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Allwyn Appoints Adrian Joseph OBE as Non-Executive Director

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UK National Lottery operator Allwyn has announced the appointment of Adrian Joseph OBE as Independent Non-Executive Director, effective 1 June 2024.

Adrian is an innovative digital, technology, data and AI-focused senior executive and FTSE Non-Executive Director who has worked for a number of leading technology organisations – most recently as Chief Data and AI Officer at BT, where he led a 1600-strong team.

Adrian is currently a Non-Executive Director at Direct Line Group, on the Technology Advisory Board of NatWest Group and an Advisory Board Member at Business in the Community. Adrian was awarded an OBE in the 2019 New Year’s Honours List for services to equality and diversity in business, and was also voted the most influential minority ethnic technology leader in the UK by the Financial Times in 2018.

Prior to BT, Adrian spent over a decade working in a variety of senior data, analytics and AI roles for Google and EY. He was also previously a Non-Executive Director to the Home Office and Cabinet Office People Board, as well as an Expert Member of the UK AI Council.

Justin King, Chair of Allwyn UK, said: “With his proven track record across digital, data and AI – paired with his trailblazing work in the areas of diversity and inclusion – I am delighted to welcome Adrian to the Allwyn Board. Adrian’s distinctive skillset and experience will be invaluable as we work to fulfil our ambition to provide a player experience and games portfolio that is fit for the digital era, while at the same time creating a truly accessible, inclusive National Lottery.”

Adrian Joseph said: “I’m thrilled to be joining Allwyn at such an exciting time for the organisation. With an average of £30 million raised each week for people and projects across the UK, The National Lottery is truly a force for good. I look forward to working with Justin and the Board to bring this to life, while continually raising the bar on innovation, equality and diversity.”

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Navigating International Regulatory Landscapes: A Guide for Expanding iGaming Businesses

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Navigating International Regulatory Landscapes: A Guide for Expanding iGaming Businesses
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Boris Pashnev, CEO of Alpha Affiliates

Taking an iGaming business global opens up vast possibilities for expansion and progress. However, along with new markets and opportunities, comes the complex regulatory landscapes of different countries. To ensure a smooth and compliant expansion, businesses must familiarise themselves with international legal frameworks and understand regulatory considerations. Still, it is much easier said than done.

As a business working closely with iGaming brands, we at Alpha Affiliates have first hand experience expanding within these new regulatory landscapes. We have helped several iGaming operators and affiliates to grow their businesses and comply with the regulations in various jurisdictions. Moreover, in the last year, we have successfully expanded our own business into new geographical markets, including France, Italy, Belgium, Greece, Norway, Slovenia, Slovakia, and Hungary. This expansion not only broadened our global reach but also ensured a more comprehensive and inclusive gaming experience for iGaming enthusiasts worldwide.

This is the hope for many aspiring iGaming operators looking to go global. So, how can businesses successfully navigate new regulations when expanding their business globally?

 

Make regulation your team’s number one priority

In the iGaming world, regulations must be the cornerstone of your business strategy to going global. You need to go in with the mindset that it isn’t just about compliance – it’s about building a sustainable, reputable business. Only with this mindset, can you successfully launch an iGaming business, and develop long-term trust and support from regulators and consumers alike.

By making regulation your foundation, you’re sure to be on track for success. Of course, for any CEO, this starts by looking to the regulatory experts, and putting together a dedicated compliance team who can manage and advise on the regulatory landscape in the region you are looking to expand into.

For instance, in the case of licensing, operators should seek assistance from their in-house legal departments who can ensure licensing application requirements to be met and the corporate structure to be set up properly. This way they can prevent making any mistakes when switching their operations to comply with the new guidelines and ensure that they set up a well equipped and responsible environment for their players.

By having a dedicated team focused on regulation, operators can confidently and consistently ensure their operations meet regulatory guidelines within new regions.

 

Remain flexible and embrace new frameworks

Regulation is always subject to review and change  – it’s a natural part of progress to ensure consumers, and businesses are better served and protected.

We saw this most recently with Curaçao’s new regulation known as the National Ordinance for Games of Chance, or LOK, which set out new requirements for anti-money laundering, fraud prevention and player protection. The LOK framework changes brought new change, and with that new considerations for iGaming operators to address. Operators had to reflect and adjust the ways in which they disclose certain information, ensure data protection, address anti-money laundering, privacy measures for gaming and monitoring tactics.

