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Sportsbet.io bring in Odds On Marketing

George Miller

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Sportsbet.io bring in Odds On Marketing
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Agency to deliver focused digital brand strategy prior to World Cup push

 

04th April 2018 – Sportsbet.io, the leading bitcoin-led sportsbook operated by the Coingaming Group, has brought in the services of agency Odds on Marketing to assist with its digital brand identity in the run up to this summer’s World Cup.

The agency, which has previously worked with William Hill and The FA, will develop and execute an innovative, multi-channel digital brand strategy in the coming months with the aim of expanding its existing customer base.

Odds On will look to strengthen Sportsbet.io’s brand identity across its core social channels after the operators recent rebrand and website launch.

In the lead up the World Cup, Sportsbet.io aims to build greater global awareness, drive conversion to its site and reactivate dormant accounts via engaging social content and personalised customer offers.

These will be targeted to an international audience with content translated into various languages in addition to English, including Brazilian Portuguese, Japanese and Russian, aligning with its relaunched website provision.

A key focus of the marketing push will be to highlight Sportsbet.io’s extensive live streaming calendar, unique to the crypto sportsbook industry. This has been brought in to meet the increasing expectations of customers and their demand for live action on the go.

Joe McCallum, Director of Sportsbook at the Coingaming Group, said: “After our recent rebrand and with the World Cup imminent, we wanted to build on our current awareness within the wider betting audience and Odds On Marketing are well suited to deliver this.

Their plans leading through the end of the season will streamline and bring consistency to our brand identity around our ‘fun, fast and fair’ mantra, while also helping us appeal to new customers and reactivating those who have previously bet with us.

David Lynn, Director at Odds On Marketing, said: “Sportsbet.io offers a betting proposition equal to, if not better than many of the tier one operators, and we’re pleased to assist them in enhancing their digital brand identity over the coming months.

Our expertise working with leading sportsbook operators gives us the expertise to ensure content reaches the widest audience possible, while also boasting high conversion rates through innovative campaigns and other strategies.

 

About Sportsbet.io

Founded in 2016 as part of the Coingaming Group, Sportsbet.io is a leading bitcoin-led sportsbook operator.

Sportsbet.io has an expansive, quality betting product across all major sports and eSports, offering more than 350,000 pre-match events per year, as well as comprehensive in-play content. It also provides innovative markets such as player prop bets for soccer, American football and basketball, and is the only bitcoin-led sportsbook to provide live streaming across all major sports.

Sportsbet.io prides itself on its secure and trustworthy betting service, with withdrawal times of around 1.5 minutes amongst the fastest in the industry.

For more information about Sportsbet.io, please visit https://sportsbet.io.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BetConstruct Press Releases

BetConstruct becomes the Innovator in Sports Betting Software at EGR awards

Zoltan Tundik

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The cutting-edge technologies of BetConstruct got the company recognized at EGR B2B Awards as the front runner in software development of the year.

Artificial Intelligence inspires and opens new prospects for achieving a more secure and automated operation. Being on of the leading tech companies, BetConstruct could not be absent of this tendency and now is in development of similar technologies that can be integrated into the igaming industry. The outstanding work of our team on Machine Learning usage in this industry won the company the title of Innovation in Sports Betting Software at EGR awards.

“First of all, I would like to congratulate my BetConstruct colleagues for being honored with the title of the Innovation in Sports Betting Software. Having our innovations recognized as valuable and successful solutions is what I am proud of and grateful for,” comments Tigran Meliksetyan, BetConstruct Sportsbook Product Owner. “We have developed BetCloud for our partners to be a part of a powerful system and take advantage of the operation within it as well as of a few new functionalities like Auto and Partial Cash Outs and Edit Bet.”

Adhering to its event calendar, BetConstruct has one more awards ceremony ahead which is EGR North America on June 26 recognizing providers with an outstanding contribution to the industry. But before that we will be attending a series of EGR briefings. Company regional director in Germany, Gor Mnatsakanian, will attend EGR Online Gambling Briefing in Portugal overviewing the online regulatory regime in the country and discussing what the future holds for the operators running their business in Portugal.

Next up is EGR East Coast Briefing. The event will focus on the considerations regarding sports betting legalization in the USA and BetConstruct regional director in states Jonathan Aiwazian joins the discussion.

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Gambling in the USA

Gaming Laboratories International (GLI®) Celebrates Its 30th Anniversary with the South Dakota Commission on Gaming

Zoltan Tundik

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James Maida, GLI President.CEO, (right) presents Larry B. Eliason, Exec. Secretary for the South Dakota Commission on Gaming, with a commemorative plaque to mark GLI's 30th year of doing business with the Commission.
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LAKEWOOD, N.J.June 20, 2018 /PRNewswire/ — Gaming Laboratories International, (GLI®) is celebrating its 30th anniversary working in partnership with the South Dakota Commission on Gaming. To mark this historic milestone, GLI President and CEO James Maida presented the Commission with a special plaque commemorating the renewal of GLI’s longstanding consulting contract during the Commission’s quarterly business meeting in Deadwood, South Dakota on June 20, 2018.

South Dakota became a pioneer in the gaming industry more than three decades ago by being the first state in the country to implement a video lottery system. At the time, the state’s Lottery Commission turned exclusively to a new company called GLI for start-up consultation and video terminal/system testing and certification. Soon after, the South Dakota Commission on Gaming was created to regulate casinos and contracted with GLI for slot machine testing. Now, 30 years later, GLI and the South Dakota Commission on Gaming are continuing their three-decade relationship by renewing GLI’s consulting contract.

