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WhichBingo Releases 2020 Annual Report Outlining the State of the UK’s Online Bingo Market

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WhichBingo Releases 2020 Annual Report Outlining the State of the UK's Online Bingo Market
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The report highlights a wealth of statistics about the online community including demographics, spending and playing habits, as well as perceptions of regulation

WhichBingo, the UK’s number one, independent online bingo reviews website owned and operated by XLMedia, today issued its fifth annual online bingo report outlining the state of the UK’s online Bingo market. The report highlights a wealth of statistics about the online community including demographics, spending and playing habits as well as perceptions of regulation. The impact of regulatory headwinds on the industry revealed that the majority of users want responsible gaming tools that abide by regulations and safeguard their experience.

In 2019, regulatory changes imposed on, and operator-led initiatives taken by, the online gambling industry limited advertising windows, established tighter money-laundering prevention requirements, and enacted more stringent checks aimed at preventing a rise in problem gambling. As a result of these checks, bingo operators focused yet further on consumer needs and safety, which had a positive response from users. The most popular feature utilized was establishing spending limits, with seventy percent of those surveyed relaying that they had now set-up deposit limits to ensure they played responsibly.

“We are confident that the success and popularity of online bingo will continue to grow throughout 2020,” said Stuart Simms, CEO of XLMedia. “The emphasis placed on producing quality content and providing value for our users has been at the core of WhichBingo’s success in 2019. In 2020, we will be doubling down on this approach, as well as actively harnessing artificial intelligence and machine learning to further personalise the bingo experience. We will also continue to help brands adapt and meet new guidelines as further regulation in the market helps create long-term sustainability and greater profitability, and an enhanced overall experience for users.”

Key findings of the report include:

  • 78% of players play at least once a week.
  • Online bingo players are overwhelmingly female (78%).
  • Almost 80% of online bingo players are between the ages of 35-64.
  • 72% of online bingo players play across two or more different sites.
  • 27% of online bingo players deposit more than £50 pounds every month.
  • Setting a deposit limit is most commonly used responsible gambling tool used by players, with over 70% having used this feature.
  • 40% of players admitted to having temporarily prevented themselves from accessing their favourite sites by either using a cooling off period or temporary self-exclusion.
  • Tombola held its title as “Britain’s Biggest Bingo Site, reaching 21,571 players in one day.

The full report can be downloaded from the WhichBingo website here.

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Gaming Corps lands in Bulgaria with Kaizen Gaming deal

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Gaming Corps lands in Bulgaria with Kaizen Gaming deal
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Gaming Corps, a publicly-listed game studio based in Sweden that has earned a reputation for developing market-leading casino games, has expanded its global reach into Bulgaria through a major content partnership with Kaizen Gaming.

The deal means that Kaizen Gaming will be able to offer Gaming Corp’s full suite of games to its players on an exclusive basis for the next six months before the studio can strike additional partnerships with other operators in the market.

Kaizen Gaming operates the hugely popular Betano and Stoiximan brands in Bulgaria, a market that has gone from strength to strength since regulating online gambling back in 2012 with high consumer demand for online casino and slot content from new and exciting providers.

The partnership between Gaming Corps and Kaizen Gaming brings the studio’s internationally acclaimed slots to the Bulgarian market for the first time. This includes proven player-favourite titles like 777 Jackpot Diamond Hold & Win, Bon Bon Bonanza and Samba Soccer.

Players will also gain access to Gaming Corps hit portfolio of Smash4Cash™ titles, including both Piggy Smash and RAMPAGE! Smash4Cash™ which were launched earlier this year.

Danielle Calafato, CCO at Gaming Corps, said: “We could not ask for a better operator partner to make our debut in Bulgaria with. Kaizen Gaming operates two of the most popular brands in the market and we are thrilled to see of games land in its lobbies for the first time.

“Bulgaria is a thriving market with plenty of growth potential for operators that bring new and exciting content to their players. Kaizen Gaming has done just that through this partnership, and we are especially excited to see players engage with our Smash4CashTM titles.

“We are committed to expanding our reach into more regulated markets over the coming months as we continue to establish Gaming Corps as a major content provider.”

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LaunchPad finalists announced for iGB L!VE

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LaunchPad finalists announced for iGB L!VE
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iGB L!VE organisers have confirmed the five trailblazing start-up businesses who will be showcasing their ground-breaking ideas to a panel of industry entrepreneurs in the final of LaunchPad which is taking place in the Pulse Theatre 16:30 – 18:00 on 18 July. 

