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BtoBet Press Releases

BtoBet’s Chairman to make a presentation regarding AI at iGB Live! 2018

George Miller

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BtoBet’s Chairman to make a presentation regarding AI at iGB Live!
Reading Time: 2 minutes

July 10, 2018 – Taking center stage in a few days’ time at the ‘AI Malta Summit’ joining a panel of leading experts discussing the various applications for Artificial Intelligence in the iGaming sector, BtoBet’s Chairman Alessandro Fried is also expected to provide his views on AI at the much awaited iGB Live! expo that will take place in Amsterdam from the 17th till the 20th of July.

Commenting on the presentation that he will give on the 18th of July, Fried reiterated that that as BtoBet’s latest Industry Report “AI: The President and the Future of iGaming” indicates, Artificial Intelligence must be seen as a tool that not only assists and takes a lot of burden off the operators’ shoulders in terms of the day to day operations, but also provides the player with a more holistic gambling experience. All this whilst at the same time putting in place a system of checks and balances for both the operator and the player.

He further opined that even though Artificial Intelligence as a concept has been around for years, businesses – even within the iGaming industry itself – are still scrambling to truly understand the technology and how to best apply it in their activities. Having said that, Fried however maintained that AI is here to stay, providing operators with the opportunity to not only increase the reach and popularity of online gambling, but also serving as a tool that would in turn guarantee better gambling opportunities for the players themselves.

Proudly sponsoring iGB Live!’s B2B Lounge, BtoBet’s team of experts will take the opportunity to exhibit and demonstrate AI’s potential in the iGaming industry through their dedicated gaming and sportsbook platforms which heavily embrace this form of disruptive technology.

Download the latest Industry for a deeper insight and book a meeting to have a presentation on how BtoBet’s technologies can suite your requirements and assist your growth.

About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BtoBet Press Releases

“PERU COULD BECOME A MARKET MODEL FOR LATIN AMERICA”

George Miller

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BtoBet interviews Ruben Solorzano
Ruben Solorzano, Managing Director at Affiliated Marketing Group
Reading Time: 4 minutes

 

BtoBet interviews Ruben Solorzano, Managing Director at AMG

 

The last few months have seen BtoBet study and evaluate the ever-changing iGaming scenario in Latin America. And with Peru expected to regulate its industry sooner rather then later – as indicated recently in the Industry Report “Peru as Latam’s Next Colombia” – it comes as no surprise that it features high on the company’s targeted list for its expansion.

BtoBet has interviewed Ruben Solorzano, Managing Director at Affiliated Marketing Group (AMG), organizers of the Peru Gaming show, regarding the interesting scenario that is evolving in Peru.

What should one expect from the proposed new law related to sports betting and online gaming that will be presented by the Peruvian gaming authority?

Ruben Solorzano: First of all we should consider the fact that once the proposed new law related to sports betting and online gaming is introduced by the Peruvian gaming authority, the regular customers will feel more confident, mainly due to the fact operators are being supervised. Players will be reassured that their benefits will be respected.

What do you reckon will be the benefits that a regularised gambling environment will bring to the player, the operators themselves, but also to the country in terms of job opportunities?

Ruben Solorzano: To definitely regulate business activities makes companies develop with complete transparency in a constitutional government. For the operator this law represents the opportunity to create a new business focus and pursue greater growth. Following this direction, we encounter a sort of articulation between production chains and other economic activities, which cause a domino effect on employment promotion. In summary, a regularized gambling environment not only creates new job positions, but also opens the door to many job opportunities in other economic related areas.

Do you think that this new legislation will place Peru as “the new Colombia” in terms of interest from iGaming operators?

Ruben Solorzano: I would like to bring up the experience of our latest PGS 2018 held in Peru last June. We noticed that local and international operators had a great expectation about the proposed new law for Peru and of course, they were interested in opening new businesses in this country since they consider that there is a potential and interesting market. I am not certainly sure that Peru will be placed as “the new Colombia” in terms of the operators it will attract. These countries have different markets and also different players, whose idiosyncrasy are not necessary the same. On the other hand, if we consider Peru as the first country that passed a law for onsite gambling, we must arrive to the conclusion that we are facing a mature market. In this context, from my point of view, operators’ interest in being part of this market would be convenient. One should not forget that the Law restrictions play a very important role in investment decisions.

Apart the legislative side, a country must also be well prepared on the infrastructural and human resources side in order to attract investments from operators. Do you think that Peru is well prepared on these aspects?

Ruben Solorzano: In reference to what I mentioned above, that is, Peru being considered as a mature gambling market, I would dare to say that there is a considerable infrastructural and human resources platform that is well prepared to support new business investments. Also, there is an important fact that I should mention, that is that onsite gambling operators are on their way to enter sports betting and online gaming for which they are using their own physical infrastructure. If we take this into account, we could affirm that Peru is prepared to welcome new investments provided they are not so large in size. Big multinational enterprises do not necessarily access a market with all its physical arsenal. They do it step by step, by assessing the market. Furthermore, we must understand that any project usually comes up with its own procedures and structures, and attracts specialists who meet their needs. However, they may find a great part of their logistic requirements in this market.

