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LeoVegas among first to receive gambling licence in Sweden

Zoltan Tundik

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Today it was announced that LeoVegas subsidiary LeoVegas Gaming Plc is among the first to have its application approved and the right to conduct casino and sports betting online. Starting 1 January 2019 only companies that have been granted a licence will have the right to conduct gambling activities in Sweden.

“Finally – we have been waiting for this day for a long time and is a milestone in LeoVegas history! We have worked hard with the extensive application process and I am very proud of our work. LeoVegas currently has gaming licenses in several countries and has thus broad experience operating in a regulated environment”. 

“In recent years we have invested substantially in responsible gaming and LeoSafePlay, an area that will continue to make up a fundamental part of our operations. Being among the first operators to receive a gambling licence is a quality seal and affirms LeoVegas as a leading, long-term and serious actor in the industry. LeoVegas is the most well-known online casino brand in Sweden.[1] We believe we offer the best mobile gaming experience. This combination is hard to beat and gives us a strong position in our home market where we continue to grow,” comments Gustaf Hagman, LeoVegas’ Group CEO.

LeoVegas’ expansion strategy is to focus on regulated markets and markets in the process of being regulated. Today 35% of revenue is generated from regulated markets (Q3 2018). With Sweden as a regulated market, this figure is expected to be approximately 60% in early 2019. Sweden is an important market for LeoVegas in achieving its financial targets for 2020.

Regulated markets

Responsible gaming – LeoSafePlay
Regulated markets have more extensive guidelines for responsible gaming, which LeoVegas welcomes since, with experience from other regulated markets, has developed organization and marketing methods to offer the greatest gaming experience in a sustainable way. For example, the central register for players who have chosen to close their accounts will serve as a valuable tool in responsible gaming.

LeoVegas has always had a focus on responsible gaming, and the company’s platform for this area, LeoSafePlay, is conducted as a standalone business unit. This is in order to create the best conditions for the next generation’s system of responsible gaming based on machine learning and artificial intelligence.

Market dynamics

LeoVegas experience is that regulated markets favour larger actors with strong brands. In regulated markets, more marketing channels are also opened up, such as Google and Facebook. Over time the assessment is that the amount of marketing in the Swedish market will decrease.

Regulated markets entail that the gaming operators pay taxes. In Sweden the tax rate is 18% of revenues, part of the tax will be shared with LeoVegas external suppliers and absorbed by other market forces, thus only partially burdening the operators’ income statement.

About the LeoVegas mobile gaming group
LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is the premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a number of local brands in the UK. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit www.leovegasgroup.com. 

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Press Releases

Stick’em – Hacksaw Gaming’s Very First Slot Release!

George Miller

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Stick'em - Hacksaw Gaming's Very First Slot Release!
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Stick ‘Em, a 5×4 video-slot follows Canny the Can on an adventure which includes features such as sticky win spins, free spins with high paying symbols and an exciting bonus wheel with three levels of progression!

Marcus Codes, COO at Hacksaw Gaming commented: “We’re delighted to release our very first slot today after being exclusive with Leo Vegas for the past 2 weeks. We have seen fantastic numbers and feel Stick Em will be a great hit within the industry. There is more to come from Hacksaw, this is just the beginning.”

As always, the focus at Hacksaw is to create games that excite everyone from all ages and ensure that players feels comfortable/familiar playing, without feeling that the gameplay is too complicated to understand. Hacksaw Gaming teamed this thought up with a cool, 30’s style graphical theme to complete the package.

Stick’em is also their first game featuring our upgraded music engine with dynamic progression in order to enhance the player’s experience, a nice little added extra for the player!

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Press Releases

10bet is Juventus OFFICIAL GAMING AND BETTING PARTNER for next 3 football seasons

George Miller

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10bet is Juventus OFFICIAL GAMING AND BETTING PARTNER for next 3 football seasons
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10bet has become the official gaming and betting partner of Italian football giants Juventus, one of the world’s most successful clubs and among the most popular brands in global sport.

