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In gaming culture, phones are replacing computers: “Charge your dopamine for the whole day in 5 minutes”

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It is common to think that gaming culture and its best experiences are only associated with computers and consoles. However, the gaming environment has changed significantly over the past few years. Once considered quite niche, mobile devices have now become the dominant force in gaming. Games on smartphones now account for more than half (according to Statista, 51%) of the global gaming market revenue.

According to one of Lithuania’s most famous gaming community members and the country’s most popular streamer, Karolis Jankauskas (“LTU Republic”), whose broadcasts are followed by more than 130,000 followers on the “Twitch” channel, we are living in a time of transformation.

User engagement and the number of game downloads illustrate that gaming culture is rapidly migrating to phones. Do you think it is starting to catch up with traditional gaming among true enthusiasts?

In the Baltics, events for games with mobile devices are just beginning to be organized, but the number of interested participants and their level of engagement is rapidly growing. Observing this activity, we can assume that gaming culture on phones can not only match but in some cases even surpass the traditional one.

We used to have many various popular consoles and other devices — from “GameBoy” to “PSP.” Now, the experiences they created are also available on phones. Does gaming on a smartphone match the quality of gaming on consoles? How is the gaming community reacting to these technological changes?

Comparing mobile games and gaming on consoles or computers is quite difficult. I would say it’s like comparing a car to a motorcycle. Both move, but one offers more entertainment, excitement, and emotional experiences, while the other offers more practicality.

A similar situation exists with gaming devices. You could say that smartphones have worse graphics or a more superficial gameplay experience, but their simplicity and pace open up a completely different gaming experience. Additionally, they are accessible anywhere and anytime. You don’t have to play only at home.

Currently, true gamers who play on consoles or computers don’t yet consider themselves in the same category as mobile device players. However, I think this attitude will change over time.

At the end of May, you invite your community to meet at the “Brawl Stars” mobile game tournament “Gaming tournament by Samsung Galaxy S24 Ultra.” Is it true that this is a gaming phenomenon? It is already estimated that “Brawl Stars”

downloads have exceeded 500 million. What is the secret of its popularity? How does this mobile game already have its own e-sports team today?

“Brawl Stars” stands out with its brilliantly designed combination. The game is extremely simple, and its concept is very straightforward. Defeat your opponent, and you will be the best. And the matches are super fast. You can play 3-5 matches in 5 minutes and charge your dopamine for the whole day. This is probably the main secret of the game’s success. Plus, there are various game accessories and special events that are very engaging.

Additionally, these are the reasons why this mobile game has its own e-sports team. It is competitive and easily understandable to a wide audience.

What will make the upcoming tournament of this game different from others?

For the gaming community, this “Gaming tournament by Samsung Galaxy S24 Ultra” is relevant because it gives us an impression of how many people are engaged in gaming with smart devices. “Brawl Stars” players have a unique opportunity to test themselves against the best players. Participants are also motivated by the impressive prize—a “Samsung Galaxy S24 Ultra”.

In the qualifications and selections, players will play in teams of two, and in the finals, the teams will be changed—the players who make it will be assigned one of the Lithuania’s famous content creators participating in the event. This should add a lot of intrigue and excitement, as it will show how well the best players can communicate with content creators who may not be as good in the game as they are.

More and more gaming-oriented phones are being introduced to the market. For example, the new “Samsung Galaxy S24 Ultra”. How do they help the culture of gaming on phones grow? Can a phone even influence game results?

Just like athletes or racers need the best equipment or gear, a powerful phone gives a player an advantage. The fewer technical issues you have in the game, the faster you can progress.

Meet the most famous gamers

All gaming enthusiasts and professionals will have the opportunity to experience the best gaming moments on May 24-26 in Vilnius at the largest popular culture event in the Baltic States, “Comic Con Baltics powered by Samsung Galaxy S24 Ultra.”

The “Gaming tournament by Samsung Galaxy S24 Ultra” will take place at the impressive “Galaxy AI” booth. Here, visitors will also meet K. Jankauskas (“LTU Republic”), Simas Anužis (“Svarbeuse dariti”), Edvisss, and other famous players in the Baltics. There will be an opportunity to get up close with the most advanced “Samsung” smart devices, discover new opportunities that innovative “Galaxy AI” artificial intelligence features open up for gaming.

