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LeoVegas among first to receive gambling licence in Sweden

Zoltan Tundik

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Today it was announced that LeoVegas subsidiary LeoVegas Gaming Plc is among the first to have its application approved and the right to conduct casino and sports betting online. Starting 1 January 2019 only companies that have been granted a licence will have the right to conduct gambling activities in Sweden.

“Finally – we have been waiting for this day for a long time and is a milestone in LeoVegas history! We have worked hard with the extensive application process and I am very proud of our work. LeoVegas currently has gaming licenses in several countries and has thus broad experience operating in a regulated environment”. 

“In recent years we have invested substantially in responsible gaming and LeoSafePlay, an area that will continue to make up a fundamental part of our operations. Being among the first operators to receive a gambling licence is a quality seal and affirms LeoVegas as a leading, long-term and serious actor in the industry. LeoVegas is the most well-known online casino brand in Sweden.[1] We believe we offer the best mobile gaming experience. This combination is hard to beat and gives us a strong position in our home market where we continue to grow,” comments Gustaf Hagman, LeoVegas’ Group CEO.

LeoVegas’ expansion strategy is to focus on regulated markets and markets in the process of being regulated. Today 35% of revenue is generated from regulated markets (Q3 2018). With Sweden as a regulated market, this figure is expected to be approximately 60% in early 2019. Sweden is an important market for LeoVegas in achieving its financial targets for 2020.

Regulated markets

Responsible gaming – LeoSafePlay
Regulated markets have more extensive guidelines for responsible gaming, which LeoVegas welcomes since, with experience from other regulated markets, has developed organization and marketing methods to offer the greatest gaming experience in a sustainable way. For example, the central register for players who have chosen to close their accounts will serve as a valuable tool in responsible gaming.

LeoVegas has always had a focus on responsible gaming, and the company’s platform for this area, LeoSafePlay, is conducted as a standalone business unit. This is in order to create the best conditions for the next generation’s system of responsible gaming based on machine learning and artificial intelligence.

Market dynamics

LeoVegas experience is that regulated markets favour larger actors with strong brands. In regulated markets, more marketing channels are also opened up, such as Google and Facebook. Over time the assessment is that the amount of marketing in the Swedish market will decrease.

Regulated markets entail that the gaming operators pay taxes. In Sweden the tax rate is 18% of revenues, part of the tax will be shared with LeoVegas external suppliers and absorbed by other market forces, thus only partially burdening the operators’ income statement.

About the LeoVegas mobile gaming group
LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is the premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a number of local brands in the UK. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit www.leovegasgroup.com. 

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Industry News

Betsson signs partnership with CompetitionLabs

Niji Narayan

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Betsson signs partnership with CompetitionLabs
Photo Source: tvm.com.mt
Reading Time: 1 minute

 

Swedish online betting company Betsson has signed a partnership agreement with CompetitionLabs, a real-time engagement software provider based in the UK. As per the agreement, CompetitionLabs’ tools will power live real-time tournaments and gamification for the Betsson Group.

Julian Steinwender, CompetitionLabs CPO, said this collaboration was one of the software providers most significant. He added: “We are delighted to be powering a whole new approach to engagement with Betsson. Seeing activity going live is really exciting for us and continues our plans for expansion and innovation together.”

Joey Hurtado, Managing Director for the Casino Brands at Betsson Group, said: “The CompetitionLabs platform has given us a powerful and easy to use solution that allows us to provide true real-time engagement and gamification to our customers. Starting with tournaments, we have seen immediate uplift in both customer engagement and GGR. The ability to leverage our whole portfolio of games and their data has enabled a new set of opportunities for innovation and differentiation. This is in line with our strategy of offering our customers with quality products.”

 

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Industry News

DIMOCO inducted into associate membership of both European Lotteries and World Lottery Association

George Miller

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DIMOCO inducted into associate membership of both European Lotteries and World Lottery Association
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DIMOCO today announces its seal of approval from both European Lottery Association (EL) and World Lottery Association (WLA) for the provision of payment services to the world’s lotteries.

DIMOCO has a firm foothold in many industries, such as online entertainment, dating, and gaming. These highly regulated markets, together with its payment service license from the Austrian Financial Market Authority (FMA), have equipped DIMOCO with particular expertise in ID and age verification, especially suited for lotteries.

“Acceptance by both EL and WLA is a validation of DIMOCO’s quality and a seal of approval for all lotteries regarding payment services provided by DIMOCO Carrier Billing,” said Gerald Tauchner, DIMOCO President and CEO. “We are very proud to have become a member of this very select circle.”

Whilst the WLA has already formally announced the acceptance of DIMOCO as an associate member, the EL General Assembly is expected to do so in May 2019.

Direct Carrier Billing (DCB) is an alternative payment method (APM) that facilitates mobile payments bringing increased conversion rates, leading to increased sales and therefore enhancing the return to the lotteries good causes.

 

About DIMOCO:

DIMOCO is a European-wide regulated payment institute for Direct Carrier Billing and holds a payment service license from the Austrian Financial Market Authority (FMA), passported to all 28 EU member states. As a trusted partner of mobile network operators, it enables over one billion subscribers to purchase goods and services from merchants and aggregators with their mobile devices, charged via the operators’ billing system.

 

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eSports

Betway grows esports presence with BLAST Pro Series

George Miller

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Betway grows esports presence with BLAST Pro Series
Reading Time: 2 minutes

 

Leading online bookmaker Betway has agreed a one-year deal to sponsor BLAST Pro Series. Spanning eight events around the globe over the course of the year, BLAST Pro Series is one of the most exciting and well-attended CS:GO tournaments in the esports calendar.

The deal, which includes an option to renew for another year, will grant Betway extended ‘backstage’ access, VIP hospitality and a host of branding both online and in stadiums.

Three events – Sao Paolo, Miami and Madrid – kick-off the 2019 series, with more expected to be announced in the coming weeks.

This latest development continues a highly successful 2019 for Betway, having signed two separate deals in esports sponsorship – Berlin International Gaming (BIG) and ESL – since the turn of the year.

Paul Adkins, Marketing and Operations Director at Betway, said:

“BLAST Pro Series is one of the most exciting tournaments on the calendar; you only have to look at the reaction of the fans – both in stadium and online – to last year’s edition to confirm this. With events in the series being held all across the world, we can’t wait to reach even more fans than ever before.”

Leo Matlock, Head of Commercial Solutions at BLAST Pro, said:

“Betway has been present in the esports community a long time and we are very excited to be collaborating with them. Betway prides themselves with sponsoring premium content so naturally we are thrilled that they want their brand associated with BLAST Pro Series, which is already an established and proven concept. It’s a grand validation for our product and we are looking forward to the partnership.”

Read about Betway’s latest sponsorship here: https://blog.betway.com/esports/blast-pro-sponsorship-announcement/

 

About the Betway Group:

The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland. Based in Malta and Guernsey, with support from London, Isle of Man, Stockholm and Cape Town, the Betway team comprises over 1,000 people.

Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe and secure environment. Betway is a member of several prominent industry-related bodies, including ESSA, the Independent Betting Adjudication Service (IBAS) and the Remote Gambling Association (RGA), and is ISO 27001 accredited through the trusted international testing agency eCOGRA. It is also a partner of the Professional Players Federation (PPF) and is a donor to the Responsible Gambling Trust.

In addition to the flagship Betway brand, the Betway Group operates a number of other brands including Dream Bingo, Bingo on the Box, Spin Casino and the Hippodrome Online Casino. For more information about Betway’s various products and licenced brands, please visit the Betway Group page.

 

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