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Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

eSports

BETBY ENHANCES ESPORTS EXPERIENCE WITH EXPANDED OUTRIGHTS AND PLAYER PROPS PORTFOLIO

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BETBY ENHANCES ESPORTS EXPERIENCE WITH EXPANDED OUTRIGHTS AND PLAYER PROPS PORTFOLIO
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BETBY, a premium sportsbook provider, has released a major update to its esports portfolio, introducing an unmatched selection of new outrights and player prop markets. With these additions, BETBY now offers three times more outright options than the market average and a completely unique range of player-specific betting markets, setting a new standard for player engagement opportunities through esports content.

BETBY’s expanded outright offerings deliver diversity and unmatched depth in the industry. For instance when it comes to Counter-Strike 2 (CS2), bettors can now access markets that go beyond the standard winners and most played maps, with new betting markets such as Tournament Most Valuable Player (MVP), Magnum Sniper Rifle (AWP) Kill Comparisons, and numerous others now available. In Dota, unique markets like Most Popular Hero (Picks + Bans) and Hero with Highest Kill Death Assist (KDA) provide a more engaging and data-driven betting experience. These markets are updated throughout the entirety of tournaments, ensuring players can place bets during breaks occurring between game days or stages. The update extends beyond Dota and CS2, as BETBY now offers unique outright markets as well for games like Escape from Tarkov: Arena and Standoff 2 – content which is currently not being offered elsewhere in the esports landscape.

The second significant enhancement is the introduction of a much broader esports player props portfolio, which is entirely developed by BETBY’s team of expert traders. This allows players to place bets on individual performances across all S-Tier, A-Tier, B-Tier, and C-Tier tournaments for main esports disciplines, and not only on the occurrence of major events.

These additions further bolster BETBY’s esports portfolio, following a series of major updates that underline the company’s focus on innovation and its dedication to providing engaging content for its partners and their end-users.

Kirill Nekrasov, Head of BETBY Games, commented: “We decided to accelerate the launch of new outrights and player prop markets for esports because we see a gap in the industry. We wanted to develop our own solutions and noticed that even though providers offer classic pre-tournament outrights, none of them provide continuously updated outrights when the events are in progress. Regarding player props, it’s relatively new content as part of our esports feed. If we talk about traditional sports, like soccer or basketball, it’s the standard for the industry. But I foresee that when it comes to esports it will as well be an absolute must-have in the future, with the performance and statistics of teams and players now becoming more widely available. Despite the fact that player props are not a new thing in the esports industry, these markets are offered only throughout top-tier tournaments and only for a limited number of teams. What we did was push this feature not only for top tournaments, but also B-Tier and C-Tier tournaments, whilst at the same time broadening player props coverage to a wider teams coverage.”

BETBY will be showcasing its premium sportsbook solutions and services at the upcoming ICE 2025 in Barcelona.

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eSports

Abios enhances esoccer solution with bet builder launch

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Abios enhances esoccer solution with bet builder launch
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Kambi esports division Abios’ esoccer bet builder goes live, further growing its best-in-class esoccer product alongside improvements in uptime and content availability

Abios, a global leader in esports data and odds provision and part of the Kambi Group, has strengthened its market-leading esoccer offering with the launch of bet builder alongside additional product improvements including more events and higher market availability.

The highly sophisticated proprietary bet builder brings extensive combinability features to Abios’ esoccer offering, delivering the experiences proven to engage bettors on traditional soccer. Bet builder bets on soccer stood at 18% of the Kambi network handle during UEFA Euro 2024, and 24% for the Copa América.

Since launching its automated odds feed on the Kambi network Abios has increased the number of monthly events by 300% year-on-year, alongside significant enhancements to market availability. This has been enabled through the esports division’s automated odds modelling and official data partnership with BETER.

Abios has updated its proprietary models to cater to the increased offering, triggering events even faster and enabling improved uptime, market efficiency and refresh rates. The update includes several infrastructure improvements, allowing the company to increase content availability faster and cover more matches.

The product suite will be available to operators within and outside the Kambi partner network, and partners already connected will be able to receive it instantly.

Anton Janér, Abios’ Founder and Managing Director, said: “Esoccer has seen tremendous success across multiple partners, as it helps operators fill in the gaps in the seasonal sports calendar.

“This year, we went into the field with the ambition to push the envelope of product development in esports betting, which we have found to be lagging compared to traditional sports. With esoccer, we are truly bringing the best in sports to esports and taking full advantage of the digital nature of esports, and it’s something both me and the team are very proud of.”

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Vasista Esports Crowned Champions of Red Bull M.E.O. 2024 at Chennai Trade Centre

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The Red Bull M.E.O. 2024 BGMI Grand Finals concluded in spectacular fashion at the Chennai Trade Centre, with Vasista Esports emerging as the champions. The team, which flew under the radar leading up to the finals, delivered a phenomenal performance to claim the coveted title.

Coming into the Grand Finals, Vasista Esports had placed 13th in the semifinals, raising doubts about their chances. However, the roster maintained consistency throughout the 18 matches in the grand finals, propelling them to the top of the standings table with 153 points.

The journey to victory wasn’t without challenges. While Vasista Esports took an early lead, they faced stiff resistance from formidable teams like Orangutan, Gods Reign, and Soul Esports during the intense L.AN finale.

In fact, Orangutan almost clinched the title in the penultimate game where they picked up 10 finishes and placed second. But, with Vasista Esports playing it safe to place second in that match, they maintained their position at the top. Orangutan ended as the runners-up with a mere 6 point difference to Vasista Esports.

With this victory, Vasista Esports not only earns the prestigious title but also an exclusive Red Bull F1 experience, where the team will travel to witness a live Formula 1 race in 2025.

In a post match interview, Vasista Esports Pukar said, “We are feeling really good. Honestly, we have been trying to win for the past two seasons and even finished second once. This time, we have won it all and can’t wait to watch the FI race live.”

On their consistency, the player added, “We approached each game with a fresh mindset, taking it one game at a time and leaving behind the results of the previous matches.”

The Red Bull M.E.O. 2024 featured open qualifiers with thousands of players from across India competing for a chance to shine on the big stage. Ultimately, 16 teams battled it out in the Grand Finals at the Chennai Trade Centre. The tournament achieved remarkable success, drawing ove 20fe concurrent viewers. Skyesports had executed the event.

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