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KINETIX AND OVERDARE PUT GENERATIVE AI INTO THE HANDS OF GAMERS FOR THE FIRST TIME

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User-generated emotes set to revolutionize social interaction in gaming, starting with OVERDARE.

Kinetix, the generative AI startup pioneering user-generated emotes (UGE) for video games and OVERDARE, the innovative new User Generated Content (UGC) platform from South Korean publishing giant KRAFTON, today break the mold by placing the power of generative AI directly into the hands of gamers for the first time.

Enabling completely new, previously impossible user experiences, Kinetix technology has been integrated into OVERDARE to enable players to turn videos into dynamic 3D animations (also called ‘emotes’). Players can easily bring the latest TikTok trends, legendary moments from film and TV, and iconic goal celebrations directly into the game – or record themselves and use the video to generate custom emotes that authentically represent their unique personality. This deepens user engagement by going far beyond traditional customization options to offer players a new avenue to express and differentiate themselves within the gaming community.

 

User-generated content (UGC) is a defining trend in gaming, led by platforms such as Roblox and Fortnite, which have invested heavily to democratize game creation for users. However, most UGC has been confined to simple recombination of existing assets, offering limited scope for true creativity. By enabling all gamers to generate completely new animations with AI, Kinetix transforms them into active creators, propelling an era where gamers are not just participants, but pioneers in content creation. This creates a literally endless flow of content for games and gaming platforms at minimal cost.

While AI tooling is available to creators and developers in various game development environments to incrementally improve existing workflows, never before have gamers had the power of generative AI at their fingertips within a game. Emotes have taken the gaming world by storm since playing an integral role in the popularity of Fortnite and are now part of many titles including recent smash hit, Helldivers 2. The next step is to give users the power to generate their own emotes, and Kinetix has spent more than three years perfecting its AI emote technology, which can be used with any avatar style in any game or app.

Yassine Tahi, CEO and co-founder at Kinetix, commented: “This is more than just an innovative feature. It’s a transformative approach to gaming. Our technology allows players to generate and customize emotes on the fly, bringing a new level of personalization and social interaction to the gaming community. We’re excited to see how players in OVERDARE will use these tools and are eager to expand these capabilities to more games in the future.”

Hyungchul Park, CEO at OVERDARE, commented: “We believe that video-to-emote technology from Kinetix will be vital to boosting player retention and fostering a deeper, more personalized connection to the OVERDARE ecosystem. Players can craft personalized emotes to enhance special moments, such as game-winning ceremonies or action moves, enriching the gaming experience on the platform. We also expect players to showcase their user-generated emotes by sharing their creativity on social media platforms like TikTok and YouTube, enhancing OVERDARE’s visibility and appeal through short-form viral content.”

 

OVERDARE is currently in Alpha test phase on Android in five Southeast Asian markets – Thailand, Malaysia, Singapore, the Philippines, and Indonesia – with plans for a full global release later this year.

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EGT Georgia to showcase latest iGaming developments at SBC Summit Tbilisi 2024

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EGT Georgia will participate in the upcoming SBC Summit Tbilisi, taking place on June 25 and 26. The company will present its newest iGaming products at stand A60.

Visitors will have the opportunity to explore a diverse array of online slot games from EGT Digital, which now includes over 100 titles available in more than 50 markets worldwide. Additionally, the in-house developed “all-in-one” betting platform X-Nave will be on display, featuring its four main modules: CRM Engine, Sports Product, Casino Aggregator, and Payment Gateway.

Each module can function as part of the comprehensive solution or operate independently, as they allow for integration with third-party developments.

“We are excited to welcome everyone who wants to enhance their business success and show them how our developments can help achieve that,” said Denis Karpovich, CTO at EGT Georgia.
In addition to exhibiting, the company will serve as a presenting partner at the event. Mr. Karpovich will moderate the session “TechFuel: Role of Technology in Market Development” on the second day of the conference.

He shared: “I am thrilled to moderate a discussion on such an engaging topic, exploring the practical applications of AI in improving customer experience and game development. The session will include compelling case studies from leading tech companies, and I am confident it will provide valuable insights for professionals in the sector.”

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INSPIRED DELIVERS BESPOKE GOLD CASH FREESPINS™ TITLE FOR BETFRED RETAIL

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Bonus and a gamble feature, this game promises excitement at every spin.
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Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading B2B provider of gaming content, systems, and solutions along with The Betfred Group, UK based bookmaker proudly announce the launch of Betfred Gold Cash Freespins™.

Immersing players in the atmosphere of Betfred’s distinctive style, Betfred Gold Cash Freespins is a 5-reel, 4-row, 40-win line slot adorned with Betfred-branded Wilds and symbols. Enhanced by a Free spins Bonus and a gamble feature, this game promises excitement at every spin. Triggering the Free Spins bonus requires three bonus symbols in a single spin, rewarding players with eight free spins.

Players have the opportunity to wager for additional Free Spins or to increase their cash winnings through the gamble feature. With a choice between two gamble wheels, players select their preferred wheel to activate this exciting feature. Featuring stacked Wilds on reels two, three, and four, these symbols act as substitutes for any other symbol on the reels, adding an element of excitement and anticipation to the gameplay.

Betfred Gold Cash Freespins seamlessly merges Betfred’s iconic branding with Inspired’s captivating gameplay from the Gold Cash Freespins theme, delivering an immersive and personalized gaming journey tailored to Betfred’s audience. This collaboration showcases Inspired’s expertise in crafting tailored gaming experiences that resonate with individual operator brands.

Inspired’s UK Product Director, Richard Terry, said:  ‘We are proud and excited to be re-launching Gold Cash Freespins in partnership with our long-term customers Betfred. Gold Cash Freespins is extremely popular with players across all gaming verticals and has been transformed for retail with game optimisation functionality and the addition of the iconic Betfred branding.

Speaking ahead of the launch, Betfred’s Head of Retail Marketing, Clare Smith, said: “We’ve been delighted to work with Inspired to bring this new and innovative game to our loyal customers and believe they will be equally as excited by it as we are!”

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Aviatrix and Games Global partnership cleared for takeoff

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Aviatrix has landed yet another content deal, this time with platform provider Games Global.
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Aviatrix, the fast-growing crash game featuring innovative engagement mechanics, has landed yet another content deal, this time with platform provider Games Global.

Aviatrix joins Games Global’s portfolio of world-class content and its distribution network, which reaches hundreds of iGaming brands worldwide.

It means players at Games Global’s operator partners will enjoy the most talked-about crash game on the market, complete with NFT-based engagement mechanics and regular updates.

Aviatrix regularly launches new features and functionality to keep the game fresh and exciting. These include free bets that can be accessed in-game via promo codes, and seasonal themes related to major events and celebrations, like St. Patrick’s Day or Euro 2024.

Mikalai Pobal, Co-founder and CBD at Aviatrix, said: “We really respect Games Global, because like Aviatrix, they’ve very quickly assembled a great team which is driving genuine innovation in our sector. We’ll continue to focus on delivering the very best experience to our players, now with the support of Games Global. We’re going to make fantastic partners.”

Andy Booth, Chief Product Officer at Games Global, said: “We constantly strive to offer operators the industry’s very best gaming content, bringing together the highest quality partner games to complement our exclusive portfolio. We’re thrilled to see Aviatrix take flight on our Games Global PLUS aggregation platform, elevating our third-party offering to new heights. The product really has been flying high since it launched, and we look forward to working with the Aviatrix team to ensure continued success.”

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