The visionary enterprises who will be pitching to the judging panel are Match Hype, Swap Profit, AMARIX, SavageTech GmbH and Lucky Lady Games.

Confirming the shortlist which was handpicked by the iGB L!VE team, Clarion Gaming’s Jamie Coles who is leading the exciting new initiative said: “These businesses will not only gain invaluable exposure, but they will also compete for substantial cash prizes and receive expert guidance from our judging panel of industry titans comprising Michael Caselli, Non-Executive Chairman – Clarion Events; David Sargeant, Investor, Advisor, Consultant – iGaming Ideas; Vladimir Malakchi, CEO and Managing Partner – Xanada Investments; Tony Pearce, CEO and co-founder – Reality+ and Justin Anastasi, CEO, VentureMax Group.

“We are also extremely grateful to Becky Liggero Fontana, Reporter, Producer and Host of Coingeek for agreeing to chair this first edition of LaunchPad @ iGB L!VE.”

He continued: “LaunchPad is not simply a competition; it’s a platform to showcase ground-breaking ideas, pitch to a panel of influential leaders, and secure the support required to take start-ups to the next level. Our vision is to discover those scalable solutions which have the potential to revolutionise the market.”

LaunchPad judge Michael Caselli who also serves as Non-Executive Chairman at Clarion Events highlighted iGB L!VE’s status as a hub for innovation in the industry. He explained: “With Launchpad we are highlighting the latest innovations in the industry and providing a formal platform for innovating businesses to attract the funding or partners they need to make their visions a reality. That is very much the ethos and the DNA of the show.

“Bank finance is a difficult issue as some banks and funds are excluded from backing gaming companies. iGB L!VE is totally different in that we have individual and institutional investors that are actively looking to invest in this space and have the knowledge and experience in the sector to know what projects fit their portfolios.”

“We don’t see supporting entrepreneurs as a responsibility as much as a pillar of what we do and what we stand for. The core value of iGB L!VE is to bring all elements of the industry together to foster collaboration and partnerships in order to drive the iGaming industry forward. Supporting iGaming entrepreneurs is fundamental to that formula.”

Part Dragons Den part Shark Tank, LaunchPad has been curated to add to the onsite experience. Finalists will be limited to a 10-minute on-stage presentation followed by a scrutiny session by the judging panel. The top three will receive a cash prize comprising €6,000 for first place, €3,000 for second and €1,200 for third.

A projected 10,000 delegates are expected at iGB L!VE 2024 which will feature 300+ exhibitors and sponsors occupying 21,000+ square metres of gross space, a figure which is 35% higher than in 2023.

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Digitain Introduces Centrivo CRM Platform

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Digitain Introduces Centrivo CRM Platform
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Digitain’s Centrivo CRM platform allows its operator partners a full multi-channel and automation solution for player lifecycle management and engagement.

Digitain, a global leader in Sportsbook and iGaming solutions, expanded its award-winning technology with the release of its Centrivo CRM platform.

In today’s fiercely competitive market, Digitain’s introduction of the Centrivo CRM platform is part of the marketing tech needed by today’s iGaming operators. This innovative technology allows operators to seamlessly unify all player-related touchpoints in one hub, personalise player engagement, manage player preferences, gather transactional activity, behavioural data, and more for player lifecycle segmentation, communication, and marketing automation. This not only streamlines operations but also opens new avenues for revenue growth and player satisfaction, setting the stage for unprecedented success in the iGaming industry.

Edmond Ghulyan, Digitain’s Group Chief Strategy Officer / Chief of Centrivo Product, said: “CRM is essential in iGaming to ensure efficient and effective unified lifecycle marketing to drive brand loyalty, advocacy, and satisfaction that leads to revenue goals based on player lifecycle phases. We continue to innovate our platform for iGaming partner operators so that operators can seamlessly centralise all player data to create campaigns for onboarding, activation, actives, retention, churn management, and reactivation that deliver player engagement and revenue growth.

The Centrivo CRM platform facilitates a complete solution for multi-channel marketing communications via email, SMS, website push, and campaigns as all transactional data are pipelined from the brand’s existing set-up with Digitain as against pushing data to a 3rd party solution, allowing a seamless data transmission. The platform does support 3rd party integrations with incumbent channel providers.

The platform itself is user-friendly and can be configured to the operator’s needs. Audience segmentation management, marketing cohorts, promotional templates, dynamic bonus management, and gamification functionality are all accessible via a reporting dashboard for performance analysis. With our platform, you can launch and optimise your entire lifecycle CRM marketing campaigns, ensuring maximum exposure and player engagement during high-profile marketing acquisition events.”

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