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Ampersand Assembly to meet in Vegas as membership is on course to break 3,000 in time for ICE London

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Ampersand Assembly to meet in Vegas as membership is on course to break 3,000 in time for ICE London
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Ampersand, Clarion Gaming’s free to join research and knowledge sharing initiative for professionals working in the global industry, will celebrate its second birthday next week in Las Vegas, the capital of gaming.  The Ampersand Assembly is meeting the day prior to G2E with membership on course to break the symbolic 3,000 figure ahead of February’s edition of ICE London.

Ewa Bakun, Clarion Gaming’s Director of Industry Insight and Engagement and the person responsible for developing Ampersand, confirmed: “We have been delighted with the response to Ampersand which is unique to Clarion Gaming and whose membership continues to grow.  Over 60 industry decision-makers and Ampersand members will be meeting once again prior to G2E for a day of free-flowing, open and focused conversations to brainstorm how the industry can address some of the key challenges and opportunities around land-based and interactive gambling, sports betting and hospitality.

“Using the format of Open Space, the Ampersand members and ICE North America friends will participate in what has become an annual meeting, very different from a traditional conference framework, to co-operate, share best practice and network in an informal and inspirational setting.  The next Ampersand Assembly will then take place in London on 30 October followed by our biggest meeting of the year which takes place at ICE London in February 2020.”

Members receive a number of important benefits including access to exclusive Ampersand drinks receptions which are held alongside Clarion Gaming’s global shows, entry to Ampersand Lounges at the ICE and iGB events and invitations to participate in the Ampersand Assemblies, such as the event taking place prior to G2E.  Twice a year, Ampersand surveys its global membership base to gather intelligence on the biggest challenges in gaming.  Results are then independently analysed and delivered in authoritative Ampersand State-of-Play Reports packed with invaluable business critical insights.

For more information on Ampersand and to become a member, visit: www.clariongaming.com/ampersand

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Affiliate Industry

Getting Sticky with It: Why Affiliate Traffic Should be About Quality Not Quantity

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Getting Sticky with It: Why Affiliate Traffic Should be About Quality Not Quantity
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In a highly competitive “bonus blitzing” affiliate market, the only real winner is the bonus hunter. These affiliates may be sending traffic through to their partners in volume, but many of their users are just looking to play through a good deal, never to return.

At Slots Temple, we believe the “stack ‘em high, watch ‘em fly” approach to aggressive bonus-driven traffic no longer flies. We wanted to focus on improving the quality of the traffic and that meant doing things differently.

We began life as a site that offered free demo games and slots tournaments, and this helped to build a highly engaged base of players that genuinely loved playing slots. But we wanted to take this to the next level.

When we were awarded a UKGC gambling license in 2022, it meant we could offer cash prizes for our free tournaments. And then the next logical step was real-money tournaments in the UK with juiced-up prize pools, and ultimately real-money slots.

To create better quality traffic, you need to engage with your customers to better understand them and foster loyalty. It helps if you have a unique value proposition to increase the stickiness of your brand and engage audiences more effectively.

Our real money tournaments are a real UVP and are proving wildly popular with our users. The stakes we offer are low. You can play a slots tournament for as little as 1p, and the free-play model remains a large part of what we do – exclusively so outside the UK.

Ultimately, we want to be a safe place for players, which is why offering low stakes games is important. It’s about fostering a player base that trusts us and feels comfortable playing with us.

Yes, we’re blurring the lines between affiliate and operator, but our players know we’re not just chasing profits at the expense of everything else. Ultimately, our players see us primarily as a destination for fun play and prizes, and it’s important that we maintain that balance. If they thought we were simply out to rinse them, we’d lose their trust, and they wouldn’t come back.

Instead, it’s about offering more choice and increasing that stickiness. It also helps us better understand what games our players like to play so that we can offer more personalized recommendations.

And this is how real-money slots tournaments can really increase the quality of traffic. If a player has been playing a certain slot in a real-money tournament, for example, and wants to play at a partner site, we can guarantee that we are referring a player who is already highly engaged with the game and is ready to transition to higher stakes.

