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Soft2Bet to unveil leading product range at London Affiliate Conference

George Miller

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Soft2Bet to unveil leading product range at London Affiliate Conference
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Casino and sportsbook group Soft2Bet and its affiliate partnership 7StarPartners has announced it will be showcasing a global portfolio at iGB Affiliate London.

The company will be promoting its catalogue of successful brands at Stand N22 of the conference, held at Excel London from 5-8 February.

7StarPartners’ multi-brand affiliate program comprises 15 casino and sports betting sites, including recent additions such as the innovative online sportsbook Rabona and the record-breaking casino Nomini.

As one of Europe’s foremost operator groups, Soft2Bet holds SGA, MGA and Curacao licenses as well as the leading information security accreditation, ISO 27001.

Mary Ivanova, Affiliate Director of 7StarPartners, said: “iGB Affiliate London is a major fixture in the iGaming calendar where we will be cultivating long-term and highly productive commercial relationships with new and existing partners.

“From regular and rapid payouts to flexible commission models and expert analyses, we’re on track to deliver another record-breaking year.”

To book a meeting with Soft2Bet’s team at iGB Affiliate London, please email [email protected] or visit Stand N22.

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Affiliate Industry

247Partners goes live with 5Gringos

George Miller

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247Partners goes live with 5Gringos
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Leading multi-brand affiliate program 247Partners has launched an enthralling online casino, 5Gringos.

Upon registration, users are welcomed by five lovable characters called gringos, who each bring a unique welcome bonus. The brand’s raft of innovative gamification features includes an achievements system which allows customers to collect gold and exchange it for bonuses, free spins and bullets.

Players can also win goodies at the Shooting Gallery, with the boldest among them taking part in adventurous Heists that could bring generous loot-based prizes and a special trophy. The site’s dedicated VIP system also allows users to progress through its multiple levels and unlock top rewards.

5Gringos is the latest in a series of acclaimed launches announced by 247Partners, including MGA-licensed AmunRa (an Egyptian-themed online casino) and the gamified 7Signs, a Curacao-licensed operator brand that has proved impressively popular in markets across the globe.

Elina Basheva, Affiliate Director at 247Partners, said: “5Gringos is an immersive online casino that’s fully loaded with thrilling gamification features, as well as inviting characters and enthralling opportunities to win fantastic prizes.

“That’s why we are so excited to launch the site, and can’t wait to continue welcoming players from around the globe who seek a gaming experience with a difference.”

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Affiliate Industry

PartnerMatrix delivers its affiliate and agent platform technology to B2B partners

George Miller

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PartnerMatrix delivers its affiliate and agent platform technology to B2B partners
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EveryMatrix’s affiliate and agent system PartnerMatrix enters several B2B partnerships with established turnkey providers seeking to offer affiliate marketing and agent management to B2C brands running on their platforms.

2020 saw PartnerMatrix expand its business into the B2B realm. The brand is becoming the affiliate software of choice for B2B platforms through a handful of selected partnerships with providers such as Digitain, Prisma Gaming, DAOGroup, and Soft2Bet, among others. PartnerMatrix’s B2B partners leverage the technology for their own B2C clients who are looking to launch high-performance affiliate programs.

Build under the vision of one platform to reach millions of players, PartnerMatrix aims to bring casino and sports operators, affiliates, and players closer. 70 new iGaming affiliate programs were successfully launched via PartnerMatrix’s solutions in less than 12 months, breaking PartnerMatrix’s own record set last year.

Levon Nikoghosyan, PartnerMatrix CEO, comments: “Although 2020 was not an easy year for our industry, PartnerMatrix is now stronger than ever. I’m happy to say that today we work with many platform providers in the iGaming space. These partnerships allow us to come and help providers complete their offering by plugging our affiliate and agent software into their PAMs in a quick and operative manner.

“We’re welcoming more B2B collaborations in the future with both established and emerging platform providers who seek to offer a comprehensive product suite to their online casino and betting operators.”

As part of EveryMatrix product suite and turnkey platform solution, PartnerMatrix provides its advanced affiliate and agent platform to over 100 international B2C brands.

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Affiliate Industry

Acroud Signs LOI to Acquire iGaming Assets of PMG Group

Niji Narayan

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Acroud Signs LOI to Acquire iGaming Assets of PMG Group
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Acroud AB, an iGaming affiliate business firm, has signed a Letter of Intent (LOI) to acquire the iGaming assets of the PMG Group (PMG), an online marketing solutions provider.

This is the latest out of three LOIs that Acroud recently has signed as part of the strategy to create “the Media House of the Future” and become a fast-growing global challenger in digital comparison and news services.

“This is a major piece in the puzzle to move Acroud strategically forward in the direction to become “the Media house of the future” and a fast-growing global challenger in digital comparison and news services. The three acquisitions are together transformative for Acroud’s operations and we now aim to efficiently complete them. The focus will thereafter be on operational excellence and develop the new Acroud together with our new team and partners on the exciting journey ahead,” Robert Andersson, President and CEO of Acroud, said.

The acquisition includes Matching Visions, an iGaming affiliate network with a prime position within Casino affiliation in the European market, as well as the fast-growing Voonix, a software company providing successful B2B software aimed at improving information and productivity for affiliates within different industries. Furthermore, the acquisition includes Traffic Grid, which is focused on bringing predominately iGaming affiliate campaigns to mainstream affiliate networks.

The acquisition is expected to be finalised in the fourth quarter of 2020.

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