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Gambling in the USA

Incentive Games: New Products Release

George Miller

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Incentive Games: New Products Release
Reading Time: 2 minutes

 

Incentive Games is a business-to-business (B2B) software developer specializing in building games which deliver value to the iGaming industry. Incentive Games’ proprietary software platform, STAR (Sports Tool for Acquisition & Retention), assists their clients to drive traffic through the gamification of real-life sports and betting events that people are passionate about. They then upsell highly customised versions of their clients’ high value products and services based on the user’s in-game choices and behaviour.

Whether reinvigorating stale userbases or building them from scratch, Incentive Games engages and monetises users by delivering high quality, dynamic gaming content set within a casual, social framework – making users go further.

Formerly ‘Premier Punt Group’, Incentive Games have been moving from strength to strength since completing their B2B rebrand in late 2018. Previously designing industry-specific customer acquisition and retention software, Incentive Games has diversified their offering significantly with general purpose products now applicable to any industry.

Incentive Games are announcing two new jackpot-driven products:

Predict 6, a score results predictor game, and
Quick 6, a single match fantasy game.

These games can be combined with other games into a single application or as progressive web apps (PWAs) located on the client website/app.

Both of these new games are market-ready and available on the new Incentive Games’ STAR platform – a single, centralised games platform which hosts their full range of products. Incentive Games’ clients can now ‘plug and play’, choosing from their full suite of games with each being fully customisable to different sports, leagues and more.

Combining these games in one platform offers a uniquely comprehensive fantasy sports experience for both seasoned fantasy players and the casual sports fan, with instantaneous match updates and best-in-class user experience from beginning to end. And this combination is likely to entice iGaming operators too, by allowing an upsell to both player and team markets by the nature of the two games.
To win the Jackpot in Predict 6, users must accurately predict score-lines from a day or week’s matchups, and for Quick 6; users are challenged to build the best performing fantasy team of players from a chosen match to beat out the competition. Once users have entered the competitions, Incentive Games’ proprietary algorithms take the user’s predictions and line-up selections and produce bespoke pre-populated betting slips tailored to each user that link directly to the same bet slips prepopulated on the client’s sportsbook.

Continuing from initial success in the UK and Africa, Incentive Games are expanding to target the US sports market. Beginning with deploying the ‘big 4’ American sports, American Football, Baseball, Basketball and Ice Hockey, with new games designed specifically for the Americas that offer a novel, localised user experience.

With stats refreshed live by the second, the ‘Sports Tool for Acquisition and Retention’ boasts industry-leading update latency – refreshing in seconds: with every pass, yard, hit, dunk, and goal users can keep up to date with the action live in-play and never miss out on the action.

Incentive Games will be exhibiting at this year’s Betting on Sports America conference in New Jersey. If you would like to book a meeting with Incentive Games at either event, please contact [email protected] or visit the team in New Jersey in April at stand number 428.

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Gambling in the USA

Jamie Foxx To Star In BetMGM’s New Brand Campaign

George Miller

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Jamie Foxx To Star In BetMGM's New Brand Campaign
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BetMGM, the market-leading sports betting and online gaming platform, is proud to announce that Academy and GRAMMY Award winner Jamie Foxx will star in the company’s new ad campaign. The multitalented sensation, who has conquered the worlds of comedy, film, and music, is now also the face of BetMGM’s new The King of Sportsbooks campaign.

Foxx will star in a variety of traditional and social media advertisements for BetMGM. For their first brand campaign together, The King of Sportsbooks, made in partnership with creative agency 72andSunny New York, BetMGM showcases the excitement that comes with sports betting. The campaign will roll out in the coming weeks featuring a video ad, with the Fountains of Bellagio in Las Vegas as the canvas. The ad creates a “sitting on the edge of your seat” experience by combining the magic of sports brought to life on the Fountains, with the surrealism of Foxx levitating above water.

“Jamie is an exceptional talent and we’re proud to have him partner with us on our new campaign for BetMGM,” said BetMGM’s Chief Marketing Officer Matt Prevost. “The King of Sportsbooks campaign is the next step in the evolution of the BetMGM brand and Jamie brings a unique ability to tell our story in an incredibly creative and entertaining way. BetMGM exists at the intersection of sports and entertainment and Jamie fits this positioning perfectly; we couldn’t be more excited to welcome him to the BetMGM family.”

Jamie Foxx is an award-winning actor, singer, and comedian. He recently won “Outstanding Supporting Actor in a Motion Picture” at the NAACP Image Awards and received a SAG Award nomination for “Outstanding Performance by a Male Actor in a Supporting Role” for his performance in Just Mercy. Foxx can currently be seen in Netflix’s Project Power, which launched on August 14, and is a starring voice in Disney/Pixar’s upcoming feature Soul set for release on November 20.

