkout integrated with MADIC UK’s evoPOS. It will also make National Lottery draw-based games available in forecourt environments through EPOS and forecourt self-checkouts for the first time – with MADIC UK being the only EPOS solution provider to offer this.

The technology will complement existing National Lottery terminals by offering more ways to sell National Lottery draw-based games conveniently to customers as part of other in-store and fuel purchases. Increasing sales opportunities for retailers, it works by printing Lotto, Set For Life, EuroMillions, Thunderball or HotPicks tickets on the EPOS till roll rather than via a standalone National Lottery terminal.

This represents a huge opportunity for Allwyn and The National Lottery and ties in with the operator’s long-term ambition to offer more games, attract more players, inject more entertainment, create more winners, and raise more money for National Lottery-funded projects. The new technology will eventually open up alternative ways to reach new and existing National Lottery players, and is just one of many ways Allwyn is currently investing in retail – with all National Lottery retailers being central to its vision to grow The National Lottery responsibly over the next 10 years.

Allwyn’s Director of Channel Operations, Alex Green, said: “We’re delighted to be partnering with MADIC UK as we continue to invest in the retail channel and in in-store technology for the future. Offering innovative, alternative ways to buy National Lottery draw games makes them available to more players, whether new or existing, and this helps with our primary aim of raising more money for National Lottery-funded projects – with more people playing a little.”

Emma Baillie, Solutions Management Director, MADIC UK, said: “An integration with The National Lottery and evoPOS has been on our customers’ wish list since we launched the product. Being able to work with Allwyn to offer this solution to all our customers in the future is a huge milestone in our product’s evolution.”

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IGT Wins Diversity and Inclusion Category at 2024 Women in Gaming Diversity Awards for Second Consecutive Year



IGT Wins Diversity and Inclusion Category at 2024 Women in Gaming Diversity Awards for Second Consecutive Year
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International Game Technology PLC announced that it won the “Diversity and Inclusion” category at the 2024 Women in Gaming (WIG) Diversity Awards last week in London. The annual awards program recognizes individuals and organizations for their outstanding commitment to enhancing diversity, equality, and inclusion within the gaming industry. This marks the second year in a row that IGT has been recognized in the same category.

“Winning the ‘Diversity and Inclusion’ category at the WIG Diversity Awards for the second consecutive year reinforces IGT’s standing as a leading workplace committed to embodying a culture of empowerment for all colleagues globally,” said Brian Blake, IGT Vice President, Diversity, Equity and Inclusion. “We are passionate about embedding equality across all facets of our organization and will continue to raise the standard of excellence in the gaming industry, inspiring our employees, stakeholders and community partners.”

Since IGT created its Office of Diversity & Inclusion in 2018, the Company has executed various programs, policies, and systems that have promoted multiple dimensions of diversity, equity, and inclusion. These include facilitating mandatory and elective employee training courses that support the Company’s anti-discrimination commitments, implementing more inclusive and equitable hiring processes, and offering competitive benefits for same-sex partners.

IGT has also expanded its global roadmap for its employee-led and executive-sponsored employee impact groups, which include the Women’s Inclusion Network (WIN), ACE (Employees of African descent), PRIDE (LGBTQ+), Wealth of Wisdom (employees 50+), NEXGEN (millennial and Gen Z employees), Military at IGT (supporting those who have served), SuperAbilities (empowering people with disabilities), and Well-Being at IGT (mental health).

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Nummus Casino Announces the Presale of $Nummus Token with Unique Rewards and Bonuses



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Nummus Casino, the popular web and Telegram-based casino and sportsbook, is excited to announce the launch of its highly anticipated $Nummus Token presale on June 17th, 2024. Set to revolutionize the $80 billion global online gambling industry, this new digital currency will seamlessly integrate into the Nummus ecosystem, offering an unparalleled experience for all users.

The casino, which already features sports betting, casino games, and crypto favorites like Spaceman and Aviator, will offer 50 million $NUMMUS Tokens through Nummus Casino.

