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Feel the sugar rush in Play’n GO’s Sweet Alchemy

George Miller



Feel the sugar rush in Play'n GO's Sweet Alchemy
Reading Time: 2 minutes

23rd March 2018 – Omni-channel slots specialist Play’n GO will have players going candy crazy in its latest gridslot Sweet Alchemy after a successful launch event in Malta, attended by many of the island’s gaming fans.

Players will journey through a candy land map looking to connect clusters of sweet treats as they fill the 5×5 grid while completing different objectives on the way.

Each winning cluster counts towards the Sugar Rush bonus meter which drops wilds onto the grid, or the Mix-the-Elixir free round which rushes players to an enlarged 9×9 grid where they’ll be met by the Alchemist who casts spells that shuffle symbols, add wild symbols and destroy tiles.

As with many other Play’n GO titles, Sweet Alchemy features several targets which change as players progress along the map, with the chance to win a variety of prizes and multipliers, increasing as the game goes on.

Sweet Alchemy bridges the gap between gaming and gambling by tasking players with both short and long-term goals and bringing extra variety to the game, improving average game time.

Following in the footsteps of Viking Runecraft and Reactoonz, this gridslot engages players with a unique experience on every play, while its accessible mechanism and much-loved storyline appeals to various demographics.

Johan Törnqvist, CEO of Play’n GO, said: “Sweet Alchemy follows our strategy of developing titles which offer thrills beyond just winning money, instead integrating levels, bonus features and differing goals to make a more extensive entertainment product.

The simplicity and recognisable theme will be loved by all, and coupled with Play’n GO’s usual vibrant, detailed graphics, animations and soundtracks, we’re sure this will be one of our biggest hits of the year.

The slot was launched last night at an event held at Kuromi, which saw lots of fans turn out to see game demonstrations accompanied by a games’ tournament, some delicious treats and great entertainment and prizes.


About Play’n GO:

Play’n GO is an award-winning supplier of high quality gaming content to many of the world’s leading casino brands.  Its genuine omni-channel solution can be tailored to suit the needs of individual online and land-based partners, regardless of geographical, regulatory, or market-specific requirements. Its games are developed in HTML5 to provide an enhanced user experience on all devices and operating systems. These are complemented by superior back-office administration tools which provide expansive reporting and marketing capabilities, ensuring operators are equipped to provide the ultimate gaming experience. The supplier’s extensive portfolio was recently recognised by the award of the IGA Slot Provider of the Year 2017 title. Play’n GO currently hold offices in Sweden, Malta, Hungary, and the UK. Please visit for more details.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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LucidSound Brings Gaming Audio to ‘The Wall’, Announcing an eSports Partnership with Caesars Entertainment

George Miller



LucidSound Brings Gaming Audio to 'The Wall', Announcing an eSports Partnership with Caesars Entertainment
Reading Time: 2 minutes


Newly Supercharged LS25 eSports Gaming Headset Drives Gaming Audio at The Wall Gaming Lounge, Taking Competitive eSports To New Heights at The Rio All-Suite Hotel & Casino


LucidSound®, the fastest growing brand in gaming headsets, announced today that LucidSound has been selected as the official headset of Caesars Entertainment new eSports venue at the Rio All-Suite Hotel & Casino.

Driven by the growing popularity of eSports and inspired by competitive gamers from across the globe, The Rio All-Suite Hotel & Casino has introduced the first phase of Las Vegas’ newest interactive space by Hybrid One: The Wall Gaming Lounge. Partnering with the leaders in PC gaming, Alienware, powered by NVIDIA GeForce® GTX® GPUs, The Wall is the first permanent eSports venue for Caesars Entertainment. A multi-phased, 24,000 square-foot project, The Wall is now open and boasts ample gaming and lounge space highlighted by 30, high performance Alienware gaming PCs. A number of console gaming stations are also available.

The gaming station at The Wall is equipped with the all-new LucidSound LS25 eSports Gaming Headset. Featuring the signature LucidSound control scheme, gamers can adjust their audio simply by turning their ear-cup, an innovative solution, vital to competitive play, that allows gamers to remain focused on the action.

