Industry News
Alphaslot puts new players at forefront of global Blockchain strategy
![Alphaslot puts new players at forefront of global Blockchain strategy](https://europeangaming.eu/portal/wp-content/uploads/2018/10/Raymond-Chan.jpg)
The Blockchain-based computing platform, Alphaslot, has confirmed it will place a core focus on new player acquisition and ensuring content connects with unique international markets as the company prepares to build bridges between differing gaming ecosystems from casino games, console games, and eSports.
Alphaslot claims it will advance the widespread adoption of Blockchain technology in gaming by matching new audiences and age groups in different markets with the trends and sectors within the industry which are having the biggest impact in those countries. Explaining Blockchainâs universal potential for players, operators and developers, the companyâs CEO, Raymond Chan, explained: âAlphaslotâs Blockchain is a bridge between differing gaming ecosystems, and also acts as a gateway for any developer or operator to be involved. While it can be said that anyone could be a commercial beneficiary of Blockchain, as with any kind of technology, how Blockchain will be evaluated really comes down to the users. Using Alphaslot as an example, the commercial beneficiaries are the operators of game ecosystems, game developers, and most importantly the people who play games.â
âIn the case of casino gaming, it is becoming more and more difficult to attract new player segments,â he continued. âA lot of this has to do with the content not connecting to what these player segments are looking for. This is where interaction with gaming ecosystems such as e-sports and mobile gaming will be a powerful tool, providing casino gaming operators the chance to attract players from different gaming environments. This also provides more exposure for such eSports and mobile gaming operators, thus creating a gaming network that benefits all involved.â
The Hong Kong-based company has been building Blockchain technology from the ground up since July of this year with its management team boasting luminaries from across the gaming and technology sectors, including key casino gaming industry experts, university professors, and Blockchain technology engineers. Chan believes the next big trend the industry will experience is in decentralized platforms. He explained: âIn the Blockchain world, these platforms are already the current big thing. Whether it is gaming, accounting, or anything else, Blockchain technology works best with integrating different parties and decentralizing data management. What this means is that it is suitable for IT platforms that would figure to gain the most by tying in multiple parties and not being over reliant on one centralized entity.â
Alphaslot will be strengthening its position in the global market over the coming months with a number of dedicated tools and concepts which are set to augment their Blockchain technology across the gaming spectrum in markets across the world. The Alphaslot mobile app will connect players to the Alphaslot Platform via a community comprising land-based casino, online and mobile games, console games and eSports ecosystems. In addition the companyâs interoperability model is set to advance the widespread adoption of Blockchain technology in gaming by reaching new audiences and age groups in different sectors. Commenting on how these ideas will help evolve gaming internationally, Chan said: âAlphaslotâs interoperability means we will make borderless gaming entertainment possible. Games of differing formats and markets can be integrated and interact with each other through Blockchain enabled digital assets such as avatars, items, points, milestones rewards etc. It doesnât matter if it is mobile games, online social games, console games, eSports, sportsbooks, or casino games. These digital assets can be collected, used in-game, or traded, and in the case of avatars and items, they can also be nurtured and developed much in the same way you would develop your Pokemon.â
âOf course, our starting point is with casino games, as that is our strongest area of expertise, and Asia is a strong casino gaming market,â he added. âHowever, as interoperability grows we also have our eyes set on Europe, North America, and South America. When it comes to gaming in other forms and markets, Korea for example has a very large and lucrative eSports market, Japan has a booming mobile gaming industry, and we see the US embracing sports betting as the next big thing.â
To find out more about the Alphaslot Blockchainâs network expansion, the company will host a product demonstration at the Sora Summit held in Macau on November 13-14 and a panel on gaming innovation at the Sina Conference held at Macao Gaming Show on November 15th.
Industry News
Playtech Live Launches Exclusive Bespoke Game with Kaizen Gaming
![Playtech Live Launches Exclusive Bespoke Game with Kaizen Gaming](https://europeangaming.eu/portal/wp-content/uploads/2024/07/pig-champions-live.jpg)
Playtech announced the launch of a new bespoke game, Pig Champions, developed exclusively for Kaizen Gaming, one of the biggest GameTech companies in the world. This launch marks the first Live Casino bespoke title for the leading sports betting & gaming operator and strengthens the strategic partnership between the two companies.
The game, designed to appeal to all audience types and player types across all markets, is a sporty animated universe in a Money Wheel Game show format, where 3 Pig Champions characters compete with each other to reach the highest multipliers within 3 exciting Bonus rounds. The studio is located in Playtechâs Romanian facility (PTR), offering a unique, immersive, animated experience made with fresh Unreal engine technology, featuring unique gameplay built from the ground up using advanced real-time animation.
