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Gambling in the USA

Caesars Entertainment Becomes First Gaming-Entertainment Company to Sign Deal with both NBA and NHL Team Via Partnership with Harris Blitzer Sports & Entertainment’s Marquee Franchises: Philadelphia 76ers & the New Jersey Devils

George Miller

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Caesars Entertainment Becomes First Gaming-Entertainment Company to Sign Deal with both NBA and NHL Team
Photo Source: Caesars Entertainment
Reading Time: 3 minutes

 

Caesars Entertainment to Open 5,000-Square-Foot “Caesars Club” Premium Lounge at Prudential Center

 

Harris Blitzer Sports & Entertainment (HBSE) announced a multi-year partnership with Caesars Entertainment, the world’s most diversified casino-entertainment provider, and the sports and entertainment conglomerate’s marquee properties: the Philadelphia 76ers, New Jersey Devils and Prudential Center.

This historic partnership will introduce New Jersey sports fans to Caesars Entertainment’s new sports book experience now available at two of its Atlantic City properties and The Caesars Casino & Sports app through special promotions and activations inside the exclusive Caesars Club at Prudential Center. The 5,000-square-foot premium restaurant and bar will be located on the main concourse, providing Caesars Entertainment’s signature VIP hospitality to Premium Seat members for all New Jersey Devils home games and will be open to all event attendees during more than 175 live events, games and concerts held at the world’s No. 8 “Most Played Venue”* annually.

“Prudential Center and Caesars Entertainment are industry leaders in sports and entertainment,” said Adam Davis, HBSE CRO. “Caesars Club is a natural way to recreate the world-class Caesars experience for New Jersey Devils Premium Seat members and one million event-goers that attend concerts and live events at Prudential Center annually. With a partnership that synergistically bookends the state of New Jersey, Caesars Entertainment can connect with engaged sports and live event fans to promote its new sportsbook and mobile sports betting app throughout the Garden State.”

“Caesars Entertainment has enjoyed a long relationship with the New Jersey community,” said Chris Holdren, Chief Marketing Officer for Caesars Entertainment. “With the introduction of the Caesars Club Sports Lounge, we’re excited to expand our relationship and deliver our world-class hospitality and entertainment in a new part of the Garden State.”

In addition to exposure on Prudential Center’s 80 digital boards and colossal 4,800-square-foot outdoor LED board, Caesars’ branding will appear on Club Level tickets, premium wristbands, concourse pillars and more. Caesars branding, including signage and waitstaff attire, will complete the Caesars premium experience in Caesars Club. Caesars will also have a presence at 76ers games through advertising placements. In a Caesars-branded “Shoot for a Million” on-ice promotion, select New Jersey Devils fans will have the chance to win $1 million during the second-period break in 10 regular-season games.

In a series of playful online and in-game contests, Caesars will promote Harrah’s Philadelphia and two of its other signature brands to Philadelphia 76ers’ regional and international fanbases. 76ers fans will have the opportunity to win a complimentary stay at Caesars Atlantic City Hotel & Casino or an all-expense paid weekend getaway to The LINQ Hotel & Casino in Las Vegas via the new “Score for the Shore” in-game, on-court promotion and the “Live Like a Caesars VIP” 76ers social media contest, respectively.

The Caesars Casino & Sports app is available through the App Store and on the Caesars website for Android users. Caesars’ mobile sports betting offering is integrated with Total Rewards. More information on Total Rewards, including how to become a member, can be found at TotalRewards.com. Tri-state area gaming customers can access the mobile app in the state of New Jersey. Sports fans can also place bets inside the new dynamic sportsbooks at Caesars Entertainment properties in Atlantic City, including Bally’s Atlantic City and Harrah’s Resort Atlantic City.

Prudential Center’s fall series marked one of the arena’s busiest months to-date. The month of October alone included 11-time GRAMMY winner Bruno Mars, Maroon 5, The Eagles, Phil Collins, WWE Smackdown Live and the return of the 2018 Stanley Cup Playoff participant Devils for a six-game slate, including the Prudential Center home opener. The GRAMMY Museum Experience Prudential Center, which opened its doors to the public on October 2017, is now home to “Whitney!”, a major museum exhibition exploring the iconic career of six-time GRAMMY® Award winner and Newark-native Whitney Houston.

*In Billboard’s 2017 Year End Review, Prudential Center was ranked as the No. 8 Most Played venue in the world.

 

About Caesars Entertainment Corporation

Caesars Entertainment is the world’s most diversified casino-entertainment provider and the most geographically diverse U.S. casino-entertainment company. Since its beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment’s resorts operate primarily under the Caesars®, Harrah’s® and Horseshoe® brand names. Caesars Entertainment’s portfolio also includes the Caesars Entertainment UK family of casinos. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars Entertainment is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment.