At the beginning of this year, “Samsung” was the first to offer its users a smartphone with artificial intelligence features. These change many ways of using and controlling the phone, as well as the habits users have adopted until now. At the event, you will have the opportunity to get acquainted with and try out AI features such as “Search by highlighting,” “Photo editing,” “Notes assistance,” “Live translation,” “Chat assistance,” and others.

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Baltics

MARE BALTICUM Gaming & TECH Summit 2024 Sparked GameTech Revolution and Unity Across the Baltics and Nordics

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MARE BALTICUM Gaming & TECH Summit 2024 Sparked GameTech Revolution and Unity Across the Baltics and Nordics
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HIPTHER, leading conference organizer for Gaming and Technology industries in Europe, is thrilled to announce the completion of a revolutionary 2024 edition for their successful MARE BALTICUM Gaming & TECH Summit series.

The #hipthers brought together in Tallinn some of the best companies and most distinguished experts across iGaming, Technology and Compliance industries between 3-5 June, offering a premium experience of growth and connectivity to local and international professionals.

Relive the Moments – MBGTS 2024 Photo Album

 

From the Baltic and Nordic Standards to the World: iGaming & Compliance Updates

Day 1 of the Summit was brimming with Compliance updates and insights from panels focusing both on the local standards, as well as keeping up with global compliance trends. Renowned experts debated the the complexities and nuances of the iGaming regulatory landscape in the Baltics and Nordics, offered a concise overview of the complex regulatory frameworks in Serbia, the USA, Spain, Germany, and Estonia, and provided Insights into Market Dynamics, Trends, and Sports Betting Evolution in the Nordic iGaming Landscape.

Furthermore, delegates had the precious opportunity to attend an IMGL Masterclass about Navigating MiCA, EU AI Act, and DSA in the Digital Age.

 

Exploring Fintech, Blockchain, and the Potential of DAOs in the Gaming Industry

The Summit offered valuable insights on the evolution of financial institutions, exploring the integration of fintech and blockchain and the challenges and opportunities it brings.

Our experts introduced the concept of Decentralized Autonomous Organizations (DAOs) and how they are emerging as a transformative force in the gaming industry, offering new possibilities for community-driven game development, player-owned economies, and transparent governance.

 

Exploring Digital Engagement: Esports Dynamics, Gamification, Mobile Innovation, AI and Web3

True to its title of Gaming & TECH, the conference delved deep into all matters Tech, ranging from Gaming and the global challenges and opportunities within the eSports industry, the strategic integration of gamification to boost player retention and loyalty in the iGaming sector, and the Digital Services Act and AI EU Act for businesses, to the Integration of Blockchain and Web3 Across Industries.

A specially designed Workshop on Baltic Compliance in Web3, Fintech, and Blockchain offered  a deep dive into Estonia, Latvia, and Lithuania’s regulatory frameworks, featuring interactive discussions and case studies.

 

The Power of Communication: Marketing & Organizational Culture Sessions

The MARE BALTICUM Summit speakers offered insights and ample food for thought for all aspects of Marketing in GameTech, starting from the power collab between SEO and Affiliate Marketing Websites, and highlighting the crossroads between B2B and B2C on the path to commercial success.

Honouring the commitment to offering valuable knowledge across the spectrum of GameTech operations, HIPTHER innovates by adding the matter of Organizational Culture in the industry’s Conference Agenda under the guidance of expert Organizational Culture Designers.

 

Connecting People in the 21st Century: MARE BALTICUM Networking Sessions

The magical MARE BALTICUM Experience kicked off with a relaxing Welcome Meet in the lavish environment of the Olympic Park Casino on 3 June.

Wellness and balanced nutrition are always a staple at HIPTHER conferences, and this time the Team upped the Game by adding a special Morning Yoga & Mindful Breathing Session from a certified yoga instructor, to open Day 1 with tranquility and focus. The “traditional” Morning Networking Run opened Day 2 on 5 June, also celebrating the Global Running Day 2024!

Delicious vegan meals, snacks, and coffee nourished attendees and promoted networking and bonding over new taste experiences across the lunch and coffee breaks.

Two electrifying networking parties, the Baltic & Scandinavian Gaming (BSG) Awards Ceremony Party featuring an exciting karaoke stage, and the Closing Party, offering a Private Concert, Pizza and Drinks, brought people together and ensured a fun, social, and successful experience for all!

