Connect with us
SOFTSWISS

Baltics

Breaking Frontiers: Exploring the Evolution of iGaming Tech with Atlaslive’s CPO, Lasha Kupatadze

Published

on

Breaking Frontiers: Exploring the Evolution of iGaming Tech with Atlaslive’s CPO, Lasha Kupatadze
Reading Time: 6 minutes

 

Get ready for the MARE BALTICUM Gaming & TECH Summit 2024 by HIPTHER! The #hipthers are thrilled to introduce and put the spotlight on the companies and people who help us make the magic happen: our conference sponsors. Get to know them and join us in Tallinn, on 4-5 June to meet them in person!

Lasha Kupatadze, Chief Product Officer at Atlaslive, will be a Speaker at the Summit, offering valuable insights at the Panel about “Future-Proofing Digital Engagement: Mastering Gamification, Mobile Innovation, and Regulatory Compliance in the AI Era”.

 

Hello Lasha, thank you for taking the time for this interview. We are excited to get to know you and introduce you to our readers! Can you start by telling us a bit about yourself, your professional journey, and your role at Atlaslive so far?

I’ve been in iGaming for nearly a decade and love it! Working with like-minded people to generate ideas and build products that customers love.

Throughout my career, I’ve worked in different roles at both B2C and B2B companies, focusing on building engaging and fun customer experiences.

As the Chief Product Officer at Atlaslive, I get to lead our efforts in making our products the best they can be. My job involves guiding our product development while applying the latest technologies, like AI and blockchain, to make our platform even better. Since I joined Atlaslive, my focus has been on making sure our products not only meet but surpass what our partners and players expect. We’ve put a lot of effort into making personalized, fun experiences that draw players in and keep them coming back for more.

In short, my career has been all about adopting new technologies, developing enjoyable and engaging products, and leading teams to create top-notch iGaming experiences.

 

As the Chief Product Officer at Atlaslive, you play a crucial role in shaping the company’s product landscape. Can you share with us how Atlaslive’s mission of discovering how far iGaming tech can evolve influences your approach to product development?

Our goal is to see how far we can go with technology in iGaming, and this ambition is a huge part of how we build our products. We’re really into using the latest tech to make gaming fun, personalized, and safe for everyone.

We use big data to analyze a huge amount of information, understand and track different patterns in how people play and what they prefer. This helps us deeply examine our users’ behaviors, allowing us to customize our flexible platform to fit exactly what they like and even predict what they’ll want to do next. This approach makes things a lot easier for our partners. They can spend less time and effort trying to figure things out because we provide all the insights and tools they need to make smart decisions quickly.

Our approach is tech-oriented and centered on the player, and  boosts not only engagement but also guarantees that everything is secure and perfectly adjusted to the end-user preferences.

I consider personalization paramount – and we usually focus on creating an experience that feels personal and keeps players coming back for more. I think that this user-focused mindset, combined with our love for tech, ensures that every step we take in product development not only meets the industry’s needs but often goes beyond, setting new standards for what iGaming can be.

 

The Atlaslive platform offers versatile delivery solutions, including Sportsbook API integration, White Label, and Turnkey. How do these different solutions cater to the varying needs of iGaming operators, and what advantages do they offer in terms of time to market and customization?

At Atlaslive, we understand that the needs of iGaming operators vary greatly depending on their business goals, market approach, and technical expertise. That’s why we offer a range of flexible delivery solutions. All options are designed to meet specific requirements, providing key benefits in terms of quick market entry, starting from two days only, and the ability to adjust services to a specific brand or market demand.

Our Sportsbook API integration is perfect for tech-savvy operators who have their platforms but want to enhance them with our top-notch sportsbook features. This solution allows for high customization and rapid deployment, enabling operators to quickly adapt and scale their offerings. On the other hand, our White Label and Turnkey solutions are ideal for those looking to launch their operations quickly without the heavy lifting of developing the technology from scratch. These options offer the fastest route to market with a high degree of brand customization, allowing operators to maintain their unique brand identity while using our robust platform.

When Atlaslive offers its three solutions, we ensure care for all parties involved in this integration process, guaranteeing smooth implementation and an exceptional gaming experience for end-users. Quality and innovation are steadfast allies for Atlaslive, helping our partners to be satisfied and stay successful in the market.

