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How does the Indian iGaming Industry Change after the IPL 2024 — Blask Team Analytics



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Experts at Blask, a leading iGaming analytical toolkit, have observed significant changes in the Indian iGaming industry following the conclusion of the 2024 Indian Premier League (IPL). Their findings highlight shifts in market share and the emergence of top betting brands during the tournament.


How the Blask Index Changed

The Blask Index, a proprietary metric developed by the Blask team, illustrating the aggregated level of engagement across iGaming brands (measured in the number of people interested), reveals significant changes according to the open source intelligence (OSINT) data for the pre-IPL and IPL phases:

  • Surged from 973,000 on March 21 (pre-IPL) to 1.9 million on March 22 (tournament kickoff)
  • Peaked at 2.1 million on April 28 during high-profile matches: Gujarat Titans vs. Royal Challengers Bangalore and Chennai Super Kings vs. Sunrisers Hyderabad
  • Remained strong at 1.8 million on the tournament’s final day, May 26


Main Shifts in the Competitive Landscape of the Indian Market

The Blask team highlights the following key market shifts:

  • Stake’s meteoric rise from 4th to 1st position, capturing a staggering 47.69% increase in relative market share, surpassing industry giants like Parimatch, Dafabet, 1xBet, and 4Rabet
  • The consequent decline in market positions for the other top four brands: Parimatch (-11.21%), Dafabet (-7.3%), 1xBet (-6.03%), and 4Rabet (-2.6%)
  • Fairplay replaced Fun88 in the top 10 brands list, with a minimal difference in market share (0.89% and 0.65%, respectively)
  • Stake leading MoM growth with an astonishing 362% increase, followed by Parimatch (31.48%), 4Rabet (31.75%), Dafabet (22.67%), and 1xBet (0.21%)

Growth in First-Time Deposits and Gross Gaming Revenue

Blask’s analytics department evaluated the performance of major Indian iGaming brands during the IPL using Blask AI Deep Learning algorithms to measure FTDs and GGR. They utilized open-source data from worldwide gambling commissions and employed the inner AI model to detect patterns and predict future FTDs and GGRs.

Performance is shown within an interval, displaying FTDs and GGRs on a scale from worse to better. The average value is indicated, showing the data’s central tendency. This interval benchmark helps us assess current performance in comparison to historical data and expected trends.

FTD Growth:

  • Stake: 147% (March), 350% (April) | April FTD: ~302,000 deposits
  • Parimatch: 42% (March), 30% (April) | April FTD: ~328,000 deposits
  • Dafabet: 54% (March), 21% (April) | April FTD: ~267,000 deposits
  • 1xBet: 102% (March), 0.2% (April) | April FTD: ~76,000 deposits
  • 4Rabet: 73% (March), 30% (April) | April FTD: ~62,000 deposits

GGR Growth:

  • Stake: 120% (March), 296% (April) | April GGR: ~$17 million
  • Parimatch: 23% (March & April) | April GGR: ~$30 million
  • Dafabet: 17% (March), 13% (April) | April GGR: ~$29 million
  • 1xBet: 38% (March), 8.5% (April) | April GGR: ~$7.8 million
  • 4Rabet: 30% (March), 23% (April) | April GGR: ~$5.9 million

By leveraging AI to analyze historical open-source intelligence, market trends, and brand momentum, these findings offer compelling insights into the evolution of the Indian market landscape during the IPL. The AI-powered projections shed light on the trajectory of key market indicators such as GGR and FTDs and provide a window into the financial dynamics of the Indian market.

“The IPL 2024 has sparked significant changes in India’s iGaming industry,” said Max Tesla, the CEO of Blask. “Our analysis shows that the market is dynamic, with newcomers like Stake making big gains and established brands facing more competition. When comparing the Blask Index from April 2023 to April 2024, we observed a remarkable increase of over 70%, demonstrating the immense potential and growth of the Indian iGaming market.”

