Industry News
AllSported provides the solution to international racing pricing

The global shutdown of most sporting events due to the COVID-19 outbreak has seen bookmakers and punters alike turn to unfamiliar territories to find some live sport. Horseracing has become the one sport that still offers a glimmer of hope, with racing continuing in Hong Kong, the US and until very recently in Ireland and South Africa.
With customers’ focus now moved internationally the bank of horseracing trading expertise has become smaller. This increased audience comes with a risk as trading rooms don’t have the vast expertise required to price every race around the world. AllSported can help customers with a best-in-class trading risk-managed trading service for international racing.
Now is the time to invest in a horseracing product, with racing behind closed doors the last sport to go – it has shown the ability to operate whilst adhering to social distancing and government requirements. AllSported offers a made to measure horseracing product, with low upfront costs and no overheads, providing bookmakers with a platform to engage and retain customers when racing resumes globally.
AllSported Head of Trading, Alan Casey discussed the opportunity for bookmakers during the global shutdown of live sport: “These are truly unprecedented times and the lack of sport across the world has left us all scrambling for any shred of live action throughout isolation and lockdown. However, it does offer businesses the opportunity to invest in tech and development work they wouldn’t have had the chance to during the busy sporting period.
“The chance to improve your product during this downtime shouldn’t be overlooked as the battle for customers will be higher than normal once sport resumes. Our product, with a small piece of development work, means sportsbooks can add a best in class and fully risk-managed horseracing solution that requires little overhead costs. AllSported sets businesses up for the resumption of racing, hopefully, sooner rather than later.”
For more information on the ALLSPORTED made to measure trading service please visit www.allsported.com
-
Bitcoin1 day ago
Crypto Casinos EU 2025 – Top 10 European Bitcoin Casino Sites (Updated List)
-
Latest News4 days ago
Best Crypto Casinos in 2025 – Top 10 Bitcoin Casino Sites, Rated by Experts
-
Africa4 days ago
VeliTech Announces Strategic Partnership with Jambobet
-
Compliance Updates4 days ago
KSPO K-Cycle & K-Motorboat Racing Holds Betting Integrity Sharing Agreement MOU Signing Ceremony with IBIA
-
Latest News4 days ago
Rainbet Promo Code 2025: GAMBLECS2 for 60 Free Spins No Deposit Bonus
-
Latest News5 days ago
Best Bitcoin & Crypto Casinos in Europe for 2025 (Top Picks)
-
Africa5 days ago
Rise & Hustle enhances platform with proprietary AI-powered Rise Core solution
-
eSports5 days ago
Team Liquid Win The Mobile Legends: Bang Bang Mid Season Cup at the 2025 Esports World Cup in a Thrilling Best-of-Seven Domination