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Play’n GO Rise to the Occasion with Phoenix Reborn!

George Miller

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Play'n GO Rise to the Occasion with Phoenix Reborn!
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Play’n GO have released their highly anticipated newest slot today and the title has been revealed as Phoenix Reborn.

 

The game is a 5-reel video slot, its look and features were inspired by the art and mythology surrounding the ancient Aztec civilisations, including the depictions of ancient warriors and the inclusion of animals native to the land during that time period.

The artistic design of the game also serves to enhance the expanding Wild feature that is a prominent part of gameplay. The Wild for the game is the mythical Phoenix, a creature famously depicted throughout history as a symbol of regeneration.

While expanding reels are common in the slot world, Play’n GO have animated both the Wild and its transition into an expanded symbol with a detailed animation that took many staff hours to design and execute.

The game’s designers spoke about how they were highly motivated by the visual elements of the game, seeing it as an opportunity to provide something truly remarkable to the games look:

“With the math of the game finalised early on, we were able to really focus on the design aspect of the game. We were highly motivated to deliver a visual spectacle and the graphical elements are something special, which we know players will enjoy.”

Phoenix Reborn is available to play online today.

 

Founded in 2005, Play’n GO are a leading supplier for slot gaming in the casino industry. One of the first suppliers to recognise and utilise the potential of mobile slot gaming, their innovation has revolutionised the industry and led Play’n GO to the forefront of the casino supplier market. Since its inception Play’n GO have curated a portfolio of award-winning games developed and tailored for compatibility with all devices and operating systems. In addition to this, they also provide back-end services and solutions to ensure operators are equipped to provide the ultimate gaming experience; this includes their casino platform and their server-based gaming solution, OMNY.

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GrooveGaming gets connected to LatAm specialist BetConnections

George Miller

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GrooveGaming partnership with BetConnections
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Yet again aggregator GrooveGaming is in the news with a deal to supply content to LatAm specialist BetConnections, as GrooveGaming continues to expand rapidly on the back of some of the most robust technology in the iGaming industry.

GrooveGaming is the aggregator of choice for a host of big industry names including EveryMatrix, iGP, Digitain, Microgaming, ProgressPlay, Alea, Quickfire and BetConstruct, amongst others, with BetConnections providing a significant stepping stone into the LatAm market.

Selected by BetConnections on the depth of its portfolio, GrooveGaming’s powerful platform includes over 4000 casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue.

BetConnections also took into account that GrooveGaming has been recognised as one of the ’10 Best Technology Solution Providers of 2020′ by IndustryEra, firmly demonstrating that the aggregator’s technology development is being acknowledged not only in the iGaming industry, but also from outside it.

A major reason why GrooveGaming is becoming the aggregator of choice around the world is that GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce a higher yield.

GrooveGaming has numerous live dealer titles and has built a powerful on-demand live content offering that includes live roulette, baccarat, blackjack and live dedicated tables, all of which have been generating significant interest during 2020. In addition, GrooveGaming’s virtual sports offering includes virtual football, tennis, horse-racing, cycling and greyhound racing, with virtual Euro basketball and cricket coming soon to the rapidly-expanding aggregator.

BetConnections was created in 2012 to meet the technological needs of the growing gaming market worldwide, running its own platforms which are versatile and adaptable to the needs of business partners and players, making constant updates in operation, performance and security. BetConnections LatAm-positioned business model embraces the development of self-service modules for betting in all its forms such as Sports Betting, Horse Racing, Greyhound Racing, Bingo, Virtual Events, and Instant Lotteries to provide a holistic 360degree service.

BetConnections CEO Jesus Campos Briceño said: “There’s nobody in the industry that doesn’t know about GrooveGaming’s groundbreaking technology, commitment to customer service, and rich multi-layered content powered by a single integration. They’re an easy company to do business with and have a great product, we are positive that this is a major step forward for both our operations.”

Rebecca Sotomora, Head of Sales at Groove Gaming said: “We are delighted to sign this content partnership with BetConnections, which is the online casino platform known throughout Latin America and will be a driver for our growth as well as creating opportunities in one of the most attractive and upcoming continents. Our presence in Latin America has been significantly reinforced through this agreement with BetConnections.”

