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Exclusive Interview w/ Mr. Hayk Sargsyan Chief Executive Officer of Galaxsys

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Exclusive Interview w/ Mr. Hayk Sargsyan Chief Executive Officer of Galaxsys
Reading Time: 3 minutes

 

European Gaming caught up with Hayk Sargsyan, the visionary CEO of gaming studio Galaxsys, one of the leaders in fast and crash games, which are capturing the attention of online casino players across Europe and Latin America. Hayk’s leadership and strategic vision have been instrumental in Galaxsys’s rapid growth and success.

 

Tell us about Galaxsys and why Fast and Crash Games are becoming popular with casino players. 

Galaxsys is young company, only a few years in iGaming B2B terms. We specialise in unique ‘fast and crash games’ for the iGaming and online casino market. These games are characterised by their fast-paced gameplay, and the thrill of the game theme. We design, create, and develop highly engaging and attractive games for casino players, offering them a unique and exciting gaming experience.

Casino and Slot players like to maximise their time to play without learning the complexities of characters, bonus conditions, and bonus rounds, which can confuse them, particularly when they have only a certain amount of free time for gameplay.  Galaxsys games are played across many different markets. Online casino players want to try something new and different, but they also like simple and easier-to-play games, which is why we provide these.

At Galaxsys, we understand that players value a streamlined experience with low friction and control over their gameplay. This is why our Crash and Fast Games are in high demand, as they cater to these player preferences. B2C operators are also keen to add our game portfolio to their casino lobby, further validating our player-centric approach. 

Ninja Crash has won several awards. What makes this such a great game?  

Ninja Crash performs strongly in our game portfolio across continental Europe and Latin America, where the game won the accolade of ‘Most Played Game 2024’ at the SiGMA Americas Summit. Recent upgrades include a mobile landscape, auto-play mode, freeze bonus feature, and advanced algorithms designed to captivate and retain players. These combinations of upgrades increase the player’s enjoyment of gaming, which leads to increased player satisfaction and revenue.

One of our flagship unique games, Ninja Crash, is very popular with operators. We added the Combo Bonus feature, and the multiplier can now reach up to 500x for each slice, and a new Ninja character has been introduced. Our design and product teams have taken this engaging and fan-favourite game to the next level to offer players an enhanced and immersive gaming experience.  

From an engagement, player experience standpoint, Galaxsys games are focused on providing the players with a straightforward gaming experience that delivers high-quality visuals, themes, and elements that the player can relate to and play with little effort.  

It’s the trade show season. What other games are you showcasing on your travels? 

Galaxsys’s game portfolio stands out with its accessibility to 150+ operators, 170 currency options, and the availability of 30+ games in a single game integration. These unique features and robust performance with our partner operators across all markets make them a compelling choice for potential new partners. Partnering with Galaxsys not only gives you access to our innovative games but also our extensive network and industry expertise, which can help you maximise your revenue and player engagement.

Our sales team is always excited to showcase our new games at industry events. ‘Dr. Shocker‘ offers a thrilling, fast-paced experience where players connect cables to win. ‘Tower Rush’ challenges players to create endless floors for maximum chances. ‘Limbo Crash’ introduces an exciting concept, with winnings dependent on chosen multipliers. ‘Bingo Star’ combines popular bingo elements with a surprising twist. ‘Hot Gear’ blends speed and fashion, requiring players to scratch their fingers and reveal matching odds or attractive symbols. ‘Cosmo Saga’ is a puzzle game that requires players to move colourful particles to create winning combinations. Each game is designed to provide casino players with a unique and engaging experience, and we are confident that they will be well-received by our audience. 

What are your plans for summer and the remainder of the year? 

We aim to continue improving, upgrading, and innovating across our game portfolio to deliver the best gaming experiences. In the coming months, we plan to expand our market presence in Europe and Latin America and explore potential partnerships with local operators. Doing so can drive player engagement and revenue opportunities for our partner operators, which is at the core of our business strategy.

Europe and Latin America are undoubtedly growing and dynamic markets for B2B gaming studios such as Galaxsys. We have seen strong market demand for our games in Brazil and Mexico, and the Baltics where players are particularly drawn to our unique game features and engaging gameplay. Therefore, it is essential to follow regulatory change and the requirements of those frameworks to ensure the optimal certifications and gambling responsibilities. We were also delighted to have our games certified recently in Peru and Colombia, further expanding our market reach in the region.

