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Sportsbet.io bring in Odds On Marketing

George Miller

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Sportsbet.io bring in Odds On Marketing
Reading Time: 2 minutes

Agency to deliver focused digital brand strategy prior to World Cup push

 

04th April 2018 – Sportsbet.io, the leading bitcoin-led sportsbook operated by the Coingaming Group, has brought in the services of agency Odds on Marketing to assist with its digital brand identity in the run up to this summer’s World Cup.

The agency, which has previously worked with William Hill and The FA, will develop and execute an innovative, multi-channel digital brand strategy in the coming months with the aim of expanding its existing customer base.

Odds On will look to strengthen Sportsbet.io’s brand identity across its core social channels after the operators recent rebrand and website launch.

In the lead up the World Cup, Sportsbet.io aims to build greater global awareness, drive conversion to its site and reactivate dormant accounts via engaging social content and personalised customer offers.

These will be targeted to an international audience with content translated into various languages in addition to English, including Brazilian Portuguese, Japanese and Russian, aligning with its relaunched website provision.

A key focus of the marketing push will be to highlight Sportsbet.io’s extensive live streaming calendar, unique to the crypto sportsbook industry. This has been brought in to meet the increasing expectations of customers and their demand for live action on the go.

Joe McCallum, Director of Sportsbook at the Coingaming Group, said: “After our recent rebrand and with the World Cup imminent, we wanted to build on our current awareness within the wider betting audience and Odds On Marketing are well suited to deliver this.

Their plans leading through the end of the season will streamline and bring consistency to our brand identity around our ‘fun, fast and fair’ mantra, while also helping us appeal to new customers and reactivating those who have previously bet with us.

David Lynn, Director at Odds On Marketing, said: “Sportsbet.io offers a betting proposition equal to, if not better than many of the tier one operators, and we’re pleased to assist them in enhancing their digital brand identity over the coming months.

Our expertise working with leading sportsbook operators gives us the expertise to ensure content reaches the widest audience possible, while also boasting high conversion rates through innovative campaigns and other strategies.

 

About Sportsbet.io

Founded in 2016 as part of the Coingaming Group, Sportsbet.io is a leading bitcoin-led sportsbook operator.

Sportsbet.io has an expansive, quality betting product across all major sports and eSports, offering more than 350,000 pre-match events per year, as well as comprehensive in-play content. It also provides innovative markets such as player prop bets for soccer, American football and basketball, and is the only bitcoin-led sportsbook to provide live streaming across all major sports.

Sportsbet.io prides itself on its secure and trustworthy betting service, with withdrawal times of around 1.5 minutes amongst the fastest in the industry.

For more information about Sportsbet.io, please visit https://sportsbet.io.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Press Releases

Betway renews partnership with Hammers

George Miller

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Betway renews partnership with Hammers
Betway CEO Anthony Werkman and David Gold, Joint-Chairman of West Ham United outside the London Stadium. / Photo Source: whufc.com
Reading Time: 2 minutes

 

Betway is delighted to announce the largest partnership deal in its history, renewing the agreement with West Ham to remain as the Club’s principal partner for a further six years.

The leading online bookmaker has been the Hammers’ principal partner for four years, since 2015, and the ongoing success of the partnership has led to the new long-term deal being finalised.

In that time, Betway and West Ham have worked hand-in-hand to bring supporters closer to their heroes, creating memories that will last a lifetime.

Initiatives like the Betway Academy, Betway Fan Taxi and West Ham Supermarket Sweep show Betway’s commitment to understanding the emotions and bonds that Hammers fans have with their Club, and this is something supporters can expect more of with the partnership extension.

Anthony Werkman, CEO of Betway, said: “Our partnership with West Ham United has been a huge success over the past four years and we are proud to be extending it by another six.

“They are a club with one of the most passionate fanbases in the game, who we have built up a strong relationship with by giving them some unforgettable experiences and memories.

“This is something we are wholly committed to and we are delighted to be continuing our partnership with the club.”

Karren Brady, West Ham United Vice-Chairman, said: “We are delighted to once again extend our partnership with Betway. After working together successfully for four years, this is a new, long-term, record-breaking commercial deal for the Club, which shows the faith that Betway has in West Ham United and our iconic global identity which has seen us recognised as one of the world’s biggest football brands.

