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Gambling in the USA

Global Sports Expert Jaap Kalma to Drive SBC’s Betting on Sports America

Zoltan Tundik

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The image shows Jaap Kalma, former CCO of AC Milan (left) & Fabio Schiavolin, CEO of SNAITECH (right) presenting SBC CEO & Founder Rasmus Sojmark (middle) with a signed AC Milan shirt at the Betting on Football 2017 event.
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SBC (Sports Betting Community) has secured the services of a global sports marketing and sponsorship expert to help promote the Betting on Sports America event in New Jersey/New York on 23-25 April.

Jaap Kalma previously held senior executive roles at Ferrari and seven times European Champions AC Milan and will be working with SBC on its Betting on Sports America and Betting on Football (19-22 March) events early next year.

Betting on Sports America is the largest dedicated sports betting conference and exhibition in the US and covers an extensive range of topics including operations, regulation, sponsorship, marketing, products, affiliation, integrity, lotteries, tribal gaming and of course sports.

SBC CEO Rasmus Sojmark commented: “It’s a massive coup for us to get someone of Jaap Kalma’sstature to strengthen our competencies on the sports side and help with our visibility among the sports sector. We’ve worked with Jaap before, creating the Sponsorship Forum events together, so we know what qualities he is bringing to the team working on this project.”

Jaap Kalma added: “I’ve thoroughly enjoyed working with the SBC team over the last year, so the opportunity to work even more closely with them on their Betting on Sports America  event was an exciting prospect. From my time at AC Milan, I know that sports betting offers so many opportunities to sports leagues and teams and my aim is to educate the sector on the possibilities.”

Previously Kalma was Chief Commercial Officer at AC Milan, the second most successful club in European Club history (behind only Spanish giants Real Madrid), where he carried responsibility for marketing, commercial revenues, and global development for the Italian soccer team. Before that he was Global Brand Director at luxury sports car manufacturer and Formula One team Ferrari.

In addition to Kalma’s global experience in the sports industry, he also spent six years at college and graduate school in the USA coming away with an MBA from Stanford University.

Kalma will take up the role of Interim Business Development Director to oversee the SBC Sponsorship Forum ahead of the Betting on Football conference at Stamford Bridge as well as influencing the sports marketing and sponsorship content at the following month’s Betting on Sports America conference, which is being held at Meadowlands Exposition Center in New Jersey.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Gambling in the USA

Caesars becomes the official casino for the NFL

Niji Ng

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Caesars becomes the official casino for the NFL
Photo Source: f1reader.com
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Caesars Entertainment signed on as the official casino for the National Football League (NFL). But the deal has some significant shortcomings, so its value is much less than the rest of the jewels snagged by MGM Resorts , which has partnered with professional baseball, basketball, and hockey.

The deal between Caesars and the NFL gives it some opportunities, but because the football league cannot get past its opposition to sports gambling generally, it diminishes the potential.

Starting with the 2019 NFL playoffs, Caesars will have the right to use NFL trademarks, like the logo and the words “Super Bowl,” to promote its casinos and properties here and abroad to create “unique experiences” for fans.

The agreement only names Caesar’s the league’s official casino and specifically excludes sports betting, daily fantasy football leagues, and non-casino hotels and resorts. As a result, Caesar’s cannot use NFL trademarks to promote its sportsbooks. Since sports betting — and arguably fantasy football, too — are where the real potential is, Caesars is basically just getting the chance to advertise its casinos at games and related events.

Caesars’ deal is much less than what MGM Resorts has secured through its agreements with the other sports leagues. They allow MGM to use official league branding with both its casinos and its digital sports-betting operations.

 

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Gambling in the USA

Delaware continued it’s strong performance in December

Niji Ng

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Delaware continued it's strong performance in December
Image Source: legalsportsreport.com
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Delaware shows another strong performance on legalised sports betting in December. An increase in stakes on its online gaming market pushed annual revenue for the sector up 8 per cent year-on-year.

Net proceeds from legal sports betting amounted to $2.2m last month, up from $1.1m in November. This was mainly down to players winning less in December, with the $13.6m.

Delaware Park remains the main source of sports betting income for Delaware, with revenue in December amounting to $1.5m, from handle of $10.8m. Since launching legal sports betting on June 24, Delaware has generated revenue of $8.9m in total, with punters staking $87.0m.

There is good news for Delaware’s struggling online gaming market after a strong performance in December helped push full-year revenue to $2.6m, up by 8 per cent on $2.4m in 2017.

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Gambling in the USA

NBA to change gambling policies

Niji Ng

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NBA to change gambling policies
Image Source: radionicaragua.com.ni
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Mark Tatum, NBA COO and Deputy Commissioner, has revealed that the league is preparing to double down their policies, as legalised sports betting expands in the United States. The COO said that the ruling brings extra resources to the table to prevent in-house infractions.

“We’re spending a lot of time learning from the mistakes that were made and what we’re seeing in sports betting in places around the world. We’re trying to educate our fans. We’re educating our players and our teams. We’re taking a little bit of a cautious approach here… but generally, we think it’s a good thing for sports betting to be regulated, to be legalised, so there is better information being captured,” said Tatum.

Tatum said that how the soccer league from the UK manages a balance between revenue and responsibility has been observed.

“That really helped inform some of our thoughts on how sports betting could work in the United States. We’re seeing a large shift now and a change in the landscape of sports betting in the US” Tatum said. “We’ve gone to school on them. We’ve actually shared a lot of information with them and have a great partnership with them.”

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