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Groove Gaming says “I Do” to Africa with iDoBet

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Innovative Groove Gaming has announced an exclusive partnership with leading platform iDoBet that kicks-off the year nicely for both brands and hands Groove Gaming new ammunition in sports betting as well as reach in Africa.

Since 2005, iDoBet has been a leading provider of state-of-the art systems for the gaming and sports-betting industry, providing innovative technology together with advanced systems. iDoBet is active in a number of important areas of the gambling industry including supplying retail outlets, mobile betting, entertainment, sports-betting, software development, casino, virtual gaming, online marketing, and affiliate programmes. iDoBet covers over 60,000 monthly sports events, 26,000 monthly in-play events, 1500 bet markets and 40 sports.

Groove Gaming are working with a number of big operators, offering the latest of today’s most popular slots and top table games, over 1700 casino games to the biggest Lotto, Bingo, Live games, Scratch, Multiplayers and Sportsbooks. Groove Gaming has created and curated commercial partnerships with the world’s most distinguished games providers to provide operators a wide range of options for every market and the BI tools to continuously make sure the games that are offered will maximise player experience. Apart from the growing portfolio of games, other services include payment processing, fraud protection, risk management, regulatory compliance, business intelligence, affiliate promotion and customer service, as well as support in launching, maintaining, and growing new online casinos.

By concluding this year opening deal with iDoBet, Groove Gaming are significantly strengthening their presence in the African market, one of iDoBet’s strongholds. Groove Gaming attended the inaugural ICE Africa during October 2018, and this deal facilitates Groove Gaming’s ability to deliver solutions in Africa or to operators seeking to target the African market.

The extensive agreement with iDoBet also covers sports content which is a vertical that is building for Groove Gaming which has a team of experienced gaming professionals working closely with a carefully-compiled cluster of clients, such as EveryMatrix, iGP, Digitain, Equinox Dynamic, Alpha Interactive, FairPlayBet, ProgressPlay, ALEA and now iDoBet, amongst others. Every client enjoys 24/7/365 account services to maximise revenue and introduce games that deepen player involvement.

Yaniv Bason, CEO at iDoBet said: “iDoBet continues to move from strength to strength, with more B2B providers choosing our platform for its robust content. The addition of Groove Gaming’s suite will only enhance our platform further. We work hard to maintain the balance between the quality and quantity of the content we offer, which is why we have selected to partner with Groove Gaming.”

Rebecca Sotomora, Head of Sales at Groove Gaming said: “Any serious operator can get into the groove with Groove Gaming and that’s why we signed with iDoBet, they are one of the strongest offerings out there and we’ve added a lot of new sports content on our platform thanks to our arrangements with iDoBet. At the heart of Groove Gaming’s expertise is selecting the highest-quality content to differentiate our offering and to drive player-engagement for clients, which is one of the aspects of this important partnership with iDoBet.”

Contact Groove Gaming by emailing [email protected]

For further information visit www.groovegaming.com

 

ABOUT GROOVE GAMING:

Offering an extensive game library of over 1500 HTML5 slots, table games and video pokers, Groove Gaming is headquartered in Israel and holds licenses issued by the UKGC and the MGA. Groove Gaming was founded in 2016 by a group of professionals who all had the dream of creating an exclusive service so entrepreneurs could meet the growing gaming needs of the world. Expert managers control financial transactions with accuracy and foresight, and Groove Gaming’s top-notch customer service rivals, and in most cases beats, most multinational companies operating today. With integrated multiple streams from today’s top providers Groove Gaming powers market access with industry heavyweights. Visit Groove Gaming on stand N9-162 at ICE 2019.

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Africa

Cola Group to invest $14.5M to accelerate Cola.bet expansion strategy

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Cola Group to invest $14.5M to accelerate Cola.bet expansion strategy
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Cola Group, a world-class games and entertainment specialist, is expanding the iGaming arm of its company, Cola.bet, with a $14.5m investment.

This substantial investment follows on the back of Cola.bet securing a fourth African gambling license in the continent’s second largest gambling market, Nigeria. This new addition adds to Cola.bet’s current stable of highly successful African operations; Zambia (cola.com.zm), Kenya (cola.ke) and Ethiopia (cola.et).

