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Betinvest lays foundation for esports’ future through OMG.BET partnership

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Betinvest lays foundation for esports' future through OMG.BET partnership
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Strengthening its goal to develop the esports industry internationally, Betinvest’s latest platform integration with OMG.BET showcases why their new iFrame integration, innovative marketing tools and 24/7 client support is the ideal launching pad for the next wave of esports developers. Vitalii Humeniuk, eSports Development Manager at Betinvest, uncovers the nuances behind the B2C platform partnership and why the ‘Oh My God’ phrase exemplifies the solution’s winning charm!

What’s the background behind the concept and design for OMG.BET?
OMG.BET is our client and as a B2B provider we worked with them to supply a platform, odds and expertise to chime ahead of the site launch at the end of April. We helped develop the platform in accordance with the global move towards minimalism and fewer devices, meaning that it has been optimised to look great and to run smoothly across mobile, computers, tablets, laptops and TV screens as well.
The idea behind the brand’s logo and the platform name was the “Oh my God!” feeling that people often experience in their lives and because it best describes the feeling of winning. Of course, all players experience both positive and negative emotions – sometimes our favourite teams lose – but in general, playing and watching games puts fans in high spirits.
Despite the fact that OMG.BET has only recently launched, we are proud it has already distinguished itself from other bookmakers in a few ways, primarily through the simplicity of its design.
The idea is that, when you are on OMG.BET, you’ll dive right into the world of esports, the world of games. Fans love this world. There aren’t many bookmakers that offer esports separately from traditional sports. Our customers who aren’t interested in sports like football or basketball see this as a real advantage.
The second distinction is that Betinvest’s team of traders and analysts provide odds for special markets that nobody else in the industry offers. For example, you can place a bet on the probability that a particular player will leave their team or return to it, or even bet on the probability that the Dota 2 heroes will be released as little surprises in Kinder eggs.
In addition, we can proudly and confidently say that OMG.BET is among the top five leaders for the number of live and pre-match events offered. All of these distinctions from partnering with Betinvest as their provider are part of our esports strategy, which allows any provider or bookmaker to integrate with our iFrame solution and benefit from our progressive eSports platform and odds capabilities.

The platform aims to raise betting culture and help popularize and develop eSports, what new ideas are Betinvest and OMG.BET bringing to the table?
We want to help young people to realise that playing or watching games isn’t a waste of their time, but actually can help them to build a good career. We plan to hold our own competitions as well as supporting the development of amateur leagues and tournaments. We’ll be creating opportunities for young players to put themselves out there and move up to professional teams. We hope to make a significant contribution to the development of the esports industry and to young people’s experience of it.
Creating original content and sharing news about esports is an integral part of the OMG.BET platform and their team is very adept at engaging with the target audience. Our partner closely follows all the tournaments, famous athletes and industry innovations so every customer can find up-to-date news.
As their provider we have been able to provide our expertise and experience, and as we work with other organisations we are able to develop strategies for other brands – even those that have no relation to betting, like game studios and esports tournament organisations.

Which markets is OMG.BET targeting?
Betinvest traders cover all the top esports events from around the world, 24/7.  To begin with, OMG.BET is targeting predominantly at Europe and CIS countries, but once they find some good strategic partners who want to develop the betting industry in Asia and the States, they’ll be delighted to work with them. Esports has reached substantial level in both those markets, so we’re looking forward to providing them with a unique betting product.

How does it feel to be forging a new path in esports wagering?
It’s certainly an interesting experience for us to be concentrating so many of our resources on the development of a product with customers who are different from traditional sports enthusiasts. A love of games unites all esports fans and it’s no secret that people love playing games. The desire to play does not disappear with age, it is only the games that change.

Where do you see esports’ growth over the next few years?
Over the past few years, the esports industry has grown dramatically. For example, we’ve seen the addition of the Battle Royale genre which is designed for big maps where teams or individuals must try to stay alive. It is well-liked by much of the audience, with games becoming popular in the blink of an eye. Looking to the future, the industry will continue to develop rapidly and we envisage that one of the next steps will be to make use of more virtual reality technology.

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eSports

Sportradar and Oddin.gg ink AV betting agreement to elevate and expand esports reach

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Sportradar and Oddin.gg ink AV betting agreement to elevate and expand esports reach
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Sportradar and Oddin.gg, an award-winning B2B betting-solutions provider for esports, today announced they have entered into a multi-year strategic partnership to offer audiovisual streaming of Oddin’s exclusive esports content to Sportradar’s betting operator clients around the world.

The deal will support Oddin.gg’s growth ambitions in the expanding global esports market, whose betting turnover was estimated to be €83 billion in 2023. It will extend the reach of Oddin.gg’s official competition content by leveraging Sportradar’s market leading position as an AV betting provider.

Sportradar’s global network of 900+ betting operator clients will benefit from the opportunity to offer greater volume and a wider variety of live streamed esports events to their customers, increasing opportunities for engagement with existing and new betting markets. The partnership also paves the way for future collaboration in other areas.

