Connect with us
SIS

Press Releases

Betway appoints OMD UK as new media agency

George Miller

Published

on

Betway appoints OMD UK as new media agency
Reading Time: 3 minutes

19 March, 2018 – Betway, the global betting site, has appointed OMD UK as its new media agency in the UK to oversee an account valued at over £30m per year.

With assistance from intermediary service AAR, Betway held discussions with multiple agencies, before instigating a four-way pitch process that was won by OMD UK.

OMD UK will support Betway with media services in the UK only from April 2018 onwards. Part of the Omnicom Group, OMD UK works with many major brands, including Barclays, PepsiCo and McDonalds.

Betway, which is official principal partner of Premier League football club West Ham United and offers online sports betting, casino, bingo and poker in multiple regulated markets, concluded its seven-year partnership with Starcom in late 2017.

Betway CEO Anthony Werkman said: “We are thrilled to announce our partnership with OMD. Over the course of the detailed selection process, they demonstrated not only their technical competency, but also their shared commitment to demonstrating our ‘For the love of the game’ philosophy. 

The possibilities this partnership presents us in the UK are incredibly exciting. We look forward to OMD keeping the Betway brand front of mind among our target audience, while adhering to the strict responsible marketing principles that run throughout our business.

Dan Clays, CEO of OMD UK, said: “We are absolutely delighted to be appointed as Betway’s UK media agency partner.  We’ve been massively impressed and excited by the ambition of the business, the potential of the Betway brand proposition and the opportunity for media innovation.

 

 

 

About Betway

The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland.

Based in Malta and Guernsey, with support from London, Isle of Man, Stockholm and Cape Town, the Betway team comprises over 1,000 people.

Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe and secure environment.

Betway is a member of several prominent industry-related bodies, including ESSA, the Independent Betting Adjudication Service (IBAS) and the Remote Gambling Association (RGA), and is accredited by trusted international testing agency eCOGRA. It is also a partner of the Professional Players Federation (PPF) and is a donor to the Responsible Gambling Trust.

In addition to the flagship Betway brand, the Betway Group operates a number of other brands including Dream Bingo, Bingo on the Box, Spin Casino and the Hippodrome Online Casino. For more information about Betway’s various products and licenced brands, please visit www.betwaygroup.com.

 

About OMD UK

OMD UK is an integrated media and marketing company that represents some of the world’s biggest brands, including Google, PepsiCo, Barclays, McDonald’s, Disney, Channel 4 and easyJet.  OMD UK is part of a global OMD network, the most awarded media network globally with more than 8,500 people in over 120 offices.

 

About Omnicom Media Group

Omnicom Media Group (OMG) is the media division of Omnicom Group Inc.  Its businesses include leading media service companies OMD Worldwide and PHD Network as well as a number of specialised companies in areas including search engine marketing, sports and entertainment marketing, econometric modelling, branded content production, corporate asset barter and ethnic marketing.

 

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and corporate communications company.  Omnicom’s branded networks and numerous specialty firms provide advertising, media, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Advertisement

Central Europe

RTSmunity strengthen their position on the european market with forBET partnership

George Miller

Published

on

RTSmunity strengthen their position on the european market with forBET partnership
Reading Time: < 1 minute

 

RTSmunity, esports odds and trading provider, continue their expansion on european betting market with new partnership. The new cooperation with polish sportsbook operator forBET comes in a time where many major sports are facing problems, and esports are working as a stable stream of revenue. Customers of forBET will now be able to experience the top esports offer, improved in every measurable aspect – number of markets, uptime, odds.

The partnership between RTSmunity and forBET confirms the strategy that RTSmunity outlined earlier this year, which is continuous expansion on the european market, combined with new partnerships in the US and LatAm region. With many sportsbook operators looking to esports in a new new perspective, forBET demonstrated ability to be fast and agile company, by quickly enhancing their esports betting offer through RTSmunity odds feed.

Pavol Krasnovský, CEO of RTSmunity, said: We are very happy to start a new partnership with forBET. They have been able to succeed in very competitive betting market in Poland, and bringing their esports offer to the top level is the obvious step forward. We are very confident in our solution, and we have demonstrated that we are able to make esports a growing stream of revenue for sportsbook operators.

