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Soft2Bet to unveil leading product range at London Affiliate Conference

George Miller

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Soft2Bet to unveil leading product range at London Affiliate Conference
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Casino and sportsbook group Soft2Bet and its affiliate partnership 7StarPartners has announced it will be showcasing a global portfolio at iGB Affiliate London.

The company will be promoting its catalogue of successful brands at Stand N22 of the conference, held at Excel London from 5-8 February.

7StarPartners’ multi-brand affiliate program comprises 15 casino and sports betting sites, including recent additions such as the innovative online sportsbook Rabona and the record-breaking casino Nomini.

As one of Europe’s foremost operator groups, Soft2Bet holds SGA, MGA and Curacao licenses as well as the leading information security accreditation, ISO 27001.

Mary Ivanova, Affiliate Director of 7StarPartners, said: “iGB Affiliate London is a major fixture in the iGaming calendar where we will be cultivating long-term and highly productive commercial relationships with new and existing partners.

“From regular and rapid payouts to flexible commission models and expert analyses, we’re on track to deliver another record-breaking year.”

To book a meeting with Soft2Bet’s team at iGB Affiliate London, please email [email protected] or visit Stand N22.

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Affiliate Industry

Raketech Updates Covid-19 Impact

Niji Narayan

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Raketech Updates Covid-19 Impact
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Online affiliate and content marketing provider Raketech has provided an update on the impact of COVID-19 virus.

Raketech do not anticipate substantial negative effects on the iGaming industry in the long term, even though sports betting revenues most likely will be affected negatively during 2020 due to the many cancelled sports events.

Q1 2020 is so far delivering revenues in line with expectations with January and February amounting to approximately EUR 4.0m in total. During March, Raketech expects to deliver revenues in line with the two previous months, excluding revenues from the newly acquired Lead Republik Ltd.

“Currently we work hard to help our customers, the operators to reallocate their marketing investments from sports to our main product vertical Casino where we continue to see good demand. The situation furthermore confirms that our strategy to increase our global footprint, product offering and vertical spread is the way forward in terms of securing a healthy and balanced business risk set up,” Oskar Mühlbach, CEO of Raketech, said.

Raketech has since a few weeks back allowed its employees to work from home, banned all business travels and required staff who have been travelling in private matters to self-quarantine for a minimum of 14 days.

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Affiliate Industry

Parimatch encourages European affiliates not to underestimate Africa

George Miller

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Parimatch encourages European affiliates not to underestimate Africa
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Following Parimatch’s success establishing itself as an exciting and trustworthy brand in Tanzania, the company has set its sights on the wider continent aiming for key launches across affiliate, mobile and sports betting in the near future. As the brand prepares to bolster its position in the market, Parimatch International’s CEO Anton Rublievskyi and CMO Dmitry Belianin discuss the industry’s growth on the world’s second-most populous continent…

“Africa presents an excellent opportunity for affiliates,” according to Dmitry Belianin, CMO Parimatch International, highlighting how the region removes the issues of the overcrowded affiliate market and high cost advertising platforms which have become potential sticking points in Europe. 2020 will see the brand actively develop its status and the status of affiliate market in Africa as Parimatch prepares to expand its footprint on the continent.

“Since the African market is at an early stage of development, the affiliate model has not yet developed,” explained Belianin. “We are now working on this to attract existing affiliates outside the African market by sharing our experiences and case studies, and also providing training. Affiliates that have been involved in working with the African region are already seeing excellent results and their performance is even better than in some European regions. As the sector expands, we encourage all affiliates to work with reliable brands in the market, such as Parimatch.”

Africa has been of key importance for the company over the last five years, not just with affiliates but across mobile, sports and live betting, during which it has been establishing and strengthening its brand in Tanzania. Having navigated the unique rulings and intricacies of the region, Parimatch aims to develop further in 2020 determined to bring its international expertise in building a trusted brand into play wherever it develops across Africa.

