High 5 Games strikes LeoVegas partnership
Casino content provider continues its global expansion into regulated markets
High 5 Games (H5G), the industry’s leading independent casino games provider, announces it has secured a global content distribution deal with LeoVegas Mobile Gaming Group.
As part of the agreement, the New York-based developer will deliver its range of more than 80 games to the Stockholm-listed operator through its market-leading remote game server, High 5 VAULT. The deal includes popular H5G releases All That Cash™, Double Da Vinci Diamonds™, Secrets of the Forest™, Thunder Buffalo™ and Valkyrie Queen™.
H5G’s portfolio of slots, which features a mix of traditional land-based inspired titles and innovative concepts, significantly diversifies the online casino’s offering, with a strong pipeline of at least eight new releases to follow per month.
The company will also provide the Leo Vegas Group with exclusive and customizable content, with its games available in 14 different languages and more to be added over the coming months.
The partnership further enhances H5G’s international scale, with its content going live in all the markets LeoVegas operates within, including the regulated jurisdictions of Spain, Sweden and the United Kingdom.
Integrating with LeoVegas has been made possible following H5G’s recent license approval from Malta’s Gaming Authority (MGA), as it continues to build on its regulated market push.
Anthony Singer, CEO and founder of High 5 Games, said: “Partnering with LeoVegas is a fantastic move for us and fits our strategic ambitions to expand the company’s global reach and expansion into new markets.
“We’re looking forward to working alongside LeoVegas and provide its customers with a new gaming experience, complementing its existing offering.”
James Ford, Head of Casino at LeoVegas, said: “Launching High 5 Games’ portfolio of games is an important step as we continue to diversify the content we offer to players across all our markets.
“High 5 Games has a strong reputation for delivering engaging online games inspired by its 20 years’ experience in the social and land-based sectors, and we’re sure they will prove to become very popular with our customer base.”
Better Collective Releases its Annual Report for 2022
Better Collective has released its annual report for the 2022 financial year.
In the report, the company reported total revenue growth of 52%, amounting to €269m ($292m), with organic growth totalling 34%. Recurring revenue accounted for 46% of total revenue and grew 54% to a total of €123m.
On 23 March 2022, Better Collective also acquired the full assets of the media company, Canada Sports Betting, for €21m. The company also acquired Futbin on 19 April for €105m and aims to make further partnerships through this brand in the esports scene.
Better Collective reported sending 1.7 million new depositing customers to its partners in 2022, of which 76% of these were on revenue share contracts. Out of these, 580,000 were sent during Q4, and just under 300,000 were during the World Cup.
The report also stated that the $100m target of revenue for Action Network was reached in US markets. The financial targets for 2023 include total revenue of €300m, with an EBITDA of €100m.
The company also announced its long-term financial targets, up to 2027. These include a compound annual growth rate (CAGR) of 20% and an EBITDA margin excluding special items of 30-40%. The final long-term goal of Better Collective is to ensure any future mergers and acquisitions can be financed by their own cash flow.
Better Collective began 2023 with just under 40% reported growth, due to the launch of online sports betting in Ohio.
Two partnerships were also announced in early 2023, with sports media sites Goal and Wirtualna Polska.
How does WinSpirit Casino use AI tools to enhance gamblers’ experience
The gambling market does not stand still. As you know, there has been a boom in artificial intelligence technology, and gambling market companies are already starting to test it: in process automation, marketing, and customer communication.
Players are becoming increasingly demanding, and our common task as joy providers is to satisfy users by constantly improving the quality of the service. And this is where AI tools come in handy.
Here are 3 cases of how casinos, including WinSpirit Casino, utilize AIs.
#1 Ideas generation. There are several units in casino teams, just like in any other company. And each of them uses the AI in their own way. For example, the PR department uses ChatGPT to generate content strategy and potential distribution channels for publications. By the way, this text is also partly written by ChatGPT. CC uses AI tools to improve communication with clients: operators use AI to analyze a player’s dialect and give them a relevant answer — as clear and familiar as possible. Further, the promotional department generates ideas for new promo campaigns and their promotion online in such a highly competitive market.
#2 Visual creation. We all perceive 90% of information with our eyes. And the first thing the client sees when entering the website is a visual component. That’s why casinos try to get stunning images that will capture players’ attention. WinSpirit Casino’s designers also use renowned Midjourney to create individualized visuals for its website and marketing materials faster than ever before. Nowadays, personification is king. By the way, graphics for this text was also been generated by Midjourney.
#3 Freedom for growing. How free are the employees in your company? Sometimes not so much, right? In the gambling vertical, innovation and freshness of vision are very important. That’s why at WinSpirit Casino, the task is of paramount importance — and the way in which the employee completes it is up to them. C-Level, on the other hand, simply provides access to these tools. For example, to Futurepedia, a suite of AI tools that allows for completing tasks more accurately and efficiently. Furthermore, such tools help get a fresh view of the everyday routine and offer players a customer-focused experience.
In today’s world, you can’t ignore new technology. After all, they allow a company to become better for its customers. For instance, modern AI tools can analyze the players’ behavior and identify the preconditions for gambling addiction. Not to mention that modern technology attracts a young audience that the business needs for further development.
Changes in Management Positions for Scout Gaming Group
The Board of Directors of the Scout Gaming Group has appointed current acting CEO Niklas Jönsson as the company’s new CEO.
The Board of Directors has also decided to appoint Andreas Olsen, the current Head of Finance in Norway, as the Group CFO, with immediate effect.
Andreas Olsen joined Scout Gaming Group in July 2022 and has several years of experience in accounting and auditing. Andreas has four years of experience in auditing, with both listed and private companies, primarily at EY in Bergen where he also became a certified public auditor. Andreas holds a Master of Science degree in Accounting and Auditing as well as in Financial Economics, both from the University of Agder in Norway.
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