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BETBY Adds Huge Esports Portfolio To Offering

George Miller

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BETBY Adds Huge Esports Portfolio To Offering
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Progressive sportsbook supplier BETBY significantly expanded its offering with the addition of more than 1,000 live daily esports events.

As uncertainty grows in the global sports betting community due to the current Coronavirus pandemic, BETBY has swiftly adjusted its content portfolio to include FIFA esports fixtures, CS:GO tournaments, and one of the widest CyberSport packages in the industry.

Among the competitions available is FIFA18 24/7, the first in the BETBY Games collection. Unique to the supplier’s offering, the competition will see a number of markets created solely for that title.

All of the above betting markets will be available in tandem with BETBY’s proven Risk Management Intelligence system and customisable front-end product, allowing operator partners to give a truly unique product to their customers.

The entire BETBY esports portfolio can be integrated and active for an operator within 24 hours with the supplier’s highly agile fully-managed sportsbook platform.

Leonid Pertsovskiy, CEO at BETBY said: “We are thrilled to be releasing our significantly enhanced esports offering, covering a wide range of markets across a number of different contests.

“It is a difficult time for the industry at the moment, and it was important to us to be able to offer our operator partners alternative content that can be live and customer-ready in an incredibly quick time.

“We strive to be an innovative and customer-focused business and whilst the current time presents challenges for everyone, we will always look for solutions to our partners problems.”

Asia

Kalaro: The “Super App” for eSports Fans and Pros

Niji Narayan

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Kalaro: The “Super App” for eSports Fans and Pros
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Kalaro is an esports “Super App” that has a wide variety of features and services aimed at esports fans and pros. It was officially launched in the Philippines in October 2020. Kalaro offers tournament management, social media, a video hub and more. This makes Kalaro a “one-stop shop” for esports.

Here is a breakdown of Kalaro’s features that will help Pinoy gamers:

Tournament Management – With just a few clicks on the Kalaro app, one can take charge of player registration, team formation, bracketing and promotion of multiple tournaments. Managing and scaling eSports competition anytime anywhere has never been this easy. For gamers, they can join in active tournaments with ease and this can serve as their training ground to practice and improve their skills to prepare for more competitive and bigger tournaments in the future.

Brand Integration – Kalaro can be a platform to combine monetisation and activation of brand campaigns at the same time. Companies have the opportunity to organically tap the gaming community who are known to support products and services who sponsors eSports events. Gamers and tournament operators can also start building network through Kalaro.

In-app Social Media and Content Browsing – Widen your network with real-time interaction with other gamers while you hone your gaming skills at the same time. There is a bigger chance of discoverability since this will also serve as a social media platform and video hub of the gaming community. Also, there is an in-app currency made up of gems for cashless transactions and better gaming experience.

In-app Advocacy – Kalaro also promotes work-life balance while driving eSports and public sustainability. One of its goals is to also see gamers gain discipline needed to be recognised as true athletes in the world of eSports. When these things are achieved, more companies will realise the value of using eSports as a teambuilding initiative to develop camaraderie, schools will accept online games as part of their curriculum like in other countries and the government to further support the eSports industry.

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eSports

Resolve Acquires Barrage Esports

Niji Narayan

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Resolve Acquires Barrage Esports
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UK-based esports organisation Resolve Esports has acquired fellow UK organisation Barrage Esports.

As a result of the acquisition, and subsequent merger, Resolve will take over all of Barrage’s esports and business operations. Resolve has also entered into discussions with Barrage’s existing partners to explore the possibility of working with them.

Resolve has paid an additional fee to compensate for Barrage’s existing members of staff who won’t be joining. Several of Barrage’s staff members will be continuing within the organisation.

To honour Barrage’s legacy, 50 limited edition Resolve/Barrage esports jerseys will be created, with all profits from the shirt sales going to Barrage’s charity partner, SpecialEffect. Resolve may also incorporate Barrage branding within some of their activities in the future.

Resolve will be giving up one slot in the UKEL and one slot in the UKLC to allow the event organisers to pass these opportunities to other UK organisations and grow the ecosystem. Resolve will also review Barrage’s North American team operations and have a conversation about what happens here in the future.

Resolve founder Ilias ‘Rai’ Pajoheshfar said: “It has always been our intention to compete at the highest level and the journey so far has been a brilliant one.

“When Barrage kindly presented us with this opportunity, we felt an obligation to ensure the UK continues to be represented and after careful consideration, we felt the timing was right.

“We would like to thank Barrage for their hard work and service to UK esports, and will honour their legacy.”

Jeff Simpkins, who is stepping down as MD of Barrage Esports, said: “I reached out to Ilias and Resolve as I felt it was time to make a decision about Barrage’s and my own future in esports. I specifically reached out to Ilias as he is someone I have known for a couple of years now, who I have had a good rapport with and trust, as well as being wise beyond his years.

“I wanted to ensure that whatever decision was made, the history of Barrage was entrusted to people who would value it and be able to truly build upon it. I feel, from the discussions I’ve had with Ilias and the team at Resolve, that they will do that. From those discussions, several of the existing Barrage staff members will also be moving to Resolve whilst others will be moving on to other places both in and outside of esports.

“To all those who have supported Barrage, have been part of our journey and specifically supported or helped guide myself over the years, thank you so much. It has been an absolute honour and I can’t properly encapsulate in so few words how much that has truly meant to me. I hope you will now give Resolve, Ilias and the team the same support that you have offered Barrage and myself as they now take over the mantle.

“This may technically be the end of Barrage’s journey, but part of it will always live on in Resolve.”

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eSports

IESF Partners With Immun Active as Official Beverage

George Miller

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IESF Partners With Immun Active as Official Beverage
Reading Time: 2 minutes

 

The International Esports Federation (IESF) is excited to announce that a long-term cooperation agreement was signed with Immun Active on 30th April 2021, appointing Immun Active the official beverage partner of IESF.

The two organizations are now working together to make further improvements and make Immun Active drink available to all players in every country, improving the fitness, concentration and reaction time of the competitors, thus raising the standard of the tournaments and increasing the base of game fans.

Immun Active is the latest brand of a leading participant in the market of beverage production and international beverage trade for almost 20 years. The idea of product development was to produce a complex product that combines the beneficial effects of vitamin drinks with the functionality of sports drinks. The development of an uncompromising recipe in collaboration with a German laboratory was already in full swing when Mr. Vlad Marinescu, President of the International Esports Federation (IESF) and Mr Attila Bognár, Managing Director of Immun Active, met by chance. From then on, the development continued to take into account the special needs of Esports athletes, and the Immun Active vitamin drink and Immun Active Esports product family was born.

The vitamin drink family focuses on the overall health of gamers, condition, attention, relaxation, ongoing maintenance and balance of immunity, while the professional Esports drink turbocharges players in a competitive situation and helps them get the most out of it.

IESF President, Vlad Marinescu said “It is an honour for us to partner with Immun Active in order to bring to the market and specifically made for Esports players a drink that is healthy and supports the performance of our community. We are excited for the drink to reach the market soon and we are sure that such a fresh and tasty beverage will only further support and promote a healthy lifestyle”.

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