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Alan Buckley honoured for life long contribution to the industry

George Miller

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Alan Buckley honoured for life long contribution to the industry
Alan Buckley (L) receives the prestigious Bacta Community Award from chief executive John White
Reading Time: 2 minutes

 

Industry servant Alan Buckley, has been recognised for the huge contribution he has made to the development of the children’s rides sector of the business, receiving the prestigious Bacta Community Award from chief executive John White. The presentation was made in the company of friends and colleagues, which included representatives from Bacta, BALPPA and The Showmen’s Guild of Great Britain, who were attending the recent Amusement Devices Safety Council meeting held at Drayton Manor Theme Park.

“Alan Buckley is the benchmark against which the term ‘Life Long Servant’ should be measured,” stated John White. “Throughout his career he has worked tirelessly to ensure that children’s rides operate to the highest technical standards and safety protocols proportionate to the entertainment experience and the businesses of operators. To this end, and based on his detailed knowledge of the business, Alan was responsible for producing the technical standards which later became the ADIPS for children’s rides. Alan’s insight and sensitivity to the business dynamics of operating children’s rides obviated the need for the industry to be subject to the third party inspections required of bigger rides which would, in all likelihood, have made the sector unviable. Everyone involved in this part of our industry owes Alan a huge debt of gratitude and I am honoured to name him the latest recipient of the Bacta Community Award.”

Reflecting on the presentation, Alan Buckley said: “It’s a great honour to receive this award from Bacta. The industry has been a really important part of my professional life during which I have enjoyed the friendship of so many people. Children’s rides make a great contribution to the entertainment experience the industry provides and I am just pleased that in turn I have been able to make my own contribution to their continued success.”

The Bacta Community Award programme was created to recognise individuals who have made an outstanding contribution to the industry and the communities in which they operate. Previous recipients include former Bacta Compliance Officer, Phil Silver; Chief Executive of Brighton Pier Group, Anne Ackord and RLMS Sales Managing Director, Tony Glanville and his wife Sarah for their fundraising activities undertaken on behalf of the Bacta charity partner, Rays of Sunshine.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Central Europe

Swintt premieres market leading games suite for Central Europe

George Miller

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Swintt Premieres market leading games suite for Central Europe
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Swintt, the innovative B2B casino games provider today announced that it has signed a long-term agreement to distribute established Central-European land-based game titles across its client base.

Swintt CEO, David Flynn commented on the agreement “At Swintt our focus is to deliver solutions and content for our customers which help them grow in their chosen target markets. This partnership agreement will provide an initial portfolio of 20 recognized, leading games which hold a significant land-based market share in Central-Europe. “

Flynn continued: “The partnership agreement enables an online premiere for this leading content. Given its recognized position in the local land-based market, I’m confident it will be a successful partnership for all involved. “

The new games, including such titles as Master of BooksTM and Heart of EarthTM are available for demonstration online at www.swintt.com.
For further information or to set up a meeting, with the Swintt team email: letsdothis@swintt.com

 

About Swintt:
Swintt is the innovative new star in the I-gaming market with the goal to become a leading digital gaming provider. Headquartered in Malta, with a staff of more than 70 employees and partnerships globally, Swintt delivers quality games built on local knowledge and data. We strive to build lasting relationships and increase player engagement through innovations in game design and retention tools. Our philosophy is to create sustainable gaming products delivered for a new generation of player.
For more information about Swintt visit: www.swintt.com

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Myth-Busting UNLV Study Reveals that Gamblers Can’t Detect Slot Machine Payout Percentages

George Miller

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Myth-Busting UNLV Study Reveals that Gamblers Can’t Detect Slot Machine Payout Percentages
Reading Time: 3 minutes

 

As casino operators optimize the house advantage, a new UNLV study contradicts long-held beliefs about a player’s ability to detect differences in how much – and how often – a slot machine pays.

 

It’s a common sight on casino floors: patrons jumping from slot machine to slot machine before eventually hunkering down at a game that’s due for the next big payout. But can players – even the regulars who frequent a particular property – really tell the difference between the house edge on one game from that of another?

Nope. At least not according to a series of recent studies led by Anthony Lucas, a UNLV Hospitality College professor and former gaming industry operations analyst.

For the past several years, Lucas and colleague Katherine Spilde from San Diego State University have taken to casino floors on multiple properties in the U.S., Australia, and Mexico to investigate. Their results contradict long-held beliefs by casino operators about a player’s ability to detect differences in how much – and how often – a slot machine pays.

“I think some operators are naturally and understandably cautious of new information that challenges traditional industry practices,” said Lucas. “But we must consider how we know what we know. This is where our work takes on a Moneyball-like aspect – questioning the wisdom of widely held beliefs when data show that a new way of thinking may be better.”

In their latest study, the UNLV-led research team compared two pairs of reel slot games at a “locals” casino in suburban Sydney, Australia, where all wagering occurs on electronic gaming devices.

Their process is relatively straightforward: take two identical slot machines, positioned in similar places on a casino floor, but vary the par – the percent of total coin-in that the machine keeps over time. For example, if the par on a game is set at 10 percent, the machine would be expected to retain $10 of every $100 wagered, on average, over the long term. But in the short term, this rarely happens, increasing the difficulty of par detection.

