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British Esports Association announces Advisory Board changes and new volunteers

George Miller

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British Esports Association announces Advisory Board changes and new volunteers
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The British Esports Association, the not-for-profit body set up to promote grassroots esports in the UK, has announced several industry members have taken up voluntary positions at the organisation.

There are three new additions to the Advisory Board, which meets quarterly and discusses areas of developments and focus for the Association. The new members are Mary Antieul, Darren “Slammer” Newnham and David Yarnton, who come with years of experience in the UK games industry.

Mary oversees esports strategy, operations and partnerships at GAME across the Belong arenas and Insomnia Gaming Festival; Darren Newnham is a business development professional who heads up Nexus, which brings teams, organisations, brands and players together; David Yarnton has been involved in the games industry for more than 30 years, having held senior positions at Gfinity, Nintendo and more, and is currently involved with esports platform and consultancy Edge Esports.

The new Advisory Board members replace esports host and Code Red Esports MD Paul “Redeye” Chaloner, PC Gamer deputy editor Philippa Warr and Twitch’s EMEA senior director of partnerships Chris Mead, who have stepped back from the board over the past year. The British Esports Association thanks them for their valuable contribution.

The other Advisory Board members include Ceirnan “Excoundrel” Lowe, Heather “Naysayerz” Dower, Michael “Odee” O’Dell, Craig “Wizzo” Fletcher, Ryan Hart, Andrew Nixon, Josh Williams, Carleigh Morgan and Mark “Garvey” Candella.

David Yarnton said: “In the last few years esports has seen a rapid growth in its popularity and created huge amounts of interest amongst the wider community. There are many people who are looking to learn more about esports and understand the benefits it offers, such as helping to develop teamwork and create communities.

“Having been involved in the video games and esports industries for many years, it is good to be able give something back and help the British Esports Association in its efforts with the grassroots of esports.”

Mary Antieul commented: “I’m very excited about joining the British Esports Association board and look forward to working with the other board members to improve the opportunities for grassroots esports players in the UK.”

Darren Newnham added: “As a lifelong gamer and games industry professional I’m excited and honoured to be given the chance to be part of the British Esports Association at such an exciting time for our industry.”

Elsewhere, the British Esports Association has made additions to its team of voluntary game advisers, who provide input and expertise to help the Association understand each game’s developments and its community effectively.

Renault Sport Team Vitality’s Rocket League team manager Mike “Gregan” Ellis has become British Esports’ Rocket League adviser, while Barrage Esports player James “Governor” Gove has become a League of Legends adviser.

Gregan said: “It’s great to be part of British Esports Association and bring more Rocket League info to the team. Rocket League is a great game to bridge the gap between esports and mainstream media. I am glad I can support esports through this role with my love and knowledge of Rocket League and experience in the scene.”

In addition, the first British Esports Championships for schools and colleges got underway earlier this month, and a team of volunteer admins are working with British Esports student esports coordinator Natacha Jones and epicLAN to manage the tournament platform and student teams taking part.

The admins are James “Governor” Gove (League of Legends), Alice Leaman (Overwatch) and Douglas “Riddle” Packham (Rocket League).

British Esports chair Andy Payne OBE commented: “We’re delighted to announce our new Advisory Board members and other volunteers to the Association. Please join us in welcoming them.

“We value everyone’s input and look forward to working together to help promote, improve and inspire through grassroots esports in the UK.”

 

About the British Esports Association:

The British Esports Association is a not-for-profit organisation established in 2016 to support and promote esports in the UK.

As a national body, its aims are to foster future British talent, increase the awareness of esports and provide expertise and advice. It’s focused on the grassroots level of esports and runs Championships in schools and colleges.

The Association hopes to help educate the masses – including parents, teachers, media and government – around what esports is and its benefits. Its three goals are to Promote, Improve and Inspire.

 

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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eSports

Huami Becomes McLaren Applied Technologies’ eSports Wearables Partner

George Miller

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Huami Becomes McLaren Applied Technologies' eSports Wearables Partner
Photo Source: yogonet.com
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The collaboration will see jointly developed co-branded solutions and wearable technologies

 

McLaren Applied Technologies announced that it has entered into a strategic collaboration with Huami Corporation, a biometric and activity data-driven company with significant expertise in smart wearable technology, to jointly develop co-branded intelligent, data-driven, customized performance optimization solutions and wearable technologies in the future.

These co-developed, co-branded products will work seamlessly with mobile applications to provide users with a comprehensive view of their biometric and activity data, particularly in relation to health and wellness-based activities and competitive esports, a market segment of growing popularity over recent years. The collaboration will explore the application of metrics-driven wearables that contribute to the optimisation of human performance in the field of racing, such as body sensors and AI technology.

