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Enteractive expands partnership with Gaming Innovation Group to integrate three flagship brands into (Re)Activation Cloud®

George Miller

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Enteractive expands partnership with Gaming Innovation Group to integrate three flagship brands into (Re)Activation Cloud®
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Enteractive has signed a deal which will see Gaming Innovation Group’s (GIG) flagship brands Rizk, Guts and Kaboo integrate with Enteractive’s reactivation platform.

The online gaming brands will enhance their reactivation performance through the addition of the Enteractive’s (Re)Activation Cloud® plug-and-play service.

The (Re)Activation Cloud® is driven by human interaction and boosts the operator’s P&L by activating inactive players. This is done by having personalised conversations on the brand’s behalf, which begins where the CRM processes end. High touch interactions require empathy and high awareness of human complexity which is lacking in automated services.

Enteractive’s tool will augment the GiG brands’ player retention rates but at the same time further strengthen the focus and work on responsible gaming that has been earlier communicated by GiG.

Ross Parkhill, GiG, Director of B2C Casino, said: “”We expanded our partnership with Enteractive’s reactivation cloud to cover all brands and markets. Their responsible approach, the ease of integration and a solid ROI make this partnership one which we see adding value well into the future.”

The expansion with GIG’s core brands are the latest addition to the growing number of Gaming brands, with clients such as Betsson, Kindred, Casumo and Aspire Global. Gaming groups across Europe are attracted to Enteractive’s ability to re-engage with inactive players in a scalable and personal way.

Mikael Hansson, Enteractive Founder and CEO, said: “We are delighted that GIG has selected us to assist them in further strengthening their focus on their great B2C brands Rizk, Guts and Kaboo. We look forward to helping them achieve their targets through the deployment of our tools.”

Pioneers in player (Re)Activation, Enteractive partners with operators to increase retention and player loyalty, by engaging with players on a 1-on-1 conversation. All (Re)Activation methods used are GDPR and G4 compliant, and all data processed is highly secured.

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SA Gaming Updates its App

Niji Narayan

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SA Gaming Updates its App
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SA Gaming has announced that its SA APP now supports Portrait Mode.

Most of the apps available in the market can only run in Landscape Mode. SA APP stands out by offering users both Landscape and Portrait Modes. Users can rotate their screens any time in the app to achieve seamless orientation change.

Compatible with both iOS and Android devices, SA APP contains functions of SA Gaming’s H5 Mobile, including HD live streaming and many more.

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Industry News

King’s 11. 2 more shortlists in the SBC Awards bring King Billy’s total award tally to 11

George Miller

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2 more shortlists in the SBC Awards bring King Billy’s total award tally to 11
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It looks like there is no shortage of news from King Billy in the Award Front. After landing Best Casino in the 2020 AskGamblers Awards and getting a shortlist in the 2020 EGR “Oscars” of the gaming world, King Billy Casino nicely wraps up the season with two more nominations, this time for the coveted SBC Awards.

King Billy has been shortlisted in two categories: Rising Star in Casino and Affiliate Program. Do the two awards interrelate? And what do they mean for King Billy, now holders, as we are told, of 11 awards and distinctions in only 3 years of operations? Volodymyr Harkusha, King Billy CEO has the answers.

“These awards and actually all the awards we have gotten so far mean so much to us! Deposits may be our bread and butter but awards are our pride, joy and recognition that we are doing something really special. Mind you, we have been getting awards both from the industry pundits and the players, which shows the power of King Billy in both worlds. As further proof of the above, let me also mention the Casinomeister accreditation our casino got a few days ago.

Are the Rising Star and the Affiliate Program shortlists interrelated? Yes, they are! There is no compartmentalization in the Kingdom and one department’s success is all departments’ reason to celebrate. We push each other to become better and better, just like players in a winning team do”.

Well, there is no doubt that the “King’s 11” are certainly a winning team.

King Billy Awards & shortlists
1. SBC Awards 2020 Casino Rising Star Shortlisted
2. SBC Awards 2020 Best Casino Affiliate Program Shortlisted
3. EGR Awards 2020 Rising Star Shortlisted
4. AskGamblers 2020 Awards Best Casino Winner
5. SBC Awards 2019 Casino Rising Star Shortlisted
6. SBC Awards 2019 Best Casino Affiliate Program Shortlisted
7. EGR Awards 2019 Best Casino Affiliate Program Shortlisted
8. iGB Awards 2019 Best Casino Affiliate Program Winner
9. AskGamblers 2019 Awards Best Casino 3rd place
10. AskGamblers 2019 Awards Player’s Choice Casino 2nd place
11. AskGamblers 2018 Awards Best New Casino Winner

The SBC Awards, now in its seventh year, recognize the achievements of operators, affiliates and suppliers from across all major disciplines including payments, marketing, platform providers and data. In 2020, the Awards will celebrate the companies surviving through these unprecedented times and will be held online with 800+ virtual guests attending the ceremony.

King Billy Casino is a new generation online casino, available in 6 languages (English, Russian, German, Finnish, Norwegian, and Japanese) with an impressive record of 11 awards and nominations in 3 years of existence and a stunning variety of features. King Billy has created a superb user experience with a focus on the myth of King Billy and his Kingdom and treats all players with the attention they deserve.

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Industry News

GVC Adds Senior Gaming Executives David Satz and Robert Hoskin to its Board

Niji Narayan

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GVC Adds Senior Gaming Executives David Satz and Robert Hoskin to its Board
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GVC Holdings PLC has announced the appointment of David Satz and Robert Hoskin to its Board of Directors.

David Satz has joined as an Independent Non-Executive Director on 22 October 2020, and Robert Hoskin will be promoted to the Board as an Executive Director on 1 January 2021 in the role of Chief Governance Officer.

David Satz most recently served as the Senior Vice President of Government Relations and Development for Caesars Entertainment Corporation in Las Vegas, where he worked from 2002 to 2019.

Robert Hoskin has been at GVC since 2005 and will take up the role of Chief Governance Officer, overseeing GVC’s legal, regulatory, governance and social responsibility affairs. He is currently Group Director of Legal, Regulatory and Secretariat.

“I am delighted to be welcoming two such high calibre individuals to our Board. David has unrivalled regulatory and legislative expertise in the all-important US gaming market. His knowledge and insight will be hugely additive in helping us to achieve our ambition of being the leading operator in the US through BetMGM, our fast-growing joint venture with MGM Resorts,” Barry Gibson, Chairman of GVC, said.

“Robert has made an outstanding contribution to GVC in his 15 years at the Group, and his promotion is richly deserved. The fact that regulation, legal and governance are now represented at Board level will give us even greater oversight of these critically important areas, all of which are central to our long-term growth plans,” Barry Gibson added.

“I have long been an admirer of GVC’s diversified business model, industry-leading brands, and unique proprietary technology platform. I look forward to working closely with the Board and the executive management team in order to help support GVC’s impressive growth trajectory, especially in light of the unprecedented opportunity presented by its strong position in the nascent US sports betting market,” David Satz said.

“It has been an absolute pleasure to have witnessed GVC’s extraordinary growth story from an AIM-listed company to the successful and international FTSE 100 business that it is today. I am honoured to be joining what is an outstandingly strong Board and am delighted that the importance of Governance is being recognised in this way,” Robert Hoskin said.

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