The Indian iGaming market has experienced a remarkable boom, with the IPL 2024 serving as a catalyst for significant growth and changes in the competitive landscape. The Blask Index, a key indicator of market engagement, soared during the tournament, peaking at an impressive 2.1m daily during high-profile matches and a significant 47m during April — the most extensive engagement in Indian iGaming market history. This surge in interest and participation highlights the immense potential of the Indian iGaming industry.

The IPL 2024 witnessed a major shift in the market dynamics, with Stake emerging as a dominant force. It captured a substantial increase in market share, overtaking established giants like Parimatch, Dafabet, 1xBet, and 4Rabet. This meteoric rise of Stake significantly altered the market landscape, showcasing the industry’s ever-evolving nature and the opportunities for new players to make their mark. However, the question remains: Will Stake be able to maintain its leadership?

Moreover, the growth in First-Time Deposits (FTDs) and Gross Gaming Revenue (GGR) during the IPL 2024 was a clear indicator of the market’s expansion. Thus, the growth of FTDs during the period amounted to 100% in March compared to February, with an average of 1 million FTDs. In April, the growth continued to reach 1.5 million FTDs.

The GGR metric showed an increase, but not as significant: it went up by 33% on average in March to 120 million USD and 16% in April to 146 million USD. Blask analysts intend to include May data in early June to ensure accuracy and precision.

The IPL 2024 has not only highlighted the excitement of cricket but has also demonstrated the significant growth of the Indian iGaming industry. With the market dynamics increasing and new players like Stake making remarkable progress, the future of iGaming in India appears exceptionally promising. As the industry continues to advance and introduce new innovations, it is evident that the Indian iGaming market is positioned for even greater success in the coming years.


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NODWIN Gaming appoints former TEC Co-Founder Ishaan Arya as Vice President of Sales & Partnerships



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NODWIN Gaming, the leading South Asian gaming and Esports company, has appointed Esports veteran Ishaan Arya, as Vice President of Sales and Partnerships to bolster its leadership team.

With over a decade of experience, the former co-founder of The Esports Club has played a pivotal role in spearheading some of the country’s largest gaming and Esports events, including The Arena, India’s premier consumer gaming event. His guidance not only propelled The Esports Club to unprecedented heights but also facilitated its expansion beyond India into the markets of the Middle East and Southeast Asia.

In his new role at NODWIN Gaming, Ishaan will focus on enhancing the value of the company’s existing IPs, such as BGMS, DreamHack India, NODWIN India Premiership, Valorant Challengers South Asia, and Comic Con India, ensuring their sustained growth and global audience engagement. He will be working on new brand partnerships, initiatives and innovating IPs as NODWIN Gaming pushes the boundaries in the gaming, esports, and lifestyle segments.

Sharing his thoughts, Ishaan Arya, Vice-President of Sales and Partnerships at NODWIN Gaming, stated, “I am excited to join NODWIN Gaming to contribute to their massive roster of global gaming, esports, and lifestyle events. As one of the top new-age sports media organizations in the world, NODWIN Gaming’s visionary approach and global roadmap have always been top-notch. Alongside a fantastic team, I am eager to utilize my expertise in large-scale gaming events and publisher partnerships to elevate the company to new heights.”

“At NODWIN, we pride ourselves in encouraging our leaders to take ownership in various aspects of the business. As a founder himself, Ishaan not only brings a wealth of knowledge and experience but will also drive innovation and growth across key verticals of our gaming and entertainment segments,” said Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming.

Since its inception, NODWIN Gaming has cemented its position as a frontrunner in the global gaming and Esports industry. The company has been making significant strides in venturing beyond Esports, recently acquiring Comic Con India, alongside obtaining a 51% stake in the Singapore-based media company Branded.

With experience working with Comic Con India as well as industry giants like NVIDIA, Intel, LG, Lenovo, Dell, JBL & Amazon, in the past, Ishaan will be a key addition to NODWIN Gaming as they drive innovation and progress in the gaming and Esports sector.