Driving innovation in eSports audio, the LS25 is designed to offer even greater audio performance. Improved 50mm drivers offers substantially better audio fidelity, allowing gamers to pinpoint team-mates and opponents during tournament play. A re-engineered headband provides increased strength to survive extended gaming sessions, and new, easily interchangeable ear-cups actively resist sweat and provide memory-foam comfort to the gamer.

“The team at Caesars Entertainment have designed an innovative new space to support competitive play that can be enjoyed by gamers of all levels,” said Chris Von Huben, CEO of LucidSound. “LucidSound is delighted to be part of this trailblazing experience, drawing gamers into the action with unparalleled audio provided by our LS25 headsets.”

Available now at GameStop, Amazon and other leading gaming retailers, the LS25 delivers advanced technology designed for tournament play. Key features include:

  • A remarkably clear sound stage so that gamers can easily identify teammates, opponents and audio cues providing the difference between victory and defeat
  • Powerful 50mm High-Fidelity speakers with Neodymium magnets, specifically engineered for gaming
  • Designed for long-play sessions the LS25 uses advanced memory foam ear cushions that conform to the individual user and offer superior comfort
  • Dual mics allowing players the option of using the integrated discrete mic (Ideal for phone calls and casual chat) or the unidirectional, flexible boom mic for intense gaming sessions
  • Direct to PC connection via a 3.5mm audio jack, ensuring a simple connection to any gaming rig
  • Proprietary control system, allowing gamers to adjust volume simply by twisting the ear cup
  • Fully compatible with PC, Xbox One (including Xbox One X), PlayStation®4, Nintendo® Switch and mobile platforms

The LS25 is available now at and participating retailers for a MSRP of $79.99.


About LucidSound

LucidSound is committed to designing premium quality audio products for gamers. Every team member of LucidSound hails from a gaming audio background with a vision to deliver world-class audio to the interactive entertainment sector. Uncompromising in its insistence for audio excellence, the Company crafts audio products specifically for the needs of gamers and everyday life. Strikingly different in appearance from traditional gaming hardware, the LucidSound family of products unlocks the emotion and intensity of modern gaming audio, elevating the experience for gamers everywhere.


Source: LucidSound

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Industry News

Groove Gaming enlarge content portfolio with Evoplay games

George Miller



Groove Gaming enlarge content portfolio with Evoplay games
Reading Time: 2 minutes


Leading aggregator Groove Graming has signed a content deal with innovative games maker Evoplay Entertainment, who is shortlisted in the ‘Best Gaming Innovation’ category at the SBC Awards 2018.

Evoplay Entertainment is a leading iGaming supplier and an international vendor of high-quality gaming products. The company manufactures online games that offer Full HD (FHD) resolution, bringing animation and video effects to a whole new level.

Some of their exciting games titles include recent releases such as Elven Princesses, Ace Round, Jewellery Store, Fruitburst and Chinese New Year, while other games include Syndicate, Charming Queens, Epic Gladiators, The Great Conflict and Candy Dreams.

Evoplay Entertainment is well known for advanced games such as Robots, Energy Conflict and Syndicate, and has also launched a 3D/VR slot called Necromancer, the first of-a-kind in-browser VR game which requires no downloads or extra steps for players to enjoy the immersive VR experience.

At the heart of Groove Gaming’s expertise is selecting the highest-quality content to differentiate their offering and to drive player-engagement for clients. Groove Gaming has established a world-class portfolio of over 1500 HTML5 slots and other games from leading games makers including Wazdan, Leap Games Studios, Iron Dog, Play’nGo, Betsoft, Playson, Extreme Live Gaming, Merkur, Spinomenal, Habanero, Fugaso and now Evoplay, amongst others.

Kate Romanenko, Chief Business Officer at Evoplay Entertainment said: “We are happy to join the great games offering that Groove Gaming provides to its customers. It’s an amazing opportunity for us to get to more exposure and work with a trusted partner at the same time. We believe that Groove Gaming will boost access to our titles and we look forward to working closely together to capitalize on market opportunities.”

