Affiliate Industry
SEG Awards (Southern European Gaming Awards) 2019 Milan – Official Shortlist Announced
The shortlist for the inaugural SEG Awards is now live. See who has the chance to win in the 26 categories at European Gaming Congress 2019 Milan.
It has been quite an interesting battle during the online public voting stage for the inaugural Southern European Gaming Awards (SEG Awards 2019) which takes place during the European Gaming Congress (EGC).
On the 8th of November at Radisson Blu Hotel Milan, delegates will have the opportunity to decide the winners from the 26 categories in a final voting stage.
You can register here or view the agenda here!
The team has filtered out the database via the special logs and have found several categories in which more than 5 companies have advanced to the shortlist due to the same amount of votes received as their competitors. You can find the full list of shortlisted companies below:
(1/26) (Affiliates): Best Bingo Affiliate 2019 (shortlist)
- BINGO REVIEWER (LCB)
- NO DEPOSIT BINGO (LCB)
- ASKGAMBLERS
- XLMEDIA
- LITTLE STAR MEDIA
(2/26) (Affiliates): Best Casino Affiliate 2019 (shortlist)
- BLEXR
- RAKETECH
- GAMBLING.COM GROUP
- BETTER COLLECTIVE
- LCB (LATEST CASINO BONUSES)
(3/26) (Affiliates): Best Sports Betting Affiliate 2019 (shortlist)
- FOOTBALL BET EXPERT
- RAKETECH
- ODDSCHECKER
- BETTER COLLECTIVE
- XLMEDIA
(4/26) (Operators): Best Bingo Operator 2019 (shortlist)
- REPLATZ
- WINTOTO
- LOTTOMATICA
- UNIBET
- STARVEGAS
(5/26) (Operators): Best Lottery Operator 2019 (shortlist)
Special case, equal amount of votes
- REPLATZ
- LOTTOMATICA
- STARCASINO
- EUROBET
- WINTOTO (6.07%)
- PLANETWIN365 (6.07%)
(6/26) (Operators): Best Casino Operator 2019 (shortlist)
Special case, equal amount of votes
- STARCASINO
- SNAITECH
- CODERE
- SISAL
- VIDEOSLOTS (3.86%)
- BETSSON (3.86%)
(7/26) (Operators): Best Sports Betting Operator 2019 (shortlist)
- REPLATZ
- PLANETWIN365
- 1XBET
- BETANO PORTUGAL
- SCOMMESSEITALIA
(8/26) (Operators): Best Customer Support in Casino 2019 (shortlist)
Special case, equal amount of votes
- EUROBET
- STARCASINO
- BETSSON
- LUCKIA (3.69%)
- CODERE (3.69%)
- PLANETWIN365 (3.69%)
- REPLATZ (3.69%)
- LEO VEGAS (3.30%)
(9/26) (Operators): Best Customer Support in Sports Betting 2019 (shortlist)
Special case, equal amount of votes
- PLANETWIN365
- SNAITECH
- MARATHONBET
- REPLATZ
- 1XBET (3.97%)
- MARCAAPUESTAS (3.97%)
(10/26) (B2B – sports): Best Sports Betting Innovation 2019 (shortlist)
Special case, equal amount of votes
- INPLAYNET
- ALTENAR
- INSPIRED GAMING
- DIGITAIN
- KAMBI (5.06%)
- NSOFT (5.06%)
(11/26) (B2B – sports): Rising Star in Sports Betting Technology 2019 (shortlist)
- INPLAYNET
- ALTENAR
- GIG (GAMING INNOVATION GROUP)
- BETINVEST
- DIGITAIN
(12/26) (B2B – sports): Best Overall Sports Betting Provider 2019 (shortlist)
- SBTECH
- INPLAYNET
- ALTENAR
- DIGITAIN
- SG DIGITAL
(13/26) (B2B – sports): Best Mobile Betting Provider 2019 (shortlist)
- INPLAYNET
- BETCONSTRUCT
- ORYX GAMING
- DIGITAIN
- BEST GAMING TECHNOLOGY (BGT – PLAYTECH)
(14/26) (B2B – sports): Best Overall eSports Service Provider 2019 (shortlist)
- ULTRAPLAY
- INBET GAMES
- ESPORTS ENTERTAINMENT GROUP
- BTOBET
- ABIOS GAMING
(15/26) (B2B – sports): Best Overall Virtual Sports / Fantasy Sports Provider 2019 (shortlist)
- GOLDEN RACE
- INSPIRED GAMING
- NSOFT
- GLOBAL DAILY FANTASY SPORTS INC
- SPORTRADAR
(16/26) (B2B – sports): Rising Star in the Virtual Sports / Fantasy Sports 2019 (shortlist)
Special case, equal amount of votes
- GOLDEN RACE
- NSOFT
- GLOBAL DAILY FANTASY SPORTS INC
- FSI – FANTASY SPORTS INTERACTIVE (8.80%)
- KIRON INTERACTIVE (8.80%)
- INSPIRED ENTERTAINMENT (8.50%)
(17/26) (B2B – casino): Online Casino Innovator 2019
- INPLAYNET
- TOM HORN GAMING
- WORLDMATCH
- AMUSNET GAMING
- HABANERO
(18/26) (B2B – casino): Rising Star in Online Casino Technology 2019 (shortlist)
