Connect with us
SIS

Central Europe

Yggdrasil to enter Czech Republic with Tipsport gaming deal

George Miller

Published

on

Yggdrasil to enter Czech Republic with Tipsport gaming deal
Reading Time: 2 minutes

Innovative gaming supplier to enter new market for the first time after partnering with the country’s largest operator

 

13 August, 2018 ­­– Yggdrasil is set to make its debut in the regulated Czech Republic igaming market after agreeing to supply leading brand Tipsport with its portfolio of innovative, high-quality casino games.

Tipsport is the country’s largest betting and gaming brand, with more than 1,000 retail outlets and a rapidly growing online offering that will now feature some of Yggdrasil’s slot games, including latest releases Vikings Go To Hell and Tut’s Twister.

The leading Czech operator will also use Yggdrasil’s unique in-game promotional tool BOOST® that enhances player experience via in-game tournaments, cash races and missions.

Yggdrasil games are expected to go live in the Czech Republic with Tipsport in the coming months, in full compliance with the Czech Republic’s requirements.

The Czech Republic’s online regulated market came into force on 1st January 2017, following the introduction of a new Gambling Act. The market generated €1.58 billion in gross win in 2017 with online contributing €380 million of that total, according to H2 Gambling Capital data.

Yggdrasil’s games are live in a host of regulated and newly regulated markets including the UK, Italy, Estonia, Latvia, Belgium and Denmark, with its games due to imminently launch in Spain, alongside Czech Republic.

Fredrik Elmqvist, CEO, Yggdrasil, said: “In February this year we signed a deal to enter Spain, one of Europe’s fastest-growing and most exciting jurisdictions, and today we’re announcing our entry into the Czech Republic with leading brand Tipsport.

“As part of our long-term strategy we are committed to expanding our regulated market footprint. If we feel an environment is right for our leading games and promotional tools, then we will enter it with the best possible partners. We’re exctited to be going live with Tipsport and fostering a long-term partnership.”

Jakob Lorentzon, Head of Online Casino, Tipsport, said: “We are delighted to be partnering with such an innovative and dynamic business as Yggdrasil. Their games perform very well in regulated markets and we are very much looking forward to offering them to our large and expanding customer base.”

 

 

About Yggdrasil

Yggdrasil is a provider of superior online gaming solutions for igaming operators. The business was founded in 2013 and has since emerged as one of the industry’s most respected and acclaimed suppliers. The business model is highly scalable and covers three product verticals Casino Slots, Table Games and Bingo, in addition to the business verticals Yggdrasil White Label Studios, YGS Masters and Yggdrasil Dragons. Yggdrasil has since its inception embarked on a solid growth trajectory enabled by a strong corporate culture focused on innovation, creativity, quality and technology leadership. Yggdrasil is headquartered in Sweden and has offices in Malta (operational HQ), Poland and Gibraltar.

 

About Tipsport

Tipsport is the leader on the Czech market of sports betting. Established in 1991 as a regional player with one branch only, Tipsport quickly became an international holding company and the major bookmaker in Central and Eastern Europe. Today, 3,000 employees work for Tipsport and Chance brands in the Czech Republic, and Tipsport brand in Slovakia. With overwhelming majority of bets being placed online, the company’s main focus is technology. Thanks to its unique, in-house solutions, Tipsport is No.1 sports betting operator in the Czech Republic and one of the major players in the sports betting industry in Europe.

Continue Reading

Central Europe

Winners of the historical gala of Polish Gaming Aces 2019 were chosen

George Miller

Published

on

Winners of the historical gala of Polish Gaming Aces 2019 were chosen
Reading Time: 3 minutes

 

For the first time in history after the amendment to the gambling act in Poland, awards were granted to companies in the entertainment industry. The Polish Gaming Aces Gala, which was created on the initiative of the largest Polish entertainment website – Interplay, was held on February 20th at City Hall Production in Warsaw.

The jury awarded seven main prizes and two special prizes. “Totalizator Sportowy” won the most awards, winning in three categories – Company of the Year, Special Grand Prix Award for activities on the e-commerce market, as well as President of the Year.

On April 1, 2017, an amendment to the gambling act entered into force in Poland. The legal provision applies, among others to bookmakers, poker, slot machines and casinos. Pursuant to the Act on games and mutual wagering, the state-owned company Totalizator Sportowy has become a monopolist in the field of number games, cash lotteries, arcades (excluded land-based casinos) and online casinos. According to the regulations, betting in Poland is only legal with entities that have a permit from the Ministry of Finance. Under Polish law, all gambling games are subject to a tax on games – 15% cash lotteries, 12% betting, 20% games, 50% poker. In the case of winnings above PLN 2,280, they are also taxed with 10% personal income tax.

The first main Polish Gaming Aces award in the Provider of the Year category went to IGT. In 2019, the company comprehensively served Totalizator Sportowy in the provision of lottery software. In addition, IGT was distinguished by the fact that company was promoting Diversity & Inclusion with an emphasis on equalizing professional opportunities for women and men in the IT industry.

BETFAN turned out to be the best debutant in 2019. The bookmaker hit the Polish market by storm and built a good base in less than a year to compete on the market with other companies. BETFAN’s success proved to be a tax-free promotion and marketing campaign with Mariusz Pudzianowski, who helped build the brand’s credibility.

The main prize in the Product of the Year category was awarded to the Promatic Group for creating the game Husaria. Designers of the slot from PromaticGroup tried to reflect the most important attributes of Polish cavalry. Gamers were certainly captivated by the animation of Hussar speeding into battle, who took players into the middle of the battle.

