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SBTech launches Pulse, its revolutionary live betting product

Zoltan Tundik

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Industry-leading provider unveils latest in-play innovation at ICE 2018
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Industry-leading provider unveils latest in-play innovation at ICE 2018

London, UK – 6 February, ICE 2018 ExCeL London

SBTech, the leading sports betting solutions provider to the igaming industry, has released Pulse, an innovation in live betting that is set to completely revolutionise the sector.

Inspired by principles of gamification, Pulse (patent pending) is designed to deliver an entirely new in-play experience, achieving greater levels of engagement and brand loyalty across the global SBTech operator network.

Pulse puts the player at the heart of the action, enabling bet placement on a specific outcome in a live event within a defined time period, with the potential payout increasing as the timeline progresses.

The mobile-first feature is simple, elegant and effective. For example:

  • The player bets on a goal to be scored in the next 30 seconds
  • The time window is split into 3 periods of 10 seconds
  • The payout rises with each new 10-second period

The group unveiled Pulse to executives from across the betting and gaming industry on Tuesday afternoon at the SBTech Stand S3-110 during the opening day of ICE 2018.

 

Speaking just after the unveiling, Ian Bradley, SBTech Chief Product Officer, commented: “Pulse is SBTech’s new take on live betting and appeals to players by offering them the chance to win progressively rising payouts. They must hold their nerve during the bet period, but the win will be that much sweeter if they hold out until the end!”

Having led the way in live betting for many years with features such as Fast Markets, Partial Cash Out and most recently Add2Bet and Action Betting, SBTech has now raised the in-play bar with the rollout of Pulse, the new centrepiece of its premium sportsbook offering.

After a year in which the company once again won Best Sportsbook Supplier and Best Live Betting provider at the leading industry awards ceremonies, entered key partnerships with a host of tier 1 operators and launched in a number of newly regulated markets, SBTech is now poised to leverage Pulse to achieve unprecedented success for its international partners.

For all press enquiries, please contact:
Jake Pollard, Communications Director

Tel: +44 7462 453 492

Email: [email protected]

 

About SBTech
SBTech is the industry-leading provider of managed sports betting solutions and services in regulated markets, thanks to the world-class coverage of its sportsbook, unrivalled in-play betting, complete omni-channel offering and its innovative and uniquely configurable Chameleon360 iGaming platform.
For more information, visit: www.sbtech.com

 

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Eyecon sets its sights on expansion through Microgaming’s platform

George Miller

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Eyecon sets its sights on expansion through Microgaming's platform
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Microgaming has signed a deal with Eyecon that will see the leading game studio’s entire suite of games be made available to Microgaming’s customers.

Popular titles such as Fluffy Favourites, Shaman’s Dream and Temple of Iris will be added to Microgaming’s award-winning platform, which provides over 800 gaming brands worldwide, in more than 20 regulated markets, with access to an extensive and growing collection of exclusive content and top-performing partner games.

“Looking forward to a successful and mutually-beneficial partnership with Eyecon. The deal will enable Microgaming to bolster its content offering with Eyecon’s iconic collection of casino slots, while also providing Eyecon with significantly greater exposure, scale and reach. Microgaming continues to collaborate with top-performing content partners such as Eyecon to keep its diverse, industry-leading games portfolio fresh and innovative for its customers.” -said, Leon Thomas Commercial Director at Microgaming.

“We are really excited to launch Eyecon’s extensive portfolio of games across Microgaming’s content platform. This is a great opportunity for us to increase the reach of our games, along with our enhanced engagement tools, via the huge distribution that Microgaming offers. This is a compelling partnership that will provide Microgaming customers and their players with well known, market-leading titles.” – concluded, Paul Gielbert, Commercial Director of Eyecon.

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ITL bill acceptor expands into Southeast Asia

George Miller

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ITL bill acceptor expands into Southeast Asia
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A bill acceptor (CBA9) designed specifically for Southeast Asia has been introduced to the market to simplify cash handling for OEM’s that export throughout the region. Already dominating the vending industry in China, the market-leading, field-proven banknote validator is now available in Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand & Vietnam. Following consumer and market demand, ITL are keen to roll-out its accessibility to this vast Southeast Asia region.

Kravitz Liew is ITL’s Business Development Manager for Southeast Asia based in Malaysia. Kravitz commented, “The CBA9 is a cost-effective bill acceptor and boasts a quick transaction time (2-3 seconds) and advanced note-to-note processing capabilities. With its enhanced sensing technology, the CBA yields a high acceptance rate for the Southeast Asian currencies which we have currently available and we are delighted with the positive interest we have received from key Manufacturers in the region. Since I started working for ITL back in February this year, I have built up strong relationships with our customers in Southeast Asia and CBA9 is proof that we are providing the right product for the demands of the region.”

Kravitz continued, “Due to the product’s modular design, the CBA9 can be upgraded to add a note recycler to suit customer needs. It is particularly suited to vending and amusement industries where it offers exceptional field reliability. Free remote updates (including MDB) are available too giving our customers excellent value for money.”

Concluding Kravitz said, “The CBA9 is devised to maximise cash efficiency for customers requiring quick transactions and I am delighted to be able to offer our customers this solution. Southeast Asia is an important region for us, and we look forward to seeing a fast and widespread take-up of this cost-effective bill acceptor in the region.”

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Zynga Enters Into Agreement to Acquire Istanbul-based Rollic

George Miller

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Zynga Enters Into Agreement to Acquire Istanbul-based Rollic
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Zynga Inc., a global leader in interactive entertainment, announced it has entered into an agreement to acquire Istanbul-based Rollic, a mobile games developer and publisher with an exciting portfolio of popular hyper-casual games that have been downloaded more than 250 million times. With this acquisition, Zynga enters the hyper-casual market – one of the largest and fastest growing gaming categories on mobile – and adds a highly talented team and an extensive network of external developers. Rollic will meaningfully increase our audience and grow our advertising business.

Founded in December 2018 by Burak Vardal, Deniz Basaran and Mehmet Can Yavuz, Rollic is a hyper-casual publisher and game developer based in Istanbul, Turkey. Eight of Rollic’s games have reached #1 or #2 top free downloaded games in the U.S. App Store, and their latest releases, Go Knots 3D and Tangle Master 3D, were the top two most downloaded games in the U.S. App Store in Q2 2020. Rollic’s titles currently have more than 5 million mobile daily active users (DAUs) and 65 million mobile monthly active users (MAUs).

“We are excited to expand into the hyper-casual category with the acquisition of Rollic, one of the fastest growing hyper-casual developers and publishers worldwide in 2020, led by an incredibly creative team,” said Frank Gibeau, Chief Executive Officer of Zynga. “With Rollic, we are meaningfully growing our audience, expanding and diversifying our global advertising business, and adding to our game pipeline and developer network. Zynga and Rollic are well-positioned to grow faster together.”

“The Rollic team is proud to be joining Zynga,” said Burak Vardal, founder and Chief Executive Officer of Rollic. “Our expertise in hyper-casual is a seamless fit for Zynga’s proficiency in product management, data science, ad monetization and world-class publishing. With Rollic’s robust slate of existing and new hyper-casual games joining Zynga’s portfolio, we look forward to advancing our collective mission to connect the world through games.”

Zynga will acquire 80% of Rollic for $168 million in cash. The final upfront transaction consideration will also include customary closing adjustments and is expected to close on October 1, 2020. Over the next three years, Zynga will acquire the remaining 20% in equal installments at valuations based on specific profitability goals.

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