We will work with our partner operators to deliver more profound game experiences and localisations. We have commenced the development of our own slot games, which we are incredibly excited to introduce into the marketplace over the next two quarters of this year.   We shall be attending many summer expos such as iGB Live, G2E Asia, and SiGMA Asia to further showcase our games.

Interviews

Exclusive Q&A w/ Richard Mifsud, Chief Vision Officer at XPRIZO

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Exclusive Q&A w/ Richard Mifsud, Chief Vision Officer at XPRIZO
Reading Time: 3 minutes

 

Would you tell us about the idea behind the Xprizo fintech platform?

It’s a story that started several years ago when the founder was conducting business on the ground in several emerging markets. Xprizo was founded to respond to the needs of emerging market consumers and merchants, whilst also addressing the limitations of Western banking systems.

This full-service payments platform combines all functionality needed by merchants, with a product tailored to unbanked consumers, bringing this market together in one, seamless ecosystem. What’s more, we drive adoption and consumer education through a network of agents, supporting cash deposit and withdrawal in a way that our target audience is accustomed to.

 

Xprizo’s mission statement is to ‘revolutionise the future of fintech’. What gaps in the market is Xprizo working to find solutions for and improve in the fintech space?

We are primarily targeting countries which have substantially large communities which are under served when it comes to fintech or banking. Therefore, we are operating in a challenging environment where we truly believe we can have a life changing impact connecting these people to several national and international services. We are delivering a comprehensive financial service where our clients are usually just served with either mobile money or cash and with the introduction of Xprizo our customers can benefit from p2p payments, card processing and full integration to the local mobile money ecosystem, debit cards, crypto and much much more.

 

How was the development process in building the platform? Were there particular challenges along the way and how long did it take to get the platform ready for market?

We wanted to build the platform from the ground up using local knowledge and tenants so we are working with people coming from Africa, India, Southeast Asia and also Latin America. To arrive at where we are it took several years actually and it is always developing. Having said that in the last 12 months the platform and the wallet took the shape it has today and we covered a lot of ground. Main challenges were the territory we operate in since we needed to make sure the platform can run smoothly with less than ideal infrastructure. One has to keep in mind that we are operating in a space where lack of electricity is the norm, interrupted internet is an everyday occurrence, regulatory matters are still very complex and more.

 

How does the Xprizo platform set itself apart from other fintech offerings? What can the service provide that others can’t?

As explained earlier, we build the platform from the people to the people. Most other offerings are a one-size fits all where they are adapted versions of what is available in the western world. Moreover, we are offering a truly comprehensive payment orchestration for users and merchants. One just needs to get on our platform and doesn’t need anything further. You can get the local payment methods, our own p2p, cards, etc.. No other service out there has such a complete  offering.

 

Xprizo’s platform features a number of payment service providers such as M-Pesa, what benefits does this bring customers?

The idea is that our clients don’t need to use several systems to make their life or business. Using or integrating to Xprizo gives you a number of payment methods in one place where for the business side you would integrate one API and you can pick and choose what you wish to use.

 

How is 2024 shaping up for the business and what plans are in place to continue to develop the platform?

2024 is proving to be an incredible year for Xprizo. We are very happy to be overwhelmed with businesses that are recognising the benefits of using our system and we are having internal discussions to be integrated with very well known businesses and also by Tier 1 banks. Our ground reach though the agent network will also keep expanding month on month and the product offering will keep being a one of a kind setting the standard for other Fintech companies to keep up to.

2024 will also see us expand our reach in Africa launching several other countries and more importantly we will be launching our first operations in South East Asia. We will be beginning with the Philippines in June with the goal of expanding our reach across the following months.

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Exclusive Q&A with Christoffer Ødegården, Head of Casino at Bojoko

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With growing competition in the online casino industry, finding effective ways to attract new players is crucial for operators. To discover which strategies are the most effective, we contacted Christoffer Ødegården.
Reading Time: 3 minutes

 

With growing competition in the online casino industry, finding effective ways to attract new players is crucial for operators. To discover which strategies are the most effective, we contacted Christoffer Ødegården. He serves as Head of Casino at Bojoko, one of the top affiliates in the UK, and has access to comprehensive data on what features help secure additional FTDs. In this interview, he shares how diversifying payment options, lowering deposit limits, and refining bonuses can help casinos stay competitive.

 

What are the most effective strategies casinos can use to increase FTDs?