Oddin.gg holds the official rights to high-profile competitions including the newly released Counter Strike 2 (CS2) which Sportradar will distribute to sportsbooks through the company’s integrated streaming product, providing access to prominent competitions globally and enabling operators to offer exciting new content to their customers.

A number of prestigious competitions are featured in the partnership, including:

• PGL Copenhagen Major 2024, the first Major for the newly released Counter Strike 2;
• Dacha DOTA2 Qualifiers and Main Events;
• Dacha Counter Strike 2 Qualifiers and Main Events;
• Tipsport MCR 2024.

Patrick Mostboeck, SVP Fan Engagement, Sportradar said: “This agreement further strengthens Sportradar’s esports offering while supporting Oddin.gg in realising their growth plans through AV streaming for betting. Sportradar’s ultra-low latency audiovisual outputs, as well as our comprehensive Live Odds and real-time trading solutions, provide betting operators with the critical materials they need to commercialise the global, highly engaged esports fan base.”

Vlastimil Venclik, CEO and co-founder of Oddin.gg shared: “As the forefront innovator in the esports betting sector, Oddin.gg is embarking on a journey by aligning with Sportradar, a leader in the realm of sports data and content distribution. This partnership is not just a collaboration but a combination of distinct strengths, where Sportradar’s extensive and sophisticated video distribution capabilities are set to be the vehicle for our unparalleled esports odds and analytical insights. This strategic alliance aims to harness the best of both worlds, merging our profound expertise and nuanced understanding of the esports betting market with Sportradar’s wide-reaching video distribution.”

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eSports

Apeiron Partners with TALON and United Esports To Bring Web3 Esports to Both East and West Markets

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Apeiron, the first-ever web3 god game, today announced a partnership with Hong Kong-based TALON and LA-based United Esports to host the Apeiron x TALON Nova Tournament.

Apeiron is a dapp x god game x roguelite x battle arena, combining classic with modern gameplay to create a unique entertainment experience. The tournament will feature two conferences, each hosting eight top players from around the world. The goal is to showcase Apeiron’s PvP to the world, with the Eastern Conference (Asia) scheduled for April 4-6 and the Western Conference (Americas) for April 11-13.

The tournament will follow a double-elimination bracket format, with matches being best-of-3 matches and the final matches being best-of-5. Each player will bring 3 decks, each with a different Avatar, and once a deck has won a game, it may not be used again within that set. The total prize pool is $30,000, split equally between the two conferences, with rewards ranging from $750 to $5,000 for the top Apeiron competitors.

Participation is by invitation only, and fans influence the selection by requesting their favorite Key Opinion Leaders (KOLs) to join. The participants include notable members of the Web2 and Web3 gaming space, including:

Web2

  • (East) League of Legends pro player Tsai “GreenTea” Shang-Ching, Thailand content creator gamtoh and Wild Rift analyst Kitiphat “Cyberclasher” Kanjanapiphat

  • (West) top TeamFightTactics player RobinSongz, content creator and chess Woman Grandmaster Nemo, master of card games Deathsie, the most viewed English Hearthstone streamer Rdu.

Web3

  • (East): GamingGridX founder Yellow Panther, Axie Infinity player 1437, GGChronicles’ raiden, crypto gamers, esushima

  • (West): Content creator orangie, content creator Brycent, US content creator rojan, Twitch streamer ralo, METAT8 Esports founder Elijah Flowers

“We are excited to partner with TALON and United Esports from both the East and West to bring competitive web3 esports to a wider audience seeking strategic and fast-paced gameplay. Apeiron’s unique gaming experience challenges players’ strategic thinking, reflexes, and ability to improvise, offering an exhilarating experience for both streamers and viewers to witness and share the most epic clutch moments and comebacks,” commented Frank Cheng, CEO of Foonie Magus.

“The appetite and opportunity for esports within the Web3 space continues to grow and what we love about Apeiron is that it has a low floor making it easy to come in and play, but a high ceiling for experienced players to grow into their mastery of the game,” said Jazz Tham, Co-Founder of TALON.

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eSports

TEAM VITALITY DOUBLES DOWN FOR TWO COPENHAGEN MAJORS IN COUNTER STRIKE AND ROCKET LEAGUE

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  • From today, Team Vitality gears up for Copenhagen, competing in both the Counter-Strike and Rocket League Majors, highlighting their commitment to ascending as the world’s best esports club.
  • World champion in both games, the French club will defend its titles with its franchise players Mathieu “ZywOo” Herbaut on Counter-Strike 2 and Alexis “zen” Bernier on Rocket League.
  • On site and from its premises in Paris, Team Vitality will carry out immersive experiences and exclusive meeting sessions with its players, in close collaboration with its partners.

