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Gambling companies spend £1.2 billion marketing online, five times more than on television ads

George Miller

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Gambling companies spend £1.2 billion marketing online, five times more than on television ads
Photo Source: performancein.com
Reading Time: 2 minutes

 

New financial analysis from respected gambling industry specialists Regulus Partners has estimated that the total spend by gambling companies on marketing has gone up by 56% since 2014, and has now hit £1.5bn.

Most marketing activity is now on the internet, with companies spending five times more online than on television.The new figures, derived from audited accounts of the top publicly listed operators and other available financial data for private and offshore companies, indicate the areas where gambling companies spent the most money on marketing in 2017:

• Direct online internet marketing costs – £747m, almost half (48%) of total gambling marketing spend

• Advertising through marketing ‘affiliates’ – websites, tipsters and publications who earn commission for generating new business for the gambling companies – £301m, nearly one fifth (19%) of total expenditure

• TV gambling advertising – £234m, just 15% of total gambling marketing spend

• Social media – £149m, more than tripling over three years, and 10% of total gambling marketing spend

• Sponsorship – £60m, double the amount spent in 2014 (£30m).

80% of all gambling marketing spend is now online. There has been significant debate about the amount of advertising by bookmakers, bingo websites and virtual casinos on television, but these figures shine a light onto the huge amount of money being spent promoting gambling on the internet. Detailed marketing expenditure is considered commercially confidential, so obtaining definitive figures is not possible. But Regulus Partners have applied similar techniques used by city analysts to generate estimates which will have strong credibility within the gambling industry, and clearly indicate the relative extent of online marketing activity.

Marc Etches, CEO of GambleAware said:

“Children are growing up in a very different world than their parents. The Gambling Commission reports that 59% of 11-16 year olds have seen gambling advertisements on social media, compared to 66% on television. One in eight 11 to 16 year olds follow gambling companies on social media, and they are three times more likely to spend money on gambling. Of those who have ever played online gambling-style games, 24% follow gambling companies online.Compared to other potentially harmful activities, the rate of gambling in the past week among young people is higher than the rates of drinking alcohol, smoking cigarettes and taking illegal drugs. This underlines the need to treat gambling as a public health issue.

The Regulus analysis shows that much more attention needs to be payed to the extent of gambling-related marketing online, and that internet companies and social media platforms must share in the responsibility to protect children, and to generally raise awareness of the nature of gambling, associated risks of harm, and where to go for help and advice if it is needed.”

An infographic summarising the financial analysis is here!

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Big Win at Svenbet on Wazdan’s Great Book of Magic Deluxe

George Miller

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Big Win at Svenbet on Wazdan's Great Book of Magic Deluxe
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Last week one lucky player secured €90,775.02 in total winnings following a streak of wins playing Wazdan’s Great Book of Magic Deluxe at Svenbet’s online casino.

Svenbet offers a diverse portfolio of casino and live casino games, virtual sports betting, skilled games and pool betting. They cherry-pick only the best gaming providers to bring players a selection of seamless online and mobile experiences.

In what was sure to have been a thrilling day for the fortunate customer on the Svenbet site, there was not just one big win, but a variety of smaller wins that made up the final pot. Nail biting highlights of the triumphs included a €26,125 win during the bonus game with one bet of €100, not one but two €25,000 wins with bets of €100, a €23,500 win during the bonus game with one bet of €100, and a €19,825 win during the bonus game with one bet of €100.

Taking advantage of Unique Wazdan Features, the player opted to spin the reels in Ultra Fast Mode and change the Volatility Levels™ throughout the gameplay. Wins were hit on both Standard and High Volatility Levels™, with the player taking home a massive €90,775.02 at the end of the day.

The game in the spotlight, Great Book of Magic Deluxe slot is a Wazdan favourite featuring five reels, 20 pay-lines and a variety of special symbols, including Free-Spins-awarding Scatters and Expanding Bonus Symbols. In addition to the Unique Wazdan Features of Ultra Fast Mode and Volatility Levels™ that were used in the player’s recent win, Great Book of Magic Deluxe also offers the Unique Wazdan Features of, Double Screen Mode, Unique Gamble Feature and Energy Saving Mode.

Regarding the momentous win, Head of Sales at Wazdan, Andrzej Hyla, says: “We are beyond thrilled to see a player win such a significant amount playing one of our beloved games, Great Book of Magic Deluxe. This game is a favourite among both players and operators, and we are really happy to see that the player’s dedication to spinning on Great Book of Magic Deluxe played off generously for them. As we have been expanding significantly of late, we look forward to more games being played and announcing even more of these exciting wins in the future.”