Special case, equal amount of votes
- INPLAYNET
- EVOLUTION GAMING
- EGT INTERACTIVE
- WAZDAN (3.73%)
- IGAMINGPLATFORM (IGP) (3.73%)
- TOM HORN GAMING (3.57%)
(19/26) (B2B – casino): Best Online Casino Provider 2019 (shortlist)
- INPLAYNET
- NETENT
- SWINTT
- PLAY’N GO
- WORLDMATCH
(20/26) (B2B – casino): Best Slots Provider 2019 (shortlist)
- PLAY’N GO
- INPLAYNET
- WAZDAN
- NETENT
- WORLDMATCH
(21/26) (B2B – casino): Best Live Casino Provider 2019 (shortlist)
Special case, equal amount of votes
- WIREX/PORTOMASO GAMING (9.26%)
- NETENT (9.26%)
- EZUGI (9.26%)
- VIVO GAMING (8.73%)
- AUTHENTIC GAMING (8.73%)
- EXTREME LIVE GAMING (8.73%)
- EVOLUTION GAMING (8.73%)
- EVERYMATRIX (7.94%)
- BETCONSTRUCT (6.88%)
- XPROGAMING (5.29%)
(22/26) (Connected): Best Overall Payment Service Provider 2019 (shortlist)
Special case, equal amount of votes
- PAYSAFE
- TRUSTLY
- WORLDPAY (8.90%)
- EURO PAYMENT GROUP (8.90%)
- WIRECAPITAL (8.70%)
- HIPAY (8.70%)
- KALIXA ACCEPT (5.80%)
(23/26) (Connected): Best iGaming Service Provider 2019 (Translation and Localization, Hosting Services, Consultancy, Marketing) (shortlist)
Special case, equal amount of votes
- ALL-IN GLOBAL
- ISOFTBET
- NETSHOP INTERNET SERVICES
- IFORIUM
- BETCONSTRUCT – SPRINGBME (5.93%)
- DIGITAL CHOO (5.93%)
(24/26) (Connected): Best Testing Laboratory 2019 (shortlist)
- BMM TESTLABS
- GAMING LABORATORIES INTERNATIONAL(GLI)
- QUINEL
- ECOGRA
- SLOVENIAN INSTITUTE OF QUALITY AND METROLOGY (SIQ)
(25/26) (Connected): Best Support for Responsible Gambling 2019 (shortlist)
- INPLAYNET
- NETENT
- MICROGAMING (13.99%)
- BF GAMES (13.99%)
- ORYX GAMING
- SG DIGITAL
(26/26) (B2B – casino): Best Mobile Casino Provider 2019 (shortlist)
Special case, equal amount of votes
- GAMEART
- NETENT
- TOM HORN GAMING
- ISOFTBET
- YGGDRASIL (3.75%)
- EVOLUTION GAMING (3.75%)
- QUICKSPIN (3.75%)
- PUSH GAMING (3.75%)
The winners of each category will be decided by a final voting stage which will be available for the delegates attending EGC Milan and will be revealed in the final session of the event.
Shortlisted companies benefit of a 10% discount from the tickets by using the promo code “shortlisted”.
Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in Europe via the EGC platform every year.
Browse the official event website here: www.europeangamingcongress.com
Affiliate Industry
47 New Brands in Q1’24: Affilka by SOFTSWISS Results
Affilka by SOFTSWISS, a leading affiliate management software provider, is approaching a new milestone of 360 brands in Q1’24.
The first quarter of the year brought remarkable achievements to the Affilka by SOFTSWISS team. The Asian gaming community recognised the company’s affiliate management software as the Best Affiliate Marketing Solution on the market.
This year, Affilka’s team participated in iGB Affiliate London 2024 with a dedicated stand for the first time. During the concurrent iGB and ICE events, the team had nearly 200 meetings over several days. First agreements quickly followed and were signed shortly after the exhibition period.
Affilka by SOFTSWISS experienced substantial growth, adding 47 new brands to its partner network, bringing the total to nearly 360 brands in Q1 2024. More than 33 thousand new affiliate accounts were registered during this period, marking a 118% increase compared to the previous year’s last quarter.
The rise in new affiliate accounts has led to an acceleration in new player registrations, exceeding 7.4 million over the first quarter of the year. Compared to the last quarter of 2023, this metric demonstrated a 106% increase.
The number of unique clicks on referral links with Affilka by SOFTSWISS during this period showed 115% growth and reached almost 436 million in absolute numbers. The rising metrics underscore the crucial role of effective affiliate management in achieving success within the iGaming industry.
