The Blockchain-based computing platform, Alphaslot, has confirmed it will place a core focus on new player acquisition and ensuring content connects with unique international markets as the company prepares to build bridges between differing gaming ecosystems from casino games, console games, and eSports.
Alphaslot claims it will advance the widespread adoption of Blockchain technology in gaming by matching new audiences and age groups in different markets with the trends and sectors within the industry which are having the biggest impact in those countries. Explaining Blockchain’s universal potential for players, operators and developers, the company’s CEO, Raymond Chan, explained: “Alphaslot’s Blockchain is a bridge between differing gaming ecosystems, and also acts as a gateway for any developer or operator to be involved. While it can be said that anyone could be a commercial beneficiary of Blockchain, as with any kind of technology, how Blockchain will be evaluated really comes down to the users. Using Alphaslot as an example, the commercial beneficiaries are the operators of game ecosystems, game developers, and most importantly the people who play games.”
“In the case of casino gaming, it is becoming more and more difficult to attract new player segments,” he continued. “A lot of this has to do with the content not connecting to what these player segments are looking for. This is where interaction with gaming ecosystems such as e-sports and mobile gaming will be a powerful tool, providing casino gaming operators the chance to attract players from different gaming environments. This also provides more exposure for such eSports and mobile gaming operators, thus creating a gaming network that benefits all involved.”
The Hong Kong-based company has been building Blockchain technology from the ground up since July of this year with its management team boasting luminaries from across the gaming and technology sectors, including key casino gaming industry experts, university professors, and Blockchain technology engineers. Chan believes the next big trend the industry will experience is in decentralized platforms. He explained: “In the Blockchain world, these platforms are already the current big thing. Whether it is gaming, accounting, or anything else, Blockchain technology works best with integrating different parties and decentralizing data management. What this means is that it is suitable for IT platforms that would figure to gain the most by tying in multiple parties and not being over reliant on one centralized entity.”
Alphaslot will be strengthening its position in the global market over the coming months with a number of dedicated tools and concepts which are set to augment their Blockchain technology across the gaming spectrum in markets across the world. The Alphaslot mobile app will connect players to the Alphaslot Platform via a community comprising land-based casino, online and mobile games, console games and eSports ecosystems. In addition the company’s interoperability model is set to advance the widespread adoption of Blockchain technology in gaming by reaching new audiences and age groups in different sectors. Commenting on how these ideas will help evolve gaming internationally, Chan said: “Alphaslot’s interoperability means we will make borderless gaming entertainment possible. Games of differing formats and markets can be integrated and interact with each other through Blockchain enabled digital assets such as avatars, items, points, milestones rewards etc. It doesn’t matter if it is mobile games, online social games, console games, eSports, sportsbooks, or casino games. These digital assets can be collected, used in-game, or traded, and in the case of avatars and items, they can also be nurtured and developed much in the same way you would develop your Pokemon.”
“Of course, our starting point is with casino games, as that is our strongest area of expertise, and Asia is a strong casino gaming market,” he added. “However, as interoperability grows we also have our eyes set on Europe, North America, and South America. When it comes to gaming in other forms and markets, Korea for example has a very large and lucrative eSports market, Japan has a booming mobile gaming industry, and we see the US embracing sports betting as the next big thing.”
To find out more about the Alphaslot Blockchain’s network expansion, the company will host a product demonstration at the Sora Summit held in Macau on November 13-14 and a panel on gaming innovation at the Sina Conference held at Macao Gaming Show on November 15th.
GoodLuckMate Publishes Insightful Report on Gambling Trends in Japan
GoodLuckMate has published a comprehensive Japanese gambling statistics and trends report on its website, revealing some interesting industry insights. The analysis was posted in October 2022 and includes a range of relevant data focused on the gambling market as well as gambling habits in Japan.
With this report, readers will get to learn more about the legality of gambling in Japan, the most popular games among Japanese players, and the demographics of gambling fans in the country. Some key figures include:
- Size of the online casino market in Japan – $6.7 billion
- Forecasted Japanese online casino market size by 2027 – $10.1 billion
- Sports betting market share – 40%
- Casinos market share – 30%
- Pachinko is the most popular game by market share
- Pachinko makes up about 4% of the country’s GDR
This report also reveals how Japanese consumers feel about online casinos and how popular they are among players of different age and sex groups. It also covers the issue of problem gambling in the country, highlighting that about 3.2 million Japanese players have a gambling addiction.
“We have launched a dedicated version of our website for our Japanese readers. We find the Japanese gambling market extremely intriguing, and that’s why we thought it was important to dive deeper into it through this report,” Nerijus Grenda, CEO of GoodLuckMate, said.