 

Team Vitality, the world’s leading esport club, is set to take part in two key events on the esport calendar, both taking place simultaneously in Copenhagen. Firstly, the first Major in the history of Counter-Strike 2 at the Royal Arena. And then, the Major of the Rocket League scene at the KB Hallen Arena. Together, the French trio will attempt to regain their position as leaders on the international scene after winning the 2023 World Championships in Düsseldorf.

TEAM VITALITY’S QUEEN TEAM AIMS TO MAINTAIN ITS REIGN

Team Vitality’s squad enters the first Counter Strike 2 Major, taking place at the Royal Arena in Copenhagen, with the determination to defend their title after reigning supreme at the BLAST.tv Paris Major 2023. With renewed energy, commitment and determination, the new Team Vitality era promises to be explosive. This new Major would be an opportunity for the team to achieve back-to-back Major victories, obtain a new star on their jersey, and maintain its heritage as champion of the scene.

With star player ZywOo’s contract renewal until 2026, Team Vitality gains renewed energy and commitment, heralding a new era of determination. These renewals reinforce the team’s dedication to finding and nurturing esports talent and support their competitive mission of maintaining their top position in esports. As the team’s cornerstone, ZywOo’s exceptional skills elevate Team Vitality’s competitive edge and inspire the entire organisation in its quest for excellence in esports.

“We will arrive in Copenhagen with a desire to make a good impression. For some players, this will be their first Major. For the players, arriving with the title of world champions, poses a significant challenge as they strive to live up to the expectations of being considered the best in the world. But for the team, it will be an opportunity to put our preparation to the test, evaluate if we have made the right decisions, and show our determination. Our ambition is strong, we are led by the best player in the world – ZywOo – we can only aim for the top spots.” explains Fabien ‘Neo’ Devide, co-founder and President of Team Vitality.

TEAM VITALITY’S ROCKET LEAGUE ROSTER READY TO DEFEND ITS LEADERSHIP

Reigning world champion and record-holders of the first perfect split in the history of the game, Team Vitality’s Rocket League team returns to the forefront to defend its leadership on the international scene from March 28 at the KB Hallen Arena in Copenhagen.

Made up of the crème de la crème of French players with Zen, Radosin and Alpha54, the Team Vitality team is driven by the desire to add even more titles to its list of achievements. The new coach of the roster, the former world champion FairyPeak!, will also be able to prove himself behind the screen by pushing his players to surpass themselves.

Together, the team hopes to win first place and remain the number 1 team on the French-speaking and international scene.

“RLCS Copenhagen, stands as a new competition where Team Vitality must take its stand and defend its title. This new season has been challenging, particularly in terms of player support. Currently, we find ourselves in a transitional period, where the team is still digesting their status as World Champions. This Major is an important competition, serving as a bridge towards our main objective which is to win the Worlds at the end of the year. In any case, we are going to Copenhagen with the aim to achieve.” recalls Fabien ‘Neo’ Devide, co-founder and President of Team Vitality.

DEFINING THE IMMERSIVE EXPERIENCE FOR ALL FANS, FROM PARIS TO COPENHAGEN

Within the Royal Arena, Team Vitality will have a dedicated booth to welcome its fans and organise meet & greets with the players. This will also be an opportunity to (re)discover the V.Hive club application through a 100% winning digital experience.

To celebrate this historical moment where both of the French Club’s formidable rosters take centre stage, Team Vitality along with its official audio partner, JBL Quantum, has crafted an array of captivating experiences for its fans on the stand including:

  • Sound is Survival, step into a realm where you must rely on sound alone using the JBL Quantum 910 to navigate a Counter-Strike 2 map engulfed in smoke to defuse a bomb as quickly as possible while blindfolded. The person with the best time will be able to win a headset.
  • Sound of Legends, fans can experience 100% sound-based quiz. They will have to recognise the sounds from the Counter-Strike 2 game as quickly and precisely as possible, with the chance to win a JBL Quantum 910 headset by achieving the highest score.

IN PARIS FROM THE BUZZING V.HIVE

Team Vitality fans who did not have the chance to travel to Copenhagen will also have the opportunity to follow their teams thanks to EVNIA and Crédit Agricole. In Paris, viewing parties will be held at V.Hive from March 21 to 31.

Finally, Team Vitality and its partner Unilever are launching a unique gourmet initiative with Ben & Jerry’s named: Major Delivery. From March 20 to 29, fans can order delicious Ben & Jerry’s ice cream with the code ‘VITALITYMAJOR’ directly from the UberEats app. Team Vitality fans will benefit from a discount and will automatically be entered into a giveaway to have the chance to win a trip to attend the second Rocket League Major.

“It is an exceptional opportunity to have these two esports events at the same time and in the same place. Particularly in a city like Copenhagen where the culture of esports is well established and respected. This is why Team Vitality and its partners have made an effort to curate experiences for our fans who have travelled there, but also for those who remain at home. I am delighted that we were able to bring our partners on board this new adventure, signalling an important step for the club, and an opportunity to cement our leadership in the international scene.” said Nicolas ‘Nico’ Maurer, co-founder CEO of Team Vitality.

 

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