Most casinos focus on tweaking their bonuses to attract new players, which is effective. However, it can also have certain financial risks and lower player value. Our data shows that one of the fastest ways to increase FTDs is to simply expand the selection of payment methods.

It might not be intuitive, but offering a variety of methods does not just mean that players can choose what works best for them once they are on your page. Having the right payment methods will actually lead to a large number of players hearing about and exploring your casino in the first place.

Could you explain the impact of offering diverse payment methods on player behavior?

Many players have specific payment preferences and will only make deposits and withdrawals with specific payment methods, some sticking with just one. It is essential to have all relevant UK payment methods to avoid missing out on these users. As I already mentioned, many Brits actively search for casinos with their preferred payment method available, and comparison sites like Bojoko cater to them.

Bojoko has pages for every popular UK payment method, where players can quickly compare their offers and make their choice. This is without ever being exposed to brands that do not offer their deposit method of choice.

Let me provide a quick example. We have noticed that many Brits actively search for Paysafecard casinos and land on our dedicated page, where they compare casinos that let you deposit with Paysafecard and sign up. These players come with high intent, resulting in higher conversion rates. It is not just Paysafecard; a long string of more niche payment methods are hugely popular amongst Brits.

Which payment methods have proven to be most beneficial?

There are almost too many to mention, but pre-paid cards like Paysafecard, e-wallets like Neosurf, and mobile payment options like Boku and PayForIt are clearly gaining popularity. We have also seen an enormous rise in PayPal in the last few years, and the industry has responded, with most British casinos now offering PayPal. ApplePay is another mainstream payment method that has somehow been largely ignored among online casinos.

How should casinos respond to these emerging trends?

Casinos should always try to quickly embrace these trends, as the earlier they adapt, the more players they stand to earn. There is always an adaption curve where the less common payment methods are only available at a few operators, meaning they share the entire pot of players searching for these options.

I’d also recommend utilizing their relationship with affiliates like Bojoko, which can also amplify visibility. As I mentioned, our platform provides curated lists that guide players to casinos offering their preferred payment method. This visibility and alignment with player preferences often result in a noticeable uptick in FTDs. However, our collaboration with casinos goes beyond simply listing them on these pages. We can and do also provide insights on which payment methods and other features they should add to increase their FTDs.

You mentioned other features they can add to increase their FTDs. What specifically are you referring to? 

Another quick way for a casino to increase their FTDs is to lower the deposit limits. This makes it easier for players to sign up and get a sense of your brand. High minimum deposits can deter new players who want to try the casino without committing too much upfront.

I’d also like to specify that bonuses are still a powerful tool, with no deposit bonuses in particular being an effective way to bring in new players. However, these require a strong focus on player retention to avoid risks like bonus abuse. Less risky bonus options include increasing the percentage of your welcome bonus and trying out wager-free offers. However, no matter what you do, effective retention strategies remain key to ensuring players continue depositing after their initial experience.

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Interviews

RubyPlay and BetConstruct interview: delivering bespoke content for Mr. First

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RubyPlay and BetConstruct interview: delivering bespoke content for Mr. First
Reading Time: 4 minutes

 

The launch of Mr. First by BetConstruct 12 months ago saw the creation of an iconic character that has proven to push the boundaries and deliver increased engagement within the iGaming and crypto industries.

As Mr. First celebrates his first birthday, we spoke with Dr Eyal Loz, Chief Product Officer at RubyPlay, and Ruzanna Elchyan, Head of Gaming at BetConstruct, to reflect on how both organisations have worked together to build unique gaming experiences around the popular brand ambassador.

 

May marks the one-year milestone of Mr First. Dr. Eyal, what positive impact has this fun and creative character had within iGaming? What do you like most about the character?

Dr. Eyal Loz: Mr. First is a relatable, fun character that can easily deliver complex initiatives. Seeing Mr. First post online, and also, meeting a larger-than-life Mr. First in gaming shows, really connected us to the fun narrative of this brand ambassador. Mr. First is successful and confident, but also very relatable, not too serious or intimidating. The overall impression is – if “Mr. First can do it, so can I”!

 

Ruzanna, what was the inspiration behind Mr First, and what sort of impact has it had on the iGaming sector?

Ruzanna Elchyan: Mr. First was inspired by the need for a charismatic and relatable character who could serve as an advertising agent and an expert in the crypto and iGaming industries. His impact on the iGaming sector has been profound, bringing a fresh and engaging narrative that resonates with players. Mr. First’s presence has not only made gaming experiences more enjoyable and memorable but has also increased engagement and interest in iGaming, particularly among younger audiences. This has significantly contributed to the sector’s growth and evolution, establishing Mr. First as a symbol of innovation and excitement in the industry.