 

One of Atlaslive’s core values is creating live connections between business ambitions and opportunities. How does the Atlaslive Platform facilitate these connections, and what impact does it have on the overall iGaming experience for operators and players?

Yes, at Atlaslive, we’re really focused on connecting business goals with opportunities. Our platform uses smart data analysis to give operators the insights they need to understand what players want. This means we can help them tune their offerings to fit player preferences, which makes the gaming experience much more personal and exciting for everyone.

We also make sure our system works smoothly with other tech tools out there, which keeps things running seamlessly for operators and enjoyable for players. Overall, our “creating live connections” approach helps provide a lively and engaging environment where businesses can grow and players are more engaged with the offerings they choose.

 

With your extensive experience in the iGaming industry, including leadership roles focused on product development, how do you ensure that Atlaslive remains at the forefront of innovation while meeting the evolving needs of the industry and its partners?

While working in the iGaming industry, I’ve learned that staying ahead isn’t just about catching the latest trends, it’s about creating them. At Atlaslive, we keep our finger on the pulse of technology and user expectations. My approach is direct: listen, innovate, and adapt. First, we listen. We’re in constant dialogue with our partners to understand their challenges and preferences. This feedback is very important — it drives our product development. At the same time, we conduct market research and trend analysis to stay informed about the latest in technology, player preferences, and regulatory changes. In such a way, we can anticipate shifts in the market and adapt our products accordingly.

Then, we innovate by infusing our platform with the latest technologies — whether it’s AI to enhance personalization or blockchain for security. Finally, we adapt quickly. The iGaming world moves fast, and flexibility is our superpower. We’re always ready to tweak our offerings to better serve our clients and stay relevant in the market.

 

Atlaslive recently underwent a rebranding process. Could you discuss the connection between this rebranding and the strategic vision of the company, particularly in terms of enhancing the iGaming experience and staying ahead in a competitive market?

The rebrand to Atlaslive is a future-proof of the company’s vision to stay dynamic in terms of technologies and boost the user experience at the same time while giving our partners even more freedom during different sports events and adjusting the necessary settings timely and effectively.

The recent rebranding of Atlaslive shows our direct ties to our vision and a fresh start in staying true to our core values. With this rebranding, we’re emphasizing our focus on being a tech-forward company that always prioritizes our partners. Atlaslive – the tech behind the game.

 

At the MARE BALTICUM Gaming & TECH Summit, you will be joining the discussion about the strategic integration of gamification to boost player retention and loyalty in the iGaming sector. In a nutshell, what is your perspective on the matter, and how does gamification align with Atlaslive’s vision?

Well, what is gamification? To keep it simple, it’s about making the journey from point A to point B fun for the user. That’s what gamification is all about, in a nutshell.

I prefer using both quantitative and qualitative data to understand our customers and build user experiences based on this knowledge.

One of my first experiences with gamification was one of the world’s largest producers of soft drinks campaign where each bottle cap had a letter. If you collected all the letters to spell ‘happiness,’ you could exchange them for various prizes. I remember the excitement I felt before opening each bottle. I bought many of them just to see what letter I’d get. That’s a perfect real-life example of gamification.

We create similar experiences for iGaming users at Atlaslive. For instance, they might open a mystery box without knowing what’s inside. We use gamification techniques that evoke excitement and fun, drawing on our understanding of what users enjoy.

To put it simply, we understand our end-users and strive to create products and services that bring smiles to their faces. We monitor the effectiveness of our gamification tools through direct customer feedback and analytical data. Some of our projects that employ these techniques have seen a significant 30% increase in engagement and conversion rates.

By focusing on personalized and interactive experiences, we create a dynamic and engaging environment that keeps players returning, ensuring long-term success for both our platform and our partners.

Thank you for this insightful interview, Lasha! We look forward to meeting you in Tallinn, and hearing your valuable insights on Mastering Gamification, Mobile Innovation, and Regulatory Compliance in the AI Era!

Join us in Tallinn to connect with Lasha and the Team of Atlaslive – the dynamic iGaming platform focusing on “THE TECH BEHIND THE GAME”

Get your Tickets to the MARE BALTICUM Gaming & TECH Summit Now!

