Industry News
Enteractive expands partnership with Gaming Innovation Group to integrate three flagship brands into (Re)Activation Cloud®

Enteractive has signed a deal which will see Gaming Innovation Group’s (GIG) flagship brands Rizk, Guts and Kaboo integrate with Enteractive’s reactivation platform.
The online gaming brands will enhance their reactivation performance through the addition of the Enteractive’s (Re)Activation Cloud® plug-and-play service.
The (Re)Activation Cloud® is driven by human interaction and boosts the operator’s P&L by activating inactive players. This is done by having personalised conversations on the brand’s behalf, which begins where the CRM processes end. High touch interactions require empathy and high awareness of human complexity which is lacking in automated services.
Enteractive’s tool will augment the GiG brands’ player retention rates but at the same time further strengthen the focus and work on responsible gaming that has been earlier communicated by GiG.
Ross Parkhill, GiG, Director of B2C Casino, said: “”We expanded our partnership with Enteractive’s reactivation cloud to cover all brands and markets. Their responsible approach, the ease of integration and a solid ROI make this partnership one which we see adding value well into the future.”
The expansion with GIG’s core brands are the latest addition to the growing number of Gaming brands, with clients such as Betsson, Kindred, Casumo and Aspire Global. Gaming groups across Europe are attracted to Enteractive’s ability to re-engage with inactive players in a scalable and personal way.
Mikael Hansson, Enteractive Founder and CEO, said: “We are delighted that GIG has selected us to assist them in further strengthening their focus on their great B2C brands Rizk, Guts and Kaboo. We look forward to helping them achieve their targets through the deployment of our tools.”
Pioneers in player (Re)Activation, Enteractive partners with operators to increase retention and player loyalty, by engaging with players on a 1-on-1 conversation. All (Re)Activation methods used are GDPR and G4 compliant, and all data processed is highly secured.
Industry News
Kaizen Gaming Wins Award in “Best Omni-Channel Customer Experience” Category at National Customer Service Awards 2020

Kaizen Gaming has won award in the “Best Omni – Channel Customer Experience” category at the National Customer Service Awards 2020.
The National Customer Service Awards were organised for the 11th year running by the Hellenic Institute of Customer Service, in order to promote and reward companies, organisations and executive staff who make customer service their priority and demonstrate best practices.
Since its founding, Kaizen Gaming has set forth Customer Service as one of its main competitive edges by creating an internal and self-governing customer service model, which has been promoted and integrated by all countries of operation (Cyprus, Germany, Romania, Portugal, Brazil).
“At Kaizen Gaming we always look through the lens of our customers. In this context we have invested all these years in the continuous strengthening and development of our technological tools that warrant the best service experience for thousands of people who have chosen and relied on us for their entertainment. We seek and have managed to a great extent to have developed a strong relationship and a meaningful interaction. Our goal is to achieve a strong two-way commitment with perspective, since we are aware of the fact that such relationships need to be cultivated with confidence over the years. However, we have not only invested in tools but also in our human resources. In people who are committed to providing the best possible service experience for our customers. This efficient combination has created a crucial competitive edge for us, a fact corroborated by the overall satisfaction of our customers,” Stathis Loverdos, Director of Services at Kaizen Gaming, said.
Industry News
Entain Looking to Appoint Jette Nygaard-Andersen as CEO

The board of Entain Plc is reported to be in advanced discussions to appoint Danish executive Jette Nygaard-Andersen as the company’s new chief executive.
The need for a new CEO comes amid the resignation of Shay Segev, who has expressed a desire to leave Entain to become co-CEO of the international sports streaming platform, DAZN.
Nygaard-Andersen has served as an Entain non-executive director since December 2019, advising the FTSE firm on effective new market expansions and its digital strategy with regards to core platforms.
Should Nygaard-Andersen be confirmed, the executive would become the first female to lead a listed UK gambling enterprise.
Industry News
Playtika Prices $1.88B IPO Above Target Range

Mobile gaming company Playtika Holding Corp sold shares in its U.S. initial public offering above its target range at $27 each.
Playtika had set a target price of between $22 and $24 apiece. The Israel-based company, which is owned by a Chinese investor group, had planned to sell 21.7 million shares with a further 47.8 million sold by existing investors, making the total offering worth around $1.88 billion at $27 per share. The IPO, the biggest U.S. listing in 2021 so far, values Playtika at $11.1 billion.
In 2016, a group of Chinese investors including Giant Network Group Co Ltd and Yunfeng Capital, a private equity firm founded by Alibaba Group’s Jack Ma, acquired Playtika from Caesars Interactive for $4.4 billion.
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