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Intel and ESL extend partnership to invest $100 million in esports

George Miller

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Intel and ESL extend partnership to invest $100 million in esports
Photo Source: uploadvr.com
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As long-standing leaders in esports, Intel and ESL have announced an extension to our global partnership with the aim to grow the esports audience worldwide. Over the next three years, more than $100 million will be invested by Intel and ESL to shape the future landscape of esports through innovative technology, tournaments, and events, marking the biggest brand and technology esports partnership in history.

 

As esports continues its rise toward a billion-dollar industry, Intel and ESL will work together to create amazing esports experiences for players and fans all over the world. In addition to kicking off Season 14 of the Intel Extreme Masters, the longest running pro esports circuit in the world, in 2019, the partnership also encompasses support of ESL’s premier live esports circuits, including ESL One powered by Intel® and the CS:GO Pro League, in addition to the $1,000,000 Intel® Grand Slam. The investment will also introduce esports to new regions of the globe, including the hosting and introduction of large scale esports events in certain countries within the APAC region.

“ESL and Intel have worked side by side on growing esports for nearly two decades,” said Ralf Reichert, Founder and Co-CEO at ESL. “We built a number of cornerstones of this industry together and helped many gamers in becoming legends of the sport. The long-term extended partnership with Intel opens even more opportunities for us to take our efforts to a whole different level on a global scale.”

As ESL’s Global Technical Partner, Intel will deliver technology solutions that will power all pro-level tournaments and events – including the best gaming CPU, the Intel® Core™ i9 Processor, and Intel® Xeon® processors to power ESL’s world class production.

“This joint investment with ESL into the ecosystem means that the esports growth and innovation that we’ve led over the past two decades will continue,” said John Bonini, Vice President and General Manager of VR, Gaming and Esports at Intel Corporation. “This partnership will advance the rapid evolution of esports, and Intel is committed to ushering in this new era with technology solutions that place the gaming community and fans first.”

Intel and ESL have the longest standing partnership in all of esports, leading initiatives in the space for the last 18 years, starting with ESL’s early events in Germany. In 2006, the cooperation turned global when Intel became the official title sponsor of the Intel Extreme Masters. In 2016, Intel became ESL’s Global Technical Partner, creating some of the world’s most prestigious and successful esports tournaments and pioneer stadium events worldwide. Some noteworthy include:

-On average, ESL attracted up to 15,000 daily visitors to 10 mega-events in 2018.

-In 2018, Intel Extreme Masters and ESL One powered by Intel in Katowice, Poland, the world’s largest esports event each year, saw 169,000 fans in attendance onsite and 3.4 billion minutes of content consumed online.

-For over a decade, ESL has operated the biggest global circuit of esports events, including an uninterrupted series of 73 different Intel Extreme Masters live events that spanned across North America, South America, Europe, Middle East, China, Southeast Asia, and Australia. In 2019, ESL and Intel will celebrate a tremendous milestone with IEM Sydney becoming the 75th installment for the circuit.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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eSports

NBA 2K League partners with Champion athletic apparel

Niji Ng

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NBA 2K League partners with Champion athletic apparel
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Ahead of the 2019 NBA 2K League Draft, which is scheduled on March 5 at Barclays Center in Brooklyn, N.Y., the NBA 2K League has signed multiyear partnership with Champion Athleticwear. As per the agreement, the sportswear company will serve as the league’s official outfitter.

Champion will offer the NBA 2K League’s 21 teams game uniforms as well as warmup, travel and practice apparel. In-game avatars will also be outfitted in Champion-branded uniforms. Throughout the season, Champion will provide apparel for marquee events like the NBA 2K League Draft Clash, in-season tournaments and the NBA 2K League Finals. Starting today, fans can purchase NBA 2K League merchandise on Champion.com.

“We are thrilled to have an iconic brand like Champion as our official outfitter,” said NBA 2K League Managing Director Brendan Donohue. “Champion’s authentic designs and innovative products make them a great partner for the league, and we can’t wait to see our teams compete in their new uniforms this season.”

“The need for esports apparel is quickly evolving and Champion is pleased to be an integral part of this historical opportunity,” said Champion Group President-Global Activewear Jon Ram. “Being the official outfitters for the NBA 2K League is an exciting and pivotal opportunity for Champion to continue our evolution and expansion to outfit teams within the esports and traditional sports communities. Together we can push the boundaries and bring esports to a wider audience.”

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China declares eSports as a profession

Niji Ng

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China declares eSports as a profession
Photo Source: esportsobserver.com
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China’s Ministry of Human Resources and Social Security (CMHRSS) has officially recognised esports as a profession. The new professions “esports operator” and “esports professional” are included in the 15 new professions approved by the government.
The other professions in the list include AI engineer, big data engineer and drone pilot.

CMHRSS defines “esports operators” as those who organise esports events or produce esports content, as well as those who increase the commercial value of esports through promotion and marketing.

“Esports professionals” are considered those who compete in tournaments, perform in events, or train with other professionals. It can also refer to those who analyse games or assist with training.

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Pinnacle signs new partnership GameScorekeeper

George Miller

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Pinnacle signs new partnership GameScorekeeper
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Low margin sportsbook Pinnacle has detailed that it has ‘significantly accelerated its position as the leading esports bookmaker’, partnering with real-time data provider GameScorekeeper.

Pinnacle has moved to integrate GameScorekeeper’s ‘live score API’, which will extensively amplify its esports betting proposition, as GameScorekeeper monitors 85% of all pro-sanctioned esports tournaments/matches.

Updating stakeholders, Pinnacle Trading DirectoMarco Blume states that GameScorekeeper data capacities and automated functions are needed in order to maintain Pinnacle’s fastest growing market category.

“Since we took our first esports bet in 2010, the esports betting industry has undergone a dramatic transformation. Esports has found its way into the top five most popular sports at Pinnacle but we don’t intend to stop there. Data has been key to maintaining our low margin, high limit approach, as well as developing our offering to help improve our customers’ experience. This deal with GameScorekeeper will enhance our product even further and solidify our position as the leader in esports betting”

The Aarhus (Denmark) based start-up provides its partners with esports real-time livescore solutions, game/match insights and historical data inventory.Founded in 2016 by gaming statistician Felix Klastrup, GameScorekeeper aims to become the leading enterprise in esports data gathering, tracking and monitoring.

Focusing on provider greater data-intelligence for all esports stakeholders, GameScorekeeper has been further recognised as one of Denmark’s fastest growing enterprises

“Having access to a large amount of quality data is a major business advantage in the esports market because it leads to higher customer satisfaction and lower costs. And the fact that Pinnacle, a pioneer in esports, is now investing in quality data will help to make esports an even more credible business,” explains Felix Klastrup, CEO and founder of GameScorekeeper.

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