 

Baltics

MARE BALTICUM Gaming & TECH Summit 2024 Sparked GameTech Revolution and Unity Across the Baltics and Nordics

Published

on

MARE BALTICUM Gaming & TECH Summit 2024 Sparked GameTech Revolution and Unity Across the Baltics and Nordics
Reading Time: 3 minutes

 

HIPTHER, leading conference organizer for Gaming and Technology industries in Europe, is thrilled to announce the completion of a revolutionary 2024 edition for their successful MARE BALTICUM Gaming & TECH Summit series.

The #hipthers brought together in Tallinn some of the best companies and most distinguished experts across iGaming, Technology and Compliance industries between 3-5 June, offering a premium experience of growth and connectivity to local and international professionals.

Relive the Moments – MBGTS 2024 Photo Album

 

From the Baltic and Nordic Standards to the World: iGaming & Compliance Updates

Day 1 of the Summit was brimming with Compliance updates and insights from panels focusing both on the local standards, as well as keeping up with global compliance trends. Renowned experts debated the the complexities and nuances of the iGaming regulatory landscape in the Baltics and Nordics, offered a concise overview of the complex regulatory frameworks in Serbia, the USA, Spain, Germany, and Estonia, and provided Insights into Market Dynamics, Trends, and Sports Betting Evolution in the Nordic iGaming Landscape.

Furthermore, delegates had the precious opportunity to attend an IMGL Masterclass about Navigating MiCA, EU AI Act, and DSA in the Digital Age.

 

Exploring Fintech, Blockchain, and the Potential of DAOs in the Gaming Industry

The Summit offered valuable insights on the evolution of financial institutions, exploring the integration of fintech and blockchain and the challenges and opportunities it brings.

Our experts introduced the concept of Decentralized Autonomous Organizations (DAOs) and how they are emerging as a transformative force in the gaming industry, offering new possibilities for community-driven game development, player-owned economies, and transparent governance.

 

Exploring Digital Engagement: Esports Dynamics, Gamification, Mobile Innovation, AI and Web3

True to its title of Gaming & TECH, the conference delved deep into all matters Tech, ranging from Gaming and the global challenges and opportunities within the eSports industry, the strategic integration of gamification to boost player retention and loyalty in the iGaming sector, and the Digital Services Act and AI EU Act for businesses, to the Integration of Blockchain and Web3 Across Industries.

A specially designed Workshop on Baltic Compliance in Web3, Fintech, and Blockchain offered  a deep dive into Estonia, Latvia, and Lithuania’s regulatory frameworks, featuring interactive discussions and case studies.

 

The Power of Communication: Marketing & Organizational Culture Sessions

The MARE BALTICUM Summit speakers offered insights and ample food for thought for all aspects of Marketing in GameTech, starting from the power collab between SEO and Affiliate Marketing Websites, and highlighting the crossroads between B2B and B2C on the path to commercial success.

Honouring the commitment to offering valuable knowledge across the spectrum of GameTech operations, HIPTHER innovates by adding the matter of Organizational Culture in the industry’s Conference Agenda under the guidance of expert Organizational Culture Designers.

 

Connecting People in the 21st Century: MARE BALTICUM Networking Sessions

The magical MARE BALTICUM Experience kicked off with a relaxing Welcome Meet in the lavish environment of the Olympic Park Casino on 3 June.

Wellness and balanced nutrition are always a staple at HIPTHER conferences, and this time the Team upped the Game by adding a special Morning Yoga & Mindful Breathing Session from a certified yoga instructor, to open Day 1 with tranquility and focus. The “traditional” Morning Networking Run opened Day 2 on 5 June, also celebrating the Global Running Day 2024!

Delicious vegan meals, snacks, and coffee nourished attendees and promoted networking and bonding over new taste experiences across the lunch and coffee breaks.

Two electrifying networking parties, the Baltic & Scandinavian Gaming (BSG) Awards Ceremony Party featuring an exciting karaoke stage, and the Closing Party, offering a Private Concert, Pizza and Drinks, brought people together and ensured a fun, social, and successful experience for all!

 

The Future of Gaming & Technology: MARE BALTICUM 2025 and European Gaming Congress

The popular MARE BALTICUM Gaming & TECH Series travels and honours the Baltic States, and  will return next year in Vilnius! Stay tuned to HIPTHER Channels for updates!

In the meantime, HIPTHER prepares a new All-Gaming Conference Experience and invites you to the European Gaming Congress (EGC) 2024 in Warsaw on 15-16 October, to discuss and connect over Gambling Industry Compliance, iGaming Innovation, Marketing (Communication, Affiliate, SEO), Organizational Culture, and the Evolution of Fintech and Blockchain.

