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Playtech BGT Sports extends exclusive Racing Post deal

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London, 13th July 2018 – Playtech BGT Sports (PBS), the leading provider of omni-channel sports betting solutions, has extended its exclusive agreement to host Racing Post content on its self-service betting terminals.

Displayed on the SSBT’s dual screen user interface, the content offers data for UK and Irish horseracing and greyhound racing, including in-demand information such as form, age, weight, jockey and trainer, as well as the Racing Post predictor.

In addition, the RP Bet Finder, which is a powerful bet filter tool allowing customers to quickly find the markets they wish to bet on, is incorporated to enhance the user experience.

International racing supplied by SiS and TRP and a committed roadmap of new innovative features will be rolled out in the coming weeks to maximise bet conversion, with key bet prompting and bet generating content for rapid bet placement.

John Pettit, Managing Director UK, Ireland, Asia, and Australia at Playtech BGT Sports, said: “We are delighted to have extended our partnership with Racing Post at a very important time.

“Whether it’s UK, Irish or international horse racing, or greyhound racing, this exclusive deal is designed to offer high street customers engaging content and a first-class racing experience.”

Eugene Delaney, B2B Director, Racing Post, added: “It’s great to be working alongside Playtech BGT Sports and we couldn’t be happier to see our content on their SSBTs.

“Our products are designed to help customers form an opinion and remain engaged thanks to our range of insights, content, and tips. The new content is sure to prove as popular as ever.”

 

About Playtech

Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 17 countries.

Playtech is the gambling industry’s leading software and services supplier with more than 140 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.

It is the pioneer of Omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.

Playtech BGT Sports (“PBS”) is Playtech’s sports betting division, headquartered in Nicosia with more than 600 employees across 6 different business centres. PBS is the provider of the market leading Self-Service Betting Terminals product with over 26,000 terminals supplied to retail operators in the UK and internationally as well as digital sports betting platforms and user interfaces to many major online licensees.

Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division’s proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.

www.playtech.com

 

For further information, contact:

 

Playtech plc

Mor Weizer, Chief Executive Officer

Andrew Smith, Chief Financial Officer

c/o Buchanan Communications

 

James Newman, Head of Investor Relations

 

+ 44 (0) 20 7466 5000

 

 

 

 

+44 (0)1624 645954

Buchanan Communications

David Rydell

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BGaming brings holiday mood: the studio released X-mas editions of top slots!

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BGaming brings holiday mood: the studio released X-mas editions of top slots!
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BGaming shares the Christmas mood by updating its top slots! The game studio has released the X-mas edition of its popular titles, including Aloha King Elvis, Candy Monsta, Miss Cherry Fruits, and Fruit Million. New versions of the slots are already available for players on Spin Samurai Online Casino, Wild Fortune, and other reputable projects.

Have you ever seen a snowman in Hawaii? So, winter has come to the tropical islands! Aloha King Elvis, the most fastgrowing slot of 2021, now surprises players with excellent features and the magic atmosphere of Christmas! At the same time, juicy Miss Cherry Fruits tries on a Santa look and is ready to get unique gifts from the bag!

It’s time to celebrate! BGaming has prepared a lot of presents hidden in its popular titles. The studio has produced a set of games that will be a perfect choice for Christmas.

Christmas and New Year’s day are times of miracle and joy. We love these holidays, and we always strive to share our energy with players. We want everyone who opens one of the BGaming titles to get inspired by a lovely X-mas time as we do!” noted Alexandra Kavelich, Brand Communications Manager at BGaming.  

Earlier this month, BGaming has launched its first cascade slot called Bonanza Billion.

 

BGaming is a fast-growing game provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 550+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 70+ products with HD graphics and a clear user interface for every device.

 

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Latest News

Betegy to power GamingTec brands’ global engagement

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Betegy to power GamingTec brands' global engagement
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Deal will boost leading operator group’s marketing reach with next-gen tech

 Betegy, the premier independent provider of personalised sports data and gaming visualisation, has partnered with GamingTec to drive its demand for social media content, online resources, marketing materials and personalised landing pages across a number of its operator brands.

Using Betegy’s latest proprietary AI-technology, the agreement will see the Betegy platform revolutionise the two brands’ content across all social channels, with the operator able to instantly create entire campaigns to market any event it has available, in as little as one click.

Betegy will also integrate multiple additional components as part of the deal, including live data feeds to automatically update all odds-related marketing content across articles and blogs.

As well as automatically generated banner and landing page solutions, Betegy’s entire process is fully automated – enabling GamingTec to deliver bespoke campaigns across numerous demographic segments, with an unmatched level of personalisation, all within minutes.

Commenting on the partnership, Alex Kornilov, CEO at Betegy said: “We strive to create unmatched experiences for players, driving engagement to new levels through personalised and immersive content.

“Our comprehensive solution will ensure GamingTec’s brands can create market-leading material in a short space of time, allowing their marketing departments to focus on player acquisitions and campaigns to drive their business.”

Andrei Beu, Commercial Director at GamingTec, added: “Betegy’s complete marketing solution allows us to create a full end to end online plan with real ease and allows us to focus our resources on campaigns and acquisitions for two of our leading brands.

“The proven success of Betegy’s platform is clear with their client list and we can’t wait to enjoy a successful partnership together.”

The alliance follows important commercial agreements signed by Betegy, most recently including ESTV, FTN Network, PokerGO, Germany’s Tipico, as well as Parimatch, Bwin and Coingaming.io, as it continues to bring its EGR award-winning solution to tier-one gaming and sports betting companies worldwide.

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eSports

MAD Lions partnering with Streamcoi to manage professional players live streams

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MAD Lions partnering with Streamcoi to manage professional players live streams
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MAD Lions, a leading esports organisation, and Streamcoi, a platform automating stream management, officially announced their partnership. Streamcoi will enhance the team’s potential for displaying and managing content across pro-player’s streams.

The esports scene is one of the most robust, direct and engaging channels for reaching the younger generation. With more time spent watching live streams than television, Generation Z is one of the hardest groups to reach, even for leading brands. As a result, an increasing number of brands turn to esports to tap into youth culture. The teams use live streaming to communicate with fans, build brand awareness, sell merchandise or promote events.

These needs cannot be satisfied using manual stream management. Lack of tools helping to manage a growing portfolio of partnerships hinders the potential of live streaming as a source of revenue.

Partnership with Streamcoi enables MAD Lions to

Automate the stream management process.
Cutting the time needed to set up, modification and summarising campaigns from many streams at the same time.
Facilitate access to sponsored content, team assets, displays, artworks, clips and other elements
gives access to easily adjustable overlays in real-time
Send instant messages across multiple streams at once to effectively communicate with team’s community.
Access the statistics of each channel. This gives detailed insight in the performance and reception of any message or event MAD Lions presents on its live streams.
Manage the streams from a single dashboard.
Streamcoi allows MAD Lions to focus on the best performance and entertaining content, automating campaign set up.

“Our partnership with Streamcoi and the use of their platform enables our players and influencers to focus exclusively on delivering their best performance and providing entertaining content to our fans,” said Jorge Schnura, Vice-President of Strategy, OverActive Media. “It also gives us the ability to access detailed data and insights, allowing us to continuously evolve how we’re engaging with our community to serve up the best experience possible.”

“Players competing at the highest level rarely find time for streams, but when they do it’s a great opportunity to connect with fans in a break from official matches. It’s especially important that they don’t have to deal with overlays or other assets at such times,” said Jakub Janaszek, Product Lead, Streamcoi. “I am very proud that Streamcoi can help an organization as important as MAD Lions support their players and influencers while delivering effective action for their sponsors.”

 

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