Alongside the regulatory changes, the licensing fees also increased, in order to foster a safer and more responsible environment. And the licensing process changed too. The Gaming Control Board (GCB) opened the new licensing portal on September 1st earlier last year, leaving iGaming companies with two options – to either apply for new licences and follow the regulations outlined in the LOK, or register as sublicensees.

This is a prime example of how quickly things can change, and the need to remain flexible and ready to adapt when expanding into different regions. To stay ahead, it’s important to conduct regular regulatory assessments, budget for potential increases in licensing fees and develop flexible systems that can adapt to new requirements.

Consider creating a regulatory roadmap for each market you’re entering and operating in, from the current requirements, anticipated changes, plus your strategy for addressing them.

 

Take responsibility: Prioritise player protection

Remember that any international authority or regulator will want to see that player protection is not only met, but prioritised. After all, responsible gaming isn’t just a regulatory requirement, it’s a business imperative.

Ensuring your operations develop comprehensive responsible gaming policies, including self-exclusion programmes, session time limits, and staff training in identifying and addressing problematic iGaming behaviours, will be key.

At Alpha Affiliates, we encourage users to act conscientiously by providing a safe and organised platform to advertise their offerings. We are committed to ensuring responsible gaming is upheld in our services globally and make sure to follow regulations, only expanding into regions in which iGaming is properly regulated.

It’s crucial to consider how you can improve your policies to better protect players – as this will be a number one concern for regulators internationally. We implement industry-standard measures for players who want to control their gambling habits. These include applying various limits on losses, deposits and bets. In addition, we make sure to display reminders for the amount of time spent in a casino and for players to take a step back to step away and cool off. I’d encourage other operators to do the same.

 

Be patient and carefully lay down the groundwork

Launching abroad successfully takes a well-thought-out and well-planned strategy. It also requires a lot of patience. “Getting your ducks in a row”, and laying down the groundwork will take time and intricate planning.

Starting the process early is important. When it comes to international expansion, regulation is a huge aspect that cannot be rushed. It can be all the difference in business success, and business failure. It requires rigorous due diligence to ensure all requirements are met, and all licensing documentation is ready.

By meticulously crafting and executing a regulation-first international expansion strategy, businesses can put themselves in the best possible footing for growth globally. Regulations are important across all sectors, but in the iGaming world where adhering to tight regulation is imperative, operators must make it the foundation of all business. The path to international expansion may be complex, but with the right approach, operators can capitalise on the exciting opportunities in new markets and drive remarkable growth.

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Latest News

SOFTSWISS Game Aggregator Leads iGaming as Largest Content Hub

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SOFTSWISS Game Aggregator Leads iGaming as Largest Content Hub
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In Q2 2024, the SOFTSWISS Game Aggregator,  a leading iGaming content hub, expanded its portfolio to over 23,500 games, marking a 46% increase compared to Q2 2023. This milestone has established it as the largest content hub in the market.

The SOFTSWISS Game Aggregator offers diverse content across various regions, focusing on Europe, LatAm, and Africa. In South Africa, it recently received a Letter of Certification (LoC) from the National Regulator for Compulsory Specifications (NRCS) for several providers popular in this region, including Spribe, Evolution, and Pragmatic. This certification enables clients to operate in South Africa by integrating popular games through the SOFTSWISS Game Aggregator.

The tool provides high-quality service and robust software, boasting a 99.9% uptime, which is especially crucial in regions with unstable internet connections. Additionally, the Game Aggregator team offers features to enhance casino performance, focusing on the most essential metric in the industry – player engagement.

All Game Aggregator’s clients, whose number grew to 1,087 in Q2 2024, can seamlessly and quickly integrate the SOFTSWISS Jackpot Aggregator, join the Network Jackpot, and launch branded jackpots. To boost engagement and social interaction, the Game Aggregator has also upgraded its Tournament Too by adding crash games.

The effectiveness of these engagement tools is evident in the growing Bet Count, which totalled over 42,300,000,000 in Q2 2024, a 13% increase from the previous quarter.