While some companies have struggled to gain real traction with local audiences, the Parimatch name is already recognised in Tanzania thanks to a strong commitment to its brand and a strategic rollout of unique activities.  Mirroring their own global success with brand ambassadors such as Conon McGregor and Mike Tyson, Parimatch International has achieved significant growth in Tanzania by partnering with prominent cultural and sports influencers. “Our initial retail activity proved successful, however, we realised that in order to further scale the business we needed to focus on the online platform and invest more in this part of our offering,” said Belianin. “A major development for our brand in Tanzania was the signing of Diamond Platnumz as our ambassador. He is one of the most popular singers in Tanzania and a well-known personality. We also hold sports events, arrange match viewings and collaborate with other companies in various business areas. Of course, we plan to broaden our expansion in the African market, but we are approaching this selectively and carefully.”

Echoing this sentiment, CEO of Parimatch International, Anton Rublievskyi, stated: “Before building a brand in a new market, you need to make sure that all processes are in place, the product is competitive and that payment solutions for depositing and cashing out are working efficiently.

In Tanzania, we are promoting our brand through working with Diamond Platnumz, who has written a song for Parimatch which is now live on all local radio stations, as well as running advertising and influencer marketing campaigns. Currently we operate in Tanzania only, but this year we do have plans for expansion in Africa.”

In 2019, Lasha Gogiberidze, former Chief Executive Officer at Parimatch Africa advocated Africa’s position as an ‘excellent demonstration of a market primed to drive the next step’ in the future of both technology and the betting industry. In this new decade, aside from affiliates the next big focus in terms of gaming and technology are unequivocally mobile and live betting according to Belianin and Rublievskyi.

“With the development of mobile devices and technologies, the demand for live betting is growing rapidly,” argued Belianin. “We track customer preferences, and have found that the audience in the region enjoy user-friendly and fast products. Gaming applications with an easily accessible interface and simplified jackpots are popular in Africa. Companies that have adapted their products to this demand have shown steady growth.”

Rublievskyi concurred: “The development of mobile devices and connectivity in Africa is key to the accessibility and popularity of online betting platforms. Of course, we closely monitor the rate of digital transformation across the continent and therefore understand that the demand for retail space is gradually decreasing. Our task is to adapt the product to customer preferences, so we focus on developing convenient mobile apps for players and are moving towards the live betting market.”

In terms of ongoing strategy, Parimatch International is developing a new version of its platform for the African industry which Belianin believes will “fundamentally change the competitive landscape of the Tanzanian market”.

“Parimatch International is a multinational team, and we are working hard to expand our offer within Africa,” he said. “Although we cannot announce the markets in which we plan to launch our product in 2020 just yet, we can say we will be launching in several countries with large markets and great potential for a successful introduction of our online betting format.”

Belianin concluded: “We want to bring our innovative new product to customers in 2020. We also plan to launch several large-scale special projects focused on CSR and Tanzania’s sport industry. Similarly, Parimatch International will strengthen ties with local sports leagues and teams in the near future so in terms of Africa in this new decade, we’re definitely ‘Fired Up to Win’!”

About Parimatch International:

Parimatch International is a part of the Parimatch holding, responsible for the international markets, such as Africa, Asia, and Latin America.

The company uses the newest version of the Parimatch products, which offer an exciting form of entertainment that enhances customers’ enjoyment of sports and gaming.

The commitment to sports as entertainment is reflected in the sponsorship partnerships: UFC, Conor McGregor, Mike Tyson, and Diamond Platnumz are amongst them.

Parimatch International invests in the building of strong and agile business culture and constantly empowers employees’ development.

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Affiliate Industry

GiG offering free Coronavirus compliance check to all online operators

George Miller

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GiG offering free Coronavirus compliance check to all online operators
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Gaming Innovation Group Inc. (GiG) has added Coronavirus keywords to its proprietary affiliate monitoring and compliance software, GiG Comply.

In direct response to the criticism of a few unethical affiliates exploiting the current Coronavirus crisis by supervisory authorities, GiG is offering free searches to operators that are concerned that their brand might be promoted inappropriately.

“We don’t believe anyone should be profiteering off this crisis, which is having a huge effect on so many within our industry and through many others. Therefore we at GiG are running checks against COVID-19/ Coronavirus (and other associated keywords) for operators for free. Our technology can scan and analyse thousands of web pages within a short space of time and therefore is well placed to support our industries fight against those profiteering off the back of this crisis.” James King, Director of Sales.

For more information or if you would like us to run a search against your brand then please email [email protected] and we’ll set you up on the next check and email you the results.

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