The three-year partnership will see 10bet, one of the world’s fastest-growing online sports betting brands, and Juventus, home to some of the most brilliant star players, join forces to offer the club’s millions of global fans the most advanced and enjoyable betting and gaming experience.

Throughout the multi-year deal 10bet will develop promotional content and marketing activities for Juventus supporters, including exclusive content and prize giveaways that will give fans the opportunity to experience the Italian champions close up.

Juventus have won the Italian Serie A title eight times in a row between 2011-2019 and a total of 37 times during its 122-year history. They have also been crowned European Champions League winners twice making the famous black and white kitted team Italy’s most successful domestic club.

A 10bet spokesperson, said: “We’re thrilled to be partnering with such a prestigious brand as Juventus and both brands share the same values and principles. We are passionate about presenting our audiences with the most unique and entertaining products and we’re confident this will be a mutually beneficial long-term partnership.”

Giorgio Ricci, Juventus Chief Revenue Officer, said: “We will work exclusively outside Italy together with a partner for whom entertainment and engagement are the core activities.

“The particular attention paid to the global markets and audiences, a key theme for 10bet and the Club, attests to the perfect synergy between our companies.

In fact, this agreement fits ideally into the ongoing international growth project that has been in development by Juventus for years now.”

 

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Industry News

Soft2Bet celebrates its 3rd birthday!

George Miller

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Soft2Bet celebrates its 3rd birthday!
Reading Time: 2 minutes

 

Soft2Bet, а leading online gambling operator and software provider, announces third anniversary of the company’s founding.

Established by a few passionate industry veterans in September 2016, now Soft2Bet boasts a team of more than 200 dedicated employees spread in four international offices in key European centres – Kyiv, Sofia, Limassol, and Malta.

Known as a multi-brand company, three years ago Soft2Bet started with MalinaCasino, an online casino and sports brand. Then, by the end of 2016 BuranCasino and YoYoCasino were launched. Nowadays, the portfolio consists of 13 unique brands, the latest of which is called Nomini and went officially live just a few days before the company’s anniversary.

Soft2Bet is known for providing clients with an online casino experience that can be rarely seen anywhere else in the industry. At the beginning its brands were offering well-known casino games as well as sports betting options. Now, clients can play more than 2,500 games coming from industry leading providers. Sport fans can bet on thousands of pre-match and live events on over 30 types of sports including virtuals. Adding more verticals is on the roadmap of the company in the near future. But that is not all – some of the brands, the newest one, Nomini, for example incorporate a gamification technology that allows players not only to enjoy high-quality casino games but participate in ‘a game in the game’ – unlock achievements, collect special points, exchange them, earn prizes, and etc.

In terms of game providers, Soft2Bet brands are offering titles from top companies in the business as well as from trusted emerging iGaming software development studios. Working only with a few of them at the beginning, now Soft2Bet partners up with 44 key iGaming providers. Among the company’s partners are Play’N GoNetEntEvolution GamingAltenarPragmatic Play and Microgaming.

It is important to mention the two significant milestones reached during the last year – the acquisition of a licence from the Malta Gaming Authority and the BMM-certification that brings Soft2Bet one step closer to operating on the fruitful Swedish market. These are huge achievements that place the young company among the major online casino providers on the regulated European market!

Borish Chaikin, CEO of Soft2Bet comments: “We remain ambitious and hungry to improve further – to launch new products, incorporate the latest technologies, expand our geographical reach, introduce our brands to more people. We are at the right place now, and we wouldn’t be here without the continued support of our partners. I hope our growth during these three years has also helped them in the development of their own businesses as well. And as far as I can conclude from our mutual growth results – it is the case. We will continue to put all our efforts to evolve in the future and conquer new heights. A ‘thank you’ doesn’t sound enough, but we are thankful to all parties involved in our success story – from our business partners to our dedicated employees!”

A spectacular event with a circus show was organised on September 12 to celebrate the company’s third anniversary together with employees and valued partners.

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