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Playtech secures a multi-year online deal with SAS

Athira A

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Playtech, the world’s largest supplier of online gaming and sports betting software secured a trail-blazing deal with Sociedade de Apostas Sociais (SAS), Portugal’s largest online gaming and betting operator to offer its most contemporary IMS player management platform and new sportsbook offering.

SAS is first of its kind to bring on board such vast and diverse range of online products post the regulation of gaming and betting in the country prior to 18 months. The multi-year agreement will see to it that Playtech incorporates its award-winning data-driven IMS player management platform and single wallet functionality into SAS’s operation, powering its entire online offering.

The new SAS sportsbook Portuguese licence will see Playtech deploy its new and enhanced, comprehensive online and mobile sports betting platform supported by data feeds and risk and operational management services including retention, business intelligence and CRM. The Playtech BGT Sports (PBS) digital offering is a single, integrated solution for both desktop and mobile devices containing a state-of-the-art interface that will enable SAS customers to bet on the move or at home.

With a focus on simple navigation and in-play betting, the mobile solution meets the needs of all online bettors and maximises operator margins. PBS’s online solution makes betting entertaining and engaging for all users and enables players to rapidly find their favourite teams, leagues or markets. The new SAS sportsbook, powered by PBS, is planned to go live shortly with an exclusive online and mobile offering.

Shimon Akad, the COO, Playtech said: “New and emerging regulated markets are a key part of our growth strategy. Portugal is a significant territory in that growth plan, therefore we are delighted to have agreed on terms with SAS and to be integrating two core elements of the Playtech offering beginning with IMS and sportsbook.  This market has great potential and we’re excited to be at the forefront of gaming innovation and growth in Portugal.” he added.

Dr Armin Sageder, the CEO, Playtech BGT Sports (PBS), said: “This is a great milestone for PBS and shows the capabilities we have within Playtech as a powerful partner. We are dedicated to delivering and passionate about exceeding our partners’ expectations.”

About Playtech 

Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 17 countries.

Playtech is the gambling industry’s leading software and services supplier and partners with many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government-sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering comprises casino, live casino, bingo, poker, and sports betting.

It is the pioneer of Omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.

Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division’s proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity, and complementary risk management tools.

For further information, contact:

Playtech plc
Mor Weizer, Chief Executive Officer
Andrew Smith, Chief Financial Officer
c/o Buchanan Communications
+ 44 (0) 20 7466 5000

James Newman, Head of Investor Relations
+44 (0)1624 645954

Buchanan Communications
David Rydell

 

Athira is a self-described “logophile” – a lover of words. She loves updating her vocabulary and playing around with words, to frame a sensible world of letters. Letters come alive when they become words and when words become sentences. And that’s her job, to put them together in a meaningful way without loosing its essence. She has written content for websites, articles and poems for an international magazine, and press releases as well. She also loves writing on social media. She holds a Masters degree in bio-technology, but she has always been interested in the organic farming of words. Besides writing content for our daily news feed, she is also working as staff writer/editor with Impressions Content Management, based in Kerala, India, which offers writing and editing services to clients around the world.

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Press Releases

Betway to celebrate New Year’s Day at Musselburgh

George Miller

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Betway to celebrate New Year’s Day at Musselburgh
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Leading online bookmaker becomes race day sponsor at top Scottish racecourse

 

Leading online bookmaker Betway has been announced as the sponsor of Musselburgh Racecourse’s prestigious New Year’s Day race day.

The key fixture in the East Lothian track’s jumps season attracts a crowd of 5,000 racegoers and two races, both to be sponsored by Betway, will be broadcast live as part of ITV’s festive racing package which is anchored from Cheltenham.

The bookmaker will sponsor the feature races on the day, each valued at £30,000, the Betway Auld Reekie Steeple Chase and Betway Hogmaneigh Hurdle, as well as the remainder of the card.

It will also have naming and branding rights to the January 1 meeting and branding opportunities at two other Musselburgh fixtures on January 7 and 18.

Betway’s Alan Alger said: “With racing sponsorships already in place across England and in Ireland, we’re delighted to now be expanding into Scotland.

“Musselburgh has a deep and rich history of racing and we’re very pleased to be a part of its future, starting with a cracking day’s racing on New Year’s Day. With £30,000 up for grabs in both the Betway Auld Reekie Chase and the Betway Hogmaneigh Hurdle, and the ITV Racing cameras in attendance, hopefully we’ll see some hotly-contested renewals.”

Musselburgh Racecourse’s senior operations and commercial manager, Sarah Montgomery, said: “Our New Year’s Day meeting grows year-on-year and is now established as an important fixture in the UK racing calendar. We are delighted to secure the support of leading industry brand Betway and look forward to establishing a long-term mutually beneficial relationship.