 

How does BetConstruct envision the incorporation of Mr. First and other games into future collaborative projects with studios like RubyPlay, considering the positive reception and engagement witnessed at the BFTH Arena Awards?

Ruzanna Elchyan: BetConstruct is looking to integrate Mr. First and other games into future collaborative projects with studios like RubyPlay, utilising innovative strategies to enhance player experiences. The enthusiastic reception and high engagement levels at the B.F.T.H. Arena Awards highlight the potential of these partnerships. This positive feedback motivates BetConstruct to push the boundaries of iGaming creativity, ensuring that upcoming projects are not only entertaining but also transformative in their impact on the industry.

 

Dr. Eyal, Immortal Ways: Mr First was a big success and was crowned ‘Best Online Casino Game’ at the BFTH Arena Awards. What has been the key behind this game’s triumph?

Dr. Eyal Loz: We wanted to connect with the authenticity of the Mr First character. Wouldn’t it be fun to get a shirtless Mr. First travel back in time to ancient Egypt? We combined this art narrative with our strongest performing mechanic, Immortal Ways, to create an appealing immersive gaming experience.

 

With the increasing demand for innovative gaming experiences, what role does BetConstruct see collaborative events like the BFTH Arena Awards playing in driving industry innovation?

Ruzanna Elchyan: BetConstruct recognises the growing demand for innovative gaming experiences and sees collaborative events like the B.F.T.H. Arena Awards as instrumental in driving industry innovation. These events serve as platforms for companies to showcase their latest creations, exchange ideas, and inspire one another to push the boundaries of what’s possible in iGaming. BetConstruct is dedicated to supporting and participating in such events to foster industry-wide innovation and growth.

 

Dr. Eyal, talk us through the development of RubyPlay’s Mad Hit Olympic First, what differentiates this title from previous games within the ‘Mad Hit’ series?

Dr. Eyal Loz: The Summer Olympic games are coinciding with the BFTH Arena Awards. This gave us an idea, connecting the narrative of Mr. First taking on big challenges with style, in a fun way. We thought “Wouldn’t it be fun if Mr First represented BetConstruct in the Olympics?”. So, this time, our Mr. First is an Olympic cycling champion, who will bring home some gold medals! The Mad Hit mechanic is a 5X5 reel array with 25 independent reels, and 3,125 ways to win. I’m sure players will love it!

 

And Ruzanna, what do you like most about RubyPlay’s latest bespoke title Mad Hit Olympic First?

Ruzanna Elchyan: Mad Hit Olympic First stands out for its innovative fusion of the Olympic spirit with the excitement of online gaming. This unique approach creates an immersive experience that transports players into the world of competitive sports. The game’s storyline is rich and captivating, drawing players in with its narrative depth and attention to detail. Combined with its engaging gameplay mechanics, Mad Hit Olympic First offers a truly distinctive gaming experience that sets it apart from other titles in the market.

Could you elaborate on the collaborative efforts between RubyPlay and BetConstruct that contributed to the game’s success and how this collaboration might evolve for future projects?

Dr. Eyal Loz: Our partnership with BetConstruct is based on a lot of mutual respect. We both see each other as tenacious innovators, never afraid trying new original business and design directions. For example, both companies celebrate creative fine arts, and try to bring that appreciation into our core business values. When two successful organisations share core elements in their vision, successful collaborations and opportunities are inevitable.

 

How important is BetConstruct’s partnership with RubyPlay? What do they offer differently to other game studios?

Ruzanna Elchyan: BetConstruct’s collaboration with RubyPlay holds immense importance, as it facilitates the delivery of a diverse and captivating selection of games to players, effectively distinguishing them in the fiercely competitive iGaming market. RubyPlay’s distinctiveness among game studios stems from its unique development approach and unwavering dedication to innovation. This commitment makes RubyPlay an invaluable partner for BetConstruct, enriching our offerings and enhancing the overall gaming experience for our players.

 

What does the future hold for the RubyPlay / BetConstruct partnership?

Dr. Eyal Loz: We will continue working together in multiple markets. I’m really looking forward to seeing our new innovative product and promotional initiatives rolled out for the BetConstruct players. As always, when we all row together in the same direction, the sky is the limit.

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