The first stage of the collaboration will see Huami Partner with the McLaren Shadow Project esports competition. Huami technology will be used to help select the winner of the competition, held at the McLaren Technology Centre between January 16 – 17, 2019. The winner will be chosen from seven finalists after four days of virtual and real-world racing as well as rigorous human performance testing by McLaren Applied Technologies. Throughout the finals week, assessment sessions will include stimulus detection, central processing, physical capabilities and driving skill that will utilise biometric data collected from Huami’s high-quality wearable products to evaluate human performance characteristics exhibited during the event.

Duncan Bradley, Health Unit Business Director at McLaren Applied Technologies, commented:
“This is a hugely exciting announcement for McLaren Applied Technologies. Huami is a global leader in the wearables technology space and we’re looking forward to the opportunity to co-develop products as part of this long-term technical partnership. The involvement of McLaren Applied Technologies in McLaren Shadow Project is a key differentiator between our competition and others in the racing e-sports space. This offering has only been strengthened by this partnership with Huami and we’re pleased to have such a trusted partner on-board to help crown our winner.”

Tommy Tang, Vice President of Huami, said:
“We are excited to be working with world-leading performance design and technology solutions provider McLaren Applied Technologies and official partner to McLaren Shadow Project. We believe that this strategic partnership validates the growth potential of our high-quality wearable technology products and will help broaden our global reach. As part of our strategic collaboration, we will integrate our mutually compatible technologies to develop an innovative wearable design and create a comprehensive user experience. As a partner to McLaren Shadow Project this programme will enable Huami’s devices to be used as an invaluable data source to detail compelling insights about human physical performance that works across different sectors, including wellness and e-sports.”

“As part of our partnership we are honored to help determine the champion of McLaren Shadow Project, based on analysis of the biometric data collected from our premium wearable products,” Mr. Tang continued. “Importantly, we look forward to jointly developing smart technology wearable products that work with mobile applications to provide users with a comprehensive view of their biometric and activity data. Jointly, we can set a new standard in delivering quantifiable and actionable human performance insights.”

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Mercedes-Benz and FC Köln buy stakes in SK Gaming

Niji Ng

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Mercedes-Benz and FC Köln buy stakes in SK Gaming
Photo Source: sk-gaming.com
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FC Köln and Daimler AG (parent company of Mercedes-Benz) have bought substantial stakes in the German multigaming organisation SK Gaming. The companies reached an agreement with ESforce, who will sell 67 per cent of its stake in SK Gaming.. According to the deal, Mercedes-Benz will appear on the front of SK Gaming’s jerseys and FC Köln will have its #effzeh branding present on the sleeves.

ESforce acquired the stake in SK Gaming in September 2016, the team has recently stepped up its involvement in League of Legends as it became one of the new teams to join the franchised League of Legends European Championship (LEC). A move which undoubtedly made the organisation more attractive to investors. ESforce stated that this sale will allow them to focus on its other organisation Virtus.pro.

In a statement, ESforce said: “We are glad to have reached a deal with Daimler AG and FC Koeln. Such a major acquisition deal on the esports market is a showcase of not only our partners’ sincere motivation to contribute to the development of global esports but also SK Gaming’s remarkable performance throughout the years, which has made this brand one of the most well-recognised and beloved by esports fans around the world.

FC Köln has an existing partnership with SK Gaming which began in early 2018.

ESforce went on to add: “As the leading esports holding and one of the key market players worldwide, we strive to keep pace with the development of the global esports industry and act in accordance with all international regulations, among which the World Esports Association’s multiple team ownership rules. Together with other global esports organisations, we will continue to support and bolster esports as well as adhere to highest international standards.”

 

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Chris Park joins eSports organisation Gen.G

Niji Ng

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Chris Park joins eSports organisation Gen.G
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MLB executive vice president Chris Park has joined the South Korea-based eSports organisation Gen.G its new chief executive officer.

Park has been serving as EVP of products and marketing, managing digital product development, marketing, and international business development at MLB.

His main responsibilities at Gen.G are will be crafting and leading the day-to-day execution of Gen.G’s strategy alongside Gen.G co-founder Kevin Chou. As part of the c-suite mixup, Chou will assume the role as executive chairman.

“I can’t express how thrilled I am about this new journey into the esports world with Gen.G,” said Park, in a statement. “Having spent years with a traditional sports league, it was evident that competitive gaming was booming—well now it’s here and here to stay. I look forward to continuing to build an esports powerhouse in Gen.G, especially here in the US and specifically LA.”

Park will relocate from New York City to Gen.G’s U.S. headquarters in Los Angeles. But his onboarding will be in Seoul, South Korea at the team’s Asian headquarters as part of his onboarding.

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