About Harris Blitzer Sports & Entertainment

Founded by Josh Harris and David BlitzerHarris Blitzer Sports & Entertainment (HBSE) includes in its portfolio the Philadelphia 76ers, the New Jersey Devils, leading venue Prudential Center in Newark, N.J., the GRAMMY Museum Experience Prudential Center, the Delaware Blue Coats, the Binghamton Devils, the Sixers Innovation Lab Crafted by Kimball, renowned esports franchise Team Dignitas and NBA 2K League Team, 76ers Gaming Club (GC). Led by some of the best and brightest minds across a diverse spectrum of industries, HBSE positions itself as one of the most pioneering, innovative sports and entertainment businesses in the world. HBSE also strives to positively impact the local communities in which it operates through the powerful platform of sports.

 

Source: Caesars Entertainment

 

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Gambling in the USA

PointsBet Partners with Kroenke Sports & Entertainment As Official, Exclusive Gaming Partner for Denver Nuggets, Colorado Avalanche, Colorado Mammoth & Pepsi Center

George Miller

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PointsBet Partners with Kroenke Sports & Entertainment As Official, Exclusive Gaming Partner for Denver Nuggets, Colorado Avalanche, Colorado Mammoth & Pepsi Center
Reading Time: 3 minutes

 

PointsBet, a premier global sportsbook operator, and Kroenke Sports & Entertainment, LLC (“KSE”) announced their entrance into a new, multi-year partnership making PointsBet the official and exclusive partner of the Denver Nuggets of the National Basketball Association, Colorado Avalanche of the National Hockey League, Colorado Mammoth of the National Lacrosse League, and their home arena, Pepsi Center. The agreement spans across the entire gaming category, including retail & online sports betting, daily fantasy, online casino, and free-to-play games. As part of the deal, PointsBet has also been named an official sports betting partner of KSE’s Altitude TV and Altitude Sports Radio, which will feature PointsBet data integration.

“PointsBet is renowned within the gaming industry for product innovation and its unique PointsBetting product, as well as for having the fastest app in the marketplace,” KSE EVP & Chief Operating Officer Matt Hutchings said.  “Sports fans are hungry for the added dimension that fantasy sports and gaming add to their experience.  We know that Nuggets, Avs, and Mammoth fans will be excited to have the opportunity to engage more deeply with their favorite teams via PointsBet.  PointsBet demonstrated just how much they value Denver and the Rocky Mountain Region, when they chose to locate their United States headquarters here in Colorado. They recognize, as do we, that Denver is a fast-growing and dynamic city home to some of the most passionate sports fans in the world.”

“It was instant from day one there were shared values between the Kroenke Sports & Entertainment team and PointsBet, with a clear focus for putting our fans and customers first. We’ve long stated that our goal is to become synonymous with Colorado sports betting, and this exclusive partnership with our hometown teams in the Denver Nuggets, Colorado Avalanche, and Colorado Mammoth, plus premium entertainment spaces within their playing arena, is a momentous step in that process,” noted Johnny Aitken, CEO of PointsBet USA. “We have defined ourselves via our proprietary, in-house technology on delivering the fastest and easiest sports betting experience in the USA, and Denver sports fans in-arena or at home watching games on the Altitude Sports Network will be provided many ways to elevate their viewing experience engaging with our market-leading PointsBet Sportsbook app.”

As part of the multi-year deal, KSE will unveil a new in-arena destination at Pepsi Center to be live for the 2020-21 seasons, featuring three distinct areas: the PointsBet Sports Bar, an outdoor patio extension of the PointsBet Sports Bar, and the PointsBet Premium Club. Pepsi Center’s club level will also undergo a rebrand for the 2020-21 seasons, now to be called the “PointsBet Club Level” featuring signage from the sportsbook, brand ambassador placements, and more. KSE will also unveil significantly enhanced in-arena WiFi for the 2020-21 seasons, complementing PointsBet’s market-leading speed and ease of use across every customer touchpoint within the PointsBet app. On gamedays, PointsBet will display prominent, broadcast-visible branding and signage, including on the stanchions at Denver Nuggets games and on the ice and dasher boards for Avalanche contests.

Additional details of the partnership include PointsBet being named an official sports betting partner of KSE’s Altitude TV and Altitude Sports Radio, with PointsBet data to be integrated into both pre-game and in-game features. PointsBet, Altitude TV, and Altitude Sports Radio will work together to enhance consumer education and encourage responsible gambling via integrated content. The Altitude Sports Radio relationship will strictly encompass the Nuggets and Avalanche, while the Altitude TV relationship will cover Mammoth lacrosse as well.

The partnership is soon to be bolstered with the release of the upcoming KSE mobile app, designed to dramatically improve the experience of planning and attending an event at Pepsi Center. Upon launch, PointsBet will be the app’s title sponsor and will be prominently incorporated via digital media and branding, social posts, push notifications, and more. PointsBet-specific push notifications and a PointsBet digital presence will also be featured in the respective apps of the Nuggets, Avalanche, and Mammoth. PointsBet will work with the Nuggets and Avalanche to further enhance fan engagement and experience via alumni appearances and events.