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New Global Deal Between Ubisoft and In-game Advertising Platform Anzu.io Brings Blended In-Game Ads Into Trackmania

George Miller

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New Global Deal Between Ubisoft and In-game Advertising Platform Anzu.io Brings Blended In-Game Ads Into Trackmania
Reading Time: 2 minutes

 

World-leading in-game advertising platform Anzu.io announced its partnership with leading video game publisher Ubisoft. This first collaboration between the two companies is already taking place inside the hit PC racing game Trackmania, developed by Ubisoft Nadeo. This is a truly innovative game with major potential for brand collaboration.

Ads that enhance the gaming experience

Anzu, the first programmatic in-game advertising platform for PC & console, will bring dynamic, blended banner and video brand ads directly inside Trackmania. Rather than disturb the gameplay with intrusive pop-ups, Anzu’s ads, in this case, delivered programmatically, are placed naturally on in-game objects such as walls, billboards, bridges, and along the sidetracks, thereby enhancing the gameplay with more realism.

The collaboration has already been witnessed publicly as part of the recent DIGI1 by Gamevention online gaming convention in June. During a 30-minute livestream, four popular streamers and pro gamers participated in the first-ever worldwide multiplayer stream of Trackmania, complete with a blended in-game Vodafone ad experience powered by Anzu. Of the experience, the streamer Trilluxe said, “You definitely recognize it straight away… you’ll most likely read what it says on those ads. They’re not distracting at all and I find the way they’re integrated quite smart and fitting as you’ll have sponsors banners on real-life racing tracks as well.”

The Future is Now

This new deal between Ubisoft and leading in-game advertising platform Anzu is representative of a major development in the relationship between brands and games. Gaming, with an extremely diverse audience base of nearly 3 billion players from all countries and all walks of life, doesn’t appear to be slowing down anytime soon.

In light of Anzu’s recent distinction as the first and only in-game ad company to receive an ISO 27001 certificate, which gives developers and advertisers confidence that user data is handled properly, the company is pushing new industry standards. Also the first and only solution of its kind to bring advanced and trusted AdTech integrations to in-game advertising, Anzu has introduced a collaboration with fraud-detection solution Forensiq, the first-ever ad verification solution in partnership with CHEQ, and campaign effectiveness measurement together with Nielsen Connectivity. These partnerships provide confidence to advertisers and in turn, translate to more revenues for game developers.

Anzu’s co-founder and CEO, Itamar Benedy, noted, “Together with Ubisoft, we are creating a new ecosystem for game developers and brands to experience efficient and scalable in-game advertising. Trackmania is a historic franchise and we are excited to partner with Ubisoft to generate value for them through our technology, innovation and expertise. The partnership will allow more gaming giants to experience how they can enhance their games with real-world brand ads all while driving new, sustainable revenue streams,” he said.

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Pragmatic Play Releases Sparkling New Hit: Aztec Gems Deluxe

George Miller

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Pragmatic Play Releases Sparkling New Hit: Aztec Gems Deluxe
Reading Time: < 1 minute

 

Pragmatic Play, a leading content provider to the gaming industry, has added Aztec Gems Deluxe to its growing line of deluxe titles.

The 3×3, fast-paced video slot adds a modern twist on a classic jewel-filled title with its fixed jackpots which are accessed through the Respin feature.

If four Money Symbols land on the reels at the same time, the Respin round is triggered. This sees the Money Symbols remain sticky as players aim to fill the entire grid with matching symbols to win a bonus prize or a random multiplier, picked via a wheel spin.

With its smooth, easy-to-understand gameplay and win-focused mechanics, Aztec Gems Deluxe offers an exciting new title to Pragmatic Play’s growing slots portfolio, following the launch of another deluxe title, Great Rhino Deluxe.

Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “Developing industry-leading games is what we pride ourselves on here at Pragmatic Play, and we are thrilled to introduce the newest member of the deluxe family, Aztec Gems Deluxe.

“Taking fan-favourites and giving them fast-paced, fun features that keeps players engaged is something we delight in doing and we eagerly await the feedback from both our fans and operator partners.”

Pragmatic Play currently delivers up to four new slot titles a month, as well as an extensive range of Live Casino and Bingo products through its multi-vertical offering. The company’s entire portfolio is available through a single API integration.

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