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LeoVegas acquires licensed for the German market and signs Lothar Matthäus as new ambassador

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LeoVegas acquires licensed for the German market and signs Lothar Matthäus as new ambassador
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Stockholm, 7 February 2018 –  LeoVegas AB (publ) (“LeoVegas”), has through its wholly owned subsidiary LeoVegas International Ltd., entered into an agreement to acquire all of the shares in the Maltese company World of Sportsbetting Ltd (Malta), which holds a sports betting license and casino license in the state of Schleswig-Holstein as well as an approved application for a sports betting license in Hesse, under the Interstate Treaty on Gambling. An approved application for a sports betting license in Hesse means that you are allowed to freely market sports betting throughout Germany. The acquisition is being made for a purchase price of 2.6 MEUR and completion is expected to take place in February 2018. LeoVegas also signed an agreement with the football icon Lothar Matthäus and the German handball profile Stefan Kretzschmar as ambassadors in the German market.

Gustaf Hagman, Group CEO, LeoVegas, comments: “The licenses give increased credibility when we collaborate with, for example, media partners, which is important in order to get full effect on our market investments. Our new ambassadors also increase the local touch in our marketing, which we know creates loyalty and increased brand awareness. We can now also be even more local on the product side and, especially, add important payment solutions that are important for the German market. This is line with our strategy to enter regulated markets and gives LeoVegas the best possible conditions to accelerate further in the German market.

 

New ambassadors in Germany

Lothar Matthäus has a long and successful national team career behind him, making him a strong profile in the German sports community. He has, among other things, played in five world championships and has been named the world’s best football player. Stefan Kretzschmar is a former handball star and a colourful profile with his style on the pitch and his winner instinct.

Both Lothar Matthäus and Stefan Kretzschmar are popular sports profiles in Germany and offer great opportunities from a marketing perspective to strengthen LeoVegas’ position and continued expansion in Germany

For further information, please contact:

Gustaf Hagman, Group CEO and co-founder: +46 70-880 55 22, [email protected]

Philip Doftvik, Head of Investor Relations: +46 73 512 07 20, [email protected]

Visitors address: Luntmakargatan 18, Stockholm
Corporate identity number: 556830-4033

 

About the LeoVegas mobile gaming group

LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. In 2017 the company passed the threshold for being classified as a unicorn, i.e., a start-up valued at more than USD 1 billion. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sport gaming, and operates two global and scalable brands – LeoVegas and Royal Panda and a local multibrand business in the UK market called Rocket X. The company’s shares are listed on Nasdaq First North Premier, and Avanza Bank AB is the company’s Certified Adviser. For more about LeoVegas, visit www.leovegasgroup.com.

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Booming Games expands Belgian presence with Napoleon Sports & Casino launch

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Booming Games expands Belgian presence with Napoleon Sports & Casino launch
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Malta-based slot supplier Booming Games kicks off 2022 with the launch of their most popular slot titles on Napoleon Sports & Casino in Belgium. Booming Games’ slot portfolio comprises more than 60 HTML5 slot games including popular titles like Cash Pig, Mighty Gorilla, Burning Classics and latest release Howling Wolves Megaways. All games will be available to Napoleon Sports & Casino and their Belgian players over time. Booming Games release up to two new games per month. Soon to be released are Book of Poseidon, Flaming Chilies and Kim’s Wild Journey.

“We are proud and excited to team up with Napoleon Sports & Casino to further strengthen our presence in the Belgian market” said Frederik Niehusen, Chief Commercial Officer at Booming Games. “Napoleon Sports & Casino is a leading and very reputable operator in Belgium. This is the next strong addition to our constantly growing client portfolio in regulated markets and we are looking forward to working with them”, he added.
Melissa Deboelpaep, Game Expert at Napoleon Sports & Casino added, “At Napoleon, we’re always thrilled to enhance and improve the gaming experience of our players. We strive to offer them the best entertainment in the safest environment. With the addition of Booming Games to our portfolio, I strongly believe we are doing exactly that.”

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Adverty launches In-Play™ ad technology in first major racing title from Wolves Interactive

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Adverty launches In-Play™ ad technology in first major racing title from Wolves Interactive
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Adverty AB (publ) and Wolves Interactive, a leading Istanbul-based developer of mobile racing games, today announce a partnership which brings Adverty’s multi-patented In-Play™ ad technology to Wolves’ global hit Motorbike – Traffic Racer.

With more than 10 million downloads since its launch in 2018, Motorbike: Traffic Racer has built a devoted worldwide audience of players who love to race lifelike motorcycles in a real-world setting. This inaugural collaboration between Adverty and Wolves Interactive also marks the first output of Adverty’s Istanbul team, as the Turkish city cements its reputation as a major hub for game development.

“We are delighted to announce this exciting partnership with Wolves Interactive,” says Thorbjorn Waring, CSO of Adverty. “Racing games are a great fit for our ad format and highly sought after by advertisers. Wolves stands among the very top developers in the world for this type of game, offering superb, life-like graphics which appeal to well-defined and otherwise hard-to-reach target audiences. We are honoured that they have chosen to work with us and we look forward to a long and highly successful partnership.”

Marawan Hassan, Chief Marketing Officer at Wolves Interactive, adds: “As a company, we are very focused on optimizing our advertising revenue, and in our view there is no format that shows more promise for growth than In-Play advertising. We have designed the In-Play ads for Motorbike – Traffic Racer specifically, so that they are displayed in a native, organic way, ensuring that the player experience is optimised.”

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Going Dutch! Leander Games secures Holland Casino deal

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Going Dutch! Leander Games secures Holland Casino deal
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The deal with one of the new market leaders secures access for Leander Games in Europe’s newest regulated market

Leander Games’ product will be available to players in the Netherlands following the supplier’s new deal with Dutch market leader Holland Casino.

Holland Casino is one of the ten operators to have been licensed so far to operate in the newly-regulated Dutch market.

“We’re pleased not only to be able to say our games are available to Dutch citizens but also to be adding such a prestigious name to our roster of clients,”: said Steven Matsell, CEO at Leander Games.

“This is a great opportunity to showcase our offering and given players in the Netherlands a sight of our hugely successful suite of games.

Games now available on the Holland Casino site include Fortune Teller’s Charm, Pearls of Poseidon, Chilli con Carnage, Wild West Zone, Diamond Blast Zone, Tomb of Mirrors, Cash Encounters, A Pirate’s Quest and Ways of the Labyrinth

The regulated market in the Netherlands was opened on October 1.

“We’re delighted to be working with the Leander,” said Holland Casino Digital Director Jeroen Verkroost, “They offer a great range of great content to several regulated markets, and their games will definitely excite our player base.”

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