Do you believe that a new more regulated Peru will eventually trigger a domino-effect from other countries in the region to regularize themselves?

Ruben Solorzano: In most cases, the approved laws and regulations depend on the political management. Sports betting and online gaming are not exempted, especially when there is some kind of antagonism within the market. Consequently, it is very difficult to forecast the effect that the approval of the Peruvian law will have amongst other countries. However, I may say that tax collection in those countries where the gaming activity is regularized, is usually greater. Moreover, any attempt to go for a regulated path reveals a message of formality, transparency, security, guaranty and control.

What is your vision for the Peruvian iGaming industry, and how do you think it will grow on the short to medium term?

Ruben Solorzano: As we have stated, the Peruvian market is mature. Onsite gaming bets are duly regulated and “consolidada”. At present, there are more than 80,000 slot machines on gaming sites distributed in 15 casinos, and 700 gaming sites all over the country. This makes us think about a gaming segment or business type that could have reached their growth cycle limit, growth being very slow amongst them. The current operators who bet on greater businesses usually start by buying small sites and, then they expand them in the midterm with the purpose to obtain greater revenue by optimizing their slot machines’ production and infrastructure instead of opening new locations. The chance to approve the new sport betting and online gaming law allows for an additional business front, and helps to attract investments. In summary, this will result in a greater economic dynamism within this sector in the long term, and we could have a totally integrated large and regulated gaming industry that would turn Peru to become a market model for Latin America.

 

About BtoBet:

BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com

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BtoBet Press Releases

BtoBet Expand Further In LatAm

George Miller

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BtoBet Expand Further In LatAm
Reading Time: 2 minutes

 

Announces partnership with Royal Betting Solutions’ “Apuestalo.co”

 

BtoBet has further expanded its presence in the LatAm region, with the company announcing that it has signed a partnership agreement to provide its technology and services to Royal Betting Solutions’ “Apuestalo.co”. Apuestalo has recently been granted the 12th licensing agreement by Colombian gambling regulatory authority, Coljuegos, to start operating its online iGaming activity.

Apuestalo’s General Manager stated that “we are very proud to be partnering with such a reputable and leading company as BtoBet. Having already such a strong presence in the Latin American region, we have certainly benefitted from their experience, considerably reducing the time to go live.” Further commenting on this partnership he stated that Royal Betting Solutions has high expectations and seeks to deliver the highest standard to its players “with BtoBet meeting and exceeding all the requisites to deliver a unique player experience”.

He added that both Royal Betting Solutions and BtoBet share the same vision to anticipate the industry’s future needs, with BtoBet’s sportsbetting and gambling platforms having Artificial Intelligence at their core, they can anticipate their customers’ desires and can thus adapt and personalize the offers according to their needs and expectations.

BtoBet will be heading to London for the much awaited Betting on Sports, the perfect opportunity for the sportsbetting industry to gather together under the same roof and showcase its major product developments and for the major players to meet and determine the path that the industry is taking. BtoBet’s Chairman, Alessandro Fried, will also be taking center stage discussing the Latin American region in terms of sportsbook opportunities.

BtoBet has published an Industry Report focusing on the opportunities that the Latam market keeps in hold. The report, “LatAm: A Sportsbook Opportunity Characterized by Diversity”, also lists the major elements that operators must get to grasps with in order to succeed in a region, which many industry experts deem to still be in its infancy. Download the report for a better insight.

Download “LatAm: A Sportsbook Opportunity Characterized by Diversity”

 

About BtoBet:

BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre.

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BtoBet Press Releases

BtoBet Shortlisted For 3 Different Categories At The CEEG Awards

George Miller

Published

on

BtoBet Shortlisted For 3 Different Categories At The CEEG Awards
Reading Time: 2 minutes

 

Sabrina Solda: “An acknowledgement to the research and development direction that the company has undertaken”

BtoBet is pleased to note that it has been shortlisted in three different categories for the Central and Eastern European Gaming (CEEG) Awards, namely in the Best Sports Betting Innovation, the Rising Star in Sports Betting Technology, and the Best Overall Sports Betting Provider categories.

Sabrina Solda, BtoBet’s Chief Marketing Officer, stated that throughout the years BtoBet has established itself as a leader in providing new technologies for iGaming operators, and to be shortlisted in these three different categories demonstrates not only the validity but also the level of excellence of its iGaming platforms.

She further stated that in such a fast-paced industry research and development is an ongoing process to anticipate the industry’s future trends and consumer demands, and to be considered amongst the finalist for these categories acknowledges the direction that the company has undertaken.

The CEEG Awards celebrate gaming software suppliers, operators and service providers for their outstanding contributions to the online sector of industry in their respective fields.

BtoBet will look forward to the 25th of September to find out the winners that will be announced at the exclusive event that will be held at The Ritz-Carlton in Budapest.

 

About BtoBet:

BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com

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