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RISQ and Media Hut partner to offer operators direct to door jackpots

George Miller

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RISQ partners Media Hut
Reading Time: 2 minutes

 

RISQ, the iGaming Insurance Platform iGiP™ that allows operators to unleash the full power of jackpots, has teamed up with Media Hut, the direct mail company, specialising in worldwide direct mail campaigns in the gambling industry, to create a multi-channel marketing campaign solution, to help operators reach and activate their core demographic.

Media Hut the direct mail experts with a long history in the gambling market, has taken advantage of the RISQ Integrated partner program to offer their clients life-changing jackpots directly to players doors. Leveraging the iGaming Insurance Platform iGiP™, MediaHut is now in a position to conceptualise multiple jackpot delivery mechanisms as an acquisition and retention campaign. For example, by utilising a code they find on a golden ticket which can be redeemed on the operator’s website, the player can either register for the first time, passing the ticket to a friend, or trigger anything else the operator desires. This gives the operator the leverage to convert clients to run through a process that most free-spins won’t incentivise.

Media Hut direct mail campaigns are personalised and tangible, which allows operators to combine them with highly attractive tailor-made jackpot promotions. In addition to this, it is the ONLY communication channel that is GDPR compliant, without having to rely on consent. In an environment where exabytes of online information has increased by 900% over the last ten years, and GDPR has reduced B2C online player reach significantly, the most effective way to grab your target audience’s attention is via a less busy medium like a physical letter. According to a study, 92% of mail recipients are driven to an online or digital activity – with the greatest influence on the first-time recipient.

“Direct mail is the ONLY communication channel that is GDPR compliant, without having to rely on consent”. Karl Dukes

The unique flexibility of odds and jackpot size of RISQ’s iGaming insurance Platform iGiP™ combined with a direct mail approach is an effective tool to acquire and retain players at a low cost of acquisition across all product verticals particularly for sportsbook, casino and lottery. RISQ’s iGaming insurance platform iGiP™ is backed by a team of innovative and experienced professionals in both risk management and predictive analytics, and leverages the capacity of over twenty global reinsurance markets.

The platform includes a range of insurance backed applications, including Game & Sports Jackpots, Promotional Prize-Draws including gamification of casino and sportsbook operators, Betting on Lottery, Casino Financial Risk mitigation High Stakes, and consultancy for Sportsbooks.

Julian Borg-Barthet, Director of Business Development at RISQ, said:

“Seeing the conversion rate from direct mail as compared to email is absolutely insane and RISQ wanted to be a part of that. We can see our clients using Media Huts Direct Mail to send golden tickets direct to players door to redeem them online for a chance to win multiple tiers of prizes including a headlining life-changing amount of money, all backed by the RISQ iGaming Insurance Platform of course”.

Karl Dukes, Media Hut said: “We are very pleased to be integrating with RISQ. In a market space where players are bombarded with ineffective emails and in-app messaging, a personalised letter in the post with an individualised and relevant jackpot offer will catch the attention of players. Once the unique URL / jackpot code has been entered into a web browser, a direct Mail campaign is as trackable as an online campaign which makes the direct mail channel an essential part of the marketing mix.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Tennis Integrity Supervisory Board Appoints Jonathan Gray as CEO of TIU

Niji Narayan

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Tennis Integrity Supervisory Board Appoints Jonathan Gray as CEO of TIU
Photo Source: thedrum.com
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The Tennis Integrity Supervisory Board has appointed Jonathan Gray as the first CEO of the Tennis Integrity Unit (TIU). Gray will take up his new role in February 2020. He will report to the independent Tennis Integrity Supervisory Board and work closely with TIU director Nigel Willerton.

“This is a unique opportunity to work with a global sport in tackling issues around corruption and doping. I share the absolute commitment of tennis to achieving the highest standards of integrity and believe passionately in fair and clean sport. It is clear to me that much good work has already been done in this area, and I am looking forward to building on those strong foundations,” Gray said.

Gray is having more than 14 years of experience as a senior partner at specialist global risk consultancy Control Risks. He also had a 20-year career in the British Army, commanding operations in Belfast and Iraq, and also seeing action in the Balkans, Falklands, Canada and Europe.

“Jonny was the outstanding candidate in a very strong and varied field. He shares our determination to create the best, most innovative integrity organisation in sport, and his skills and experience will be vital in helping tennis to realise that ambition,” Jennie Price, independent chair of Tennis Integrity Supervisory Board said.

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TVBET Launches its New Game Lucky6

Niji Narayan

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TVBET Launches its New Game Lucky6
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TVBET has launched its new game Lucky6 as a part of its global expansion. The well-known classic game is now available at the Demo section on the official website and planning to be added on the partners’ platforms soon.

“Being one of the leaders on the global live-games market TVBET focuses on providing our clients with the most relevant content, and our new Lucky6 is in full accordance with the requirements of the more demanding audience. This game is a madly popular of their genre, and our company has launched it in a highly qualitative live-format, including also adjustable bonuses, promo codes, and jackpots. Today, we’re happy to present the content that will help our partners in reaching their business goals,” Peter Korpusenko, CEO of TVBET said.

Lucky6 is a classic game in which the player is offered 48 numbers, 35 of which are selected randomly. The player is offered to guess 6 balls. The last, sixth, ball brings special fortune to the lucky winner – the winning coefficient depends on the position of his loss.

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PMU Reports French Racing Growth in Q3 2019

Niji Narayan

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PMU Reports French Racing Growth in Q3 2019
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French horse betting company Pari Mutuel Urbain (PMU) has reported consecutive growth quarters for its racing vertical. Chief Executive Cyril Linette revealed that French racing wagers during Q2 and Q3 trading had consecutively grown by 0.5% to €1.9 billion.

Despite a tough opening to 2019 racing (−3.4%), with the PMU reducing its race schedule and revamping its “Quinte+ prognostic” product, PMU governance estimates that French racing will be delivered at −1% wagering for 2019 trading.

“This is proof that the strategy put in place is bearing fruit despite a reduction in supply (−20% of races), even if we do not end the year in growth, for six months we have shown real growth, which is of great satisfaction” Linette said.

Under Linette’s guidance, at the start of 2019, the PMU launched its “revitalisation programme” approved by the operator’s core shareholders of France Gallop and Le Trot Francais.

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