“We look forward to continuing to work with Betway as we embark on the next chapter for our great Club, and we will use this partnership as a platform for success, both on and off the pitch.”

Karim Virani, Digital and Commercial Director at West Ham United, said: “We’re hugely excited to continue working with such a respected and responsible Principal Partner in Betway. Since the front of shirt sponsorship began, Betway has supported the Club in a whole range of ways, by giving their time and energy, as well as their investment.

“This has delivered some fantastic work for good causes around our local boroughs, as well as putting on a number of once-in-a-lifetime experiences for die-hard Hammers fans. Extending this partnership provides the opportunity for this great work to continue for the benefit of our supporters and our communities, which are the lifeblood of West Ham United.”

Paul Adkins, Marketing and Operation Director of Betway, said: “We signed our first deal with West Ham United in February 2015 at a historic time for the club with the upcoming move from Upton Park to the London Stadium.

“We then eagerly extended our deal with the club in August 2016 for a further three years, which was the largest sponsorship agreement in West Ham’s history, something we have been delighted to extend.”

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Latin America

Hotel Casino Acaray Adds Link King to its Entertainment Portfolio

Niji Narayan

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Hotel Casino Acaray Adds Link King to its Entertainment Portfolio
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Hotel Casino Acaray in Paraguay has added the BRYKE multi-game LAP Link King to its entertainment portfolio.

“We carefully select the products we offer our clients to guarantee them the best entertainment. Link King is not only a product that fascinates players, but also gives us an amazing performance,” Matias Relancio from Hotel Casino Acaray said.

“Link King is a formidable product and proven all over the world. The effect that it has had globally has turned it into a key product; a game that players actively look for, therefore it has become an essential for the Casinos. Now, in the emblematic Hotel Casino Acaray, the best video slot of the moment is also present in Paraguay,” Alejandra Burato, Zitro´s Sales Director for Latin America said.

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eSports

EPICENTER Major qualifiers gathered more than 15 million views

George Miller

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EPICENTER Major qualifiers gathered more than 15 million views
Reading Time: 2 minutes

 

Dota 2 EPICENTER Major qualifiers have gathered 15,4 million views worldwide*. The qualifier matches for EPICENTER XL, last year’s Major series tournament in Moscow, gathered nearly two times fewer views – 7,8 million. Meanwhile the total amount of broadcast hours on Twitch amounted to 866 in 2019 as compared to EPICENTER XL 2018’s 1100 hours.

The viewer count for the qualifier stage of DPC 2018-2019 season’s fifth Major reached 177 147 during the CIS region grand-final of Virtus.pro versus Natus Vincere. Notably, EPICENTER XL’s qualifiers final viewer count peaked at 67 668 under the same conditions. Overall, more than 5,5 million unique users viewed EPICENTER Major, exceeding last year’s figure by more than 1,2 million.

The Russian broadcast of the upcoming Major’s qualifiers engaged more than 10 million views, with 3 million unique views. The previous year’s CIS broadcast gathered 4,4 million views and 2,3 million unique users.

EPICENTER Major in Dota 2 with a prize pool of $1 000 000 will take place in Moscow from June 22 to June 30. 14 out of 16 participating teams advanced to the main event through CIS, China, Europe, South America, North America, and Southeast Asia regional qualifiers. Two remaining spots are reserved for the participants of the previous Minor.

Epic Esports Events (a member of ESforce Holding) is the organizer of the EPICENTER Major. The tournament operator specializes in hosting international competitions and is the organizer behind EPICENTER Dota 2 and CS:GO series in Moscow and Saint Petersburg. Their first Dota 2 series was deemed the best Live Entertainment event by a leading European award EUBEA 2016, and EPICENTER XL 2019 was awarded the first place in nomination Russian Event per Eventex Awards.

*excluding statistics from China


ESforce Holding is one of the world’s largest esports organizations and the leader of electronic sports in Russia. The holding company integrates all key areas of the esports business, from organizing international tournaments and professional content creation to publishing and advertising activities as well as online retail sales of esports-themed merchandise. ESforce owns over 220 popular online resources with a combined audience of 12 million followers and 114 million annual unique visitors, which provide a 90-percent reach to esports broadcast viewers in Russia and the CIS as well as access to a significant share of relevant international audiences. In 2018, the holding became part of the largest technology company in Russia, Mail.Ru Group.

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