“Our growth over this half a year has been remarkable,” says Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator. “Reaching over 23,500 games is a milestone that establishes us as the largest content hub. But what I am most proud of is our technical and service team, who drive our product’s growth and meet our clients’ needs and requirements. According to Kantar research, 51% of partners have given SOFTSWISS a perfect 10 rating. These results highlight our dedication to innovation and superior gaming experiences.”

This week, on 17–18 July, the SOFTSWISS team will meet with all partners at iGB Live!, stand 12-F30, and showcase its innovative solutions, robust tools, and a vast array of games to ensure a superior gaming experience.

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

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Interviews

Altenar’s global expansion: Sam Hill outlines plans for growth in LatAm, Europe, and Beyond

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Altenar’s global expansion: Sam Hill outlines plans for growth in LatAm, Europe, and Beyond
Reading Time: 3 minutes

 

Can you elaborate on Altenar’s specific goals for global expansion? What regions are Altenar focusing on for growth?

We’re not interested in limiting ourselves, so we are actively exploring several global expansion opportunities. Our highly customisable product can be tailored to any region, and we have the content library to support a global audience. Leveraging our existing customer base and success in Latin America, a market where we are already well-established, makes perfect sense. Specifically, Brazil, Mexico, Colombia, and Peru are regions where we have seen strong results and hold further growth potential.

There’s no reason why we can’t expand further across Europe too, where we already have a foothold, and Asia, a largely untapped market for us. Can we do more to establish a stronger presence in the Asia-Pacific (APAC) region? Absolutely! Growing the business globally is a key focus.

 

You have nearly 15 years of experience in the industry, including roles at Betgenius, BetVictor, and IMG. How will your experience be leveraged to help Altenar achieve its global ambitions?

My sales experience and track record in the content and data space were likely factors in my hiring. My network is fairly extensive and a useful asset that can be leveraged to Altenar’s advantage. In my previous roles at IMG ARENA and Genius, I managed a significant portion of the global sales team, including overseeing territories that are key target areas for Altenar.

Altenar stands out as a leader in this area, excelling in both proprietary content delivery and seamless third-party data integration. Our partnerships with over 20 third-party sportsbook suppliers allow us to deliver the broadest and highest-quality content portfolio – a critical advantage for any operator in a competitive market.

 

Can you provide some examples of how Altenar might tailor its approach to different regions?

The foundation of success in different markets is always providing the right products. While UI/UX and front-end features offer customisation options, bespoke solutions are also available. Operators can request or configure custom settings in the backend, including margins, bet limits, customer profiling and across our extensive proprietary bonus engine.

UI and UX are key elements. For multi-territory operators, we offer flexibility in content presentation. They can choose the sports, competitions, markets, banners, bonuses, and bet boosts they want to display. Our deep bonus tool capabilities allow for territory-specific customisation, and operators can enable or disable frontend features based on their needs.

However, differentiation goes beyond just the user experience. Our experienced and dedicated account management team provides exceptional support. We strive to execute any individual operator’s trading strategy, whether they prefer a hands-off approach or a more involved one. We provide the operational support needed for either scenario.

Finally, we can cater to specific market demands. In Brazil, for example, we offer a deeper selection of domestic sports content. This allows operators to differentiate themselves and provide what customers want, ultimately leading to better customer acquisition and retention.

 

Growing Altenar’s revenue and securing high-profile global partnerships is a key aspect of your role. Can you elaborate on the types of partnerships Altenar is looking to establish, and what qualities define a ‘high-value customer’ for Altenar?

I have great confidence in Altenar’s product offerings. We have a well-established reputation for excellence, but we need to continue raising brand awareness and communicating the value we deliver. My goal is to increase awareness of Altenar’s capabilities among high-profile brands.

We are targeting different partnerships. Casino operators are leaving revenue on the table when it comes to sportsbook, that we are perfectly placed to help them recognise. Another major focus is speaking to established operators in various territories. Can Altenar take their brand to new markets, where they can leverage their potential for growth? Even North American operators today will naturally be looking south at LatAm. We can then leverage their brand recognition in new markets. It is a broad remit but ultimately we will leverage the quality of the Altenar product and the strength of the relationships we have to capitalise on our growth potential.

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