OlgierdCieslik became the President of the Year, who successfully led Totalizator Sportowy through the difficult process of technological revolution, which consisted in increasing the e-commerce sector in the operations of the state-owned company. The state-owned company has achieved significant development in every range of products – both online and from the retail network.

In the Marketing Campaign of the Year category, the award was granted to BETFAN together with its ambassador Mariusz Pudzianowski. The best debutant of the previous year needed credibility and Mariusz Pudzianowski assured one. The former strongman and current MMA fighter appeared on the brand’s advertising materials, in social media, but also on the BETFANs’ home page. The slogans promoting the campaign with Pudzianowski were attractive, mentions of cooperation appeared all over the Internet – also on websites that do not deal with gambling or sport on a daily basis.

STS became the winner of Polish Gaming Aces in the Bookmaker of the Year category. The company managed by Mateusz Juroszek maintained its position, and with innovative ideas and creative marketing efforts increased the competitive advantage in many fields. For STS in 2019 there were two breakthrough moments – the introduction of BETGAMES and rebranding with a completely new graphic design of the home page in the desktop, mobile, but also the renewed mobile application. STS has also been operating on foreign markets since last year.

In the last and also the most prestigious category of the Company of the Year, Totalizator Sportowy once again triumphed. Business, which until now was largely associated with activities in retail, in less than two years had to undergo a huge transformation and now Totalizator Sportowy can be considered as a technology company. From the tax on games developed only by the brands of a state-owned company, over 232 milion euro will go to the state budget. Novomatic, IGT and STS were also nominated in the Company of the Year category.

The first special award for contribution in development of the entertainment industry went to Iwo Bulski. Totalizator Sportowy won the Polish Gaming Aces Grand Prix for activities on the e-commerce market.

– I am glad that for the first time in Poland we had the opportunity to organize a Gala with awards for the entertainment industry in Poland. After the event, we received many favorable reviews, which means that we are heading in the right direction as an industry – said the editor-in-chief of Interplay, Maciej Akimow

Continue Reading

Central Europe

Bratislava Citizens to Collect Signatures for Gambling Ban

Niji Narayan

Published

on

Bratislava Citizens to Collect Signatures for Gambling Ban
Photo Source: spectator.sme.sk
Reading Time: < 1 minute

 

Slovakia is heading to the polls on February 29 and the citizens are set to cast their votes.

On that day, the residents of Bratislava will have another opportunity to shape the future of their own local community – namely they will be able to sign petitions for the ban of gambling in the Slovak capital over the course of the day of the vote.

Citizens of Bratislava have been rallying to the cause of imposing restrictions on the local gambling industry for years. On the voting day, one will be able to find hundreds of volunteers outside of polling stations collecting signatures for a ban on gambling within the premises of Bratislava.

The citizen-led initiative is also supported by local authorities – members of the Bratislava City Council, as well as several district and city councillors, have declared their support for the move.

Gambling has been a point of contention in Slovakia for years. Many cities, most notably Nitra, have been waging their own wars against their local gambling industries. With citizens of Bratislava banding together yet again under the banner of a common cause, they might be able to achieve similar success.

Continue Reading

Central Europe

German Media Body Vaunet Calls for Advertising Regulatory Rethink

Niji Narayan

Published

on

Vaunet-Germany
Photo Source: linkedin.com
Reading Time: 2 minutes

 

Vaunet, the association of private media businesses in Germany, has called on state lawmakers to remove advertising restrictions set to impact broadcasters in the new gambling regulatory framework currently under discussion.

It believes the restrictions, such as daily periods where advertising is not permitted and the wording of certain elements of the draft document contravene the core goal of channeling players to legal offerings.

“Advertising underpins private broadcasters’ businesses, and acts as an instrument to steer players towards legal offerings in the gaming market, a key regulatory goal of the federal states,” Matthias Kirschenhofer, chair of Vaunet’s internal betting working group, said.

Kirschenhofer said the new regulations, in theory, should allow broadcasters to tap into new revenue streams, at a time when ad spend from other sources was stagnating, though the planned advertising restrictions could effectively shut this off.

“[The advertising controls] will ultimately prevent investments in attractive content. We therefore appeal to the federal states to make further improvements here,” he added.

Vaunet took issue with the provisions that prohibit the advertising of online slots, casino and poker between 6 AM and 9 PM on radio and television, as well as the whistle to whistle ban on sportsbook advertising.

These would put broadcasters – already facing a stagnating advertising market – at a significant disadvantage to other media and advertising channels, where no such limitation applies, it claimed. If such a prohibition is to be maintained, Vaunet argued, internet portals should be subject to the same controls.

“Radio and television stations are fully aware of their responsibilities under the Interstate Broadcasting Treaty. Especially in a regulated broadcasting environment, the promotion of regulated gambling should not be prohibited,” Vaunet said.

This tenet was unclear, it added, as it did not confirm whether sportsbook operators would be prevented from advertising its online casino products during times where betting promotions were not allowed.

The prohibition of any connection between sports betting advertising and the publication of live scores for sporting events amounted to an effective sportsbook advertising ban on all media portals, it added.

Vaunet concluded that the regulations in their current form would not be effective in guiding gamblers to regulated offerings.

“In order for legal providers to prevail against illegal sites, they must be able to provide competitive offers and advertise them adequately,” Vaunet said.

Continue Reading
Advertisement
NSoft

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.