Industry News
Red Tiger links up with Bell Fruit
New partnership to deliver classic slots to online audience
Award-winning casino software supplier Red Tiger has joined forces with Astra Games and Bell Fruit Group to take the land-based company’s biggest games online.
Red Tiger has licensed popular titles including Astra’s Reel King and Bell Fruit’s Cops ‘n Robbers to deliver both traditional video slots and AWP style games to its rapidly growing list of casino partners.
The games will soon be available to millions of players around the world with the first release, Reel King Mega, going live today.
The slots, which are long-established hits in land-based casinos, will be bolstered by the addition of Red Tiger’s retention-rich Daily Jackpots, Smart Spins, and Tournaments applications.
Gavin Hamilton, CEO of Red Tiger, said: “We are very proud that Bell Fruit and Astra have licensed some of its most iconic titles to us and we’re delighted to be in a position to deliver them to a new audience.
“The Novomatic group of companies have really paved the way for our industry and there are so many copies of their legendary games in the market. We’re pleased to be working closely with them to provide some of the very best games of the last few decades, as they were originally intended, with the benefit of our uniquely powerful marketing tools.”
Chris Butler, Managing Director of Astra and Bell Fruit Group said: “Red Tiger is among the very top tier of casino software companies in the industry. Working together with our deep understanding of the land-based industry, we’ve joined forces to create a phenomenal product offering.”
The new initiative with Bell Fruit follows the addition of Cayetano’s games to the Red Tiger platform. Once exclusive to Paddy Power, these slots are now available to all Red Tiger clients.
About Red Tiger:
Red Tiger is a young and dynamic casino games supplier that creates top performance HTML5 slots and table games. It also offers a bespoke progressive jackpot system, a Smart Spins bonus management application, and its own Tournaments gamification feature to enhance the user experience. It recently launched its Daily Drop Jackpots Network to offer operators of any size access to network-wide daily jackpots. Founded in late 2014 by a group of industry veterans from major B2B and B2C gaming brands, the company is growing fast and is now served by over 200 full time staff including mathematicians, graphic designers, software developers, audio engineers, gambling experts, QAs, account managers and secret magicians; all entirely dedicated to continuously improving the slots player experience. It holds licences in the UK, Malta, Alderney, and Gibraltar, and its games are certified for Denmark, Italy, and Sweden. Learn more at: www.RedTiger.com
Industry News
SKS365 keeps investing in people: GROW People Management Program took the next level
11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.
Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.
Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.
GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.
Industry News
Kindred’s Share of Revenue from High-risk Players Shows Slight Increase
Kindred Group plc’s (Kindred) share of revenue from high-risk players showed a slight increase to 3.2% (Q4 2023 3.1%) in the first quarter of 2024. Compared to the first quarter of 2023, the high-risk revenue share decreased marginally. The percentage of detected customers who exhibited improved behaviour after interventions came in at 87.1% (compared to 87.4% in Q4 2023 and 83.0% in Q1 2023). This sustained trajectory in the improvement effect after interventions, observed over an extended period, serves as a testament to the strong dedication and collective efforts throughout the company. It reflects Kindred’s ongoing commitment to fostering positive change within the industry.
“We continue to see our share of revenue from high-risk players fluctuate quarter to quarter, and we are working closely with all teams across the company to support customers towards a more sustainable gambling experience. However, it is encouraging to see that our Journey towards Zero data has steadily decreased since 2020. A similar trend can be seen across the healthier gambling behaviour effect after interventions. This tells us two things: our work is paying off, but we need to continue to push ourselves to propel a sustainable progression,” Alexander Westrell, Director of Communications at Kindred Group, said.
“It was very encouraging to witness the open and transparent discussions at the Sustainable Gambling Conference in London on 20 March, where those with lived experience shared their important stories. Also, it is evident that technology is moving forward, and will provide greater opportunities to detect and intervene in the future. We hope to see more regulators engage with the industry and with experts to secure a more sustainable industry for everyone,” Alexander Westrell added.
Industry News
PENN Entertainment Names Aaron LaBerge as Chief Technology Officer
PENN Entertainment announced that Aaron LaBerge has been named Chief Technology Officer (CTO) effective July 1, 2024, subject to customary regulatory approvals. Mr. LaBerge will report directly to PENN CEO & President Jay Snowden.
In his new role, Mr. LaBerge will be responsible for driving the technology strategy and execution for PENN, while leading the multinational team of technologists and serving as the key business leader for the company’s Interactive division.
Mr. LaBerge spent more than 20 years at The Walt Disney Company, in two stints separated by five and a half years as a technology entrepreneur. He was most recently President & Chief Technology Officer for Disney Entertainment and ESPN where he was responsible for driving all technology and product development in support of The Walt Disney Company’s two media divisions. In that role, he helped set the vision and strategic leadership for how Disney uses technology to enable storytelling and innovation, drive its business, and create unparalleled consumer experiences with entertainment and sports content.
“We are thrilled to have someone of Aaron’s caliber join our PENN executive team. Having overseen a global organization of thousands of engineers, product developers, designers, technologists, and data scientists that created some of the largest scale and most successful media properties in the world, there is no better candidate to lead our Technology and Interactive division into its future. I know Aaron is looking forward to working with Todd George, our head of operations, and our entire Executive Team to continue growing our position as a leader in online gaming, sports betting, and digital sports media,” Mr. Snowden said.
“I’m excited to join another talented team at PENN Interactive and lead our technology strategy. PENN Entertainment is at the forefront of the fast-changing gaming and sports media industry. I plan to use my experience from Disney and ESPN to help make ESPN BET an essential piece of the sports fan experience. Together, we’ll push the limits and redefine how fans interact with sports and gaming,” Mr. LaBerge said.
Prior to his most recent role at the Walt Disney Company, Mr. LaBerge was Executive Vice President and Chief Technology Officer at ESPN from 2015 to 2018. At ESPN he played an instrumental role in the growth of ESPN’s consumer-facing digital media products and services – leading many of ESPN’s most ambitious and challenging projects and helping establish ESPN’s position as the leader in digital sports and innovative sports technology development. He was a key architect in the design, development, and engineering of ESPN’s state-of-the-art facilities in Bristol, CT; Los Angeles, CA; Charlotte, NC; and Austin, TX, as well as data centers and infrastructure that connect those facilities around the world, as well as the technology design and development to support the launch of the multi-platform SEC Network.
Between 2007 and 2012, LaBerge was co-founder and CEO of Fanzter, Inc. – a venture-funded consumer software and digital product development company. At Fanzter, he directed all day-to-day operations and led the development and launch of a variety of consumer-focused internet and mobile products, ground-breaking social and commerce technologies and more.
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