Though not yet available in the state of Colorado, PointsBet is expected to soon release its market-leading sports wagering app for sports bettors within the Centennial State. Those interested can currently participate in the company’s free-to-play challenge, the PointsBet Pick 6, a contest-style game that allows sports fans across the country to experience PointsBet’s premier service and technology while presenting an opportunity to win $25,000 every week. A true hometown sportsbook for the Colorado consumer, PointsBet is proud to have recently began construction on their new flagship US headquarters, based in the LoDo area of downtown Denver. The premier global sportsbook operator will also have a retail presence at Double Eagle Hotel & Casino in Cripple Creek, CO.

 

SOURCE PointsBet

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Gambling in the USA

Gaming Americas Weekly Roundup – August 3-9

Niji Narayan

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Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.

Latest News

As part of Colombia’s measures to combat the consequences of the COVID-19 pandemic, a Decree has been proposed, which allows, the operation of gambling halls of mayor districts, if they follow the pilot plan proposed. The municipalities with low cases will be able to implement pilot plans and open doors to bingos and casinos following the measures stated in the decree published by the Colombian president Ivan Duque.

The reopening of Atlantic City casinos has brought many young visitors to the casino-hotels in the state. The operators noted that many of the older regular clients have retreated temporarily, possibly because of the ongoing COVID-19 situations. Also, the operators observed a rise in visitors from the younger generation.

Partnerships

International Game Technology PLC has entered into a multi-year agreement with leading sports betting and iGaming provider, FanDuel Group. As per the agreement, IGT’s PlaySports platform will power all of FanDuel Group’s new and existing retail FanDuel Sportsbooks across the US through September 2024.

Sportsbook operator PointsBet has entered into a partnership agreement with Twin River Management Group. The agreement will see PointsBet provide iGaming and online casinos in the state of New Jersey.

Leading iGaming platform provider BtoBet has intensified its partnership with Camanbet, with the Venezuela-based operator going live online by making use of the Neuron 3 platform. Camanbet has been present on a national level for the past 14 years, primarily through its vast retail network.

New Appointments

Eilers & Krejcik Gaming, the casino consulting company based in London, has appointed Ross O’Hanley as its Senior VP. He will focus on expanding the company’s consulting services division across the land-based casino market, especially on slot operations and systems technology.

New Launchings

William Hill has launched a temporary land-based sportsbook in the ticket box office area of Capital One Arena in Washington. In this temporary space, the first sportsbook in the Capital district, bettors can place bets through seven ticket windows and there will be nine electronic kiosks.

Everi Digital, the online gaming division of Everi Holdings, has partnered with ROAR Digital, a joint venture of MGM Resorts International and GVC Holdings, to launch three of its popular three-reel mechanical titles on Borgata Online Casino, BetMGM and Party Casino New Jersey. Smokin’ 777, Meltdown and Double Ruby are available for play now on these market-leading brands for online real-money gaming in New Jersey.

New Report

The American Gaming Association has published its new report “Casino & Communities: Michigan.” The report, which was completed before the nation’s COVID-19 outbreak, shows how critical casino gaming is to Michigan’s economy, and consequently, how important gaming will be to the state’s economic resurgence. The report shows that the state’s 27 commercial and tribal casinos have an annual $6.3 billion economic impact on the state.

Compliance

Nevada gaming regulators are seeking fines against two casinos and a bowling alley, alleging that employees and patrons failed to comply with requirements including a mandate for people to wear masks or face coverings to prevent the spread of the coronavirus.

Global payment technology company Nuvei has received a certificate of registration for sports wagering in the state of Indiana. The approval from the Indiana Gaming Commission authorises Nuvei to provide payment services supporting sports betting transactions in Indiana.

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Gambling in the USA

Playtech Casino launches with bet365 in New Jersey

George Miller

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Playtech Casino launches with bet365 in New Jersey
Reading Time: < 1 minute

 

Playtech, the world’s leading gambling technology company, today announces it has launched its award-winning Casino content with long-term strategic partner, bet365, in New Jersey.

The launch sees bet365 go live with a selection of Playtech’s best-performing games including Playtech classics like White KingGreat Blue, and Frankie Dettori’s™ Magic Seven.

The partnership marks the first step for Playtech into the US market, with plans to partner with more New Jersey operators in the coming months. This follows Playtech securing regulatory approval for the market just last month. Playtech has also started the licensing process in other US jurisdictions.

bet365 entered the New Jersey market in 2019 and has since been providing its sportsbook and online casino to customers in the state.

A bet365 spokesperson, said: “We’re excited to partner with Playtech in order to expand our content offering to the US market. Given the range and caliber of Playtech’s content, being first to market it is a real differentiator for our platform. We look forward to developing upon our already solid partnership as we continue to grow our Casino offering.”

Shimon Akad, Playtech Chief Operating Officer, said: “This is a significant moment for Playtech and our development in the US. Launching Playtech’s software in the US is a landmark, and we are very pleased to be taking this step with one of our most trusted partners in bet365. With more titles and content launching in the coming weeks and months, there are exciting times ahead. This launch also serves as a prime example of our commitment to partnering with leading operators to bring leading software services and great content to new and growing markets.”

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