Rebecca Sotomora, Head of Sales at Groove Gaming said: “We are delighted to welcome Evoplay Entertainment to our platform, the addition of their unique suite of games will allow our players to experience some of the most innovative games in the global iGaming market. We have a deep and unwavering commitment to high-quality customer service and exceptional innovation so we are thrilled to be partnering with a like-minded company such as Evoplay Entertainment.”

Meet Groove Gaming at SiGMA by emailing For further information visit


Offering an extensive game library of over 1500 HTML5 slots, table games and video pokers, Groove Gaming is headquartered in Israel and holds licenses issued by the UKGC and the MGA. Groove Gaming was founded in 2016 by a group of professionals who all had the dream of creating an exclusive service so entrepreneurs could meet the growing gaming needs of the world. Expert managers control financial transactions with accuracy and foresight, and Groove Gaming’s top-notch customer service rivals, and in most cases beats, most multinational companies operating today. With integrated multiple streams from today’s top providers Groove Gaming powers market access with industry heavyweights.

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Gambling in the USA

Wisconsin resident hits jackpot at O’Sheas Casino at The LINQ Hotel & Casino

Niji Ng




Wisconsin resident hits jackpot at O’Sheas Casino at The LINQ Hotel & Casino
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Reading Time: 2 minutes


Jon Oelke, an unknown gambler from Kenosha, Wisconsin, has become an instant millionaire after hitting the jackpot at O’Sheas Casino at The LINQ Hotel & Casino. He played Three Card Poker Progressive with his family and friends and hit a royal flush to win the jackpot of more than $1.3 million.

Located at the centre of the Las Vegas Strip, The LINQ Hotel & Casino is often referred to as the luckiest casino. It offers 2,253 rooms including 244 suites with two unique penthouses and 25 cabana rooms with direct access to the pool. O’Sheas Casino hosts 11 table games. This is the third time that somebody hitting the million-dollar jackpot in the last three years at the casino. Byron Neel, a resident of Virginia, hit the jackpot $1 million with a royal flush on Three Card Poker in July 2015. James Orr, a resident of In Nov. of 2016, Wyoming, repeated the feat in November of 2016. Now, Jon Oelke joined the lucky gambling millionaire club.


About The LINQ Hotel & Casino:
As the social hub at the center of the Las Vegas Strip, The LINQ Hotel & Casino offers a total of 2,253 newly renovated rooms including 244 suites with two unique penthouses and 25 cabana rooms with direct access to the pool. Positioned between Flamingo Las Vegas and Harrah’s Las Vegas, guests experience one distinctive destination with The LINQ Promenade and High Roller, the world’s tallest observation wheel. Designed with the modern traveler in mind, the resort launched the first fully integrated self check-in program on the Las Vegas Strip in 2015. Enjoy celebrated chef Guy Fieri’s first Las Vegas restaurant, Guy Fieri’s Vegas Kitchen & Bar, award-winning Hash House a Go Go and direct access to O’Sheas Casino, Off The Strip and Chayo Mexican Kitchen + Tequila Bar. Entertainment and nightlife experiences include 3535, a unique take on the lobby bar, as well as magician Mat Franco, “America’s Got Talent” Season Nine winner. The brand-new race and sports book experience, The Book, offers unique fan caves and innovative technology. The LINQ Hotel & Casino also offers a reimagined pool deck featuring two pools, the new 15,000-square-foot Spa at The LINQ and fitness center, The Silver Sky Chapel for intimate weddings and 63,000 square feet of meeting space. The LINQ Hotel & Casino is operated by a subsidiary of Caesars Entertainment Corporation (NASDAQ: CZR).

About Caesars Entertainment:
Caesars Entertainment is the world’s most diversified casino-entertainment provider and the most geographically diverse U.S. casino-entertainment company. Since its beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment’s resorts operate primarily under the Caesars®, Harrah’s® and Horseshoe® brand names. Caesars Entertainment’s portfolio also includes the Caesars Entertainment UK family of casinos. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars Entertainment is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment.

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