Of course, within the framework of real-money tournaments, it’s important to continue diversifying offerings by devising new formats. We have turbo tournaments, risk tournaments — a multitude of formats and price points so everyone can play the way they want to.

Our real-money tournaments are further enhanced by what was always a highly gamified platform. So, we have leaderboards, Xpoints, rewards chests, and challenges.

Continuous challenges, incentives and rewards keep users engaged over the long term. These elements can appeal to users’ competitive nature and desire for achievement, as they play for bragging rights. This enhances social elements and encourages them to engage frequently with the product

Adding fun and playful elements enhances the user experience beyond the tournaments themselves. Regular rewards and recognition prevent burnout and keep users motivated. And engaged and motivated players are more likely to become passionate about the brand.

Creating a player base that produces true value to your affiliate partners requires a number of the right ingredients, plus a lot of care and attention. But the affiliate landscape is changing, and affiliates need to get creative to get sticky.

 

Author: Fraser Linkleter, CEO at Slots Temple

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Industry News

iDenfy Launches New AI-powered Utility Bill Verification Tool

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iDenfy, a Lithuania-based identity verification and fraud prevention software provider, has launched its new automated utility bill verification solution. This innovative tool is designed to enhance the efficiency and accuracy of the proof of address (PoA) process, as well as provide businesses with a powerful tool to ensure anti-money laundering (AML) and Know Your Customer (KYC) compliance.

iDenfy’s automated utility bill verification service uses advanced AI to extract and compare utility bill information with customer details in multiple non-Latin languages within approximately 20 seconds. This new addition to iDenfy’s RegTech service package includes key features such as full name verification, as the system extracts and compares the full name on the utility bill with the customer’s provided details, as well as address validation, which verifies the user’s full address in any language or format. This helps companies scale, especially those that operate in global markets or have various partners from different jurisdictions.

According to Domantas Ciulde, CEO of iDenfy, this is a must in today’s landscape as regulations evolve and companies like crypto platforms or fintechs are required to conduct address checks. However, according to Ciulde, there’s a challenge when it comes to user experience, as additional checks like PoA verification add friction for the end user. For this reason, iDenfy’s team wanted to balance out the time that it takes for the customer to complete the address verification by tailoring a balanced solution, utility bill verification.

“With the utility bill verification solution, our goal was to streamline the process and use AI to widen our capabilities, in this case, accept new formats in more different languages for companies that want to scale faster and offer their customers a seamless address verification check,” Domantas Ciulde, CEO of iDenfy, said.

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Industry News

Entain Announces Appointment of Gavin Isaacs as CEO

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Entain has announced that Gavin Isaacs has been appointed as Chief Executive Officer (CEO), effective from 2 September 2024.

Gavin has over 25 years of experience across the global sports betting, gaming and lottery industries. His broad leadership experience has been built through previous roles within companies including Scientific Games Corporation, DraftKings, SB Tech, Bally Technologies and Aristocrat Technologies. In 2022, Gavin was inducted into the American Gaming Association’s Hall of Fame, reflecting his extensive industry expertise leading and building a wide range of businesses.

In line with the previously announced succession plan, and to support a smooth transition, Stella David will work alongside Gavin Isaacs before succeeding Barry Gibson as Chair of Entain following his retirement on 30 September 2024.

Barry Gibson, Chair of Entain, said: “On behalf of the Board, I am delighted to welcome Gavin to Entain. We are confident that his proven leadership and operational experience mean that Gavin is the right person to take Entain into its next chapter. I would also like to thank Stella David and Entain colleagues for the significant operational improvements and progress made so far towards our strategic priorities.”

Stella David, Interim CEO & Chair Designate, said: “I am looking forward to working with Gavin and transitioning into my new role as Chair of this fantastic business. The positive progress we have already achieved means the business has strong building blocks in place for the future. I am confident that with Gavin’s leadership we will realise the ambitious plans that we have for Entain.”

Gavin Isaacs said: “I am very excited to be joining Entain. The company’s iconic brands, exceptional talent and ongoing execution of its refocused strategy will enable the business to return to a leadership position across all aspects. I am confident that Entain has an extremely bright future, and I look forward to leading the Group in capitalising on the opportunities ahead and creating value for all its stakeholders.”

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