Connect with us
SOFTSWISS

Affiliate Industry

Allobet.com sportsbook and casino brand unveils it’s affiliate programme

Published

on

Allobet.com sportsbook and casino brand unveils it’s affiliate programme
Reading Time: 2 minutes

Allobet.com a Curacao-licensed online sportsbook and casino brand unveils it’s affiliate programme powered by BetConstruct and managed in partnership with AffiliateINSIDER to support the brand’s global expansion.

Allobet.com, the online sportsbook and casino brand operated by Onlive Support Services, has launched an affiliate programme in partnership with  AffiliateINSIDER, a leading affiliate marketing agency services provider. The Curacao-licensed brand will be managed using BetConstruct’s affiliate software as it seeks to enter new global markets beyond its core focus of eastern europe.

Allobet.com offers a large suite of exciting games from horse racing to virtual betting and games of skill such as backgammon and rummy. Operated on BetConstruct’s leading platform solution they have a large range of deposit options and multi player offers to help customers experience exciting fast paced gaming entertainment from a variety of events each week.

Allobet boasts a sophisticated online casino with table games and live casino dealers provided by over 35 software providers, including BetConstruct, NetEnt, NetEnt L, AG Gaming, Booongo, Booming Games, BetSoft,  Bet Games, Endorphina, Edict, Evoplay, Ezugi, Fugaso, Gameart, Genii, Genesis, Habanero, Lucky Streak, Live Games, Mrslotty, Omi Gaming, 1x2Gaming, Pari Play, Playson, Realistic Games, Red Tiger, Spade Gaming, Spigo, Pragmatic Play, Zeus Play, WorldMatch, Wazdan, Leap Gaming, EGT, Bingo Boom, and Vivo Gaming

Evolution-powered live-dealer versions of baccarat, roulette, poker and other table games are also integral to the brand’s casino offering.

Now accessible in Arabic, Kurdish, Portuguese, Russian, French as well as English, the brand will offer affiliates a range of key features to promote online; from detailed reporting, and superior tracking functionality to attractive commissions starting at 50% revenue share for the first 3 months, when joining the program. With an experienced affiliate management team and bespoke strategy in place affiliates can enjoy premium customer service and a range of offers to choose from when promoting Allobet to their clients on site.

After the promotional period, commissions revert to 35% revenue share.

Lee-Ann Johnstone, CEO at AffiliateINSIDER, said: “Allobet’s strategy and mindset is strongly focused on international expansion, and we  are happy to be helping this exciting new brand start their affiliate journey to expand into new global markets. Supported by the BetConstruct affiliate platform, we are delighted to be assisting to drive new customer acquisition across their affiliate channel.”

Jad Gharios , CEO at Allobet.com, said: “Affiliate marketing is a tried and tested channel to establish a brand in new markets through long-term customer acquisition. We have partnered with AffiliateINSIDER who are experts in affiliate marketing strategy –  to fast track our affiliate strategic growth leveraging their relationships to build our own whilst using trusted technology and practical solutions to support affiliates as we expand in new regions”

 

Continue Reading
Advertisement




MARE BALTICUM Gaming & TECH Summit 2024

Affiliate Industry

47 New Brands in Q1’24: Affilka by SOFTSWISS Results

Published

on

47 New Brands in Q1’24: Affilka by SOFTSWISS Results
Reading Time: 3 minutes

 

Affilka by SOFTSWISS, a leading affiliate management software provider, is approaching a new milestone of 360 brands in Q1’24. 

The first quarter of the year brought remarkable achievements to the Affilka by SOFTSWISS team. The Asian gaming community recognised the company’s affiliate management software as the Best Affiliate Marketing Solution on the market. 

This year, Affilka’s team participated in iGB Affiliate London 2024 with a dedicated stand for the first time. During the concurrent iGB and ICE events, the team had nearly 200 meetings over several days. First agreements quickly followed and were signed shortly after the exhibition period.

Affilka by SOFTSWISS experienced substantial growth, adding 47 new brands to its partner network, bringing the total to nearly 360 brands in Q1 2024. More than 33 thousand new affiliate accounts were registered during this period, marking a 118% increase compared to the previous year’s last quarter. 

 

The rise in new affiliate accounts has led to an acceleration in new player registrations, exceeding 7.4 million over the first quarter of the year. Compared to the last quarter of 2023, this metric demonstrated a 106% increase.

The number of unique clicks on referral links with Affilka by SOFTSWISS during this period showed 115% growth and reached almost 436 million in absolute numbers. The rising metrics underscore the crucial role of effective affiliate management in achieving success within the iGaming industry.

 

Moving to the financial metrics of Affilka by SOFTSWISS, stable growth is evident over the first quarter of 2024 compared to the last quarter of 2023. The affiliate GGR revealed a 112% increase, while the player deposit amount showed a 113% enlargement. The growth within affiliate payments amounted to 117% in Q1’24 compared to the previous quarter.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, summarises: “The recent product performance showcases a steady and continuous growth trajectory, a testament to our ongoing investment in innovation and user experience enhancement. Acknowledging affiliate marketing’s crucial role in the iGaming ecosystem, we prioritise delivering exceptional service to exceed our clients’ expectations.”