Since it first began, the contractual relationship between GLI and the South Dakota Commission on Gaming has evolved along with gaming in the state. Today, GLI tests a wide variety of advanced electronic gaming equipment and consults with the state on the latest emerging gaming technologies.

“In 1989, the State of South Dakota took a chance on a small startup gaming test lab and today we can look back with a sense of pride in all that we have accomplished together during these many years,” said James Maida, President and CEO of GLI. “We have enjoyed a wonderful relationship with the State of South Dakota and the South DakotaCommission on Gaming. We owe them a tremendous debt of gratitude for believing in our company and sharing our vision of how gaming could flourish under the protection of independent testing. We look forward to working together for years to come to ensure the integrity and prosperity of South Dakota’s trailblazing gaming industry.”

“Since the inception of gaming in South Dakota, GLI has been an invaluable part of our accomplishments from the outset,” stated Larry B. Eliason, Executive Secretary for the South Dakota Commission on Gaming. “As we began the process of implementing gaming throughout the state, we needed to ensure our residents, and ourselves, that gaming could be conducted honestly and successfully, while protecting competition and public policy. Our close relationship with GLI was, and continues to be, a key element in achieving those goals.”

About Gaming Laboratories International
Gaming Laboratories International, LLC delivers the highest quality land-based, lottery and iGaming testing and assessment services. GLI’s laboratory locations are found on six continents, and the company holds U.S. and international accreditations for compliance with ISO/IEC 17025, 17020, and 17065 standards for technical competence in the gaming, wagering and lottery industries. For more information, visit gaminglabs.com.

Contact:
Christie Eickelman, VP of Global Marketing, c.eickelman@gaminglabs.com

 

SOURCE Gaming Laboratories International

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Press Releases

Wazdan gets fruity with upgraded Fruit Mania Deluxe in the run-up to iGB Live!

Zoltan Tundik

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Wazdan have extended their games portfolio again this year with the release of Fruit Mania Deluxe, an upgraded version of popular slots game Fruit Mania.
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Wednesday, June 20; 2018, Malta –Malta-based Wazdan, the major casino games producer with products covering slots, table games and video poker has continued with their hefty release programme in 2018 with the release of Fruit Mania Deluxe, an upgraded version of the eternally popular Fruit Mania.

Fruit Mania Deluxe is a 3×3 reels grid with symbols that pay on any position on the reels, a game packed with player entertainment that enhances the player’s experience significantly including bonus rounds, free spins, instant play and autoplay. Fruit Mania Deluxe’s game design includes masterful graphics that contain fruits, stars, lotto tickets, diamonds, bronze, silver and Vegas signs. The more symbols that appear the higher the payouts, including a win of up to 1000 times the bet.

Wazdan uses HTML5 technology which allows the company to create high-quality games with impressive animations covering complex themes that run seamlessly on mobile phones, tablets and desktops.

Head of Sales at Wazdan Andrzej Hyla said: “We are looking forward to meeting a wide cross-section of operators, platforms, aggregators and affiliates at iGB Live! to showcase our growing games portfolio backed by world-class technology that includes our unique Volatility Level™ which is proving very popular with players and operators alike.”

Mr. Hyla continued, “Fruit Mania Deluxe offers a range of special features: Diamond Bonus, Lottery Bonus, blocking symbols feature, as well as all Unique Wazdan Features: Volatility Levels™, Unique Gamble Mode, Double Screen Mode and Energy Saving Mode. We’re sure it’s a game that will keep on delivering.”

Wazdan’s games are powered by their innovative suite of added-value tools which provide operators with the ability to activate multiple features designed to enhance customer experience and engagement, improve retention, encourage extended play and produce higher yield.

For further information on all Unique Wazdan Features talk to the Wazdan Team at iGB Live! on stand T20 or try the latest version of Fruit Mania Deluxe at VOLT Casino: https://voltcasino.com/games/352/real

 

For additional information visit www.wazdan.com

ABOUT WAZDAN:

Wazdan is a popular game producer, developing innovative casino games that deliver original, fun and truly omni-channel player experience. Offering an extensive game library of over 100 HTML5 slots, table games and video pokers, Wazdan is gaining popularity on the iGaming market thanks to the great quality of their games, interesting themes and engaging gameplay. Wazdan’s game portfolio consists of such popular titles as Great Book of Magic Deluxe, Magic Target Deluxe, Valhalla and Wild Guns and soon will extended with new amazing slot games, including Los MuertosTM, Mayan RitualTM and Captain FlyntTM, among others. Wazdan releases new, exciting titles on a regular basis and equips them with Unique Wazdan Features: innovative Volatility LevelTM, exciting Unique Gamble Feature and mobile-friendly Energy Saving and Double Screen Modes. Wazdan holds a number of  European trademarks including for their world’s-first Volatility Level TM. Their extensive portfolio of clients includes some of the top gaming operations in the industry. The company is headquartered in Malta and holds licenses issued by the UKGC, the MGA and complies with Curacao regulations. Furthermore, their games use the RNG certified by the NMi, which ensures reliable, fair and secure gameplay. Wazdan’s Sales Team is showcasing their products at iGB Live! in Amsterdam from July 17th to the 20th.

 

For more information on this press please contact Ogilvy Malta on 00356 99207677 or edwin@ogilvymalta.com

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