For further information visit www.wazdan.com

 

ABOUT WAZDAN:
Wazdan is a popular game producer, developing innovative casino games that deliver an original, fun and truly omni-channel player experience. Offering an extensive game library of over 105 HLML5 slots, table games and video poker games, Wazdan is gaining popularity in the iGaming market thanks to the great quality of their games, interesting themes and engaging gameplay. Wazdan’s game portfolio consists of popular titles Great Book of Magic Deluxe, Magic Target Deluxe, Valhalla and Wild Guns as well as amazing new slot games including Los Muertos™, Mayan Ritual™ and Captain Flynt™ amongst others. Wazdan releases new, exciting titles on a regular basis and equips them with Unique Wazdan Features: innovative Volatility Level™, exciting Unique Gamble Feature and mobile-friendly Energy Saving and Double Screen Modes. Wazdan holds a number of European trademarks including a trademark for their world’s-first Volatility Level™. Their extensive portfolio of clients includes some of the top gaming operations in the industry. The company is headquartered in Malta and holds licenses issued by the UKGC, the MGA and complies with Curacao regulations. Furthermore, their games use the RNG certified by the NMi, which ensures reliable, fair and secure gameplay. Wazdan’s Sales team is showcasing their products at ICE in London from 5-7 February 2019 on stand S8 202.

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AskGamblers Awards 2019 Winners Have Been Announced

George Miller

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AskGamblers Awards 2019 Winners Have Been Announced
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After more than 3 months of the voting phase, AskGamblers Awards 2019 finally have their winners! The AskGamblers Awards 2019 ceremony took place on the 17th of January 2019, in Hyatt Regency in Belgrade.

 

The AskGamblers Awards 2019 winners have been announced at the crowning gala event, that took place yesterday, January 17th, 2019, in Hyatt Recency hotel in Belgrade, Serbia. AffiliateINSIDER was the AskGamblers’ official media partner and the ceremony was attended by the AskGamblers Awards team members, the finalists, and the key stakeholders from Catena Media office, from Malta.

There were 10 final contenders in each of the categories: Best Casino, Best New Casino, Player’s Choice, Best Partner, as well as the Best Slot released in the year 2018. Altogether, there were 8 software suppliers nominated in the Best Game Provider category. Now, without a further ado, here’s an entire list of the AskGamblers Awards 2019 Winners:

• Best New Casino: Campeonbet Casino

• Best Casino: Betsson Casino

• Player’s Choice: BitStarz Casino

• Best Partner: 7Stars Partners

• Best Slot: Legacy of Egypt by Play’n GO

• Best Game Provider: NetEnt

Denis Ristic, AskGamblers Product Owner, shared the excitement: “We are very proud that the AskGamblers Awards event is getting bigger and better. It’s only the second year and we are already noticing that the Awards have made an impact on our regular users, while reaching new players and creating a real buzz in the world of online casinos.

The event itself is a great opportunity for us to meet with our dear colleagues and partners from the iGaming industry sector and we look forward to seeing how the AskGamblers Awards will progress in the future. Once again, we would like to congratulate all the winners and thank all the players who took the time to vote and help us single out the best candidates!”

To find out more about the AskGamblers Awards 2019 ceremony and the winners, feel free to visit the AskGamblres Awards website anytime.

 

About AskGamblers:

AskGamblers, officially the Best Casino Website in 2016 and 2017, provides the most trusted, unbiased online casino, slot, and bonus reviews. It also features real player opinions and ratings highly valuable in the iGaming community. Thanks to its unique Casino Complaint Service, over $20 million has been returned to players thus far. Get the truth, then play!

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Rank Group appoints Tang Hong Cheong as non-executive director

Niji Ng

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Rank Group appoints Tang Hong Cheong as non-executive director
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The Malaysian executive, Tang Hong Cheong has been appointed as a non-executive director at UK gambling operator Rank Group Plc.

He served as President and CEO of Asian firm Guoco Group since 2016. Tang Hong Cheong has also worked as Chief Executive of Malaysian investment conglomerate Hong Leong Group. His expertise as a C-level executive includes corporate financing, risk management, transformation projects and strategic planning.

“I am pleased to welcome Hong Cheong to the Rank board. Hong Cheong has been working with the management of Rank since 2010 and has a broad understanding of the operational, financial and business aspects of the Company,” Rank Group Plc chairman Ian Burke said. He added: “With Hong Cheong joining the board, he will be able to further enhance the communication between Rank and its major shareholder and, with his extensive commercial experience, be able to bring valuable contributions to the Rank board.”

 

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