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LeoVegas among first to receive gambling licence in Sweden

Zoltan Tundik

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Today it was announced that LeoVegas subsidiary LeoVegas Gaming Plc is among the first to have its application approved and the right to conduct casino and sports betting online. Starting 1 January 2019 only companies that have been granted a licence will have the right to conduct gambling activities in Sweden.

“Finally – we have been waiting for this day for a long time and is a milestone in LeoVegas history! We have worked hard with the extensive application process and I am very proud of our work. LeoVegas currently has gaming licenses in several countries and has thus broad experience operating in a regulated environment”. 

“In recent years we have invested substantially in responsible gaming and LeoSafePlay, an area that will continue to make up a fundamental part of our operations. Being among the first operators to receive a gambling licence is a quality seal and affirms LeoVegas as a leading, long-term and serious actor in the industry. LeoVegas is the most well-known online casino brand in Sweden.[1] We believe we offer the best mobile gaming experience. This combination is hard to beat and gives us a strong position in our home market where we continue to grow,” comments Gustaf Hagman, LeoVegas’ Group CEO.

LeoVegas’ expansion strategy is to focus on regulated markets and markets in the process of being regulated. Today 35% of revenue is generated from regulated markets (Q3 2018). With Sweden as a regulated market, this figure is expected to be approximately 60% in early 2019. Sweden is an important market for LeoVegas in achieving its financial targets for 2020.

Regulated markets

Responsible gaming – LeoSafePlay
Regulated markets have more extensive guidelines for responsible gaming, which LeoVegas welcomes since, with experience from other regulated markets, has developed organization and marketing methods to offer the greatest gaming experience in a sustainable way. For example, the central register for players who have chosen to close their accounts will serve as a valuable tool in responsible gaming.

LeoVegas has always had a focus on responsible gaming, and the company’s platform for this area, LeoSafePlay, is conducted as a standalone business unit. This is in order to create the best conditions for the next generation’s system of responsible gaming based on machine learning and artificial intelligence.

Market dynamics

LeoVegas experience is that regulated markets favour larger actors with strong brands. In regulated markets, more marketing channels are also opened up, such as Google and Facebook. Over time the assessment is that the amount of marketing in the Swedish market will decrease.

Regulated markets entail that the gaming operators pay taxes. In Sweden the tax rate is 18% of revenues, part of the tax will be shared with LeoVegas external suppliers and absorbed by other market forces, thus only partially burdening the operators’ income statement.

About the LeoVegas mobile gaming group
LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is the premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a number of local brands in the UK. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit www.leovegasgroup.com. 

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Gaming Awards

PLANETWIN365 CUSTOMER SUPPORT IS DECLARED THE BEST IN GAMING INDUSTRY

Zoltan Tundik

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Photo credits: European Gaming Media and Events
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On 8 November the industry experts have gathered in Milan for the 2nd edition of European Gaming Congress, where they decided the winners in the 26 categories of the inaugural SEG (Southern European Gaming) Awards. Planetwin365 won two awards, one for Best Customer Support in Casino 2019 and the other for Best Customer Support in Sports Betting 2019.

The SEG Awards rewards both B2C operators and B2B providers for their commitment in Southern Europe, with categories ranging from customer service to social responsibility, future thinking, and development in all verticals of the industry.

We are really proud of the recognition we received at SEG Awards, that demonstrates the power of our customer-oriented strategy – said Anniina Rantala, Commercial Director Online – It also represents a further motivation to go on working hard in order to be always the best in class for customer service not only in our industry but across all industries“.

The 2019 Awards is part of European Gaming Congress, which is a huge international event that brings together industry experts, regulators, operators and service providers from all across Europe in order to discuss burning issues some of the markets are facing when dealing with compliance in licensing, operation and marketing.

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Latest News

‘Century Siege: TD Battles’ Going Live

George Miller

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‘Century Siege: TD Battles’ Going Live
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Synergizing ‘Card Battlers’ with Tower Defense, MOBAs, and Mythology!

Goober Games, in collaboration with Stepico, announced that their ambitious PvP title, ​Century Siege ​, will be launching globally on November 20th, 2019, after spending several months in Soft Launch. “With Century Siege we originally set out to follow the road paved by Clash Royale. But we soon realized that this pathwas well-worn and, by listening to our community, we decided that the only way to stand-out was to take risks and differentiate” – ​Benjamin Andre, Project Director and Lead Design ​.

Through this planned progression of tweaks, optimizations, and feature additions, the dust has officially settled; leaving Century Siege with the ability to stand on its own two feet, with a face all its own. ​Yes​, it has the ‘Elixer’ and ‘Card’ (Summon) mechanics that have become genre-staples; but it also has many tricks up its sleeve that add a much deeper level of Strategy.

An Offensive Tower class called ‘ ​Spawners ​’ that create a constant stream of friendly units that travel down the lane to assault the Opponent.

Players also choose a ​‘General’ ​, each with their own Special Abilities, that will lead the troops in battle. With Abraham Lincoln, lay waste to enemies with a barrage of cannonfire. Or, select Ghenghis Khan and assault the opponent’s Crystals with hordes of Mongolian Archers.

Once an Enemy Crystal is destroyed, ​‘Rift Creeps’ ​ of the player’s choosing (Minotaurs, Werewolves, Zombies, etc) will begin to rush that lane in a fashion that ​MOBA ​ fans will be familiar with (they even drop gold!).

These features coalesce into an engaging ‘Tug-of-War’ experience that succeeds in its quest to be different. If that was all that was to be said, it would already be enough to recommend giving Century Siege a shot. But, the personality and the ​World ​ that the game creates through its subtexts of Time Travel, Mythology, and historical figures, place Century Siege in a position to be considered one of the most unique ‘Tower Defense’ games released into the Mobile App Market.

Given that the team already has plans for a Single-Player mode or standalone TD game, it is apparent that there is certainly a lot of room for exploration within the world of Century Siege; and we are excited to see which paths this community will travel down. Take a look for yourself on November 20th, available for free on the Google Play and App Stores.

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Press Releases

Pragmatic Play Enters A Whole New World In Aladdin And The Sorcerer

George Miller

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Pragmatic Play Enters A Whole New World In Aladdin And The Sorcerer
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Pragmatic Play, one of the leading software providers for video slots, live casino and bingo, invites players on an adventure with the exotic new title, Aladdin and the Sorcerer.

The 3×5 video slot welcomes players into the magical world of Aladdin, where jewels adorn the reels in a mystical desert city, as the hero battles an evil sorcerer for riches.

The bonus feature is triggered if both the wicked wizard and Aladdin land at the same time, and a terrifying battle takes place.

Both sides battle to the death, and if Aladdin wins, the hall of riches is open to him, leading to big wins.

Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “Aladdin and the Sorcerer is an enchanting new addition to our best-in-class slot portfolio.

“The action-packed title boasts exciting features, an immersive storyline and massive payouts, giving players a shot at their own fairytale ending.”

Aladdin and the Sorcerer is the latest creation to join Pragmatic Play’s award-winning collection of slot games, such as Fire Strike, Sweet Bonanza, Mustang Gold, and fan-favourite Wolf Gold.

The provider’s entire portfolio of video slots, bingo, scratchcards and live casino games is available to its operator partners via a single API.

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