Kevin Kilminster, Chief Product Innovation Officer at Playtech Live:Â âWe are delighted to partner with one of the leading sports betting & gaming operators in the world to launch their bespoke Live Game Show, Pig Champions to their extensive player base. After being selected by Kaizen Gaming as the leading developer of bespoke live content, collaborating on Pig Champions has enabled the team to showcase their passion and experience by exploring new innovative ways of bringing live casino games to life that offer a fresh, safe gaming experience for players. Our partnership with Kaizen Gaming continues to evolve and we look forward to our next collaboration in bringing further exciting games to market.â
Christos Mavridis, Head of Live Casino of Kaizen Gaming:Â âOur content offering is some of the most exciting on the market and working with an established partner like Playtech will assist in enhancing our current portfolio even more. Pig Champions stands as evidence of Playtechâs expertise and extensive experience, elevating our live casino offering and emphasising our commitment to creating top-quality innovative game experiences for our players.â
Industry News
Amusnet Ranks Among Italyâs Top Casino Providers
![](https://europeangaming.eu/portal/wp-content/uploads/2024/07/8-11.jpg)
Amusnet Italy is the fourth-best casino provider in the country for June 2024, according to iGaming Tracker. The company has made a significant leap in the rankings, advancing three positions to secure the fourth spot. The achievement is underscored by a 1.1% increase in market share, reflecting a substantial gain in visibility and preference among online casino operators and players. This rise reflects Amusnetâs growing influence and effectiveness in the Italian market, demonstrating the companyâs leading place among the industryâs top providers.
Several notable accomplishments have bolstered Amusnet Italyâs presence in the country. The companyâs commitment to excellence was recognised with the prestigious Gold Award for Casino Content Supplier 2023 from EGR Italy last November. Furthermore, Amusnet has added six new partnerships with operators since January, bringing the total number to over 30, and has maintained a robust portfolio with over 100 certified games. Additionally, Amusnet Italy has released 14 new games since the beginning of the year, with more games planned for release by the end of 2024.
Polina Nedyalkova, Director at Amusnet Italy, said: âWe are incredibly proud of our progress and the milestones we have reached. This ranking highlights our leading position in the industry and our dedication to delivering high-quality, engaging gaming experiences to local players. Our advancement to the top position underscores our growing influence and effectiveness in the Italian market, and we look forward to continuing this momentum and bringing even more top-notch games to our audience.â
Affiliate Industry
Getting Sticky with It: Why Affiliate Traffic Should be About Quality Not Quantity
![Getting Sticky with It: Why Affiliate Traffic Should be About Quality Not Quantity](https://europeangaming.eu/portal/wp-content/uploads/2024/07/Fraser-INT.jpg)
In a highly competitive âbonus blitzingâ affiliate market, the only real winner is the bonus hunter. These affiliates may be sending traffic through to their partners in volume, but many of their users are just looking to play through a good deal, never to return.
At Slots Temple, we believe the âstack âem high, watch âem flyâ approach to aggressive bonus-driven traffic no longer flies. We wanted to focus on improving the quality of the traffic and that meant doing things differently.
We began life as a site that offered free demo games and slots tournaments, and this helped to build a highly engaged base of players that genuinely loved playing slots. But we wanted to take this to the next level.
When we were awarded a UKGC gambling license in 2022, it meant we could offer cash prizes for our free tournaments. And then the next logical step was real-money tournaments in the UK with juiced-up prize pools, and ultimately real-money slots.
To create better quality traffic, you need to engage with your customers to better understand them and foster loyalty. It helps if you have a unique value proposition to increase the stickiness of your brand and engage audiences more effectively.
Our real money tournaments are a real UVP and are proving wildly popular with our users. The stakes we offer are low. You can play a slots tournament for as little as 1p, and the free-play model remains a large part of what we do â exclusively so outside the UK.
Ultimately, we want to be a safe place for players, which is why offering low stakes games is important. Itâs about fostering a player base that trusts us and feels comfortable playing with us.
Yes, weâre blurring the lines between affiliate and operator, but our players know weâre not just chasing profits at the expense of everything else. Ultimately, our players see us primarily as a destination for fun play and prizes, and itâs important that we maintain that balance. If they thought we were simply out to rinse them, weâd lose their trust, and they wouldnât come back.
Instead, itâs about offering more choice and increasing that stickiness. It also helps us better understand what games our players like to play so that we can offer more personalized recommendations.
And this is how real-money slots tournaments can really increase the quality of traffic. If a player has been playing a certain slot in a real-money tournament, for example, and wants to play at a partner site, we can guarantee that we are referring a player who is already highly engaged with the game and is ready to transition to higher stakes.
Of course, within the framework of real-money tournaments, itâs important to continue diversifying offerings by devising new formats. We have turbo tournaments, risk tournaments — a multitude of formats and price points so everyone can play the way they want to.
Our real-money tournaments are further enhanced by what was always a highly gamified platform. So, we have leaderboards, Xpoints, rewards chests, and challenges.
Continuous challenges, incentives and rewards keep users engaged over the long term. These elements can appeal to usersâ competitive nature and desire for achievement, as they play for bragging rights. This enhances social elements and encourages them to engage frequently with the product
Adding fun and playful elements enhances the user experience beyond the tournaments themselves. Regular rewards and recognition prevent burnout and keep users motivated. And engaged and motivated players are more likely to become passionate about the brand.
Creating a player base that produces true value to your affiliate partners requires a number of the right ingredients, plus a lot of care and attention. But the affiliate landscape is changing, and affiliates need to get creative to get sticky.
Author: Fraser Linkleter, CEO at Slots Temple
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