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SOFTSWISS Wins B2B Marketing Campaign in iGaming Again in 2024

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SOFTSWISS Wins B2B Marketing Campaign in iGaming Again in 2024
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SOFTSWISS, a leading software provider with over 15 years of experience in iGaming, grabs success in the B2B Marketing Campaign category at the EGR Marketing & Innovation Awards for the second year in a row.

The EGR Marketing & Innovation Awards is one of the most prestigious events, spotlighting pioneers of innovation and creativity in online gaming. It honours outstanding companies that have shown commercial success, game-changing innovation, exceptional customer service and marketing prowess during the past 12 months.

The award-winning ‘Grab Success’ campaign was launched in October 2023 to elevate SOFTSWISS’ brand visibility and reputation in Malta. This strategic initiative was meticulously crafted to amplify brand awareness and cultivate client engagement.

SOFTWISS created a dynamic and memorable campaign inspired by the local ecosystem. Featuring the Maltese crab as a symbol of determination and success, the concept resonated with the target audience and embodied the company’s innovative spirit within the competitive iGaming industry. Highlighting C-level representatives helped build trust, while AR videos added an engaging touch to the digital promotion.

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shares her delight: “We are honoured to stand among the industry’s best and brightest. Our team is proud that SOFTSWISS’ ‘Grab Success’ campaign has left a lasting mark on the discerning iGaming public. This award validates the efforts of our entire marketing team and serves as a testament to our creativity, dedication, and relentless pursuit of excellence. The recognition will definitely fuel our commitment to setting new benchmarks and enhancing marketing standards in the iGaming industry.”

The recent recognition at the EGR Marketing & Innovation Awards is a significant addition to the SOFTSWISS team’s growing collection of marketing accolades. Last year, the company was honoured as Brand Idol of the Year at the iGaming IDOL and received awards for B2B Marketing Campaign at the EGR Marketing & Innovation Awards, as well as Best Marketing Campaign at EiGE Awards 2023.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

Industry Awards

PopOK Gaming Won Two Prestigious Nominations at BFTH Arena Awards Ceremony

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PopOK Gaming Won Two Prestigious Nominations at BFTH Arena Awards Ceremony
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PopOK Gaming has achieved remarkable success at the recent BFTH Arena Awards Ceremony, securing two prestigious awards that highlight the company’s commitment to innovation and excellence in the gaming industry.

The company was honored in the following categories:
1. Best FTN Casino Game for its Fast Fruits slot game which is known for its Classic design, bright colors, and seamless gameplay.
2. Best Game Achievement for Fast Master exciting crypto themed game with Avalanche reels, featuring multipliers in Free Spins

Both games have the innovative “FTN Mania” feature which awards Fasttokens for every spin.

“We are delighted to receive the BFTH Arena Awards” said Tsovinar Elchyan, Head of Partnerships at PopOK Gaming. “It was certainly an evening to remember. These achievements are a testament to our team’s hard work, and dedication to delivering outstanding games.”

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Industry Awards

BETBY Wins in Three Categories at the MiGEA 2024 Awards

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BETBY has achieved a remarkable milestone by winning in three prestigious categories at the MiGEA 2024 Awards. The company took home recognitions as “Best Online Sportsbetting Supplier,” “Most Innovative AI-Based Sportsbook Product” and “Best Workplace of the Year”.

“This triple victory is a reflection of our team’s relentless dedication, creativity and passion. We are immensely grateful to our incredible team, supportive partners, and loyal customers who have been with us on this journey. Your trust and belief in us have been instrumental in our success,” the Company said.

“As we celebrate this fantastic achievement, we remain focused on driving further innovation and excellence in the iGaming industry. Here’s to many more wins, groundbreaking advancements, and exciting times ahead!”

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Industry Awards

Singular wins ‘Best Gaming Online Betting Platform of the Year’ at MiGEA 2024

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Singular wins ‘Best Gaming Online Betting Platform of the Year’ at MiGEA 2024
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Singular, an international iGaming software provider and part of Flutter Entertainment, has been awarded ‘Best Gaming Online Betting Platform of the Year’ at the recent Malta’s Gaming Excellence Awards (MiGEA), an annual event that celebrates companies and individuals for their continuous contribution to growth, innovation, and accomplishments within the iGaming industry.

This is the second award that Singular ever received from MiGEA, as the company previously won the ‘Best iGaming Technology & Media Provider of the Year’ award at the 2022 ceremony. In addition to this year’s award, Singular was also nominated in two other categories in 2024, ‘Best Gaming Technology Provider of the Year’ and ‘Best Omni-Channel Provider of the Year’.

“We are honored to be recognized with such a prestigious award at the recent MiGEA ceremony. This achievement is a testament to our team’s hard work, and it serves as great motivation to continue investing in our iGaming platforms and give the brands we support a competitive edge at all times,” comments Phil Garner, Singular’s Managing Director. “We’re all proud of this recognition and are looking forward to even greater success for both Singular and Flutter Entertainment.”

As a Flutter technology provider, Singular is also part of the Flutter Edge, the Group’s distinctive, global competitive advantage across talent, technology, product and capital. This enables a great exchange of knowledge and expertise across teams, brands, and even divisions, and allows Flutter brands to remain at the forefront of the industry with their platform solutions.

 

About Flutter Entertainment plc

Flutter is the world’s leading online sports betting and iGaming operator, with leading positions in markets across the world, including the US. Our ambition is to leverage our significant scale and our challenger mindset to change our industry for the better. By Changing the Game, we believe we can deliver long-term growth while promoting a positive, sustainable future for all our stakeholders. We are well-placed to do so through the distinctive, global competitive advantages of the Flutter Edge, which gives our brands access to group-wide benefits to stay ahead of the competition, as well as our clear vision for sustainability through our Positive Impact Plan.

Flutter operates a diverse portfolio of leading online sports betting and iGaming brands including FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, Tombola, Betfair, MaxBet, Junglee Games and Adjarabet. We are the industry leader with 12.32 million AMPs and £9.51 billion of revenue globally for fiscal 2023, up 25% YoY, and 13.58 million AMPs and £2.67 billion of revenue globally for the quarter ended December 31, 2023.

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