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LeoVegas among first to receive gambling licence in Sweden

Zoltan Tundik

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Today it was announced that LeoVegas subsidiary LeoVegas Gaming Plc is among the first to have its application approved and the right to conduct casino and sports betting online. Starting 1 January 2019 only companies that have been granted a licence will have the right to conduct gambling activities in Sweden.

“Finally – we have been waiting for this day for a long time and is a milestone in LeoVegas history! We have worked hard with the extensive application process and I am very proud of our work. LeoVegas currently has gaming licenses in several countries and has thus broad experience operating in a regulated environment”. 

“In recent years we have invested substantially in responsible gaming and LeoSafePlay, an area that will continue to make up a fundamental part of our operations. Being among the first operators to receive a gambling licence is a quality seal and affirms LeoVegas as a leading, long-term and serious actor in the industry. LeoVegas is the most well-known online casino brand in Sweden.[1] We believe we offer the best mobile gaming experience. This combination is hard to beat and gives us a strong position in our home market where we continue to grow,” comments Gustaf Hagman, LeoVegas’ Group CEO.

LeoVegas’ expansion strategy is to focus on regulated markets and markets in the process of being regulated. Today 35% of revenue is generated from regulated markets (Q3 2018). With Sweden as a regulated market, this figure is expected to be approximately 60% in early 2019. Sweden is an important market for LeoVegas in achieving its financial targets for 2020.

Regulated markets

Responsible gaming – LeoSafePlay
Regulated markets have more extensive guidelines for responsible gaming, which LeoVegas welcomes since, with experience from other regulated markets, has developed organization and marketing methods to offer the greatest gaming experience in a sustainable way. For example, the central register for players who have chosen to close their accounts will serve as a valuable tool in responsible gaming.

LeoVegas has always had a focus on responsible gaming, and the company’s platform for this area, LeoSafePlay, is conducted as a standalone business unit. This is in order to create the best conditions for the next generation’s system of responsible gaming based on machine learning and artificial intelligence.

Market dynamics

LeoVegas experience is that regulated markets favour larger actors with strong brands. In regulated markets, more marketing channels are also opened up, such as Google and Facebook. Over time the assessment is that the amount of marketing in the Swedish market will decrease.

Regulated markets entail that the gaming operators pay taxes. In Sweden the tax rate is 18% of revenues, part of the tax will be shared with LeoVegas external suppliers and absorbed by other market forces, thus only partially burdening the operators’ income statement.

About the LeoVegas mobile gaming group
LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is the premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a number of local brands in the UK. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit www.leovegasgroup.com. 

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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New partnership of EGT Interactive with the esteemed operator Videoslots

George Miller

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New partnership of EGT Interactive with the esteemed operator Videoslots
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We are delighted to announce that the high value casino operator Videoslots has integrated our well-known and preferred content. This partnership has a big importance for our company as it gives us the opportunity to strengthen our positions as a leading provider in territories with big potential. As a first step we will launch our high-quality content in the so called .com territories, covered by our new partner.

Todor Zahariev, the Managing Director of EGT Interactive, commented: “As an ambitious company we are very proud, that Videoslots put faith in our reliable and top-notch content. This partnership is a strategic step, as in accordance to our long-term development strategy to enter new markets, we are expecting our successful partnership to expand also in Sweden. Territory, which we consider as top priority. Sharing common values such as security, excellence, integrity and passion, we believe that we will be a great partner for Videoslots and will be able to deliver the ultimate experience to their dedicated players.”

What the Management of Videoslots commented: “The Videoslots team is continually striving to become the world’s biggest and best online casino and we have ensured our players have access to even more high-quality games than ever with this deal. EGT Interactive’s quality portfolio is full of exciting games blended together with immersive graphics, exciting maths models and engaging narratives. Our players are sure to love our latest editions.”

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Mediterranean Europe

MGA and MPF Enters into Memorandum of Understanding

Niji Narayan

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MGA and MPF Enters into Memorandum of Understanding
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Malta Gaming Authority (MGA) has entered into a Memorandum of Understanding (MoU) with Malta Police Force (MPF) to improve the efficacy of co-operation and strengthen the exchange of information with regards to gaming operations.

“This Memorandum of Understanding will continue to strengthen the good relationship there is between the MGA and the MPF. Apart from having a closer collaboration, through this MOU, both parties are also agreeing to share their respective knowledge and to formally provide technical training to each other. This agreement is testament to the ongoing efforts of the two entities in continuing their fight against illegal gaming activities in Malta,” MGA’s CEO, Heathcliff Farrugia said.

“In an ever-changing complex world, policing has become more challenging, necessitating the establishment of solid partnerships with other government agencies and NGOs as well as with society in general, this in order to ensure effective law enforcement throughout. The signing of this MOU with the MGA is one in a string of initiatives which the Malta Police Force under my charge has embarked upon over the past months aimed at combating criminality in general whilst it goes to show our strong commitment to tackle two of the most challenging crime categories, namely financial and computer-related crime,” Commissioner of Police, Lawrence Cutajar said.

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Industry News

Revolver Gaming blasts off with Groove Gaming

George Miller

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Revolver Gaming blasts off with Groove Gaming
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Glittering GrooveGaming who are blazing a trail through the iGaming world has partnered to integrate Revolver Gaming’s pulsating portfolio onto their platform.

Firing on all barrels Revolver Gaming is one of the up-and-coming stars of slots creation in the UK. By arming with innovative and creative Revolver Gaming content GrooveGaming has added more fire-power to a dynamic platform with more than 2500 games, bringing an even broader range of online games to a raft of operators already hooked up to the dynamic aggregator, from established names to the industry’s most exciting new wave cutting-edge providers.

Revolver Gaming’s London-based games studio is supplying innovative and high quality gambling games from its cutting-edge RGS platform such as Reign of Gnomes, Neon Blaze, Big Deal, Robin Hood, Parrots of the Caribbean, alongside established classics like Wishes and Pets Payday. These games are a worthy addition to GrooveGaming’s platform bursting with animation and visual effects which helps Revolver Gaming’s titles really stand out from the rest.

Having quickly carved a distinctive space in the international iGaming industry as a technology company, GrooveGaming’s diverse portfolio of proprietary and 3rd party HTML5 video slots and table games provide significant value through a carefully curated mix of over 2500 casino games together with the biggest Lotto, Bingo, Live games, Scratch, Multiplayers and Sportsbook. GrooveGaming’s solutions help operators increase player value, generate new revenue opportunities and improve brand integrity.

GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce higher yield.

Revolver Gaming Creative Director Daniel Lazarus said, “Our HTML5 UK-certified cinema-quality content is crafted to perfection and optimised for performance across all devices which made it attractive to the GrooveGaming team. We also have an RGS that serves our games across multi-jurisdictions and is available in many languages with player management and promo tools for operators. We believe the fit with GrooveGaming is excellent, their spectacular growth gives us every confidence our games will do very well with them.”

Yahale Meltzer, COO at Groove Gaming said: “Our core focus is to offer players a unique, engaging and most importantly, entertaining experience, which we believe players will find when they walk through the digital doors of our operators. The people and culture at GrooveGaming are incredibly strong, and I am thrilled to have signed with a like-minded team at Revolver Gaming.”

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