A Presale with Unmatched Rewards and Benefits

During the presale, buyers will enjoy a range of exclusive bonuses and benefits that set a new standard in Web3 online gambling. These include:

  • A 100% bonus reward with every presale purchase
  • A guaranteed value of $0.10 per $Nummus Token in the Nummus Casino
  • 2,500 NFTs that offer a share of 25% of the casino’s net profit forever
  • Staking between 1-12 months, with yields of up to 24% for the longest duration
  • A token that can be used in other partner casinos such as or
  • Additional airdrops and premium content

The guaranteed token value of $0.10 ensures stability within the platform and ecosystem. The presale price will increase weekly, with a Stage 1 soft cap of 2 million USD. With only 50 million of the 400 million $NUMMUS Tokens available in the presale, interested parties are encouraged to act quickly before they sell out.

For more information about the $NUMMUS Token presale, visit the Presale website. 

Everyone is a VIP at Nummus Casino!

Nummus Casino is redefining the online gaming experience with its exclusive VIP Program for $NUMMUS Token holders. Perks include:

  • Royal Welcome Bonus
  • Personal VIP Manager
  • Enhanced Odds
  • 25% Weekly Cashback Bonus
  • 100% Monthly Reload Boost
  • High Daily Withdrawal Limit of $250,000
  • Exclusive Birthday Treats and Bonuses
  • Priority Cash-Outs

Joining the Nummus VIP Program is simple—play in the casino with $Nummus Tokens, and all these extraordinary benefits will become available.

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Americas Gambling & Betting Sponsorship Sector Report 2024, with Case Studies on UFC and DraftKings



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The “Sponsorship Sector Report – Gambling & Betting Americas 2024” report has been added to’s offering.

This report provides an overview of the gambling and betting sector across the Americas region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.

American Football dominates the spend in the gambling and betting sector across the Americas region. American Football’s top deal in terms of annual value is the NFL’s partnership with Caesars Entertainment, worth an estimated $40 million annually. Soccer dominated the volume of deals in the gambling and betting sector across the Americas region with 117 deals and ranks second in terms of annual value. Basketball ranks in the top 3 sports for both annual deal value and deal volume in the gambling and betting sector across the Americas region, with the sports top 4 deals in terms of annual value all being with the NBA.

The top deal in the gambling and betting sector across the Americas region is UFC’s deal with DraftKings. UFC’s partnership with DraftKings is worth a reported $350 million across 5 years. The NFL ranks second, third, and fourth in terms of largest annual deal values, with partnerships with FanDuel, DraftKings, and Caesars Entertainment, all are worth $40 million annually. Gambling and betting brands have focused their spend across the Americas region with teams and federations, making up almost 75% of the total spend in the sector.

American gambling and betting brands dominate the sports sponsorship spend across the Americas. Gambling and betting brands with headquarters in the Americas region acquired 383 deals, accumulating to over $1 billion in annual value. BetMGM are the most active gambling and betting brand in sports sponsorship across the Americas region with 33 deals; The brands top deal is MGM Resorts partnership with MLB. The top 4 most active gambling and betting brands across the Americas region, Bet MGM, DraftKings, FanDuel, and Caesars Entertainment are also the top 4 biggest spenders.

This report looks to offer a detailed insight into the gambling and betting sector across the Americas region. It explores all the main brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.

Key Topics Covered:

  1. Key information and Background
  2. Market Insights: Sector Sponsorship Deal Trends
  3. Sector Analysis:
  • Sector Summary
  • Top 10 Sports by Value and Volume
  • Product Category Breakdown
  • Major Sporting Properties Breakdown
  • Key Product Sponsorship Markets
  • Biggest deals
  • Expiring Deals

4. Case Study

  • UFC and DraftKings

5. Brand Analysis

  • Brand Summary
  • Brand Spend per Location
  • Most Active Brands
  • Biggest Spenders
  • Key Brands Analysis

Company Coverage:

  • Betano
  • BetMGM
  • Betway
  • Caesars Entertainment
  • Caliente
  • DraftKings
  • FanDuel
  • Jackpocket
  • PointsBet
  • Sportradar


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