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SG Launches Online Sports Betting Platform For Szerencsejáték Zrt., Hungary´s State-Owned Lottery And Largest Gaming Provider

Zoltan Tundik

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Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games” or the “Company”) today announced it has successfully launched an online sports betting channel for Szerencsejáték Zrt., the largest gaming service provider in Hungary. Fully owned by the Hungarian State, Szerencsejáték Zrt. has the exclusive right to sell sport games as well as instant and draw-based lottery games.

With the implementation of the new internet sports betting platform, Scientific Games is now Szerencsejáték Zrt.’s sole provider of gaming systems technology and is responsible for the development, installation, and maintenance of the systems. The omni-channel platform allows Szerencsejáték Zrt. to deliver sports betting via mobile and internet, as well as through their distribution channel of nearly 5,000 retail lottery terminals.

Since migrating our online sports betting platform to a Scientific Games solution, we now have one company providing advanced gaming technology that supports our entire gaming portfolio,” said David Csillag, CIO for Szerencsejáték Zrt. “The new technology accelerates the implementation of our IT strategy, drives efficient operations and lower maintenance costs, and creates a seamless gaming experience for our players.

Scientific Games, initially through a legacy company, has provided sports betting, gaming system technology, lottery retailer terminals and instant games solutions to Szerencsejáték Zrt. since 1997. In 2015, Scientific Games launched its AEGIS® open software system in Hungary.

We are now supporting Szerencsejáték Zrt. in a multi-channel gaming environment,” said Pat McHugh, Senior Vice President, Global Lottery Systems for Scientific Games, “Our ability to seamlessly integrate end-to-end solutions for all products in their portfolio is core to our strategy of providing significant value to our lottery customers. Since migrating to Scientific Games’ latest platforms, Szerencsejáték has successfully executed on their business plan, and has become one of the fastest growing lotteries in Europe, achieving double digit growth year-over-year. Our advanced technology helps Szerencsejáték Zrt. implement its new strategy and become a very innovative gaming company.

The leading lottery systems technology provider in Europe and the fast-growing lottery systems provider in North America, Scientific Games supplies games, technology and services to more than 150 lotteries globally.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Central Europe

Totalizator Sportowy Hits PLN5.2 Billion in Overall Sales 2019

Niji Narayan

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Photo source: livecasinoreports.com
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Olgierd Cieślik, the President of Totalizator Sportowy, has announced that his company’s new Total Casino product had returned profits of PLN48m to the government since the site’s launch in December 2018.

Total spending on the site hit PLN2.3b, of which all but PLN100m was returned to the site’s customers, whose ranks currently stand at over 64k. One of these lucky customers won a PLN514k jackpot in July, the biggest payday in the site’s eight-month history.

Totalizator Sportowy’s overall sales in the year to date hit PLN5.2b, almost equalling the PLN6.1b sales figure the company generated in all of 2018. Cieślik said Total Casino’s performance to date has “not only met our expectations, but are better than we expected.”

Besides Totalizator Sportowy, Poland currently has 14 online gambling licensees, all of which are limited to sports betting. The government protects these licensees by constantly expanding its blacklist of unauthorised online gambling domains deemed to be serving Polish punters without local approval.

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Central Europe

STS Deals with BetGames.TV

Niji Narayan

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Bookmaker STS has signed an exclusive deal with BetGames.TV to launch the gaming developer’s products in Poland.

BetGames.TV’s offering has already gone live on the STS.pl website, with mobile applications set to launch in the country next week, the bookmaker said. The tenure of the deal was not disclosed.

“We implement modern solutions, developing our functionalities to ensure that our customers have access to a unique offer. The agreement with BetGames.TV has allowed us to introduce a wide range of TV games to our website,” Mateusz Juroszek, chief executive of STS said.

STS is the dominant force in the Polish sports betting sector with 80% of its revenue generated by online and mobile channels.

The company’s products are now available in the UK and Germany, as well as Iceland, Luxembourg, Slovenia, Andorra, San Marino, Gibraltar, Slovakia, Malta and Latvia.

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Central Europe

Merkur Sportwetten Rebrands Totolotek

Niji Narayan

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Merkur Sportwetten Rebrands Totolotek
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Merkur Sportwetten GmbH has started its expansion in the Polish online gambling market by rebranding its newly acquired Polish sports betting provider Totolotek. Totolotek has been a part of Merkur since April 2019.

“Totolotek is one of the most renowned sports betting providers in Poland. By integrating Totolotek into our company structure, we want to further advance its success and sustainably strengthen its position in the market. We are convinced that we will succeed in doing this with our innovative products and by drawing on our experience and financial strength,” Niko Steinkrauß, MD of Merkur Sportwetten said.

The Totolotek betting shops in Warsaw are now shining with the laughing MERKUR sun as a widely visible trademark. The shops were fitted out with high-quality “Made in Germany” betting terminals. All Totolotek stationary points of sale will be branded in the new Merkur look before the European Football Championship in 2020.

Totolotek’s online presence has also been revamped so that Merkur sports betting can be experienced at any time and any place. The highlight of the new www.totolotek.pl website is its user interface. All of the betting options can also be called up conveniently and securely using the Totolotek app for Android smartphones.

“Such an extensive modernisation as the one undergone by Totolotek has never before taken place in the Polish sports betting market! The great commitment of our parent company is paying dividends: The response from our customers is overwhelming, both in the betting shops and online,” Adam Lamentowicz, CEO of Totolotek said.

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