Petr Pacinek, General Director of forBET, said: The cooperation we have just started is a clear signal of the way we have chosen – continuous improvement of our offer, in order to support growth of our market share. Esports betting is still a developing industry, but already very competitive, and you can’t succeed without having the best offer. That’s why we have chosen RTSmunity to be our new partner, and we count on them to bring us to the top.

Continue Reading

Latest News

Promising new partnership between Endorphina and Universal Soft for the LatAm Market

George Miller

Published

on

Promising new partnership between Endorphina and Universal Soft for the LatAm Market
Reading Time: < 1 minute

 

The trendy slots provider Endorphina does not plan to stop with the incoming of partnerships this summer. We’ve just heard the news that Endorphina has kicked off a new partnership with Universal Soft, one of the most prestigious and well-known companies operating in the Latin American market and is focused mainly on horse racing and betting.

This partnership strikes itself to be promising for both parties. For Endorphina, this is their second partnership with a notable company within the LatAm market, so Endorphina will greatly expand to reach more players in this region. Universal Soft can also look forward to providing their clients with a diversify portfolio of colourful and trendy new games.

Henry Daniel Tapia Fernández, CEO of Universal Soft shares about the partnership:
“We are delighted to have partnered with Endorphina. A team full of professionals with a portfolio of high quality and reliable games. Endorphina’s games are becoming essential for every online platform and We are confident their games and gamification tools will exceed our customer’s needs in Latin America.”

Sales Manager at Endorphina, Zdenek Llosa, also shares:
“This marks itself as another great step for Endorphina’s expansion within the Latin American region, and we cannot be happier to have reached an agreement with Universal Soft. Their retail experience and strong understanding of the local market will be essential for our distribution and we are looking forward to having our latest releases like Chance Machine 100, The Rise of AI, Cash Tank and player’s preference Football Superstar to be soon available in their platform.”

Continue Reading

Latest News

Optimove Announces General Availability of Self-Optimizing Journeys

George Miller

Published

on

Optimove Announces General Availability of Self-Optimizing Journeys
Reading Time: 2 minutes

 

Optimove, the Science-First Relationship Marketing Hub, announced the general availability of its Self-Optimizing Journeys, an AI-powered solution that autonomously determines the next-best-action for each individual customer.

With Self-Optimizing Journeys, marketers no longer face the burdensome task of determining which communications to prioritize or which sequence of communications result in the best customer journey. Self-Optimizing Journeys identify all the campaigns each customer is eligible for and evaluate all journey possibilities, response probabilities, and potential impact on customer lifetime value, to determine and serve the next-best-action for each customer.

“Self-Optimizing Journeys represent the first time marketers can stop worrying about manually plotting and prioritizing customer journeys to focus on what they do best—crafting personalized messages for each customer interaction,” said Shai Frank, VP Product at Optimove. “With today’s announcement, Optimove ensures individualized journeys that autonomously adapt based on each customer’s characteristics and behaviors, effectively allowing customers to ‘plot their own journey’.”

Optimove’s Self-Optimizing Journeys had been released to over 80 companies as a Beta since Q4, 2019. The following are results from the Self-Optimizing Journeys Beta:

  • 37.4x higher uplift per customer, compared to manually prioritized campaigns
  • 46% increase in total uplift, compared to manually prioritized campaigns
  • 55% of Beta users showed high adoption rates and orchestrated over 30% of their campaigns with Self-Optimizing Journeys
  • 450,454 weekly average autonomous decisions made

“Optimove’s Self-Optimizing Journeys help us make sure that our users always receive relevant and engaging campaigns,” said Yoav Banai, VP Customer Engagement at Deezer, the global online music streaming service. “Since implementing it, we’ve seen higher engagement levels and better overall performance for our campaigns. At the same time, our team has been able to save time on campaign execution.”

Marketers can either select a subset of their campaigns, or all of them to be orchestrated by the Self-Optimizing Journey algorithm. 88% of companies who took part of the Beta, orchestrated over 50% of their campaigns with Self-Optimizing Journeys, whilst the rest were manually prioritized.

For demonstrations and additional information on Optimove’s Self-Optimizing Journeys click here.

Continue Reading
Advertisement
NSoft

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.