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Codere names new CEO, non-executive chairman



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Vicente Di Loreto assumes as the new Chief Executive of Codere and Norman Sorensen Valdez as the Non-Executive Chairman following their commissioning by the organisation.

Di Loreto who is a founding partner of G3M Partners was precedingly its Chief Executive until shaking hands with Codere.

Di Loreto who has adorned the position of management in several other preponderant companies, namely Pepsi, Bunge and Grupo Clarín is now assigned to administer and lead the executive’s functions within Codere.

Di Loreto stated: “It is time to strengthen Codere’s leadership in its current markets, while increasing resources and efforts in on-line markets, enhancing the integration between them and enriching the value proposition for our customers.”

“All of this without neglecting growth opportunities that could arise, particularly in a market such as Brazil, which is not yet regulated.”

Valdez takes on his new role as Non-Executive Chairman having been a member of the Codere’s Board of Directors since 2016.

He will be tasked with developing corporate Government tasks and providing his experience in the design of the business strategy.

Valdez said: “We face this new stage of Codere with the hope of making a great project grow.”

“We have the certainty of being able to count on the talent and potential to face a promising future to continue at the forefront of the private gaming sector.”

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Xtremepush Expands Reach in Brazil Through Senna Sport Deal



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Fast-growing operator entrusts CRM and loyalty marketing specialist to boost retention

Xtremepush, the leading provider of CRM and loyalty marketing powered by artificial intelligence (AI), has bolstered its significant growth in Brazil through a partnership with Senna Sport, the rapidly expanding operator group.

The deal will see Senna Sport’s brands benefit from Xtremepush’s range of optimization and automation CRM tools, delivered through its real-time customer data platform (CDP). As a result, the operator will be able to deliver personalized messaging across web, email and SMS channels as it scales up in the growing Brazilian market.

Senna Sport currently operates three brands in Brazil, Senna Sport, Pix Luck and Lider Bet, and is particularly popular with sports bettors in the south of the country. The operator will lean on Xtremepush’s local expertise to enhance the retention and engagement of its Brazilian customer base across each of its brands.

Earlier this year, Xtremepush announced it was opening an office in Sao Paulo headed by Country Manager Alvaro Camargo. This latest collaboration builds on the supplier’s upward trajectory in Latin America and follows recent agreements with, Betsul and Vibra Gaming.

“We are looking forward to building a successful partnership with Senna Sport as it looks to optimize its processes following a period of major growth in Brazil,” Camargo said. “The market is a key target for Xtremepush and now we have boots on the ground in Sao Paulo we are thrilled to combine unrivalled local know-how with our leading technology to deliver even stronger results.”

“We are really excited to partner with Xtremepush as we make the next move as a business,” the Chief Executive Officer for Senna Sport, Guilherme Senna, said. “Xtremepush’s proprietary technology is exactly what we were looking for and we are sure this will give us the power to reach more players than ever across Brazil during this exciting time for the market.”

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Salsa Technology’s Expertise Guarantees Secure and Seamless Platform Migrations



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Players Account Management (PAM): after all, whose data is it? Such a question inspired the article recently published in the Brazilian iGaming media from Peter Nolte, Salsa Technology founder. Here the executive highlighted the significance of data security. He points out its crucial role is not just in safeguarding user information in accordance with the Brazilian General Data Protection Law (LGPD) but also maintaining an operator’s business capabilities in platform migrations.

Following Salsa Technology’s successful move into Brazil’s regulated market, the company has reported an increase of at least 200% in potential customer interest. These potential partners are exploring the Salsa Omni PAM platform to launch a new operation or to migrate data from an existing one. It is worth noting Salsa Technology is the technology partner for NossaBet, an operator licensed by Lottopar.

In the case of rapidly expanding markets such as Brazil and other Latin American countries, the urgency for new operators to ‘enter the field’ or ‘change the game’ with a robust platform is common. Salsa Technology emphasises the importance of cautiousness, especially when it comes to platform migration. The company passionately advocates a process that is delivered with responsibility and in-depth planning to guarantee quality and integrity of the data.

“More than once, due to negotiations with potential investors who were also PAM owners, we came to consider migrating our platform,” the Chief Operating Officer for Mexican operator BigBola Online, which has been using the Salsa platform since 2016, Etna Rueda, said. “On each of these occasions we have relied on the absolute availability of the Salsa Technology team to assist us with data transfer. It is essential to have peace of mind knowing that our users’ data is stored securely and clarity about the ownership of this information.”

“In addition to ensuring clarity around data ownership, it’s crucial that the infrastructure is correctly sized and the platform guarantees scalability to support company growth,” the Head of Marketing and Sales for Salsa Technology, Eliane Nunes, said. “Salsa Technology also stands apart as whether in the first steps of a new operator or in a new journey of an existing operation our technical team is there side-by-side for the customer.”

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BGaming agrees LatAm content deal with Salsa Technology



BGaming agrees LatAm content deal with Salsa Technology
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iGaming content provider BGaming has secured a significant content partnership with Salsa Technology, one of Brazil’s largest gaming technology suppliers.

The omni-channel agreement will see BGaming expand its LatAm reach by integrating a selection of its ever-evolving games portfolio with Salsa Technology’s platform.

BGaming’s latest deal marks a series of high-profile partnerships with LatAm operators, including Betara, The Factory Gaming, and Blokotech, after the creative slot studio placed the thriving region at the top of its business development agenda last year.

Paulina Hovar, Sales Manager at BGaming, said: “Our partnership with Salsa Technology demonstrates BGaming’s commitment to LatAm growth this year.

“Salsa Technology is a well-established supplier across Brazil, and indeed LatAm as a whole, so we are delighted to provide some of our games to its customer base.”

Eliane Nunes, Head of Marketing & Sales at Salsa Technology, said: “We look forward to providing BGaming’s hugely unique and engaging games to our customers as part of a fruitful partnership.

“BGaming’s presence is growing exponentially in the region and it is therefore essential for us to add some of their most popular games to our ever-changing offering.”



BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,000+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 100+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.

Salsa Technology is a leading B2B company that develops regulation-ready solutions for the iGaming industry, especially in Latin America and Brazil, including a management platform for regulators, Salsa Safe. Salsa provides a customisable and scalable iGaming platform (Salsa Omni) with a native mobile app (Salsa App), integrated Sportsbook, Agents management system (Salsa Agents), as well as a game aggregator (Salsa Gator) that features over 17,000 titles from more than 100 providers, including a portfolio of localised video bingo games developed by Salsa Studio. Through its consulting and services hub, Salsa offers solutions such as customer support, marketing intelligence, and licence advising among others.

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