For this study, researchers compared the daily performance of pairings for the games “Tokyo Rose” and “Dragon’s Fortune X” over a nine-month period. The pars within each pairing ranged from 7.98 percent on the low end to 14.93 percent on the high end.

Researchers measured daily coin-in for each machine as well as its T-win, a formula that multiplies coin-in and par to calculate a machine’s expected value, or its theoretical win. If, over the course of the nine-month test, regular players could detect a difference in the pars, this comparison would reveal whether (and how much) players migrated from higher par to lower par games.

As Lucas predicted, differences between the high and low par games remained stable throughout the length of the study, which meant that there was no statistically significant indication of play migration.

And while the lower par machines had more coin-in over the course of the study period, the T-win was greater on average for the high par machines. The positive impact from the elevated T-win on revenue for the higher par machines more than compensated for the decline in coin-in on those machines.

“Casino operators should take note of the substantial increases in T-win, as they are responsible for optimizing revenues, not coin-in,” said Lucas.

The results were also consistent with findings from the team’s previous studies, which analyzed 11 pairs of games over 180 days at gaming properties in U.S., Mexico and Australia.

So, other than busting one of gaming’s great myths, why does this matter?

Pars are an important factor for casinos looking to optimize revenues, as the bulk of slot revenues come from reel slots, and a lion’s share of a casino’s overall profits come from slot operations. While there are exceptions to this rule, it is true for most of the world’s casinos.

“Ultimately, operators are responsible for optimizing slot revenues, which is no simple task,” Lucas said. “Knowing which par will produce the greatest win is most helpful, but the optimization issue becomes more complex when the possibility of player detection is introduced.”

That’s where industry perspective is mixed, as operators have expressed concerns that short-term gains from higher pars could lead to long-term losses as players leave perceived “tight” slot floors for the greener pastures of their competitors.

To account for this concern, researchers extended length of time from previous work, from six months to nine months. They also expanded the difference in pars between matched pairs from 4.9 percent in the initial study to 6.95 percent in the current study.

In a concurrent study, the researchers compared the Australian data with four, two-game pairings at two similarly situated casinos in Mexico. Par differences for those games were even more drastic – ranging from 7.98 to 8.9 percent.

Despite these factors, in both instances the results still found no evidence of players moving away from higher-par machines to their low-par counterparts, and the high-par games continued to post substantially greater revenues.

“Put simply, our results suggest that greater pars produce greater revenues, without the risk of brand damage resulting from ‘price’ detection,” Lucas said.

Full Study

The study, “Impacts of increased house advantages on reel slots,” was recently published online in the International Journal of Contemporary Hospitality Management.

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Press Releases

SIS Selects Sportech To Provide Global Commingling Solution

Zoltan Tundik

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Photo by rawpixel.com from Pexels
Reading Time: 2 minutes

 

SIS (Sports Information Services) and Sportech PLC today announced a global commingling totalisator agreement that will allow SIS to create and disseminate a worldwide pool for greyhound racing.

SIS, the leading supplier of 24/7 betting services to retail and online operators globally, will utilize Sportech’s Quantum™ System pari-mutuel betting software to offer the greyhound global pool, leveraging Sportech’s unrivalled worldwide reach and expansive global commingling capabilities. Sportech will also provide hosting and operational services of the greyhound global pool from the company’s Global Quantum™ Data and Operations Centres.

Paul Witten, Product Director at SIS, said “This partnership further bolsters our capability as the leading supplier of 24/7 betting services worldwide.

“Sportech’s market-leading technology will help facilitate SIS’s greyhound racing global pool, which will further expand the reach of greyhound racing around the world”.

 

Bruno Gay, Vice President Sales and Business Development EMEA for Sportech, said: “We are delighted to partner with SIS to deliver a greyhound racing global pool, a project for which Quantum™ System and Sportech’s global service delivery network are perfectly suited.

 

Sportech’s Quantum™ technology has helped betting clients all over the world find new markets for their products and new content for their consumers.  On the heels of the successful implementation of the “Ascot World Pool” for UK Totepool, Ascot Racecourse, and the Hong Kong Jockey Club, we are delighted to support SIS in offering a global pool to satisfy the world greyhound racing market.”

About SIS

SIS (Sports Information Services) has been a trusted partner to the global betting industry for over 30 years, supplying short form betting content to online and retail betting operators. Our horse and greyhound racing content can help keep customers engaged and increase dwell time online and in-shop.

SIS provides operators with an end-to-end solution for horse and greyhound betting including data, live pictures, prices and derivatives, creating betting events to help drive profitable sales. For more information about SIS please visit www.sis.tv.

 

About Sportech

Sportech PLC is the international betting technology business delivering services and solutions to gaming companies, sports teams, racetracks, casinos and lottery clients across 37 countries.  In addition, the Group owns and operates sports gaming venues in Connecticut, United States, under exclusive licenses.

Sportech is a leading global provider of wagering technology solutions to licensed betting operators worldwide. Sportech systems process US $12 billion in bets annually for licensed operators across 37 countries. For more information, visit www.sportechplc.com.

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