“We have made significant investment in recent years to improve the raceday experience by introducing luxury marquees, top class entertainment and high quality locally sourced food and drinks suppliers, which all contributes to making New Year at Musselburgh an unforgettable way to welcome in the year.

“This exciting new partnership with Betway means we can crack on with our plans to strengthen the New Year’s Day meeting by improving the quality of racing on the track and enhancing the quality of off-track facilities and entertainment.”

 

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Innovative Technology Americas recruits new Office Manager

George Miller

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Innovative Technology Americas recruits new Office Manager
Reading Time: 1 minute

 

Innovative Technology Americas, Inc. is pleased to welcome Beth Clark, Office Manager, to their Wisconsin office.  Beth joins Innovative Technology’s US operations at a crucial time of growth and is an integral part of ensuring excellent customer service provision to its extensive US customer base.

Rebecca White, VP of Sales & Business Development commented, “I am delighted to welcome Beth to the US team. Beth has been with us for a few months now and she has made a real difference to the running of the office. Beth has a long work history of office management in the manufacturing and distribution industries making her an ideal fit for the role. The role is varied with responsibility for customer service, order processing, data entry, accounts and sales assistance and Beth has made improvements in all areas already.”

Commenting on her new position Beth said, “I joined the company back in June and I am settling in well, enjoying the job and getting to know the broad range of cash validation products we offer. I am applying my extensive office management and purchasing skills to the role and I have already put in place new procedures to fulfil customer orders as efficiently as possible. I am excited about the opportunity and growth potential here at Innovative Technology Americas and look forward to working with the rest of the US team and my international colleagues as we to expand our reach in the region.”

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GameOn, A First-Of-Its-Kind, Free, Zero-Risk Sports Betting App With Real Cash Prizes, Available For Download Today

George Miller

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GameOn, A First-Of-Its-Kind, Free, Zero-Risk Sports Betting App With Real Cash Prizes, Available For Download Today
Reading Time: 2 minutes

 

GameOn’s 100% FREE App Allows Sports Fans of all Levels – Casual & Hardcore – to Compete, Watch and Win Prizes of up to $1 Million During LIVE Sports

 

Available on the App Store and Google Play, GameOn App Inc. has launched GameOn – a new and free way for fans to compete, watch and win during live sports! FREE to play with real cash prizes of up to $1 Million!

To celebrate Thanksgiving and Americans love of football, GameOn will give away a $1 million prize for Perfect Picks across all three Thanksgiving NFL games. Any players who get all picks right, including the game winners and first touchdown scorers, will take home a share of the $1 Million prize!

GameOn takes the free-to-play model of trivia apps and applies it to the sports world with game predictions. Unlike fantasy and gambling, GameOn is simple and completely free. No player drafting or hard-to-understand points systems.

Just three simple steps:

Before the game
Make picks from player and team-related questions. For example, “Who will win?”, “Who will score the first touchdown?” and “Who will hit the most three-pointers?”

During the game
Accumulate points for each correct pick. The riskier the picks, the more points up for grabs!

After the game
Fans with the most points wins cash and brand partner prizes. A tie-break question will split winners if multiple fans finish equal, so no $0.80 grand prizes like trivia apps.

GameOn’s free platform is also designed to be social, connecting you with other fans in your circle. The app features a group chat and leaderboard where you can follow, engage and keep tabs on how friends are tracking for bragging rights.

A recent GameOn player, Gabriel from Brooklyn NY, won $1,000 on his first time trying the app. Gabriel commented: “I played after a good friend of mine referred the app to me, and the experience was great. Real-time updates on the score, and being able to chat with other app users throughout the game was pretty cool, too.”

“We’re shaking up the sports and betting industries by providing a completely free and legal way for all sports fans – even casual” said Matt Bailey, Founder and CEO of GameOn App Inc. “We’re removing the barriers that casual fans experience when engaging in fantasy and gambling. GameOn is free, intuitive and riskless, with real cash prizes up for grabs thanks to our partnerships with major brands.”

GameOn’s exclusively advertiser-funded gameplay means no risk for players, only rewards, including real cash. Burger King and Motorola are the first brands to integrate the app as strategic partners, offering cash prizes and rewarding products – such as free Burger King menu items and Motorola devices. GameOn has also partnered with Global Sports Data Leader, Sportradar, as part of their Acceleradar program, leveraging their stats and scores data, as well as their relationships with major sports leagues.

In just two weeks since launching, GameOn has driven more than 5,000 installs, with 1,500+ playing in each game who’ve won a total of more than $10,000. The demographic is predominantly millennial, with 25% being female – significantly higher than seen in fantasy and gambling, and a testament to the casual fan-friendly gameplay.

To learn more or to download GameOn, visit gameon.app.

 

Source: GameOn App Inc.

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