Industry News

Casumo signs with Enteractive

Published

10 months ago

October 22, 2019

Reading Time: 2 minutes

Casumo has signed an agreement to implement Enteractive’s tech platform (Re)Activation Cloud® as an extension of their CRM cycle to boost player activity and brand loyalty.

Through this partnership with Enteractive, Casumo will be increasing player retention and player loyalty through the innovative (Re)Activation plug-and-play service, and at the same time safeguard and add a more human touch to their Responsible Gaming efforts. All of Enteractive’s processes are GDPR compliant and built for operator compliance and player protection.

Founded in 2012, Casumo’s Award-Winning Online Casino soon became one of the unicorns of the gaming industry. Now employing more than 400 people, in Malta, Gibraltar and Spain, Casumo’s growth promises to accelerate. With its distinguishable creative flair and a passion for high-quality, Casumo is always at the forefront of nimble cutting edge technology.

Casumo Player Engagement Lead Ludovic Diler said: ”Enteractive was the only company matching our needs of a reactivation service based on a human interaction. During our initial test campaign, we have received extremely positive results and the feedback we have got from our players has far exceeded our expectations. We now have a new project with Enteractive using real-time data and we can’t wait to see its impact on our approach of retention.”

The (Re)Activation solution uses native-speaking agents combined with robust tech, driven by human interaction. Using a player-centred approach that improves the customer experience, the (Re)Activation Cloud® boosts the operator’s P&L by activating more players. It integrates with the operator’s player acquisition-retention ecosystem. High touch interactions create long-lasting brand loyalty. Enteractive sales agents provide a highly-personalised conversation on the brands behalf through a complete end-to-end after service, which begins where the CRM processes end.

All (Re)Activation methods used are GDPR and G4 compliant. And all data processed is highly secured.

Enteractive CEO Mikael Hansson said: “We are very happy to add Casumo to our list of partners. They have always been at the forefront when it comes to creating a loyalty generating journey for their customers so for us this is a perfect match. Our Reactivation Cloud offers them the unique possibility to plug a personal call into any stage of their CRM journey. I can think of very few brands that will benefit more than Casumo from our services and our commitment will continue to serve them with high-quality conversion calls in our safe, scalable and compliant environment.”

Compliance Updates

Greece Prohibits Advertisement on Online Slots

Published

19 hours ago

August 14, 2020

Niji Narayan

Greece Prohibits Advertisement on Online Slots

Reading Time: < 1 minute

The Greek government has implemented tough norms on online gaming and advertising. As per the new norms, the maximum stakes of random number generator (RNG) games is limited to of €2, and maximum prizes are limited to €5000.

The slot games should not be advertised anywhere outside of an operator’s own website. Gambling products other than slots can be advertised on social media but the operators must ensure that the ads are viewed only by persons over the age of 21.

There are several other provisions.

Online players now need to fix loss and time limits for play, and operators must inform players when they reach 80% of their limit.

Casino games will have a prize limit of €70,000 and sports betting will have a prize limit of €500,000 per bet.

Fees for for seven-year licences have been fixed at €3million for online betting and €2million for other forms of gaming.

Industry News

Dutch Govt. Grants Power to Local Authorities to close Leisure Venues

Published

20 hours ago

August 14, 2020

Niji Narayan

Dutch Govt. Grants Power to Local Authorities to close Leisure Venues

Reading Time: < 1 minute

In a significant move, the Dutch government has granted power to Dutch municipal health services (Gemeentelijke Gezondheids Dienst – GGD) to close leisure establishments such as casinos and slot arcades. The GGD can exercise this power, if needed, for containing the novel coronavirus (Covid-19) outbreak.

Dutch Prime Minister Mark Rutte and Health Minister Hugo De Jonge announced this decision amidst concerns about rising Covid-19 cases in the country.

Dutch gambling trade association VAN Kansspelen also issued a warning to its members to strictly implement all restrictions and ensire that customers follow all of the measures intended to limit the spread of the virus, such as keeping a distance from one another.

“The number of infections is increasing and people not adhering to the basic rules as closely, such as observing the 1.5m and hygiene measures,” VAN Kansspelen said. “The national government is taking measures to prevent further spread of the virus.

“As a sector, it is important to contribute to the prevention of infections. We therefore call on you to adhere to all protocols and the rules. Also inform your guests of this if they do not comply with this.

The Netherlands government allowed casinos and slot arcades to start functioning again on July 1, after closing in mid-March.

Industry News

SkyCity Shuts Down Auckland Casino as New Zealand Re-enters Lockdown

Published

2 days ago

August 13, 2020

Niji Narayan

SkyCity Shuts Down Auckland Casino as New Zealand Re-enters Lockdown

Reading Time: < 1 minute

Casino operator SkyCity Entertainment Group has once again closed down its flagship integrated resort SkyCity Auckland, after the New Zealand government revealed four new cases of community transmitted COVID-19 on Tuesday.

The cases have come as a huge shock to the country, which only 24 hours earlier had celebrated 100 days without a single new locally transmitted case of the coronavirus. Auckland has immediately been placed back on Stage 3 restrictions for three days as a precautionary measure, with the rest of New Zealand on Stage 2. Under Stage 3 lockdown, bars and many businesses will be closed, gatherings restricted to 10 people and travel in and out of Auckland mostly prohibited.

SkyCity’s casinos in Hamilton and Queenstown will remain open with social distancing measures in place.

“SkyCity is fully complying with this latest update from the New Zealand government. SkyCity is well prepared to respond quickly to these changes and is in a strong financial position to withstand the financial impacts of these temporary restrictions,” Graeme Stephens, CEO of SkyCity Entertainment, said.