This latest sports betting license was granted by the Lagos State Lotteries Board to a locally incorporated, Cola.bet subsidiary company, Cola Games Limited. The Nigerian market is similar to Ethiopia’s in that both are very retail centric rather than internet based. It was a strategic move for Cola.bet to leverage its blueprint and successes in Ethiopia to successfully expand into Nigeria.

The betting operator delivers a modern, mobile-first proprietary platform tailored for both established and fast-developing markets. The Cola.bet platform is easily adjustable, customisable and provides seamless integrations. All local payment methods are also integrated onto the platform where partners can find a vast selection of sports events, esports and casino games. To further support Cola Group’s partners there is a complete consulting service, including a licensing brokerage, that provides access to localised knowledge and best practice in each operating region.

As Cola.bet continues to expand its sports betting and iGaming offering, responsible gaming remains a core focus. Cola.bet excels at providing resources to enable customers to enjoy gaming responsibly. Aside from aforementioned licenses, Cola.bet also holds a Curaçao gambling license and is in the process of obtaining licenses in the regulated markets of Africa, LATAM and Europe. This will facilitate the expansion plans of the company.

Dinu Bors, Cola.bet’s COO said: “Cola.bet delivers an exceptional customer-first experience and the launch augments our global ambitions within the iGaming space. The platform is highly customisable and grants B2B partners instant access to curated content for a plethora of markets. We’ll be rolling-out several innovative features over the coming months, we’re only just getting started.”

Dana Varnytska, Cola.bet’s CMO followed: “Our strategy is built on a localised programme which has been developed through thorough research into market nuances and player preference. Players will benefit from bespoke bonus promotions and extremely competitive odds on the most popular events”.

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Africa

BtoBet Partners with Betta1

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Leading sportsbook provider BtoBet has strengthened its presence in the Zambian iGaming market after signing a new partnership deal with Betta1.

Through this agreement, which was formulated together with BtoBet’s regional Certified Partner STM Gaming, Betta1 will power its online brand with the advanced Neuron 3 platform.

Apart from the key platform products, BtoBet – which forms part of the leading iGaming supplier Aspire Global – will also be providing the online bookmaker with management and technology support.

The Zambia-based operator will be providing its players with a wide offering for both local and international sports betting, including live sports events, an extensive selection of virtual sports and a comprehensive portfolio of online casino games.

“The African market is continuing to register strong shifts towards the mobile. As technology and regulations continue to evolve, the online channels are set to further take up a larger market share as players will realise that through their devices they will be having at their disposal a wider selection of options through which they can entertain themselves in a more accessible and convenient way,” Sabrina Soldà, Chief Marketing Officer at BtoBet, said.

“We are looking forward to leverage BtoBet’s knowledge and expertise when it comes to the African market, especially in terms of delivering a localized product. The local market’s unique traits require a bespoke approach and having such an experienced technological partner will definitely help us tailor our offering according to our players’ requirements,” Aditya Khosla, Chief Technology Officer at Betta1, said.

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Africa

EGT Interactive Extends Meridianbet Partnership in Serbia and Tanzania

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EGT Interactive has announced its expansion in Serbia and Tanzania through its long-term partner Meridianbet.

The provider’s content has proven to be a powerful customer acquisition and retention tool and is already well-known to the Serbian players. By adding Meridianbet to its clients’ portfolio on the Serbian iGaming market, EGT Interactive strengthens its position as a leading provider.

Tanzania is still new territory for EGT Interactive, and such a partnership increases its reach and awareness. The deals with Meridianbet are truly significant achievements with great potential for both sides.

EGT Interactive top-notch content is already available on Meridianbet in Serbia and Tanzania. Some of the titles that the players can enjoy are PinUp Queens, Egypt Sky, 100 Super Hot, 30 Spicy Fruits, Shining Crown.

“We are so proud to have such a stable partnership with Meridianbet. We are sure the outcome of these deals will be more than positive,” Todor Zahariev, Managing Director of EGT Interactive, said.

“We are well aware of the quality games that EGT Interactive produces and had no hesitation in making their content available in Serbia and Tanzania. We are truly excited to finally be able to offer their games to our players on these markets and grab the attention of new ones,” Milan Djurmez, Head of Online Casino at Meridianbet, said.

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