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NOVOMATIC Showcases Exceptional Highlights at G2E Asia in Macao



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This year’s G2E Macao was a great success for NOVOMATIC. The gaming technology leader set new standards in the industry, with innovative products, state-of-the-art technologies and impressive new gaming solutions that were exceptionally well received by visitors and technology enthusiasts alike.

NOVOMATIC showcased its internationally acclaimed DIAMOND X cabinets and introduced new gaming content. The sophisticated J-curved DIAMOND X 1.55J featured the XTENSION LINK Volume 2, a high-performing Linked Progressive title with five new games, including internationally popular titles such as Golden Book of Ra and Golden Charming Lady in their exclusive XL versions. CASH FLOOD Link, another fan favourite, was also presented in the DIAMOND X 1.55J cabinet. This new Linked Progressive includes the titles Secrets of Wealth, Magic Cleopatra, and Roll on Fire – a trio that ensures three times the excitement on the gaming floors.

The multi-screen DIAMOND X 2.32/3.32 also attracted lots of attention, featuring the latest Linked Progressive Superia GOLDEN LINK Volume 2. This Jackpot offers a captivating gaming experience and golden winning chances with five new games, including Mermaid Beauty, Shanghai Club, Queen of the Night Magic, Empress Sissi, and all time NOVOMATIC favourites such as Golden Book of Ra and Golden Charming Lady.

A standout feature of NOVOMATIC’s presentation at G2E Macao was the brand new ETG solution, NOVO UNITY PRO. This advanced system enhances the casino floor with unparalleled functionality and flexibility to meet the demands of the future, enabling the integration of electronic live games such as SicBo and Baccarat as well as Roulette, Poker, Black Jack and slot games across numerous player stations. The innovative Simultaneous Betting functionality promises a new level of game engagement for players and offers the option to play up to three electronic live games at the same time.

The NOVOVISION casino management system revolutionises casino operations with an extensive range of features that go far beyond traditional accounting, jackpots, player tracking, cashless and TITO transactions. NOVOVISION also introduces biometric technologies for player recognition as well as access and payment solutions, setting new standards for the management of gaming operations.

Thomas Schmalzer, VP of Global Sales and VP of Product Management at NOVOMATIC AG, said: “As one of the most important trade shows for the Asian market, the G2E in Macao was an exceptional opportunity for NOVOMATIC to connect with our customers and expand our market presence. We are very pleased with our continuous growth in Asia and are proud to have presented a powerful portfolio of products and solutions at the trade show. We are looking forward to further strengthening our position as an industry leader using a specific product strategy and content tailored for the local markets.”

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The Philippine Amusement and Gaming Corporation today said outlawing Internet Gaming Licensees or IGLs, previously called POGOs (Philippine Offshore Gaming Operators) could cause bigger problems since it would drive legitimate operators underground.

“If this happens, it would become harder for us to monitor them, and the number of illegal operators would grow and pose a bigger headache to our law enforcement authorities,” according to PAGCOR Chairman and CEO Alejandro H. Tengco.

“On top of these, the government will lose potential revenues of more than Php20 billion annually, without any guarantee that illegal activities will stop,” he said.

Mr. Tengco said it is very likely that when legitimate operators are banned, they will simply hide and vanish, bringing with them their gaming equipment like computers and machines and simply continue to operate without government monitoring and supervision.

“We have no guarantee that, once we ban the legitimate operators, they will simply close shop and return to their countries of origin where they are likely to face prosecution and jail, or worse,” he said.

“So they will just go underground here in the Philippines and continue operating,” the PAGCOR chief said. “Worse, they could join those who are engaged in illegal activities like scamming, hacking and other cybercrimes, which would cause bigger problems to us.”

“Once they are underground, we lose control over them,” Mr. Tengco said.

Despite this, the PAGCOR chief said the agency will respect whatever decision Congress will make on the issue.

“It is the prerogative of our lawmakers to outlaw IGLs, if they believe it will solve our problems.

“However, for us, the real problem are the criminal syndicates masquerading as POGOs. It is only through intensified law enforcement and the cooperation of all sectors that we would be able to address the problem of criminality,” Mr. Tengco said.

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