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Games Global signs exclusive partnership with UFC to produce unique branded slots

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Games Global signs exclusive partnership with UFC to produce unique branded slots
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Games Global has signed an exclusive deal with UFC, the world’s premier mixed martial arts organisation, for the development of branded content influenced by the popular sports brand.

Games Global will produce unique UFC-themed slot titles over a three-year period, with the first title scheduled for release and ready for a global rollout in July of this year, following an exclusive soft launch in May.

UFC is a globally recognised sports brand with more than 700 million fans and approximately 260 million social media followers. The organisation produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million TV households across more than 170 countries.

As UFC has a similar target audience to Games Global, the deal provides many great partnership opportunities including the ability to collaborate on new game titles with the goal of allowing both parties to recruit new players and fans. UFC will promote and support the launch of the games via its global marketing ecosystem.

Andy Booth, Chief Product Officer at Games Global, said: “Games Global is thrilled to announce this knockout partnership with UFC, bringing the Octagon to life across multiple epic slot titles in the next few years. This exclusive deal allows us to develop UFC-themed online slots for millions of UFC fans who share our passion for action and excitement. Partnering with UFC, one of the most popular sports brands in the world, is significant for us and we look forward to showcasing our first title to the world in the coming months.”

Tracey Bleczinski, SVP of Licencing at UFC, said: “At UFC, we’re always looking for innovative ways to engage with our passionate fanbase around the world. This exciting new partnership with Games Global allows us to do just that by bringing the intensity and energy of the Octagon to life through unique UFC-themed slot titles. We believe that these games will be a hit with fight fans everywhere, and we are proud to be working with Games Global, a leading provider and distributor of iGaming content, to deliver this world-class entertainment experience.”

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21VIRAL INTEGRATES EXPANSE STUDIOS GAMES

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21VIRAL, a leading games aggregator for the Latin American market, has strengthened its offerings by integrating a diverse portfolio of games from Expanse Studios.

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21VIRAL has confirmed the integration of Expanse Studios, a leader in online gaming and a subsidiary of Golden Matrix Group Inc.’s (NASDAQ: GMGI) games content portfolio.

The distribution allows 21VIRAL to provide its operator partners with over 50+ games, including video slots, crash games, jackpots, and tournaments; these include Super Heli, God of Coins, Maya’s Treasure, and other leading titles from Expanse Studios.

Christoph Härtel, CEO of 21VIRAL, said, “Expanse Studios’ Games have been leading the way with a forward-thinking focus on gamification, which enhances player experiences with innovative promo tools like free spins, multi-level progressive jackpots and tournaments.

This offers our Latin American-focused operator partners unique, engaging, and revenue-enhancing game content that will appeal to a broad range of players. We look forward to partnering with the Expanse Studios team.”

Damjan Stamenkovic, CEO of Expanse Studios, added, “”21VIRAL’s reputation for seamless integrations and their expertise in the Latin American market make them the perfect partner for Expanse Studios. Together, we are simplifying operations and elevating the player experience.”

 

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New Seasonal Christmas Engine: Soft2Bet’s Latest MEGA Project Brings Holiday Cheer and Results

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Soft2Bet, a leading provider of iGaming turnkey solutions, has introduced its latest Seasonal Christmas engine powered by MEGA, designed to captivate players with skill-based gameplay and personalised rewards while boosting engagement and maximising operator returns during the festive season.

In the Seasonal Christmas engine, players take on the role of Santa Claus, guiding him through a snow-filled slope to collect gifts while avoiding obstacles. As they progress, increasingly valuable rewards are unlocked, with boosters providing an extra edge. Players are offered one free attempt each day, with rewards redeemable upon making a deposit.

Yoel Zuckerberg, CPO at Soft2Bet, commented: “the Seasonal Christmas engine is another milestone in our mission to deliver gamification tools that engage players and support operators in achieving their growth targets. By building on the success of our previous MEGA engines, we’ve created a product that not only brings festive fun to players but also delivers tangible results for our partners.”

The impact of the Seasonal Christmas engine:

  • Boosts Engagement: Daily free attempts encourage consistent player activity and increased session time
  • Flexible Integration: Casino and sports rewards allow seamless adaptation to a wide range of brands
  • Deposit Incentives: Bonuses tied to key deposit milestones (5th, 15th, and 25th) sustain campaign momentum.
  • Dynamic Gameplay: Daily updates with fresh maps and challenges keep the experience engaging and repeatable

The Seasonal Christmas engine marks another step in Soft2Bet’s commitment to helping operators craft compelling campaigns that resonate with players, drive engagement, and deliver measurable results.

 

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Abios powers upcoming gaming media platform Apollo with in-play statistics for League of Legends

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Abios provides a comprehensive set of League of Legends in-play and pre-match data to support the upcoming gaming ecosystem Apollo

As a leading esports data and odds provider and part of Kambi Group plc, Abios continues to fuel the esports ecosystem by providing the underlying data infrastructure needed for building esports projects at scale. Most recently, it signed Apollo, a US-based gaming media platform that will power its League of Legends vertical with pre-match and in-play data.

It allows the gaming media platform to use in-depth statistics, historical data, and in-play data from top to provide its users with timely esports coverage, stats, and a fantasy vertical.

The League of Legends World Championships amassed a peak viewership of 6.9 million in 2024, the highest recorded in esports history. With the newly announced pan-American league LTA and the success of American teams such as FlyQuest at Worlds, the American League of Legends scene is poised for an upswing in 2025, making it an interesting time to lean into the region.

Anton Janér, Co-Founder and Managing Director of Abios, said: “Our mission is to facilitate the growth of esports by providing the underlying infrastructure and building blocks to make great products come to life.

“By powering Apollo’s esports capabilities, we’re thrilled to support a space for the gaming community where League of Legends fans can easily access exciting insights on matches, teams, players, and events..”

Jacob Franco, CTO of Apollo, said: “I’m very excited to work with Abios to build infrastructure for the gaming community. We aim to be an online resource for all gamers, and integrating with Abios allows us to ensure that our esports coverage is of the highest quality.

“We look forward to leveraging Abios in the future to expand our esports coverage to other titles such as Counter-Strike 2, Valorant, and DOTA 2.”

 

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