Secure your Early Bird EGC Tickets Until July 10

Continue Reading

Baltics

DATA.BET Wins in “Best Esports Service Provider” Category at Baltic & Scandinavian Awards 2024

Published

on

Reading Time: < 1 minute

 

DATA.BET has won in the “Best Esports Service Provider” category at the Baltic & Scandinavian Awards 2024.

The ceremony, organised by Hipther, took place on June 4, 2024, in Tallinn, Estonia, and gathered industry leaders and innovators to celebrate outstanding achievements across the gaming and betting landscape. Winning this award is a significant milestone for DATA.BET in expanding its presence and influence across the European continent.

“We are proud to receive this recognition at the BSG Awards 2024. This is a testament to our team’s hard work and dedication, and a highlight of the exceptional quality of services we provide to our customers. Such breakthrough opens up new horizons, allowing us to forge stronger connections with industry representatives in the Baltic region. We are excited about the future and look forward to introducing even more innovative product updates,” Otto Boning, head of sales at DATA.BET, said.

The BSG Awards, known for highlighting excellence in the gaming industry, provided a perfect platform for industry leaders to celebrate achievements and explore new avenues of growth. Winning this esteemed award validates the company’s efforts and ambition to lead the esports betting market.

Continue Reading

Baltics

Atlaslive is the Rising Star in Sports Betting Technology in the Baltic and the Nordic market

Published

on

Atlaslive is the Rising Star in Sports Betting Technology in the Baltic and the Nordic market
Reading Time: 2 minutes

 

Atlaslive, a dynamic iGaming platform, is recognized as the Rising Star in Sports Betting Technology in the Baltic and the Nordic markets, as revealed by the BSG Awards 2024.

Maxim Slobodyanyuk, CEO of Atlaslive, expressed pride in the company’s achievement, stating, “At Atlaslive, we believe in true personalization, for both players and operators alike. We provide our partners with high-tech features tailored to the specific requirements of the market, target audience, and player preferences. Our Sportsbook sets itself apart from competitors because it was developed in-house, meaning we’ve built it ourselves. Not many providers have this capability, but we do, showcasing our dedication to innovation.”

Atlaslive’s success is attributed to its in-house proprietary core Platform, which facilitates rapid adaptation and customization to meet the diverse requirements of various markets and operational needs. Key components of the Atlaslive Platform include Sportsbook, Casino, Bonus Engine, Payment Systems, Risk Management and Anti-fraud, Mobile App, Business Analytics, Retail CRM, and CMS.

Lidiia Vakulenko, COO at Atlaslive added: “Our Sportsbook comes in with fully automated operations, multiprovider integration, top betting options and complete customization of configurations. Additionally, our Sportsbook can be seamlessly integrated anywhere while functioning dynamically and updating in real-time. This flexibility and automation give operators easy access to all the essential data they need — from sports and betting options to odds and customer interactions. By making our comprehensive and user-friendly platform, we help operators tailor their services to meet their specific needs and goals.”

The platform is designed to establish a live connection between business ambitions and opportunities, boasting an impressive 99.9 percent uptime. With superior speed, scalability, and reliability compared to legacy platforms, the Atlaslive Platform is globally recognized as a leading Sportsbook Platform.

Bogdana Yavorskaya, CMO at Atlaslive, underscored the significance of the awards, stating, “This recognition underscores our team’s unwavering commitment to excellence. With partnerships extending to over 100 operators globally, Atlaslive places paramount importance on our partners’ success, offering 24/7 support, robust risk mitigation strategies, and a flexible platform equipped with an extensive toolkit to craft bespoke and innovative products. Personalization lies at the heart of our ethos, as we strive to meet the needs of both players and partners alike. At Atlaslive, our ethos revolves around responsiveness, adaptability, and a steadfast dedication to delivering exceptional outcomes within the iGaming industry.”

Atlaslive, the tech behind the game.

 

About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company. The company specializes in creating a multifunctional and automated platform aimed at streamlining the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

Continue Reading
Advertisement
Alpha Affiliates
Advertisement

EveryMatrix

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Advertisement
Stake.com
Advertisement

Trending (Top 7)

Get it on Google Play

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.