Available for download on both iOS and Android and accessible via desktop, BetMGM leverages an exclusive betting engine that allows sports fans to place bets quickly and with ease and is accessible in seven states, with plans to be live in 11 by the end of 2020. For more information, follow @BetMGM on Twitter.

 

SOURCE MGM Resorts International

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Gambling in the USA

Gaming Americas Weekly Roundup – September 14-20

Niji Narayan

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Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.

Latest News

John Pollard, Co-Chief Executive Officer of Pollard Banknote Limited, has been inducted into the Public Gaming Research Institute’s Lottery Industry Hall of Fame. Each year, the Lottery Industry Hall of Fame’s members nominate and vote on industry leaders who promote excellence, integrity and success in the lottery industry. John Pollard, along with five other recipients, will be honored in a virtual ceremony on October 14.

WarnerMedia is going to join the growing parade of media firms eager to court consumer interest in sports betting. During the coverage of NBA’s Western Conference Finals, TNT will present an alternate live-streamed feed of the games that includes commentary on betting analysis and odds. The feed, known as “TNT Bets” and made available to cable and satellite subscribers via the Watch TNT app, will be hosted by Bleacher Report’s Cabbie Richards, Kelly Stewart and Tim Doyle, and the leading gaming company FanDuel will provide real-time statistics and information.

Elaine Wynn, who has 8.84% stakes in Wynn Resorts Limited, the biggest among single shareholders, has reportedly dropped her quest to secure a position in the board of directors of the company. She made this announcement during a fitness hearing held by the Nevada Gaming Control Board. She reportedly revealed that she accepts her age of 75 years is a constraint for such positions.

Betfair has announced that it is withdrawing from the NJ betting market due to disappointing results and because the state is getting its first sports betting exchange. Betfair entered the NJ market back in 2015, but generated a sports betting handle of just $12.4 million in 2018. Now, Sporttrade, a sports betting startup, is to introduce a proprietor betting exchange for the state via an agreement with Twin River Worldwide Holdings.

New partnership

ESPN has entered into two separate multi-year agreements with Caesars Entertainment and DraftKings. The deals include co-exclusive link integrations across ESPN digital platforms connecting fans to sportsbooks from Caesars Entertainment’s sports betting partner, William Hill, and DraftKings.

New Appointment

US gaming company DraftKings Inc. has appointed Erik Bradbury as its Chief Accounting Officer and principal accounting officer. His appointment came into force on September 10. Mr. Bradbury, who has about 16 years of experience in accounting, will report to Jason Park, the CFO of the company.

New Launching

Sports book operator William Hill has announced the launch of its mobile sports betting app in Illinois, in partnership with Caesars Entertainment’s Grand Victoria Casino. The William Hill Mobile App is built on a proprietary platform, offering an easy and seamless betting experience. The app offers multiple deposit and withdrawal options. The app has enhanced technology features, such as a biometric login and a quick-bet option.

Compliance

Online gaming platform provider Dench Solutions has obtained a compliance certificate to act as a gaming test house of Gaming Laboratories International. The company was awarded the GLI-19 standard for its ability to meet strict security standard requirements when dealing with customer data.

The Virginia Lottery Board has approved the proposed sports betting regulations after the fifty-six day public consultation period ended on September 9. As part of the public consultation, it received 183 comments from various companies and sports leagues. The Lottery’s deputy director Gina Smith said each comment was read and reviewed.

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Gambling in the USA

NetEnt expands in the US with BetMGM deal for the newly regulated market in West Virginia

George Miller

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NetEnt expands in the US with BetMGM deal for the newly regulated market in West Virginia
Reading Time: < 1 minute

 

NetEnt is set to launch its award-winning games in West Virginia with iGaming operator BetMGM. This marks NetEnt’s first entry into the Mountain State.

NetEnt has teamed up with fast-growing iGaming group BetMGM in a partnership that is set to further increase the supplier’s reach in key US markets. Backed by GVC Group and MGM Resorts, BetMGM is soon to launch NetEnt content in West Virginia, which opened the doors to online casinos on July 15, marking the first time NetEnt’s internationally renowned content will be available in the market. NetEnt recently received a temporary license from the regulating authorities in West Virginia.

The agreement follows a strong period of growth for NetEnt in the US, after recently reporting triple-digit increases in quarterly gross gaming revenue in both Pennsylvania and New Jersey.

“BetMGM’s rapid success in the US has been impressive and shows no signs of slowing down, making this a significant deal for our company as we continue to expand across the country,” says Brian Kraft, NetEnt Vice President Commercial, Americas. “Thanks to the strong performance of our games locally, the US is now a major revenue driver for NetEnt and we look forward to working with BetMGM to accelerate growth of both our businesses.”

Matthew Sunderland, VP Gaming at BetMGM, said: “We have already seen great success with NetEnt content in New Jersey. Their team really understand what appeals to gaming customers and I am positive this will serve as a major advantage as we strengthen our existing casino offering in West Virginia.”

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