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Soft2Bet to unveil leading product range at London Affiliate Conference

George Miller

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Soft2Bet to unveil leading product range at London Affiliate Conference
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Casino and sportsbook group Soft2Bet and its affiliate partnership 7StarPartners has announced it will be showcasing a global portfolio at iGB Affiliate London.

The company will be promoting its catalogue of successful brands at Stand N22 of the conference, held at Excel London from 5-8 February.

7StarPartners’ multi-brand affiliate program comprises 15 casino and sports betting sites, including recent additions such as the innovative online sportsbook Rabona and the record-breaking casino Nomini.

As one of Europe’s foremost operator groups, Soft2Bet holds SGA, MGA and Curacao licenses as well as the leading information security accreditation, ISO 27001.

Mary Ivanova, Affiliate Director of 7StarPartners, said: “iGB Affiliate London is a major fixture in the iGaming calendar where we will be cultivating long-term and highly productive commercial relationships with new and existing partners.

“From regular and rapid payouts to flexible commission models and expert analyses, we’re on track to deliver another record-breaking year.”

To book a meeting with Soft2Bet’s team at iGB Affiliate London, please email [email protected] or visit Stand N22.

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Affiliate Industry

PartnerMatrix helps clients leverage real-time data via new API development

George Miller

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PartnerMatrix helps clients leverage real-time data via new API development
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PartnerMatrix introduces new API development which helps casino and betting websites to have a better understanding of their affiliate marketing programs. The real-time data API feature allows Affiliate Managers to track users’ actions in real-time, without delay or inaccuracy, view instant reports and access full users’ history and flow.

PartnerMatrix’s API based solution provides transparent and instant data both for operators and affiliates, helps build trustworthy relationships, discourages possible frauds, and improves the day-to-day operations. The first client to leverage the new feature is Prisma Gaming, which is set to integrate it across its B2C brands and clients.

The API integration gives gaming operators a better understanding of the results of their campaigns. The real-time data supplies a wealth of information which helps Affiliate Managers in making well-informed decisions about their ongoing promotional activities. Operators can quickly decide if they should continue promotion, invest more in a campaign, or end it if the results aren’t rising to the expectations.

Levon Nikoghosyan, PartnerMatrix CEO, comments: “Currently, affiliate software providers offer reports via FTP integrations on both operator and affiliate side. However, it can take up to one day to receive the data results. PartnerMatrix’s API integration allows instant reporting, which can lead to more transparency, trust and cooperation between iGaming affiliates and operators.”

Part of EveryMatrix Group, PartnerMatrix was created under the vision of one system to reach millions of players, currently catering to over 100 casino and betting operators, including Dafabet, Nextbet, Gigapotti, MaxBet, ShangriLa or TotoGaming, with 24 new clients joining in the last 12 months.

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Affiliate Industry

XLMEDIA to Offload Finnish Casino Assets

Niji Narayan

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XLMEDIA to Offload Finnish Casino Assets
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Publishing firm XLMedia has instructed Akur Capital to commence a process to sell the majority of its Finnish-facing Casino assets, along with certain other publishing sites.

This proposed disposal is in line with the company’s stated strategy of refining its publishing portfolio and refocusing on regulated and high-potential markets, to deliver more sustainable and predictable growth.

Any disposal proceeds from a successful conclusion over the coming months will be used, along with current balance sheet headroom, to expedite the Company’s strategy through the acquisition and development of content-rich, highly engaging sites in regulated and high growth markets.

“XLMedia has set out a clear transformation strategy to deliver the next phase of growth. We have already made significant progress with reshaping the organisation, reducing our cost base, strengthening the leadership team and building our core people skills and technological expertise,” Stuart Simms, CEO of XLMedia, said.

“The sale of our Finnish-facing casino assets will reduce the reliance on unregulated markets and accelerate the delivery of our strategy, providing additional capital for the acquisition of attractive assets in regulated and high growth markets, such as the burgeoning US sports market. I look forward to updating our key stakeholders over the coming months,” Stuart Simms added.

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Affiliate Industry

Rightlander Expands its Reach to Portugal and Bulgaria

Niji Narayan

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Rightlander Expands its Reach to Portugal and Bulgaria
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Affiliate compliance specialist Rightlander has launched its product and service portfolio in Portugal and Bulgaria.

Operators in these two countries will now have access to the full spectrum of Rightlander.com products including affiliate landing page tracker, PPC partner bidding tool, responsive affiliate finder, live enforcement and quick start.

“Rightlander’s priorities are largely driven by our clients’ requirements and we provide data to several large companies dealing in multiple regulated or soon to be regulated territories. Portugal’s igaming market grew to €69.8m in the first quarter of 2020 and the gambling industry in Bulgaria continues to grow and become more and more interesting for international companies so it was only a matter of time before we included these markets into our offering,” Ian Sims, founder of Rightlander, said.

Rightlander’s distributor compliance database searches every website and generates a list of all locations to which the trademarks of an operator are referred and/or related.

It follows each link on the website towards its final destination, takes a screenshot and stores it in a personal library. This is designed to enable operators to have full oversight of the affiliates that link to their brands.

The platform also helps operators to schedule compliance breach incidents that will be immediately alerted when they occur allowing them to respond and fix instantly.

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