The global affiliate marketing industry is expected to double in size within the next five years. Finding a reliable affiliate marketing platform provider ensures a competitive edge in the rapidly expanding market.

The team is ready to share valuable industry insights and unveil the upcoming updates at the SiGMA Americas Summit in San Paulo on 23–25 April. Clients and potential partners can book a meeting with the Affilka team at stand i70 on the SOFTSWISS events page.

 

About SOFTSWISS

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

Continue Reading

Affiliate Industry

StatsDrone data reveals MyAffiliates as the most used affiliate marketing software by the iGaming industry

Published

on

Reading Time: 2 minutes

New research from StatsDrone – the affiliate programme stats tracker –  today, Thursday 11 April, unveils MyAffiliates as the most used affiliate marketing software in the gaming industry.

The research was conducted this month – April 2024 – on a sample of 1,100 affiliate programs with the latest StatsDrone data revealing that MyAffiliates is used by almost 16% of gaming operators, followed by Affilka (11.8%), Income Access (10.5%) and NetRefer (7.8%).

MyAffiliates is an established affiliate marketing software platform, empowering iGaming operators to combine all of their gaming brands and products under one umbrella affiliate system. It has been in operation since 2007.

The findings of the latest research, affirms MyAffiliates’ position as the preferred choice among gaming operators and, with nearly 16% of operators utilizing its software, has today cemented its position as a market leader.

Furthermore, with 17% of gaming operators still relying on proprietary software, the potential for solutions such as MyAffiliates is significant. As a ready-built solution, MyAffiliates seeks to further expand their market share and empower more operators to optimize their affiliate marketing strategies.

John Wright, CEO of StatsDrone, expressed his insights regarding MyAffiliates’ dominance in the iGaming industry, stating, “We know that MyAffiliates has an advanced platform for operators and is one of the reasons we know that MyAffiliates has become the most popular affiliate platform in iGaming. We hear from affiliates it is one of their preferred platforms to work with so, for us, it isn’t much of a surprise to see why operators choose MyAffiliates. In the last 6 months, we’ve noticed more MyAffiliates brands being requested on our platform, and I can’t see why that trend won’t continue.

Clemence Dujardin, MyAffiliates Group CEO comments: “Considering this significant milestone, we at MyAffiliates extend our heartfelt gratitude to our clients and partners for their unwavering trust and support. This achievement underscores not only the effectiveness of the MyAffiliates platform but also the dedication of our team to continually innovate and provide unparalleled service to our users.” She added, “As the leading affiliate marketing software in the iGaming industry, MyAffiliates remains committed to delivering cutting-edge solutions that empower gaming operators to maximize their affiliate programs’ performance and ROI.

Continue Reading

Affiliate Industry

Affilka by SOFTSWISS Announces Partnership with 10bet

Published

on

Affilka by SOFTSWISS Announces Partnership with 10bet
Reading Time: 2 minutes

 

Affilka by SOFTSWISS, a leading provider of affiliate tracking software for the iGaming industry, announces a new collaboration with 10bet, a prominent player in the iGaming realm. 

10bet operates in diverse markets, including Europe, LatAm, and Africa. Offering both casino and sportsbook solutions, 10bet brings over 20 years of global experience and expertise to the table.

This partnership marks a significant milestone for both companies as they join forces to enhance affiliate marketing strategies and expand their market reach. 10bet has already launched seven brands through the collaboration with Affilka by SOFTSWISS. Five of these brands were successfully migrated, while two were created from scratch, with another one to follow shortly.

Notably, 10bet made a strategic decision to transition from third-party software to leverage the advanced features and tailored solutions offered by Affilka by SOFTSWISS. Thanks to a designated Project Manager in the 10bet team, the integration process was smooth and seamless. Allocating a single point of contact is crucial to ensure effective migration and ongoing success.

“We are delighted to partner with Affilka by SOFTSWISS,” says Yotam Peretz, VP of Acquisition at 10bet. “The platform provides us flexibility, reliability, and personalised support. That’s exactly what we need to optimise our affiliate programs and drive growth in our target markets. I’m sure this collaboration marks the beginning of an exciting and successful journey.”

Angelika Antonova, Head of Sales at Affilka by SOFTSWISS, comments on the recent partnership: “This migration serves as further validation of Affilka’s superiority over existing solutions in the market, highlighting its distinct advantages. We are happy to welcome 10bet to the Affilka family. This partnership signifies our shared vision for excellence in affiliate marketing. We look forward to collaborating with the 10bet team to deliver outstanding results and unlock new opportunities in the dynamic iGaming landscape.”

Affilka by SOFTSWISS is ready to present valuable industry insights and unveil the upcoming reporting system updates at the SiGMA Americas Summit in San Paulo on 23–25 April. Clients and potential partners can book a meeting with the Affilka team at stand i70 on the SOFTSWISS events page.

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

Continue Reading
Advertisement
Alpha Affiliates
Advertisement

EveryMatrix

Advertisement

SaaS-builder for partner program development and performance marketing optimization

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Advertisement

LEADING AFFILIATE MARKETING SHOW

Trending

Get it on Google Play

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.