Moving to the financial metrics of Affilka by SOFTSWISS, stable growth is evident over the first quarter of 2024 compared to the last quarter of 2023. The affiliate GGR revealed a 112% increase, while the player deposit amount showed a 113% enlargement. The growth within affiliate payments amounted to 117% in Q1’24 compared to the previous quarter.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, summarises: “The recent product performance showcases a steady and continuous growth trajectory, a testament to our ongoing investment in innovation and user experience enhancement. Acknowledging affiliate marketing’s crucial role in the iGaming ecosystem, we prioritise delivering exceptional service to exceed our clients’ expectations.”
The global affiliate marketing industry is expected to double in size within the next five years. Finding a reliable affiliate marketing platform provider ensures a competitive edge in the rapidly expanding market.
The team is ready to share valuable industry insights and unveil the upcoming updates at the SiGMA Americas Summit in San Paulo on 23–25 April. Clients and potential partners can book a meeting with the Affilka team at stand i70 on the SOFTSWISS events page.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
Affiliate Industry
StatsDrone data reveals MyAffiliates as the most used affiliate marketing software by the iGaming industry
New research from StatsDrone – the affiliate programme stats tracker – today, Thursday 11 April, unveils MyAffiliates as the most used affiliate marketing software in the gaming industry.
The research was conducted this month – April 2024 – on a sample of 1,100 affiliate programs with the latest StatsDrone data revealing that MyAffiliates is used by almost 16% of gaming operators, followed by Affilka (11.8%), Income Access (10.5%) and NetRefer (7.8%).
MyAffiliates is an established affiliate marketing software platform, empowering iGaming operators to combine all of their gaming brands and products under one umbrella affiliate system. It has been in operation since 2007.
The findings of the latest research, affirms MyAffiliates’ position as the preferred choice among gaming operators and, with nearly 16% of operators utilizing its software, has today cemented its position as a market leader.
Furthermore, with 17% of gaming operators still relying on proprietary software, the potential for solutions such as MyAffiliates is significant. As a ready-built solution, MyAffiliates seeks to further expand their market share and empower more operators to optimize their affiliate marketing strategies.
John Wright, CEO of StatsDrone, expressed his insights regarding MyAffiliates’ dominance in the iGaming industry, stating, “We know that MyAffiliates has an advanced platform for operators and is one of the reasons we know that MyAffiliates has become the most popular affiliate platform in iGaming. We hear from affiliates it is one of their preferred platforms to work with so, for us, it isn’t much of a surprise to see why operators choose MyAffiliates. In the last 6 months, we’ve noticed more MyAffiliates brands being requested on our platform, and I can’t see why that trend won’t continue.“
Clemence Dujardin, MyAffiliates Group CEO comments: “Considering this significant milestone, we at MyAffiliates extend our heartfelt gratitude to our clients and partners for their unwavering trust and support. This achievement underscores not only the effectiveness of the MyAffiliates platform but also the dedication of our team to continually innovate and provide unparalleled service to our users.” She added, “As the leading affiliate marketing software in the iGaming industry, MyAffiliates remains committed to delivering cutting-edge solutions that empower gaming operators to maximize their affiliate programs’ performance and ROI.”
Affiliate Industry
Affilka by SOFTSWISS Announces Partnership with 10bet
Affilka by SOFTSWISS, a leading provider of affiliate tracking software for the iGaming industry, announces a new collaboration with 10bet, a prominent player in the iGaming realm.
10bet operates in diverse markets, including Europe, LatAm, and Africa. Offering both casino and sportsbook solutions, 10bet brings over 20 years of global experience and expertise to the table.
This partnership marks a significant milestone for both companies as they join forces to enhance affiliate marketing strategies and expand their market reach. 10bet has already launched seven brands through the collaboration with Affilka by SOFTSWISS. Five of these brands were successfully migrated, while two were created from scratch, with another one to follow shortly.
Notably, 10bet made a strategic decision to transition from third-party software to leverage the advanced features and tailored solutions offered by Affilka by SOFTSWISS. Thanks to a designated Project Manager in the 10bet team, the integration process was smooth and seamless. Allocating a single point of contact is crucial to ensure effective migration and ongoing success.
“We are delighted to partner with Affilka by SOFTSWISS,” says Yotam Peretz, VP of Acquisition at 10bet. “The platform provides us flexibility, reliability, and personalised support. That’s exactly what we need to optimise our affiliate programs and drive growth in our target markets. I’m sure this collaboration marks the beginning of an exciting and successful journey.”
Angelika Antonova, Head of Sales at Affilka by SOFTSWISS, comments on the recent partnership: “This migration serves as further validation of Affilka’s superiority over existing solutions in the market, highlighting its distinct advantages. We are happy to welcome 10bet to the Affilka family. This partnership signifies our shared vision for excellence in affiliate marketing. We look forward to collaborating with the 10bet team to deliver outstanding results and unlock new opportunities in the dynamic iGaming landscape.”
Affilka by SOFTSWISS is ready to present valuable industry insights and unveil the upcoming reporting system updates at the SiGMA Americas Summit in San Paulo on 23–25 April. Clients and potential partners can book a meeting with the Affilka team at stand i70 on the SOFTSWISS events page.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
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