 

The Future of Gaming & Technology: MARE BALTICUM 2025 and European Gaming Congress

The popular MARE BALTICUM Gaming & TECH Series travels and honours the Baltic States, and  will return next year in Vilnius! Stay tuned to HIPTHER Channels for updates!

In the meantime, HIPTHER prepares a new All-Gaming Conference Experience and invites you to the European Gaming Congress (EGC) 2024 in Warsaw on 15-16 October, to discuss and connect over Gambling Industry Compliance, iGaming Innovation, Marketing (Communication, Affiliate, SEO), Organizational Culture, and the Evolution of Fintech and Blockchain.

Secure your Early Bird EGC Tickets Until July 10

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Baltics

DATA.BET Wins in “Best Esports Service Provider” Category at Baltic & Scandinavian Awards 2024

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DATA.BET has won in the “Best Esports Service Provider” category at the Baltic & Scandinavian Awards 2024.

The ceremony, organised by Hipther, took place on June 4, 2024, in Tallinn, Estonia, and gathered industry leaders and innovators to celebrate outstanding achievements across the gaming and betting landscape. Winning this award is a significant milestone for DATA.BET in expanding its presence and influence across the European continent.

“We are proud to receive this recognition at the BSG Awards 2024. This is a testament to our team’s hard work and dedication, and a highlight of the exceptional quality of services we provide to our customers. Such breakthrough opens up new horizons, allowing us to forge stronger connections with industry representatives in the Baltic region. We are excited about the future and look forward to introducing even more innovative product updates,” Otto Boning, head of sales at DATA.BET, said.

The BSG Awards, known for highlighting excellence in the gaming industry, provided a perfect platform for industry leaders to celebrate achievements and explore new avenues of growth. Winning this esteemed award validates the company’s efforts and ambition to lead the esports betting market.

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Baltics

Atlaslive is the Rising Star in Sports Betting Technology in the Baltic and the Nordic market

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Atlaslive is the Rising Star in Sports Betting Technology in the Baltic and the Nordic market
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Atlaslive, a dynamic iGaming platform, is recognized as the Rising Star in Sports Betting Technology in the Baltic and the Nordic markets, as revealed by the BSG Awards 2024.

Maxim Slobodyanyuk, CEO of Atlaslive, expressed pride in the company’s achievement, stating, “At Atlaslive, we believe in true personalization, for both players and operators alike. We provide our partners with high-tech features tailored to the specific requirements of the market, target audience, and player preferences. Our Sportsbook sets itself apart from competitors because it was developed in-house, meaning we’ve built it ourselves. Not many providers have this capability, but we do, showcasing our dedication to innovation.”

Atlaslive’s success is attributed to its in-house proprietary core Platform, which facilitates rapid adaptation and customization to meet the diverse requirements of various markets and operational needs. Key components of the Atlaslive Platform include Sportsbook, Casino, Bonus Engine, Payment Systems, Risk Management and Anti-fraud, Mobile App, Business Analytics, Retail CRM, and CMS.

Lidiia Vakulenko, COO at Atlaslive added: “Our Sportsbook comes in with fully automated operations, multiprovider integration, top betting options and complete customization of configurations. Additionally, our Sportsbook can be seamlessly integrated anywhere while functioning dynamically and updating in real-time. This flexibility and automation give operators easy access to all the essential data they need — from sports and betting options to odds and customer interactions. By making our comprehensive and user-friendly platform, we help operators tailor their services to meet their specific needs and goals.”

The platform is designed to establish a live connection between business ambitions and opportunities, boasting an impressive 99.9 percent uptime. With superior speed, scalability, and reliability compared to legacy platforms, the Atlaslive Platform is globally recognized as a leading Sportsbook Platform.

Bogdana Yavorskaya, CMO at Atlaslive, underscored the significance of the awards, stating, “This recognition underscores our team’s unwavering commitment to excellence. With partnerships extending to over 100 operators globally, Atlaslive places paramount importance on our partners’ success, offering 24/7 support, robust risk mitigation strategies, and a flexible platform equipped with an extensive toolkit to craft bespoke and innovative products. Personalization lies at the heart of our ethos, as we strive to meet the needs of both players and partners alike. At Atlaslive, our ethos revolves around responsiveness, adaptability, and a steadfast dedication to delivering exceptional outcomes within the iGaming industry.”

Atlaslive, the tech behind the game.

 

About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company. The company specializes in creating a multifunctional and automated platform aimed at streamlining the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

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Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

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