“Creating the report took a lot of research, but, in the end, it was worth it because it gives a complete picture of the Japanese gambling industry as it covers several essential aspects of it,” Grenda added.
Allwyn International Reports €958.6 Million in GGR for Third Quarter
Allwyn International has announced its preliminary unaudited financial results for the three and nine months ended 30 September 2022 and provided an update on recent developments and current trading.
Allwyn reported €958.6m ($994.3m) in gross gaming revenue (GGR) for Q3 2022, up 11% year-on-year. The company also reported adjusted EBITDA of €319.9m, up 10% from the prior-year period. Allwyn’s adjusted EBITDA margin is at 54% as of its Q3 report, 1% down year-on-year.
Continued strong growth in online sales online channel contributed 46% of gross gaming revenue in the Czech Republic, compared with 39% in Q3 2021.
The third quarter of 2022 also saw Allwyn’s stock price rise after it was formally awarded the Fourth UK National Lottery licence, starting in February 2024.
In Q4, the company reached an agreement to acquire Camelot UK Lotteries Limited, the current operator of the UK National Lottery.
Robert Chvatal, CEO of Allwyn, said: “This quarter has seen Allwyn deliver yet another set of strong financial results. We have also continued to deliver on our inorganic growth strategies, with some exciting developments in the UK in particular. Our consolidated Gross gaming revenue increased by 11% year-on-year in the third quarter and consolidated Adjusted EBITDA increased by 10%, driven entirely by organic factors – demonstrating once again the resilience of demand for our products and of our business model.
“We also continue to deliver strong margins and generate robust free cashflows, reflecting our favourable cost structure and focus on cost and capital efficiency. The third quarter and start of the fourth quarter have also seen two milestones in the UK, which is set to become the sixth market where we operate lotteries. In September, Allwyn was formally awarded the Fourth Licence to operate the UK National Lottery for a decade starting in February 2024, following the Gambling Commission’s earlier announcement that we were the Preferred Applicant, and on 19 November we announced that we had reached agreement to acquire Camelot UK Lotteries Limited, the current operator of the National Lottery.”
TAPPX CELEBRATES 9TH BIRTHDAY AND LAUNCHES TECHSOULOGY
Tappx, a leading global AdTech company, proudly announces the launch of Techsoulogy, a new corporate brand that unifies a broad portfolio of companies powering solutions for digital advertising, video content, mobile apps and video gaming across mobile, desktop, and CTV platforms.
The launch of Techsoulogy coincides with the 9th birthday of Tappx, which has grown rapidly since 2013 to reach 70 staff, and is forecast to surpass EUR 20 million of revenue this year. Tappx will now become part of the Techsoulogy brand while retaining its own name and unique position in the market. This is a major milestone in the company’s story, providing coherence of branding and messaging to a set of companies that have been launched or acquired by Tappx in recent years, with a total headcount approaching 100.
Alongside Tappx, Techsoulogy will be the corporate brand for four other companies focused on multiple complementary media and entertainment verticals including video generation and monetization, contextual advertising, and mobile game development. Each has been brought under the coherent messaging architecture and visual brand identity, with their own subtle twists. The Techsoulogy brand identity was defined with the help of Collaborabrands, and brought to life with words from Fernando Beltrán, visuals from Comuniza, and digital ecosystem development from Branng. Future brands entering the group will also be part of the consistent identity.
Daniel Reina, CEO at Techsoulogy and the founder of Tappx, commented:
“We believe this new brand architecture is an ideal model for our diverse companies, providing a common thread between them and creating a framework for us to keep growing and moving into new product categories. Tappx has been the engine behind this expansion, consistently growing in revenue and headcount even through challenging economic conditions, but it’s time for it to be part of something bigger.
“This includes not being afraid to talk about our vision for how technology and humanity will interact. How can we contribute human intelligence to artificial intelligence, and what qualifies us to have our say? As Tappx, we pioneered various initiatives to create a safer, more accessible, and more transparent digital environment at the expense of short-term profit: to help publishers adopt IAB standards; select only trustworthy, direct owned and operated traffic; and enable contextual advertising that improves user experience while protecting privacy. As Techsoulogy, we will do far more.”
Fernando Saiz Camarero, CMO at Techsoulogy, added:
“This has been an extensive project that began in mid-2021 when we asked our customers and partners what they value about us. We discovered that alongside our advanced technology, we’re best known for the quality of our people, ways of working, and culture. The team is our most powerful asset, and so we came up with the name Techsoulogy to encapsulate themes of technology, humanity and knowledge. As Techsoulogy, we will constantly explore, learn and improve to achieve more together than we ever could apart.”
Tappx recorded 97% revenue growth between 2020 and 2021 and is set to grow markedly again this year, with forecasts indicating revenue of at least EUR 20 million in 2022.
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